Table of Contents
Introduction and Abbreviations
-
- Introduction
- Other relevant reports
- Definition
- Food preparation
- Tabletop cooking
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
-
- Homeownership, home moves, and remodeling drive sales
- Price deflation dampening sales value
- Blenders, single-serve coffeemakers make headway
- Manufacturers squeezed between rising costs and powerful retailers
- Partnerships rejuvenate advertising and promotions
- Consumer research findings
- Future trends
- Forecast
Market Drivers
-
- Moving home
-
- Figure 1: Existing and new home sales and new housing starts (single-unit, privately owned homes), 1999-2004
- Homeownership
-
- Figure 2: Small kitchen appliance ownership, by ownership of residence, 2004
- Homeownership is rising
-
- Figure 3: Percentage of U.S. households owning homes, 1999-2004
- Trends in kitchen remodeling/improving
-
- Figure 4: Spending for residential improvements, at current and constant prices, 1999-2004
- Figure 5: Chart: Spending for residential improvements, at current and constant prices, 1999-2004*
- Income
-
- Figure 6: Number of households per income group, 2000 and 2003
-
- Figure 7: Graph: Share of households per income group in 2003 and change from 2000
- Income, home ownership, and remodeling
- Replacement cycles
-
- Figure 8: Life-expectancy of cooking appliances, and units to be replaced, 2004 and 2005
- Cooking trends
-
- Figure 9: Time and cooking from scratch, April 2005
- Women in the workforce
-
- Figure 10: Cooking for fun, by gender, 2004
- Size of the household/presence of children
-
- Figure 11: U.S. households, by size, 2004
- Figure 12: Graph: U.S. households, by size, 2004
- Population characteristics
-
- Figure 13: U.S. population, by age, 2000-10
-
- Figure 14: Annual spending on food, by age, 2003
-
- Figure 15: Home moves, purchase of new home and first home ownership, by age and marital status, 2004
- Influence by generation
-
- Figure 16: Incidence of and interest in cooking from scratch, by age, April 2005
Market Size and Trends
-
- Overview
-
- Figure 17: Total U.S. retail sales of small kitchen appliances, at current and constant prices, 2000-2005
- Figure 18: Graph: Total U.S. retail sales of small kitchen appliances, at current and constant prices, 2000-2005*
- Convenience, style, and innovation
- Move towards premium appliances
- Single-serve blenders and brewers
- Pod-systems partner food companies with appliance manufacturers
Market Segmentation
-
- Overview
-
- Figure 19: Sales of small kitchen appliances, segmented by type of products, 2003 and 2005
-
- Figure 20: Graph: Sales of small kitchen appliances, segmented by type of products, 2005
- Food preparation appliances
- Blenders
-
- Figure 21: Sales of blenders, at current and constant prices, 2000-2005
- Figure 22: Graph: Sales of blenders, at current and constant prices, 2000-2005*
- Coffeemakers (and espresso machines)
-
- Figure 23: Sales of coffeemakers, at current and constant prices, 2000-2005
- Figure 24: Graph: Sales of coffeemakers, at current and constant prices, 2000-2005*
- Kitchen gadgets
-
- Figure 25: Sales of kitchen gadgets, at current and constant prices, 2000-2005
- Figure 26: Graph: Sales of kitchen gadgets, at current and constant prices, 2000-2005*
- Food processors
-
- Figure 27: Sales of food processors, at current and constant prices, 2000-2005
- Figure 28: Graph: Sales of food processors, at current and constant prices, 2000-2005*
- Other food preparation appliances
-
- Figure 29: Sales of other food preparation appliances, at current and constant prices, 2000-2005
- Figure 30: Graph: Sales of other food preparation appliances, at current and constant prices, 2000-2005*
- Tabletop cooking appliances
- Toasters and toaster ovens
-
- Figure 31: Sales of toasters and toaster ovens, at current and constant prices, 2000-2005
- Figure 32: Graph: Sales of toasters and toaster ovens, at current and constant prices, 2000-2005*
- Tabletop grills
-
- Figure 33: Sales of tabletop grills at current and constant prices, 2000-2005
- Figure 34: Graph: Sales of tabletop grills at current and constant prices, 2000-2005*
- Breadmakers
-
- Figure 35: Sales of breadmakers, at current and constant prices, 2000-2005
- Figure 36: Graph: Sales of breadmakers, at current and constant prices, 2000-2005*
- Slow cookers
-
- Figure 37: Sales of slow cookers, at current and constant prices, 2000-2005
- Figure 38: Graph: Sales of slow cookers, at current and constant prices, 2000-2005*
- Deep fryers
-
- Figure 39: Sales of deep fryers, at current and constant prices, 2000-2005
- Figure 40: Graph: Sales of deep fryers, at current and constant prices, 2000-2005*
- Other tabletop cooking devices
-
- Figure 41: Sales of other tabletop cooking appliances, at current and constant prices, 2000-2005
- Figure 42: Graph: Sales of other tabletop cooking appliances, at current and constant prices, 2000-2005*
Supply Structure
-
- Overview
- Companies and brands
-
- Figure 43: Manufacturer sales of small kitchen appliances, 2003 and 2005
- Figure 44: Manufacturer sales of small kitchen appliances, 2005
- Applica
- Jarden Corporation
- NACCO (Hamilton Beach/Proctor-Silex (HB/PS))
- Salton, Inc.
