Table of Contents
Introduction
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- Definitions
- Consumer research
- Abbreviations
Executive Summary
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- Low-fat is of key importance in the UK
- Consumers still want to treat themselves – but without the calories
- ‘Healthier’ variants are taking increasing shares in their markets
- Dairy leads for low fat introductions
- Key consumer groups for healthy variants
- ‘Treats’ and snacking are also important to Britons
Market Drivers
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- Processed and convenience foods are causing concern
- Promoting good eating habits for improved health
- % of energy obtained from fats is declining
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- Figure 1: Percentage of energy intake from fat and added sugars, from all food and drink, UK, 1994-2002/03
- Media coverage of healthy eating
- Eating healthily is more popular for losing weight than dieting
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- Figure 2: Attitudes towards weight, by country, 2004
- Figure 3: Preferred methods of losing weight, 2005
- Choosing organic as a healthy option
- ‘Healthy eating’ population is fastest growing
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- Figure 4: Trends in UK population, by age group, 2000-05
- Consumers also becoming more prosperous – but reining in their spending
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- Figure 5: UK adult population, by socio-economic group, 2000-10
- Figure 6: Trends in UK PDI and consumer expenditure, 2000-10
Market Size and Trends
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- Food and drink expenditure
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- Figure 7: UK household expenditure on food and non-alcoholic drink, at current and constant prices, 1999-2004
- Figure 8: UK total household expenditure, at current prices, 1999-2004
- Average household spend on food by type
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- Figure 9: Detailed average household expenditure on food, per person per week, 1975-2002/03
- Review markets generally see an increase in retail sales
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- Figure 10: UK retail value sales of selected foods, by type, 2000-05
- Healthy variants perform differently from market to market
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- Figure 11: UK retail value sales of selected ‘healthier’ foods, by type, 2000-05
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- Figure 12: Reduced fat and reduced-calorie foods in other markets, 2004
Market Segmentation
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- Dairy products
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- Figure 13: UK retail value sales of dairy products, by sector, 2000-05
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- Figure 14: UK retail value sales of milk, by fat content, 2000-05
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- Figure 15: UK retail value sales of ‘healthier’ cheese, by type, 2000-05
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- Figure 16: UK retail value sales of ‘healthier’ yogurt, by type, 2000-05
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- Figure 17: UK retail value sales of ‘healthier’ spreads, by type, 2000-05
- Baked goods
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- Figure 18: UK retail value sales of baked goods, by sector, 2000-05
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- Figure 19: UK retail value sales of ‘healthier’ bread, by type, 2000-05
- Confectionery
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- Figure 20: UK retail value sales of confectionery, by sector, 2000-05
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- Figure 21: UK retail value sales of ‘healthier’ confectionery, by type, 2000-05
- Crisps and snacks
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- Figure 22: UK retail value sales of crisps and snacks, by sector, 2000-05
- Figure 23: UK retail value sales of ‘healthier’ crisps and snacks, 2000-05
- Breakfast cereals
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- Figure 24: UK retail value sales of ‘healthier’ breakfast cereals, 2000-05
Distribution
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- Trading base
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- Figure 25: Numbers of food outlets, by type, 1998-2002
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- Figure 26: Top 20 grocery retailers in the UK, by sales, 2002/03
The Supply Structure
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- Manufacturers and brands
- Unilever Bestfoods
- HJ Heinz
- McVities (United Biscuits)
- Müller Dairy
- Danone
- Nestlé
- PepsiCo
- Dairy Crest
- Burton’s Foods
- Kraft Foods UK and Ireland
- Premier Foods
- Wrigley UK
- Cadbury Trebor Bassett
- McNeil Consumer Healthcare (Johnson & Johnson)
- Arla Foods UK plc
New Product Development
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- Comparison of new product introductions, by product claim
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- Figure 27: Number of product introductions in UK, by product claim and by sector, 12 months to July 2005
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- Figure 28: Number of new product introductions, by product claim, 1996-July 2005
- Figure 29: (Graph) Number of new product introductions, by product claim, 1996-July 2005
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- Figure 30: Number of new product introductions, by product claim, by year, 1996-July 2005
- New product launches, June-August 2005
The Consumer
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- Figure 31: Penetration of selected foods, by country, 2004
- Food trends in GB – winners and losers
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- Figure 32: Penetration of selected foods, UK, 2002-04
- Consumption of selected foods in GB
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- Figure 33: Consumption of selected foods in GB, 2004
- Salad cream and mayonnaise
- Salad dressings
- Block cheese
- Butter
- Margarine/spreads
