Table of Contents
Executive Summary – UK
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- Sports market tops £5 billion
- Equipment outperforms
- Market drivers
- Specialists steal market share
- Harder for non-specialists to compete
- Not having it all their own way
- Leading multiples have exploited the fashion trend to maximise growth potential
- Slow-down expected
UK Premier Insight
Report Scope and Technical Notes
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- Technical notes
- Financial definitions
- Currencies
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- Figure 1: Exchange rates: National currencies against the Euro, 2002-04
- Country codes
- VAT
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- Figure 2: Europe: Standard VAT rates, 2005
- Other abbreviations
Background Data – United Kingdom
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- Population
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- Figure 3: UK: Population trends, 2000-04
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- Figure 4: UK: Population, by age group and sex, 2004
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- Figure 5: UK: Households, 2004
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- Figure 6: UK: Regions and major cities, 2003
- Economy
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- Figure 7: UK: Gross domestic product, 1995-2004
- Figure 8: UK: Consumer prices, 1997-2004
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- Figure 9: UK: Consumer expenditure, 1995-2004
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- Figure 10: UK: Detailed breakdown of consumer expenditure, 2000-04
Sports Goods Retailing in the UK
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- Setting the scene
- Participation rates reach new high
- The impact of greater health awareness
- …and the influence of fashion
- Marketing and advertising
- Shake up in the sports retail sector
- Serious participants favour independent shops
- B2C moves by leading sports brands
- Sports participation
- Sports goods market value and trends
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- Figure 11: UK: Consumer spending on sports goods, 2000-04
- Market breakdown
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- Figure 12: UK: Consumer spending on sports goods by main product category, 2000 and 2002-04
- Clothing
- Footwear
- Equipment
- Channels of distribution
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- Figure 13: UK: Sports goods market: Sales by distribution channel, 2004
- Sports specialists
- Department and variety stores
- Home shopping
- Clothing and footwear specialists
- Club shops
- Others
- The UK sports specialists’ sector
- Sector value and trends
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- Figure 14: UK: Sports specialists’ sales, 2000-04
- Figure 15: UK: Sports specialists relative performance, 2000-04
- Outlets
GB Consumer Trends
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- Purchasing trends
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- Figure 16: Sports goods purchased in the past 12 months, GB, 2001, 2003 and 2004
- Demographic analysis of sports clothing and footwear shoppers
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- Figure 17: Penetration of sportswear shopping, by demographic sub-group, GB, 2004
- Demographic analysis of sports equipment shoppers
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- Figure 18: Penetration of sports equipment shopping, by demographic sub-group, GB, 2004
- Membership and regular use of sports clubs
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- Figure 19: Sports club membership and use in the past 12 months, GB, 2001, 2003 and 2004
- Demographic characteristics of sports club members
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- Figure 20: Penetration of gym, health club, athletics club, angling club, golf club and riding club membership in the past 12 months, by demographic sub-group, GB, 2004
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- Figure 21: Penetration of rugby/football, sailing, squash, tennis and other club membership in the past 12 months, by demographic sub-group, GB, 2003
- Sports participation
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- Figure 22: Regular participation in sports in the past 12 months, GB, 2001, 2003 and 2004
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- Figure 23: Regular and occasional participation in sports in the past 12 months, GB, 2003 and 2004
The Consumer
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- Key consumer findings
- Sports shopping patterns – trend data
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- Figure 24: Trends in purchasing from leading outlets selling sports goods in the past 12 months, 1999-2005
- 2005 sports shopping patterns
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- Figure 25: Outlets used for buying clothing, footwear or equipment for sports or outdoor activities in the last 12 months, April 2005
- Sports specialists
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- Figure 26: Outlets used for buying clothing, footwear or equipment for sports or outdoor activities in the last 12 months, by gender, age and socio-economic group, April 2005
- Other specialists, club shops and mixed goods retailers
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- Figure 27: Outlets used for buying clothing, footwear or equipment for sports or outdoor activities in the last 12 months, by gender, age and socio-economic group, April 2005
- Non-specialists
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- Figure 28: Outlets used for buying clothing, footwear or equipment for sports or outdoor activities in the last 12 months, by gender, age and socio-economic group, April 2005
