Table of Contents
Introduction and Abbreviations
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- - Chocolate Confectionery – UK, Market Intelligence, November 2004
- Definitions
- Geographical, national and regional definitions
- Conversion factors
- BMRB Target Group Index sample sizes
- User definition (weight of usage) for chocolate bars
- User definition (weight of usage) for other chocolate items
- Socio-economic definitions
- Abbreviations
Executive Summary
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- Consumption levels near saturation point
- Impulse purchases driving market further
- Population shifts will impact market
- Top 3 players dominate the market
- Above-average penetration levels
Market Drivers
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- Mood foods
- Consumption levels at all time high
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- Figure 1: Chocolate confectionery eaten in the last 12 months, NI and RoI, 2004
- Population make-up of Northern Ireland
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- Figure 2: Population of Northern Ireland, 1998-2008
- Population make-up of Republic of Ireland
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- Figure 3: Population of the Republic of Ireland, 1998-2008
- Households getting smaller
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- Figure 4: Number of people in household, NI and RoI, 2002 and 2004
- PDI feeds growth in chocolate confectionery
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- Figure 5: Personal disposable income per capita at current prices (euros), RoI, NI and UK, 1997-2004
- Children’s pocket money increasing
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- Figure 6: Children’s pocket money, NI, 1998-2004
- Figure 7: Children’s pocket money, RoI, 1998-2004
- Employment patterns impact food choices
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- Figure 8: All persons in the labour force, NI and RoI, 1999-2004
- Socio-economic make-up
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- Figure 9: Socio-economic make-up of the population, NI, 2001-04
- Figure 10: Socio-economic make-up of the population, RoI, 2001-04
- Health issues
- Seasonality
- Advertising
- Merchandising
Market Size
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- Figure 11: Top chocolate confectionery brands, RoI, 2004
- Figure 12: Average price of chocolate confectionery based on retail prices, UK, 1999-2004
- Expenditure on chocolate confectionery
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- Figure 13: Estimated expenditure on chocolate confectionery, all-Ireland, 1999-2004
- Republic of Ireland
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- Figure 14: Estimated expenditure on chocolate confectionery, RoI, 2004
- Northern Ireland
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- Figure 15: Estimated expenditure on chocolate confectionery, NI, 1999-2004
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Market Segmentation
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- Figure 16: Segmentation of chocolate confectionery market, RoI, 2004
- Figure 17: Segmentation of chocolate confectionery market, NI, 2004
- Impulse
- Take-home
- Gifts and seasonal
- Sharing
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Supply Structure
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- Cadbury Schweppes plc
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- Figure 18: Cadbury chocolate confectionery product range, 2005
- Ferrero
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- Figure 19: Ferrero chocolate confectionery portfolio, 2005
- Fox’s Confectionery
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- Figure 20: Fox’s chocolate confectionery product range, 2005
- Green & Black’s
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- Figure 21: Green & Black’s confectionery product range, 2005
- Irish Chocolate Company
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- Figure 22: Butlers chocolate confectionery portfolio, 2005
- Kinnerton Confectionery
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- Figure 23: Kinnerton’s portfolio of chocolate confectionery, 2005
- Kraft Foods Inc
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- Figure 24: Kraft chocolate confectionery portfolio, 2005
- Lily O’Brien’s
- Lir Chocolates
- Masterfoods Ireland
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- Figure 25: Masterfoods’ chocolate confectionery product portfolio, 2005
- Nestlé Ireland
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- Figure 26: Nestlé’s chocolate confectionery product portfolio, 2005
- Thorntons
Distribution
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- Effective category management a must
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- Figure 27: Multiple retailers operating in NI and RoI, 2001-05
- Impulse purchases through convenience store outlets
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- Figure 28: Symbol groups operating in NI and RoI, 2001-05
- Other channels of distribution
New Product Development
The Consumer
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- Chocolate confectionery near saturation point
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- Figure 27: Chocolate confectionery eaten in the last 12 months, NI and RoI, 2002 and 2004
- Almost 90% of adults eat chocolate bars
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- Figure 28: Chocolate bars eaten in the last 12 months, by gender, age, socio-economic group, number of people in household and presence of children and by working and marital status, NI, 2002 and 2004
- 15-24-year-olds key consumers in RoI
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- Figure 29: Chocolate bars eaten in the last 12 months, by gender, age, socio-economic groups, number of people in household, presence of children, working status and marital status, RoI, 2002 and 2004
- A quarter of adults eat chocolate bars at least once a week
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- Figure 30: Frequency of usage of chocolate bars, by gender, age, socio-economic groups, number of people in household, presence of children, working status and marital status, NI, 2004
- More heavy users than medium or light in RoI
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- Figure 31: Frequency of usage of chocolate bars, by gender, age, socio-economic groups, number of people in household, presence of children, working status and marital status, RoI, 2004
- Penetration of other chocolate items declining
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- Figure 32: Other chocolate items eaten in the past 12 months, by gender, age, socio-economic groups, number of people in household, presence of children, working status and marital status, NI, 2002 and 2004
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- Figure 33: Other chocolate items eaten in the past 12 months, by gender, age, socio-economic groups, number of people in household, presence of children, working status and marital status, RoI, 2002 and 2004
- Frequency of usage of other chocolate items
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- Figure 34: Frequency of usage of other chocolate items, by gender, age, socio-economic groups, number of people in household, presence of children, working status and marital status, NI, 2004
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- Figure 35: Frequency of usage of other chocolate items, by gender, age, socio-economic groups, number of people in household, presence of children, working status and marital status, RoI, 2004
- Chocolate assortments and other boxed chocolates
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- Figure 36: Chocolate assortments and other boxed chocolates bought in the last 12 months, by gender, age, socio-economic groups, number of people in household, presence of children, working status and marital status, NI, 2002 and 2004
- Less than 50% of adults in RoI purchased boxed chocolates
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- Figure 37: Chocolate assortments and other boxed chocolates purchased in the last 12 months, by gender, age, socio-economic groups, number of people in household, presence of children, working status and marital status, RoI, 2002 and 2004
- Predominantly light usage of boxed chocolates
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- Figure 38: Frequency of usage of chocolate assortments and other boxed chocolates, by gender, age, socio-economic groups, number of people in household, presence of children, working status and marital status, NI, 2004
- Light users more pronounced in RoI
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- Figure 39: Frequency of usage of chocolate assortments and other boxed chocolates, by gender, age, socio-economic groups, number of people in household, presence of children, working status and marital status, RoI, 2004
- Lifestyle statements
- Time poverty
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- Figure 40: Food lifestyle statements by bars of chocolate users, NI and RoI, 2004
- At least 35% of adults are tempted to buy products seen advertised
- Almost 30% of adults always buy the brands their children prefer
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- Figure 41: Lifestyle statements by chocolate bar users, NI and RoI, 2004
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- Figure 42: Lifestyle statements by chocolate bar users, NI and RoI, 2004
- A majority of adults think they should do more about their health
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- Figure 43: Lifestyle statements by chocolate bar users, NI and RoI, 2004
The Future
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- Pure indulgence
- Future demographics provides unfavourable conditions
- Staying in versus going out
- Gift sector
Forecast
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- Figure 44: Forecast of consumer expenditure on chocolate confectionery, at current prices, NI, 2004-08
- Figure 45: Forecast of consumer expenditure on chocolate confectionery, at current prices, RoI, 2004-08
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