Table of Contents
Introduction and Abbreviations
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- Definitions
- Consumer research
- Lifestage and Special Groups
- ACORN
- Advertising data
- Abbreviations
Premier Insight
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- Brand loyalty over time
- Making potential buyers aware
- Designing to meet consumer needs
Executive Summary
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- To spend or not to spend
- Keeping house
- Changing habits
- Energy issues
- Sales estimated to reach £840 million in 2005
- Fridge-freezers become the standard
- Major players hold the reins
- Backing new providers and products
- Electrical multiples remain top retailers
- Energy-efficiency is key for most consumers
- Browsing for tomorrow
- A deep freeze ahead?
Market Drivers
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- Spending trends
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- Figure 1: PDI and consumer expenditure, at current and constant prices, 1999-2009
- The housing market ties in
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- Figure 2: Household transactions in the UK, 1999-2010
- A nation of aspirational homeowners
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- Figure 3: UK dwelling stock, by tenure, 1999-2003
- Household size
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- Figure 4: UK households and one-person households, 2000-09
- DIY trends and building
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- Figure 5: The DIY retail market*, at current and constant prices, 1999-2004
- Integrated kitchens
- The buy-now, pay-later exception
- Special offers generate some bulk buying habits
- Internet shopping
- The green scene
- Broke, but not fixed
Market Size and Trends
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- Market slowdown
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- Figure 6: UK retail sales of refrigeration appliances, by volume and value, 2000-05
- Is the price incentive working?
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- Figure 7: Average unit price of all refrigeration and freezer appliances, 2000-05
- Fridge-freezers lead the way
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- Figure 8: UK retail sales of refrigeration and freezer appliances, by type, volume and value, 2000-04
- American-style solution?
- Multi-freezer
Market Segmentation
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- The best of both worlds
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- Figure 9: UK retail sales of fridge-freezers, by volume and value, 2000-05
- A cool incentive
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- Figure 10: Average fridge-freezer unit price at retail, 2000-05
- Frost-free overtakes
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- Figure 11: UK retail value sales of fridge-freezers, by type, 2000-04
- Refrigerators
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- Figure 12: UK retail sales of refrigerators, by volume and value, 2000-05
- Price falls steadily
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- Figure 13: Average fridge unit price at retail, 2000-05
- Larders large it
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- Figure 14: UK retail volume sales of refrigerators, by type, 2000-04
- Price freeze
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- Figure 15: UK retail sales of freezers, by volume and value, 2000-05
- Freezers face meltdown?
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- Figure 16: Average freezer unit price at retail, 2000-05
- Larger upright freezers make inroads
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- Figure 17: UK retail volume sales of freezers, by type, 2000-04
- US-style fridge models
The Supply Structure
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- Who’s who
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- Figure 18: Brand map of selected refrigeration appliance brands with notable UK presence, 2005
- Brand shares – fridge-freezers
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- Figure 19: Estimated brand shares in the fridge-freezer sector, by volume, 2002-04
- Brand shares – fridges
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- Figure 20: Estimated brand shares in the fridge sector, by volume, 2002-04
- Brand shares – freezers
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- Figure 21: Estimated brand shares in the freezer sector, by volume, 2002-04
- Company profiles
- Beko
- BSH Home Appliances
- Electrolux
- Hoover Candy Group
- Indesit Company
- Lec UK
- Whirlpool Domestic Appliances
- Significant others
- New products and innovations
- Candy CL160K larder fridge
- Electrolux ERF2831
- Hotpoint FFU23
- Lec F1504W and F1104W
- Siemens twinKompressor
- Smeg UK FAB2804
- Whirlpool S20E RSS33
- Bosch kg28xm20gb
Advertising and Promotion
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- Ad issues
- Adspend approaches £5 million
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- Figure 22: Main monitored media advertising expenditure on fridges and freezers, 2000-04
- Zanussi leads the way
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- Figure 23: Main monitored media advertising expenditure on refrigeration appliances, by top advertisers, 2002 and 2004
Distribution
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- A million fridge-freezers pass through electrical multiples
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- Figure 24: UK retail distribution of fridge-freezers, by volume, 2002 and 2004
- Rise of the supermarkets
- Electrical multiples still boss the fridge market
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- Figure 25: UK retail distribution of refrigerators, by volume, 2002 and 2004
- Internet sales of freezers on the rise
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- Figure 26: UK retail distribution of freezers, by volume, 2002 and 2004
The Consumer
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- Product ownership
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- Figure 27: Household ownership of kitchen appliances, 2000-04
- Baby motivates
- Popular across the socio-economic spectrum
- Refrigerator only – the wealth issue
- Cubic capacity is key
- Large family matters
- Detailed product ownership
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- Figure 28: Appliances in the home – detailed, May 2005
- Wealthy see need to freeze
- Side-by-side appeal
- The required space
- The value/quality tussle
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- Figure 29: Expenditure on combined fridge-freezers, bought new in the last 12 months, 2000-04
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- Figure 30: Expenditure on refrigerators bought new in the last 12 months, 2000-04
- Three quarters opt for a freezer costing less than £300
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- Figure 31: Expenditure on freezers (separate from refrigerators) bought new in the last 12 months, 2000-04
- Time for a change?