- Shopping habits by type of activity
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- Figure 29: Outlets used for buying clothing, footwear or equipment for sports or outdoor activities in the last 12 months, by leading sports regularly participated in, April 2005
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- Figure 30: Outlets used for buying clothing, footwear or equipment for sports or outdoor activities in the last 12 months, by leading sports regularly participated in, April 2005
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- Figure 31: Outlets used for buying clothing, footwear or equipment for sports or outdoor activities in the last 12 months, by leading sports regularly participated in, April 2005
- Expenditure on sports goods
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- Figure 32: Spending on sports clothing, footwear or equipment in the past 12 months, 2002, 2003 and 2005
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- Figure 33: Average spending on sports clothing, footwear or equipment in the past 12 months, by gender, age and socio-economic group, April 2005
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- Figure 34: Average spending on sports clothing, footwear or equipment in the past 12 months, by outlets used for buying sports goods, April 2005
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- Figure 35: Average spending on sports clothing, footwear or equipment in the past 12 months, by sports regularly participated in, April 2005
- Use of sports clothing and footwear
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- Figure 36: Use of sports clothing and footwear, April 2005
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- Figure 37: Use of sports clothing and footwear, by gender, age and socio-economic group, April 2005
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- Figure 38: Use of sports clothing and footwear, by outlets used for buying sports goods, April 2005
The Consumer – Detailed Consumer Demographics
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- Figure 39: Outlets used for buying clothing, footwear or equipment for sports or outdoor activities in the last 12 months, by presence of children, lifestage and Mintel’s Special Groups, April 2005
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- Figure 40: Outlets used for buying clothing, footwear or equipment for sports or outdoor activities in the last 12 months, by presence of children, lifestage and Mintel’s Special Groups, April 2005
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- Figure 41: Outlets used for buying clothing, footwear or equipment for sports or outdoor activities in the last 12 months, by lifestage and Mintel’s Special Groups, April 2005
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- Figure 42: Outlets used for buying clothing, footwear or equipment for sports or outdoor activities in the last 12 months, by region and ACORN category, April 2005
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- Figure 43: Outlets used for buying clothing, footwear or equipment for sports or outdoor activities in the last 12 months, by region and ACORN category, April 2005
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- Figure 44: Outlets used for buying clothing, footwear or equipment for sports or outdoor activities in the last 12 months, by region and ACORN category, April 2005
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- Figure 45: Outlets used for buying clothing, footwear or equipment for sports or outdoor activities in the last 12 months, by media, commercial TV viewing and source of regular grocery shopping, April 2005
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- Figure 46: Outlets used for buying clothing, footwear or equipment for sports or outdoor activities in the last 12 months, by media, commercial TV viewing and source of regular grocery shopping, April 2005
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- Figure 47: Outlets used for buying clothing, footwear or equipment for sports or outdoor activities in the last 12 months, by media, commercial TV viewing and source of regular grocery shopping, April 2005
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- Figure 48: Outlets used for buying clothing, footwear or equipment for sports or outdoor activities in the last 12 months, by frequency of participation, April 2005
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- Figure 49: Spending on sports clothing, footwear or equipment in the past 12 months, by gender, age and socio-economic group, April 2005
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- Figure 50: Spending on sports clothing, footwear or equipment in the past 12 months, by presence of children, lifestage and Mintel’s Special Groups, April 2005
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- Figure 51: Spending on sports clothing, footwear or equipment in the past 12 months, by region and ACORN category, April 2005
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- Figure 52: Spending on sports clothing, footwear or equipment in the past 12 months, by media, commercial TV viewing and source of regular grocery shopping, April 2005
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- Figure 53: Spending on sports clothing, footwear or equipment in the past 12 months, by outlets used for buying sports goods, April 2005
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- Figure 54: Spending on sports clothing, footwear or equipment in the past 12 months, by sports regularly participated in, April 2005
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- Figure 55: Spending on sports clothing, footwear or equipment in the past 12 months, by frequency of participation, April 2005
