Table of Contents
Introduction and Abbreviations
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- Introduction
- Other relevant reports
- Definition
- Abbreviations & Terms
- Abbreviations
- Terms
Executive Summary
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- Growing market driven by convenience trend, rise in snacking, and product news
- All segments growing, led by appetizers and snack rolls
- Major manufacturers continue to grow share
- Marketing focused on getting consumers to the freezer aisle
- The frozen snack consumer
- Future of frozen hot snacks
Market Drivers
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- Americans more time-pressed than ever
- More eating on the go
- Fewer meals means more snacks
- Key U.S. population shifts help show number of frozen snacks consumers
- Growing older
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- Figure 1: U.S. population, by age, 2000 and 2005
- Number of households with/without children
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- Figure 2: Households with children under age 18 present, 1994-2004
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- Figure 3: Average household size, by presence of children, 2004
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- Figure 4: U.S. population, by race and Hispanic origin, 2000-2010
- Americans trying to eat healthier and fight obesity
Market Size & Trends
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- Market Size
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- Figure 5: Total U.S. retail sales of frozen snacks, at current and constant prices, 2000-2005
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- Figure 6: Graph: Total U.S. retail sales of frozen snacks, at current and constant prices, 2000-2005
- Estimate for Wal-Mart sales of frozen snacks
- Market trends
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- Figure 7: GNPD rollouts of frozen hors d'oeuvres/canapés, by health claims, 2000-2005
Market Segmentation
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- Overview
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- Figure 8: FDM sales of frozen snacks, segmented by type, 2003 and 2005
- Frozen handheld entrées (non-breakfast)
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- Figure 9: FDM sales of frozen handheld entrées, at current and constant prices, 2000-2005
- Frozen appetizers and snack rolls
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- Figure 10: FDM sales of frozen appetizers/snack rolls, at current and constant prices, 2000-2005
- Frozen pretzels
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- Figure 11: FDM sales of frozen pretzels, at current and constant prices, 2000-2005
Supply Structure
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- Overview
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- Figure 12: Manufacturer FDM sales of frozen snacks in the U.S., 2003 and 2005
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- Figure: Graph: Manufacturer FDM sales of frozen snacks in the U.S., 2005
- Frozen handheld entrées (non-breakfast)
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- Figure 13: FDM brand sales of handheld entrées in the U.S., 2003 and 2005
- Frozen appetizers/snack rolls
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- Figure 14: FDM brand sales of frozen snacks/appetizers in the U.S., 2003 and 2005
- Frozen pretzels
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- Figure 15: FDM brand sales of frozen pretzels in the U.S., 2003 and 2005
- Major manufacturers and brands
- General Mills
- H.J. Heinz Company
- Nestlé USA
- Ruiz Foods
- Windsor Frozen Foods Company/Specialty Foods
- Other suppliers
Advertising & Promotion
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- Overview
- Companies & brands
- General Mills
- H.J. Heinz Company
- Nestlé USA
- Ruiz Foods
- Windsor Frozen Foods Company/Specialty Foods
- Schwan Foods
- Industry promotion
Retail Distribution
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- Introduction
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- Figure 16: U.S. retail sales of frozen hot snacks, by channel, 2003 and 2005
- Supermarkets
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- Figure 17: U.S. supermarket sales of frozen snacks, at current and constant prices, 2000-2005
- Mass merchandisers
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- Figure 18: U.S. mass merchandiser sales of frozen snacks, at current and constant prices, 2000-2005
- Drug stores
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- Figure 19: U.S. drug store sales of frozen snacks, at current and constant prices, 2000-2005
- Natural food stores
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- Figure 20: U.S. natural food store sales of frozen snacks, at current and constant prices, 2000-2005
The Consumer
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- Introduction
- Household penetration of frozen hot snacks
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- Figure 21: Usage of frozen hot snacks, January-September 2004
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- Figure 22: Usage of frozen hot snacks, by presence of children, January-September 2004
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- Figure 23: Usage of frozen hot snacks, by size of household, January-September 2004
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- Figure 24: Usage of frozen hot snacks, by age, January-September 2004
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- Figure 25: Usage of frozen hot snacks, by race/ethnicity, January-September 2004
- Usage frequency of frozen hot snacks
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- Figure 26: Usage frequency of frozen hot snacks, January-September 2004
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- Figure 27: Usage frequency of frozen hot snacks, by presence of children, January-September 2004
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- Figure 28: Usage frequency of frozen hot snacks, by race/ethnicity, January-September 2004
- Teen usage of frozen hot snacks
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- Figure 29: Teen usage of frozen snacks, by race/ethnicity, January-September 2004
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- Figure: Graph: Adult and teen usage of frozen snacks, by race/ethnicity, January-September 2004
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- Figure 30: Teen frequency of usage of frozen snacks, January-September 2004
- Types of frozen snacks consumed
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- Figure 31: Types of frozen snacks consumed, August 2005
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- Figure 32: Types of frozen snacks consumed, by age, August 2005
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- Figure 33: Types of frozen snacks consumed, by race/ethnicity, August 2005
- Purchase barriers
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- Figure 34: Reasons for not eating frozen snacks, August 2005
- Eating occasions
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- Figure 35: When frozen snacks are consumed, by type of snack, August 2005
- Children’s and teens’ usage of frozen snacks
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- Figure 36: Types of frozen snacks consumed by children aged 18 and under, by type of snack, August 2005
- Children’s eating occasions
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- Figure 37: When children eat frozen snacks, by type of snack, August 2005
- Summary and conclusions
Future & Forecast
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- Future trends
- Americans’ reliance on convenience foods continues to grow
- Product innovation drives growth
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- Figure 38: New product introductions of frozen hors d'oeuvres/canapés, by product claim, 2000-2005
- Ethnic-inspired
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- Figure 39: U.S. population, by age, 2000-2010
- Market forecast
- Frozen snacks
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- Figure 40: Forecast of total U.S. retail sales of frozen snacks, at current and constant prices, 2005-2010
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- Figure 41: Graph: Total U.S. retail sales of frozen snacks, 2000-2005, and forecast, 2005-2010
- Frozen hand-held entrees
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- Figure 42: Forecast of U.S. FDM sales of frozen hand-held entrees, at current and constant prices, 2005-2010
- Frozen appetizers/snack rolls
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- Figure 43: Forecast of U.S. FDM sales of frozen appetizers/snack rolls, at current and constant prices, 2005-2010
- Frozen pretzels
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- Figure 44: Forecast of U.S. FDM sales of frozen pretzels, at current and constant prices, 2005-2010
- Forecast factors
Appendix: Trade Associations
Appendix: New Product Briefs
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