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- Figure 32: Home upgrades and purchases made recently, May 2005
- The kitchen is a social hub
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- Figure 33: The kitchen’s role in the household, May 2005
- A quarter of DIY shed prowlers live in hope
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- Figure 34: Plans to remodel and shopping habits, May 2005
- Fridge vs freezer space trade-off
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- Figure 35: Factors in choosing a refrigerator or freezer, May 2005
- Energy-efficiency emerges as key motivator
- A slick appearance
- Internet and television opens access
- Separate appliances for families
- Shopping habits for appliances
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- Figure 36: Habits when shopping for appliances, May 2005
- The price is right
- ABs look around first
- People with children look around first
- Internet issues?
The Consumer – Detailed Demographics
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- Ownership of fridge-freezers
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- Figure 37: Household ownership of combined fridge-freezers, by gender, age, socio-economic group, presence of children, marital status, working status, household size, region, lifestage, Mintel’s Special Groups, home ownership and household income, 2004
- Fridge ownership
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- Figure 38: Household ownership of refrigerators, by gender, age, socio-economic group, presence of children, marital status, working status, household size, region, lifestage, Mintel’s Special Groups, home ownership and household income, 2004
- Ownership of freezers
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- Figure 39: Household ownership of freezers (separate from refrigerator), by gender, age, socio-economic group, presence of children, marital status, working status, household size, region, lifestage, Mintel’s Special Groups, home ownership and household income, 2004
- Detailed product ownership
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- Figure 40: Appliances in the home – detailed, by gender, age, socio-economic group, region, marital status, working status, presence of children, ACORN categories, lifestage, Mintel’s Special Groups, media usage, commercial TV viewing and supermarket usage, May 2005
- Upgrading, remodelling and changing homes
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- Figure 41: Home upgrades and purchases made recently, by gender, age, socio-economic group, region, marital status, working status, presence of children, ACORN categories, lifestage, Mintel’s Special Groups, media usage, commercial TV viewing and supermarket usage, May 2005
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- Figure 42: Plans to remodel and shopping habits, by gender, age, socio-economic group, region, working status, presence of children, ACORN categories, lifestage, Mintel’s Special Groups, media usage, commercial TV viewing and supermarket usage, May 2005
- Factors in buying/using fridges and freezers
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- Figure 43: Factors in choosing a refrigerator or freezer, by gender, age, socio-economic group, region, marital status, working status, presence of children, ACORN categories, lifestage, Mintel’s Special Groups, media usage, commercial TV viewing and supermarket usage, May 2005
- Other selection factors
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- Figure 44: Fridge and freezer opinions and preferences, by gender, age, socio-economic group, region, marital status, working status, presence of children, ACORN categories, lifestage, Mintel’s Special Groups, media usage, commercial TV viewing and supermarket usage, May 2005
- Shopping habits for appliances
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- Figure 45: Shopping habits, by gender, age, socio-economic group, region, marital status, working status, presence of children, ACORN categories, lifestage, Mintel’s Special Groups, media usage, commercial TV viewing and supermarket usage, May 2005
The Consumer – Assessing Attitudes and Habits
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- Consumer target groups
- Identifying the targets
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- Figure 46: Consumer target groups for attitudes towards fridges and freezers, May 2005
- Kitchen-Focused – 28% of respondents
- Cold Targets – 43% of respondents
- Compact-Chillers – 29% of respondents
- Exploring the typologies
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- Figure 47: Consumer target groups for attitudes towards fridges and freezers, May 2005
- Are Compact-Chillers tomorrow’s Kitchen-Focused?
- Extra room for smaller kitchens
- Repertoire analysis – appliances owned
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- Figure 48: Repertoire of appliances owned, May 2005
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- Figure 49: Repertoire of appliances owned, by specific appliances, May 2005
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- Figure 50: Repertoire of appliances owned, by specific appliances, May 2005
- Side-by-side and multiple units
- Correlation – appliances owned and extra space in the home
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- Figure 51: Cross-analysis: Appliances owned and extra space in the home, May 2005
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- Figure 52: Correlation: Appliances owned and extra space in the home, May 2005
- Filling the gap and saving energy
- From the car to the fridge
Assessing Attitudes and Habits – Detailed Demographics
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- Consumer typologies
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- Figure 53: Consumer typology groups for attitudes towards fridges and freezers, by gender, age, socio-economic group, ACORN categories, lifestage, detailed lifestage groups, region, presence of children, Mintel’s Special Groups, media usage, supermarket usage and commercial TV viewing, May 2005
The Future
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- An aesthetic grudge buy
- Fast food and drink
- Non-frost-free models contract
- Style and substance
- American fridges hampered by size and price
- Global reach
- Online revolution
Forecast
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- Maintaining pace
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- Figure 54: Forecast of the total refrigeration and freezer appliances market, by value and volume, 2005-10
- Figure 55: Average unit price of all refrigeration and freezer appliances, 2005-10
- Fridge-freezers ever more affordable norm
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- Figure 56: Forecast of the fridge-freezer sector, by value and volume, 2005-10
- Figure 57: Average unit price of fridge-freezers, 2005-10
- Standalone fridges suffer from competition
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- Figure 58: Forecast of the refrigerator sector, by value and volume, 2005-10
- Figure 59: Average unit price of refrigerators, 2005-10
- Freezers benefit from increasing space
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- Figure 60: Forecast of the freezer sector, by value and volume, 2005-10
- Figure 61: Average unit price of freezers, 2005-10
- Factors used in the forecast
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