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- Figure 56: Average spending on sports clothing, footwear or equipment in the past 12 months, by presence of children, lifestage and Mintel’s Special Groups, April 2005
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- Figure 57: Average spending on sports clothing, footwear or equipment in the past 12 months, by region and ACORN categories, April 2005
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- Figure 58: Average spending on sports clothing, footwear or equipment in the past 12 months, by media usage, commercial TV viewing and source of regular grocery shopping, April 2005
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- Figure 59: Average spending on sports clothing, footwear or equipment in the past 12 months, by frequency of participation, April 2005
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- Figure 60: Use of sports clothing and footwear, by presence of children, lifestage and Mintel’s Special groups, April 2005
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- Figure 61: Use of sports clothing and footwear, by region and ACORN categories, April 2005
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- Figure 62: Use of sports clothing and footwear, by media usage, commercial TV viewing and source of regular grocery shopping, April 2005
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- Figure 63: Use of sports clothing and footwear, by amount spent on sports goods, April 2005
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Consumer Attitudes and Typologies
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- Key consumer findings
- Attitudes towards sport and type of sports goods needed
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- Figure 64: Attitudes towards sport and type of sports goods needed, April 2005
- Attitudes when shopping for sports goods
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- Figure 65: Shopping behaviour and attitudes towards sports clothing, footwear and equipment, April 2005
- Key topics
- Identifying targets
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- Figure 66: Consumer typologies for sports shoppers, summary, April 2005
- Own Branders (16% of sample)
- Bargain Hunters (27% of sample)
- Sporting Browsers (11% of sample)
- Uninterested (34% of sample)
- Lapsed Wearers (12% of sample)
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- Figure 67: Consumer types, by gender, age and socio-economic group, April 2005
- Where the consumer types shop
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- Figure 68: Consumer types by where they bought sports clothing, footwear and equipment from, April 2005
- The consumer types’ use of sports clothing and footwear, and attitudes towards sport and type of sports goods needed
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- Figure 69: Use of sports clothing and footwear, by consumer types, April 2005
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- Figure 70: Attitudes to sports clothing and footwear, by consumer types, April 2005
- Attitudes towards sport and type of sports goods needed
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- Figure 71: Attitudes towards sport and type of sports goods needed, by gender, age and socio-economic group, April 2005
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- Figure 72: Attitudes towards sport and type of goods needed, by outlets used for buying sports goods and by amount spent, April 2005
- Shopping behaviour
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- Figure 73: Shopping for sports clothing, footwear and equipment, by gender, age and socio-economic group, April 2005
- Brands and price
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- Figure 74: Shopping behaviour and Attitudes towards shopping for sports clothing, footwear and equipment, by gender, age, socio-economic group and outlets used, April 2005
- Products and service
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- Figure 75: Shopping bevaviour and Attitudes towards shopping for sports clothing, footwear and equipment, by gender, age, socio-economic group and outlets used, April 2005
- Number of outlets used
- Number of outlets used by where the consumers shopped
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- Figure 76: Where consumers shopped, by number of stores shopped at for sports clothing, footwear and equipment in last 12 months, April 2005
- Number of outlets shopped at by use of sports clothing and footwear
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- Figure 77: Use of clothing and footwear, by number of stores shopped at for sports clothing, footwear and equipment in last 12 months, April 2005
Consumer Attitudes and Typologies – Detailed Consumer Demographics
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- Attitudes towards sport and type of sports goods needed
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- Figure 78: Attitudes towards sport and type of sports goods needed, by presence of children, lifestage and Mintel’s Special Groups, April 2005
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- Figure 79: Attitudes towards sport and type of sports goods needed, by region and ACORN categories, April 2005
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- Figure 80: Attitudes towards sport and type of sports goods needed, by media, commercial TV viewing and source of regular grocery shopping, April 2005
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- Figure 81: Attitudes towards sport and type of sports goods needed, by amount spent on sports goods, April 2005
- Shopping behaviour
