Table of Contents
Executive Summary – Germany
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- Per capita spend low
- Sports clothing accounts for almost half of spend
- Specialists capture 60% of spending
- But specialists’ sales at a decade-low
- Relatively poor provision of specialist shops
- Buying groups dominate
- Karstadt’s presence changing
- Improvements expected, but no miracles
Report Scope and Technical Notes
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- Technical notes
- Financial definitions
- Currencies
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- Figure 1: Exchange rates: National currencies against the Euro, 2002-04
- Country codes
- VAT
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- Figure 2: Europe: Standard VAT rates, 2005
- Other abbreviations
Background Data – Germany
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- Population
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- Figure 3: Germany: Population trends, 2001-05
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- Figure 4: Germany: Population, by age group and sex, 2001-05
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- Figure 5: Germany: Households, 2002-04
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- Figure 6: Germany: Regions and major cities, 2003
- Economy
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- Figure 7: Germany: Gross domestic product, 1995-2004
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- Figure 8: Germany: Consumer prices, 1997-2004
- Figure 9: Germany: Consumer expenditure, 1995-2004
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- Figure 10: Germany: Detailed breakdown of consumer expenditure, 2000-04
Sports Goods Retailing in Germany
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- Setting the scene
- Sports participation
- Sports goods market value and trends
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- Figure 11: Germany: Consumer spending on sports goods, 2000-04
- Market breakdown
- Channels of distribution
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- Figure 12: Germany: Sports goods market, sales by distribution channel, 2004
- Specialists
- Department and variety stores
- Home shopping
- Clothing and footwear specialists
- Hypermarkets and food discounters
- The German sports specialists sector
- Sector value and trends
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- Figure 13: Germany: Sports specialists’ sales, 2000-04
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- Figure 14: Germany: Sports specialists’ relative performance, 2000-04
- Enterprise and outlet data
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- Figure 15: Germany: Sports specialists, number of enterprises and outlets, 1997-2001
Germany Consumer Trends
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- Sports goods purchasing patterns
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- Figure 16: Sports goods purchased in the past 12 months, Germany, 2001, 2003 and 2004
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- Figure 17: Penetration of sportswear shopping, by demographic sub-group, Germany 2004
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- Figure 18: Penetration of sports equipment shopping, by demographic sub-group, Germany 2004
- Penetration of sports club membership
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- Figure 19: Sports club membership in the past 12 months, Germany, 2003 and 2004
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- Figure 20: Penetration of gym and health club, squash, tennis, and other sports club membership in the past 12 months, by demographic sub-group, Germany, 2004
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- Figure 21: Penetration of rugby/football, sailing, cycling, angling and riding club membership in the past 12 months, by demographic sub-group, Germany 2004
- Sports participation levels
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- Figure 22: Top 25 sports by regular participation in the past 12 months, Germany, 2003 and 2004
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- Figure 23: Top 25 sports by regular and occasional participation in the past 12 months, Germany, 2003 and 2004
Leading Specialists
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- Figure 24: Germany: Leading sports specialists, 2004
- Market shares
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- Figure 25: Germany: Leading specialists’ market shares, 2004
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Prospects and Forecasts
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- Figure 26: Germany: Sports specialists’ sales forecasts, 2004-09f
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- Figure 27: Germany: Sports specialists, relative performance, 2000-09 (f)
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Company Profiles
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- Décathlon
- Market share
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- Figure 28: Décathlon: Sales as % of French sports retailers’ sales, 2000-04
- Figure 29: Décathlon: Sales as % of Spanish sports retailers’ sales, 2000-04
- Background
- History
- Ownership
- International expansion
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- Figure 30: Décathlon: International expansion record, 1986-2005
- Differentiation
- Financial data
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- Figure 31: Décathlon: Financial performance, 2000-04
- Slowdown in France?