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- Figure 34: Consumption of selected foods in GB, 2004
- Breakfast cereals
- Yogurt
- Ice cream in blocks and tubs
- Ice cream bars and sticks
- Sweet biscuits and crackers
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- Figure 35: Consumption of selected foods in GB, 2004
- Chocolate confectionery
- Sugar confectionery – mints
- Crisps and snacks
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The Consumer – Healthy Eating
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- Figure 36: Attitudes towards food and diet, by country, 2004
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- Figure 37: Attitudes towards food and diet in GB, 2001-04
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- Figure 38: Attitudes towards food and diet in GB, by gender and age, 2004
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- Figure 39: Attitudes towards food and diet, by income and working status, 2004
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- Figure 40: Attitudes towards food and diet, by region, 2004
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- Figure 41: Attitudes towards food and diet, by presence of children and household size, 2004
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The Consumer – Identifying Target Groups
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- Perpetual Dieters (28% of GB adults)
- Marketing implications
- Sensibles (16% of GB adults)
- Marketing Implications
- Puritanicals (15% of GB adults)
- Marketing Implications
- Ethicals (11% of GB adults)
- Marketing Implications
- Slobs (30% of GB adults)
- Marketing Implications
- Polar opposites: slobs and dieters
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- Figure 42: Division of GB adults into healthy eating typologies, 2004
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- Figure 43: GB typologies within the European context, 2004
The Consumer – Detailed Demographics
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- Target groups
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- Figure 44: Profile of Mintel’s Target Groups, GB, 2004
- Penetration and frequency of eating selected foods
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- Figure 45: Penetration and frequency of eating salad cream and mayonnaise, by demographic sub-group, 2004
- Salad dressings
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- Figure 46: Penetration and frequency of eating salad dressings, by demographic sub-group, 2004
- Cheese
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- Figure 47: Penetration and frequency of eating cheese in blocks, by demographic sub-group, 2004
- Butter
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- Figure 48: Penetration and frequency of eating butter, by demographic sub-group, 2004
- Margarine/spreads
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- Figure 49: Penetration and frequency of eating margarine/spreads, by demographic sub-group, 2004
- Breakfast cereals
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- Figure 50: Penetration and frequency of eating breakfast cereals, by demographic sub-group, 2004
- Yogurt
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- Figure 51: Penetration and frequency of eating yogurt, by demographic sub-group, 2004
- Ice cream
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- Figure 52: Penetration and frequency of eating ice cream in blocks/tubs, by demographic sub-group, 2004
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- Figure 53: Penetration and frequency of eating ice cream bars and sticks, by demographic sub-group, 2004
- Biscuits
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- Figure 54: Penetration and frequency of eating sweet biscuits and crackers, by demographic sub-group, 2004
- Chocolate confectionery
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- Figure 55: Penetration and frequency of eating chocolate bars, by demographic sub-group, 2004
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- Figure 56: Penetration and frequency of eating other chocolate, by demographic sub-group, 2004
- Sugar confectionery - mints
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- Figure 57: Penetration and frequency of eating mints, by demographic sub-group, 2004
- Chewing gum
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- Figure 58: Penetration and frequency of using chewing gum, by demographic sub-group, 2004
- Crisps and snacks
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- Figure 59: Penetration and frequency of eating potato crisps and snacks, by demographic sub-group, 2004
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- Figure 60: Penetration and frequency of eating other savoury snacks, by demographic sub-group, 2004
Prospects
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- Suppliers helping people eat more healthily
- Clearer labelling to help healthy food choices
- Reduced fat is a key product claim, but other ingredients also need monitoring
Forecast
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- Becoming healthier – grudgingly
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- Figure 61: Forecast for retail value sales of healthier sections of selected markets, by type, current prices in euros, 2005-10
- The truth behind healthier products performance
- Only just faster than all food
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- Figure 62: Forecast for UK retail value sales of healthier sections of selected markets, by type, current prices in Sterling, 2005-10
- It depends on the sector
- Quite different consumer bases
- Typologies’ eating habits
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- Figure 63: Comparative consumption patterns of selected foods by typologies, 2004
- Confirming the typologies?
- And showing the anomalies
- The impact of the evolution of typologies
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- Figure 64: Forecast change in size of Mintel’s target groups, 2005-10
- Looking healthier…
- …from a low starting point
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- Figure 65: Impact of changing typologies on selected foods, 2005-10
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