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- Figure 82: Shopping for sports clothing, footwear and equipment, by presence of children, lifestage and Mintel’s Special Groups, April 2005
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- Figure 83: Shopping for sports clothing, footwear and equipment, by region and ACORN categories, April 2005
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- Figure 84: Shopping for sports clothing, footwear and equipment, by media usage, commercial TV viewing and source of regular grocery shopping, April 2005
- Brands and price
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- Figure 85: Attitudes towards shopping for sports clothing, footwear and equipment, by presence of children, lifestage and Mintel’s Special Groups, April 2005
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- Figure 86: Attitudes towards shopping for sports clothing, footwear and equipment, by region and ACORN categories, April 2005
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- Figure 87: Attitudes towards shopping for sports clothing, footwear and equipment, by media usage, commercial TV viewing and regular source of grocery shopping, April 2005
- Product and service
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- Figure 88: Attitudes towards shopping for sports clothing, footwear and equipment, by presence of children, lifestage and Mintel’s Special Groups, April 2005
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- Figure 89: Attitudes towards shopping for sports clothing, footwear and equipment, by region and ACORN categories, April 2005
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- Figure 90: Attitudes towards shopping for sports clothing, footwear and equipment, by media usage, commercial TV viewing and source of regular grocery shopping, April 2005
- Consumer typologies
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- Figure 91: Consumer types, by presence of children in household, lifestage and Mintel’s Special Groups, April 2005
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- Figure 92: Consumer types, by region and ACORN category, April 2005
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- Figure 93: Consumer types, by media, commercial TV viewing and source of regular grocery shopping, April 2005
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- Figure 94: Leading sports regularly participated in, by consumer types, April 2005
- Number of outlets used
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- Figure 95: Number of outlets used, by gender, age and socio-economic group, April 2005
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- Figure 96: Number of outlets used, by presence of children, lifestage and Mintel’s special Groups, April 2005
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- Figure 97: Number of outlets used, by region and ACORN category, April 2005
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- Figure 98: Number of outlets used, by media, commercial TV viewing and source of regular grocery shopping, April 2005
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- Figure 99: Number of outlets used, by consumer types, April 2005
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- Figure 100: Leading sports regularly participated in, by number of outlets used, April 2005
UK Advertising
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- Trends in advertising spend
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- Figure 101: Sports and leisure retailers, advertising expenditure, 2000/01-2004/05
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- Figure 102: Media advertising expenditure by sports goods retailers, 2001-05
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- Figure 103: Media advertising expenditure by sports goods suppliers, 2001-05
- Use of media
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- Figure 104: Media advertising by sports goods retailers, by media used, 2004/05
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- Figure 105: Media advertising by leading sports goods retailers, by media used, 2004/05
- Figure 106: Media advertising expenditure by sports goods suppliers, by media used, 2004/05
Leading Specialists
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- Figure 107: UK: Leading sports specialists, 2004
- Market shares
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- Figure 108: UK: Leading specialists – estimated market shares, 2003 and 2004
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Prospects and Forecasts
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- Figure 109: UK: Retail sales forecasts, 2004-09f
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- Figure 110: UK: Sports specialists’ sales as % of all retail sales, 2000-09 (F)
- Price pressures to continue
- Middle-ranking players look especially vulnerable
- Value operators…
- …create the need for mainstream players to differentiate
- Convergence of sports, leisure and music markets…
- …delivers opportunities for the independents
- Sports participation and the 2012 Games
- Government backing
- Demographic disparities
- E-commerce
- Leading players prospects
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Company Profiles
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- Allsports
- Market share
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- Figure 111: Allsports: Sales as % of estimated UK sports retailers’ sales, 2000-03
- Background
- History
- Ownership
- Financial data
- Five-year performance
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- Figure 112: Allsports Retail Limited: Financial performance, 2000-04
- 2003/04
- Outlets
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- Figure 113: Allsports: Outlet numbers, 2000-04
- Format
- Products
- Targeting the young
- Sports or fashion?