- The Holmes Group (THG)
- National Presto
- Conair Corporation
Advertising and Promotion
-
- Introduction
- Celebrity chefs and cooking shows
- Direct response TV marketing
- Print advertising by product, 2004 Q1
- Brand perception
-
- Figure 45: Respondents’ attitudes towards small appliance brand, December 2004
- Company activity
- Applica
- Jarden
- Sanseo
- The Holmes Group
Retail Distribution
-
- Introduction
-
- Figure 46: U.S. retail sales of small kitchen appliances, by channel, 2003 and 2005
- Mass merchandisers and clubs
-
- Figure 47: Leading mass merchandiser, by number of outlets
- Wal-Mart
- Target
- Department Stores
-
- Figure 48: Leading department stores retailers, by number of outlets, 2004-2005
- Sears
- J.C. Penney
- Specialty and electronics stores
-
- Figure 49: Number of stores for leading specialty and electronics retailers, 2005
- Home improvement and hardware stores
-
- Figure 50: Number of home improvement/hardware outlets among leading retailers, 2005
The Consumer
-
- Introduction
- Ownership of small kitchen appliances
-
- Figure 51: Small kitchen appliance ownership, by single men and women, January-September 2004
-
- Figure 52: Small kitchen appliance ownership, by race/ethnicity, January-September 2004
-
- Figure 53: Small kitchen appliance ownership, by age, January-September 2004
-
- Figure 54: Small kitchen appliance ownership, by marital status, January-September 2004
-
- Figure 55: Small kitchen appliance ownership, by household income, January-September 2004
- The relationship between homeownership and small kitchen appliances
-
- Figure 56: Small kitchen appliance ownership, by ownership of residence, January-September 2004
-
- Figure 57: Small kitchen appliance purchases in the last 12 months, January-September 2004
- Purchases by cohort
- How lifestyle impacts ownership of specific appliances
-
- Figure 58: Leisure activity by ownership of specific small appliances, January-September 2004
- How food behavior affects product ownership
-
- Figure 59: Respondent attitudes to food, by ownership of specific small kitchen appliances, January-September 2004
-
- Figure 60: Ownership of small kitchen appliances, by respondent attitudes toward food, January-September 2004
- Number of meals cooked per week
-
- Figure 61: Small kitchen appliance purchase in the last two years and frequency of cooking, December 2004
-
- Figure 62: Frequency of cooking, by gender, December 2004
-
- Figure 63: Frequency of cooking, by age, December 2004
- Purchase of cookware as gifts
-
- Figure 64: Ownership and recent purchase of SKAs by whether respondent buys skas as gifts, December 2004
-
- Figure 65: Incidence of purchasing cookware as a gift, by race/ethnicity, December 2004
- The importance of cooking tool appearance
-
- Figure 66: Small kitchen appliance ownership and importance of appearance, December 2004
-
- Figure 67: Importance of appearance of small kitchen appliances, by gender, December 2004
-
- Figure 68: Importance of appearance of small kitchen appliances, by household income, December 2004
-
- Figure 69: Importance of appearance of small kitchen appliances, by race/ethnicity, December 2004
-
- Figure 70: Importance of appearance of mall kitchen appliances, by age, December 2004
- Cooking shows and small kitchen appliances
-
- Figure 71: Small kitchen appliance purchase by whether cooking shows are watched, December 2004
-
- Figure 72: Incidence of watching cooking shows, by gender, December 2004
-
- Figure 73: Incidence of watching cooking shows, by presence of children, December 2004
- Influence of infomercials on purchase of appliances
-
- Figure 74: Small kitchen appliance purchasing based on watching an infomercial, December 2004
-
- Figure 75: Influence of infomercials on purchase, by household income, December 2004
- Summary of findings by demographic groups
Future and Forecast
-
- Future trends
- Rising threat of obesity
- Increasing prices for oil and raw material
- Multiple appliance functions in one appliance
- Demographic change
- Home sales and remodeling trends
- Hurricane Katrina disaster to have impact on near term sales
- Market Forecast
- Small kitchen appliances
-
- Figure 76: Forecast of total U.S. sales of small kitchen appliances, at current and constant prices, 2005-2010
- Figure 77: Graph: Forecast of total U.S. sales of small kitchen appliances, at current and constant prices, 2005-2010*
- Coffeemakers
-
- Figure 78: Forecast of U.S. sales of coffeemakers, at current and constant prices, 2005-2010
- Figure 79: Graph: Forecast of U.S. sales of coffeemakers, at current and constant prices, 2005-2010*
- Blenders
-
- Figure 80: Forecast of U.S. sales of blenders, at current and constant prices, 2005-2010
- Figure 81: Graph: Forecast of U.S. sales of blenders, at current and constant prices, 2005-2010*
- Toasters and toaster ovens
-
- Figure 82: Forecast of U.S. sales of toasters and toaster ovens, at current and constant prices, 2005-2010
- Figure 83: Graph: Forecast of U.S. sales of toasters and toaster ovens, at current and constant prices, 2005-2010*
- Tabletop grills
-
- Figure 84: Forecast of U.S. sales of tabletop grills, at current and constant prices, 2005-2010
- Figure 85: Graph: Forecast of U.S. sales of tabletop grills, at current and constant prices, 2005-2010*
- Forecast factors
Appendix: Trade Associations
Appendix: Cohort Definitions
Back to top