- Impressive growth abroad
- Outlets
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- Figure 32: Décathlon: Outlet data, 2000-04
- Size
- Layout
- Services
- New formats
- Foreign activities
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- Figure 33: Décathlon: International store numbers, 2001-04
- Products
- Authoritative offer
- Own brand
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- Figure 34: Décathlon: Own label portfolio
- Design
- Production
- Communication
- Links with athletes
- Loyalty scheme
- Online presence
- Outlook
- Foot Locker (Europe)
- Background
- History
- International interests
- Portfolio of fascias
- Financial data
- Group
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- Figure 35: Foot Locker Inc: Group financial performance, 2001-05
- Home shopping
- Europe
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- Figure 36: Foot Locker Europe: Estimated sales, 2002-05
- Figure 37: Foot Locker Europe: Estimated sales by selected country, 2004/05
- UK
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- Figure 38: Foot Locker (UK) Limited: Financial performance, 1999-2003
- Europe disappoints in second quarter 2005/06
- Outlets
- Group
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- Figure 39: Foot Locker Inc: Outlet data, 2001-05
- Figure 40: Foot Locker: Outlet data by fascia, January 2005 and 2005/06 plans
- Europe
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- Figure 41: Foot Locker: European store numbers, 2003-05 and store targets
- UK
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- Figure 42: Foot Locker UK: Outlet data, 1999-2003
- Products
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- Figure 43: Foot Locker: Target group and product offer by fascia
- Home shopping
- Outlook
- Garant Schuh & Mode
- Background
- History
- Services to members
- Insolvency
- Financial data
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- Figure 44: Garant: Financial performance, 2002-04
- Outlets
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- Figure 45: Garant: Outlet data, 2002-03 and 2005
- Foreign activities
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- Figure 46: Garant: International sports member data, 2003 and 2004
- Products
- Communication
- Outlook
- INTERSPORT International Corporation
- Market share
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- Figure 47: Intersport: Sales as % of German sports retailers’ sales, 2001-04
- Figure 48: Intersport: Sales as % of French sports retailers’ sales, 2000-04
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- Figure 49: Intersport: Sales as % of Spanish sports retailers’ sales, 2002-04
- Background
- History
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- Figure 50: INTERSPORT: International expansion record
- Organisation
- Fascias
- Buying group benefits…
- …and disadvantages
- Financial data
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- Figure 51: INTERSPORT: Group sales performance, 2001-05
- Performance in selected European countries
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- Figure 52: INTERSPORT: Sales in selected countries, 2003
- Outlets
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- Figure 53: INTERSPORT: Outlet data, 2001-05
- Figure 54: INTERSPORT: European outlet data, 2000, 2002 and 2004
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- Figure 55: INTERSPORT France: Selected outlets, 2005
- Figure 56: INTERSPORT Austria: Outlets, 2004
- Products
- Local offer
- Sourcing
- Brands
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- Figure 57: INTERSPORT: Own label portfolio
- Communication
- Marketing
- Loyalty programmes
- Online presence
- Outlook
- Sport 2000 International
- Market share
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- Figure 58: Sport 2000: Sales as % of French sports retailers’ sales, 2000-04
- Background
- History
- Structure
- Expansion
- Other deals
- Key objectives
- Financial data
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- Figure 59: Sport 2000 International: Retail sales performance by country, 1999, 2002 and 2003
- Outlets
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- Figure 60: Sport 2000 International: Outlet data, 1999, 2002 and 2003/04
- Products
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- Figure 61: Sport 2000 International: Own-label portfolio
- Online presence
- Outlook
- SportScheck
- Market share
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- Figure 62: SportScheck: Sales as % of German sports retailers’ sales, 2000-04
- Background
- History
- A multi-channel operation
- Financial data
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- Figure 63: SportScheck: Sales performance, 2000/01-2004
- Outlets
- Two formats
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- Figure 64: SportScheck: Outlet data, 2001-04
- New concept
- Products
- Over 700 brands
- Riding the trend?
- Synergies
- Home shopping
- Catalogues
- Online presence
- Loyalty programme
- Outlook
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