- Home shopping
- Customer loyalty programme
- Outlook
- Blacks Leisure Group
- Market share
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- Figure 114: Blacks Leisure : UK – sales as % of sports’ specialists sales, 2000-04
- Background
- History
- Structural changes
- Financial data
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- Figure 115: Blacks Leisure: Financial performance, 2001-05
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- Figure 116: Blacks Leisure: Divisional financial performance, 2002-05
- Outlets
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- Figure 117: Blacks Leisure: Outlet data, 2001-05
- Products
- Home shopping
- Outlook
- Décathlon
- Market share
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- Figure 118: Décathlon: Sales as % of French sports retailers’ sales, 2000-04
- Figure 119: Décathlon: Sales as % of Spanish sports retailers’ sales, 2000-04
- Background
- History
- Ownership
- International expansion
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- Figure 120: Décathlon: International expansion record, 1986-2005
- Differentiation
- Financial data
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- Figure 121: Décathlon: Financial performance, 2000-04
- Slowdown in France?
- Impressive growth abroad
- Outlets
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- Figure 122: Décathlon: Outlet data, 2000-04
- Size
- Layout
- Services
- New formats
- Foreign activities
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- Figure 123: Décathlon: International store numbers, 2001-04
- Products
- Authoritative offer
- Own brand
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- Figure 124: Décathlon: Own label portfolio
- Design
- Production
- Communication
- Links with athletes
- Loyalty scheme
- Online presence
- Outlook
- Foot Locker (Europe)
- Background
- History
- International interests
- Portfolio of fascias
- Financial data
- Group
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- Figure 125: Foot Locker Inc: Group financial performance, 2001-05
- Home shopping
- Europe
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- Figure 126: Foot Locker Europe: Estimated sales, 2002-05
- Figure 127: Foot Locker Europe: Estimated sales by selected country, 2004/05
- UK
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- Figure 128: Foot Locker (UK) Limited: Financial performance, 1999-2003
- Europe disappoints in second quarter 2005/06
- Outlets
- Group
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- Figure 129: Foot Locker Inc: Outlet data, 2001-05
- Figure 130: Foot Locker: Outlet data by fascia, January 2005 and 2005/06 plans
- Europe
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- Figure 131: Foot Locker: European store numbers, 2003-05 and store targets
- UK
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- Figure 132: Foot Locker UK: Outlet data, 1999-2003
- Products
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- Figure 133: Foot Locker: Target group and product offer by fascia
- Home shopping
- Outlook
- INTERSPORT International Corporation
- Market share
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- Figure 134: INTERSPORT: Sales as % of German sports retailers’ sales, 2001-04
- Figure 135: INTERSPORT: Sales as % of French sports retailers’ sales, 2000-04
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- Figure 136: INTERSPORT: Sales as % of Spanish sports retailers’ sales, 2002-04
- Background
- History
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- Figure 137: INTERSPORT: International expansion record
- Organisation
- Fascias
- Buying group benefits…
- …and disadvantages
- Financial data
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- Figure 138: INTERSPORT: Group sales performance, 2001-05
- Performance in selected European countries
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- Figure 139: INTERSPORT: Sales in selected countries, 2003
- Outlets
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- Figure 140: INTERSPORT: Outlet data, 2001-05
- Figure 141: INTERSPORT: European outlet data, 2000, 2002 and 2004
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- Figure 142: INTERSPORT France: Selected outlets, 2005
- Figure 143: INTERSPORT Austria: Outlets, 2004
- Products
- Local offer
- Sourcing
- Brands
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- Figure 144: INTERSPORT: Own label portfolio
- Communication
- Marketing
- Loyalty programmes
- Online presence
- Outlook
- JD Sports
- Background
- Financial data
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- Figure 145: John David Group: Financial performance, 2001-05
- Outlets
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- Figure 146: John David Group: Outlet numbers, 2001-05
- Products
- E-commerce
- Outlook
- JJB Sports plc
- Market share
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- Figure 147: JJB Sports: Sales as % of all sports specialists’ sales, 2000/01-2004/05
