Table of Contents
Introduction and Abbreviations
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- Definitions
- Consumer research
- ACORN
- Abbreviations
Premier Insight
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- Healthy eating is all about wellbeing
- Older and wiser – a lucrative segment to target
Summary of Key Report Findings
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- The organic, RFRC and functional food market outstripping growth in the eating out industry
- Healthy eating in the media spotlight
- Eating habits have reached a turning point
- Eating out is an indulgence – but only for some
- More healthy eating initiatives are on the way
- Firmer government action on the horizon
Market Factors
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- Eating out in the framework of the economy
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- Figure 1: Personal disposable income (PDI) and consumer expenditure (CONEXP), 2000-10
- Socio-demographic changes will increase demand for healthier eating out options
- Age
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- Figure 2: Structure of the UK adult population, by age, 2000-10
- Lifestage
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- Figure 3: Structure of the UK adult population, by lifestage, 2000-10
- Socio-economic groups
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- Figure 4: Percentage change in socio-economic groups, 2000-05 and 2005-10
- The Public Health White Paper – what implications for the catering industry?
Market Background and Key Issues
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- Have eating habits reached a turning point?
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- Figure 5: Eating habits, 2002 and 2004
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- Figure 6: Attitudes of UK consumers towards healthy food, January 2005
- The obesity time bomb
- The problem with salt
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- Figure 7: Average daily household* sodium and fat intake per person, per day, 1993-2003
- Super Size Me and its aftermath
- Jamie Oliver ups the ante on healthy eating
- Food safety – a concern in the public consciousness
Market Size and Trends
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- The health-related food market – RFRC, functional and organic food
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- Figure 8: The RFRC, organic and functional food markets, 2000-05
- The eating out market
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- Figure 9: The eating out market, 2000-05
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- Figure 10: Percentage growth of the eating out market, by sector, 2000-05
- What does this all mean for the eating out market?
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- Figure 11: Index of the eating out and health-related food markets, 2000-05
Case Studies: Key Players in the Healthy Eating Revolution
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- Domino’s
- Kentucky Fried Chicken (KFC)
- McDonald’s Restaurants
- Nando’s
- Pret A Manger
- Starbucks
The Consumer
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- Healthy Eating Groups – from Healthy Eating Fanatics to Gluttons
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- Figure 12: Consumer attitudes towards healthy eating, April 2005
- Consumer attitudes towards healthy eating by demographic groups
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- Figure 13: Healthy eating groups, by gender, age, socio-economic group, working status and marital status, April 2005
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- Figure 14: Healthy eating groups, by detailed lifestage groups, April 2005
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- Figure 15: Healthy eating groups, by region and ACORN categories, April 2005
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- Figure 16: Healthy eating groups, by media, supermarket usage and commercial TV viewing, April 2005
- Healthy eating groups by restaurant type
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- Figure 17: Restaurant types eaten in during the last three months, April 2005
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- Figure 18: Healthy eating groups, by type of restaurant eaten in, April 2005
Consumer Attitudes and Targeting Opportunities
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- Attitudes towards eating out
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- Figure 19: General attitudes towards eating out, April 2005
- Attitudes towards eating out by consumer attitudes towards healthy eating
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- Figure 20: Attitudes towards eating out, by healthy eating attitudes, April 2005
- Attitudes towards healthy eating in restaurants
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- Figure 21: Attitudes towards healthy eating in restaurants, April 2005
- Attitudes towards healthy eating in restaurants by healthy eating groups
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- Figure 22: Attitudes towards healthy eating in restaurants, by healthy eating groups, April 2005
- Attitudes towards healthy eating in restaurants by restaurant type
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- Figure 23: Attitudes towards healthy eating in restaurants, by most popular restaurants visited, April 2005
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- Figure 24: Attitudes towards healthy eating in restaurants, by next most popular restaurants visited, April 2005
- Shared attitudes towards healthy eating in restaurants
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- Figure 25: Most popular attitudes towards healthy eating in restaurants, by attitudes towards healthy eating in restaurants, April 2005
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- Figure 26: Next most popular attitudes towards healthy eating in restaurants, by attitudes towards healthy eating in restaurants, April 2005
- Attitudes towards healthy eating in restaurants by attitudes towards eating out
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- Figure 27: Most popular attitudes towards healthy eating in restaurants, by attitudes towards eating out, April 2005
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- Figure 28: Next most popular attitudes towards healthy eating in restaurants, by attitudes towards eating out, April 2005
- Healthy eating out target groups
- Healthy Lifestyles (13% of sample or 6.4 million adults)
- Striving to be Healthy (13% of sample or 6.4 million adults)
- Restaurant Woes (17% of sample or 8.4 million adults)
- Will Powerless (13% of sample or 6.4 million adults)
- Culinary Pleasure Seekers (44% of sample or 22.0 million adults)
- Healthy eating out target groups by demographics
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- Figure 29: Healthy eating out target groups, by gender, age, socio-economic group, working status and marital status, April 2005
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- Figure 30: Healthy eating out target groups, by detailed lifestage groups, April 2005
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- Figure 31: Healthy eating out target groups, by region and ACORN categories, April 2005
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- Figure 32: Healthy eating out target groups, by media, supermarket usage and commercial TV viewing, April 2005
- Where do the consumer target groups eat out?
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- Figure 33: Healthy eating out target groups, by the type of restaurant eaten in, April 2005
- How many types of restaurants have the target groups visited?
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- Figure 34: Healthy eating out target groups, by number of restaurant types visited, April 2005
- What eating habits do the target groups have?
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- Figure 35: Healthy eating out target groups, by healthy eating groups, April 2005
- What general attitudes do the target groups have towards eating out?
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- Figure 36: Healthy eating out target groups, by attitudes towards eating out, April 2005
The Consumer – Attitudes towards Healthy Eating in Restaurants: Detailed Demographics
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- Most popular attitudes towards healthy eating in restaurants
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- Figure 37: Most popular attitudes towards healthy eating in restaurants, by gender, age, socio-economic group, working status and marital status, April 2005
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- Figure 38: Most popular attitudes towards healthy eating, by detailed lifestage groups, April 2005
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- Figure 39: Most popular attitudes towards healthy eating, by region and ACORN categories, April 2005
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- Figure 40: Most popular attitudes towards healthy eating, by media, supermarket usage and commercial TV viewing, April 2005
- Next most popular attitudes towards healthy eating in restaurants
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- Figure 41: Next most popular attitudes towards healthy eating in restaurants, by gender, age, socio-economic group, working status and marital status, April 2005
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- Figure 42: Next most popular attitudes towards healthy eating, by detailed lifestage groups, April 2005
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- Figure 43: Next most popular attitudes towards healthy eating, by region and ACORN categories, April 2005
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- Figure 44: Next most popular attitudes towards healthy eating, by media, supermarket usage and commercial TV viewing, April 2005
The Future
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- The fast food sector – an ongoing revolution
- Healthy eating issue will permeate all sectors of the eating out market
- New legislation could drive positive changes
Forecast
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- Scenario 1: Unchanged
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- Figure 45: Forecast of healthy eating out target groups, Scenario 1, 2005 and 2010
- Scenario 2: A healthier nation
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- Figure 46: Forecast of healthy eating out target groups, Scenario 2, 2005 and 2010
- Scenario 3: An unhealthy nation
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- Figure 47: Forecast of healthy eating out target groups, Scenario 3, 2005 and 2010
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