- Background
- Early 1990s consolidation in sports sector
- Flotation of JJB Sports and diversification
- Speculation about change of ownership
- Financial data
- Weakening demand for sports goods
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- Figure 148: JJB: Group financial performance, 2001-05
- Health clubs increasing contribution to total sales
- Investment in new head office and distribution centre
- Outlets
- Migration to larger superstores
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- Figure 149: JJB Sports: Outlet data, 2000-05
- Drastic reduction in smaller high street outlets
- Further sites identified with potential for superstores
- Products
- Changes in the sales mix
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- Figure 150: JJB: Sales mix, 2001-05
- Non-replica clothing sales and price competition
- Volatile demand for replica kits
- Sports footwear less affected by discounting
- Larger stores increases importance of sports equipment
- Growing contribution of Leisure Division
- Outlook
- Immediate outlook not optimistic
- Commitment to key suppliers
- Development of exclusive deals
- Further diversification into sports facilities
- More comprehensive e-commerce planned
- Sponsorship deals increasingly significant
- Sport 2000 International
- Market share
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- Figure 151: Sport 2000: Sales as % of French sports retailers’ sales, 2000-04
- Background
- History
- Structure
- Expansion
- Other deals
- Key objectives
- Financial data
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- Figure 152: Sport 2000 International: Retail sales performance by country, 1999, 2002 and 2003
- Outlets
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- Figure 153: Sport 2000 International: Outlet data, 1999, 2002 and 2003/04
- Products
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- Figure 154: Sport 2000 International: Own-label portfolio
- Online presence
- Outlook
- Sports World International Ltd
- Market share
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- Figure 155: Sports World International: Sales as % of all sports specialists’ sales, 2000/01-2004/05
- Background
- Rapid growth since 1990s
- ‘Unbeatable value for money’ positioning
- Mid-price and cheaper alternatives through ownership of Donnay
- Acquisition of Dunlop Slazenger
- Purchase of other iconic sports brands
- Acquisition of further sport brands a possibility
- Organic growth and Lillywhites acquisition
- Financial data
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- Figure 156: Sports World International Ltd, Financial performance, 2000-04
- An increasingly diversified sales mix
- Indication of strong growth in ongoing retailing operations
- UK provides vast majority of group sales
- Outlets
- Strong recent growth in store numbers
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- Figure 157: Sports World International, Outlet numbers in the UK, 2000-04
- Aggressive store expansion programme
- Majority of outlets in retail parks
- Products
- Good utilisation of available selling space
- Focus on ‘unbeatable value’
- Leading brands plus exclusive own-brand merchandise
- Outlook
- Further investments in sports brands anticipated
- Increasing its activity in key sports markets
- Taking advantage of historic under-investment in brands
- Expansion in store numbers through acquisition a real possibility
- No indication of investment in e-commerce
Mini Company Profiles
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- American Golf
- Market share
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- Figure 158: American Golf: Sales as % of all sports specialists’ sales, 2000/01-2004/05
- Background
- Financial data
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- Figure 159: American Golf Discount Centre Limited: Financial performance, 2000-04
- Outlets
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- Figure 160: American Golf: Outlet data, 2000-04
- Products
- Gilesports
- Market share
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- Figure 161: Gilesports: Sales as % of all sports specialists’ sales, 2000-04
- Background
- Financial data
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- Figure 162: Gilesports Plc: Financial performance, 1999-2003
- Outlets
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- Figure 163: Gilesports: Outlet data, 2000-04
- Products
- Hargreaves Sports
- Market share
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- Figure 164: Hargreaves Sports: Sales as % of all sports specialists’ sales, 2000/01-2004/05
- Background
- Financial data
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- Figure 165: Hargreaves (Sports) Limited: Financial performance, 2000-04
- Outlets
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- Figure 166: Hargreaves (Sports) Limited: Outlet data, 2000-04
- Products
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