Table of Contents
Introduction and Abbreviations
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- Introduction
- Other Relevant Reports
- Definition
- Abbreviations & terms
- Abbreviations
- Terms
- Notes on Halal and Kosher
- Kosher
- Kosher certification
- Halal
- Halal certification
- Differences between Halal and Kosher
Executive Summary
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- A declining Jewish population
- An increase in the Muslim population
- Kosher labels provide ingredient clues for vegetarians and food-sensitive/allergic consumers
- Kosher labels convey a sense of quality
- Passover is a major driver for all Jews, kosher and non-kosher
- In the five segments studied, kosher is a $14.6 billion market
- Kosher chocolate confectionery is largest segment
- American-made kosher products have international appeal
- Largest CPG manufacturers are largest kosher manufacturers
- In multichannel sales analysis, supermarkets dominate
- More than one in five respondents buy kosher food
- Supermarkets are the leading venue among several for kosher food purchases
- 71% of kosher food buyers make infrequent purchase
- Non-kosher consumers have potential to grow kosher market
- Forecast
Market Drivers
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- U.S. Jewish population
- U.S. Muslim population
- Vegetarian, allergic, and food-sensitive consumers rely on kosher labels
- For some consumers, kosher and quality are synonymous
- Among Jews who do not keep kosher, Passover is a major driver
Market Size & Trends
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- Figure 1: Total U.S. retail sales of kosher foods*, at current and constant prices, 2002-2004
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- Figure 2: Sales of kosher foods, through tracked sales channels*, at current and constant prices, 2002-2004
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- Figure 3: Sales of kosher and non-kosher foods, through tracked sales channels*, at current and constant prices, 2002-2004
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Market Segmentation
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- Overview
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- Figure 4: Sales of kosher foods, through tracked sales channels*, segmented by type, 2002 and 2004
- Chocolate confectionery
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- Figure 5: Sales of kosher chocolate confectionery, at current and constant prices, 2002-2004
- Figure 6: Sales of chocolate confectionery, kosher, non-kosher, and total, at current and constant prices, 2002-2004
- Cookies
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- Figure 7: Sales of kosher cookies, at current and constant prices, 2002-2004
- Figure 8: Sales of cookies, kosher, non-kosher, and total, at current prices, 2002-2004
- Salty snacks
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- Figure 9: Sales of kosher salty snacks, at current and constant prices, 2002-2004
- Figure 10: Sales of salty snacks, kosher, non-kosher, and total, at current prices, 2002-2004
- Non-chocolate confectionery
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- Figure 11: Sales of kosher non-chocolate confectionery, at current and constant prices, 2002-2004
- Figure 12: Sales of non-chocolate confectionery, kosher, non-kosher, and total, at current prices, 2002-2004
- Crackers
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- Figure 13: Sales of kosher crackers, at current and constant prices, 2002-2004
- Figure 14: Sales of crackers, kosher, non-kosher, and total, at current prices, 2002-2004
Supply Structure
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- Foreign trade
- The Americas
- Europe
- Company and brand sales
- Overview
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- Figure 15: Manufacturer retail sales of kosher foods* in the U.S., 2002 and 2004
- Kosher certification
- Chocolate confectionery
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- Figure 16: Manufacturer brand sales of kosher chocolate confectionery in the U.S., 2002 and 2004
- Cookies
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- Figure 17: Manufacturer brand sales of kosher cookies in the U.S., 2002 and 2004
- Salty Snacks
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- Figure 18: Manufacturer brand sales of kosher salty snacks in the U.S., 2002 and 2004
- Non-Chocolate Confectionery
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- Figure 19: Manufacturer brand sales of kosher non-chocolate confectionery in the U.S., 2002 and 2004
- Crackers
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- Figure 20: Manufacturer brand sales of kosher crackers in the U.S., 2002 and 2004
- Major manufacturer profiles
- Kraft/Nabisco
- PepsiCo/Frito-Lay
- Hershey Foods Corporation
- Keebler (Kellogg)
- Mars, Incorporated
- Nestlé USA, Inc.
- Ethnic kosher company profiles
- The B. Manischewitz Company
- The Hain Celestial Group, Inc.
- Strauss-Elite Ltd.
- Osem Food Group
- Aron Streit, Inc.
- Joyva, Inc.
Retail Distribution
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- Introduction
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- Figure 21: Total U.S. retail sales of kosher foods*, by channel, 2002 and 2004
- Supermarkets
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- Figure 22: Supermarket sales of kosher foods*, at current and constant prices, 2002-2004
- Figure 23: Supermarket sales of kosher and non-kosher foods*, at current and constant prices, 2002-2004
- Kosher activities at supermarket chains
The Consumer
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- Introduction
- Purchase of Kosher products
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- Figure 24: Purchase of kosher products, April 2005
- Reasons for buying Kosher foods
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- Figure 25: Reasons for buying kosher products, April 2005
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- Figure 26: Reasons for buying kosher food, by gender, April 2005
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- Figure 27: Reasons for buying kosher food, by age, April 2005
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- Figure 28: Reasons for buying kosher food, by household income, April 2005
- Reasons for buying kosher food and purchase venues
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- Figure 29: Reasons for buying kosher food cross-tabulated with purchase venues for kosher food, April 2005
- Venues for Buying Kosher Food
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- Figure 30: Venues for buying kosher food, April 2005
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- Figure 31: Venues for buying kosher food, by age, April 2005
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- Figure 32: Venues for buying kosher food, by household income, April 2005
- Kosher food shopping patterns
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- Figure 33: Kosher food shopping patterns, April 2005
- Kosher shopping patterns and kosher shopping venues
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- Figure 34: Kosher food shopping patterns cross-tabulated with kosher shopping venues, April 2005
- Purchase of fresh kosher products
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- Figure 35: Purchase of fresh kosher foods, April 2005
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- Figure 36: Purchase of fresh kosher foods, by age, April 2005
- Summary
Future & Forecast
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- Future trends
- A declining Jewish population
- An increase in the Muslim population
- Non-kosher consumers have potential to grow kosher market
- Vegetarians
- Dairy-free purchasers
- Those concerned with integrity of the food supply and other varied reasons
- Growth of organic meat could reduce some kosher purchases
- Market forecast
- Select kosher foods
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- Figure 37: Forecast of total U.S. retail sales of kosher foods*, at current and constant prices, 2004-2006
- Kosher chocolate confectionery
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- Figure 38: Forecast of U.S. sales of kosher chocolate confectionery*, at current and constant prices, 2004-2006
- Kosher cookies
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- Figure 39: Forecast of U.S. sales of kosher cookies*, at current and constant prices, 2004-2006
- Kosher salty snacks
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- Figure 40: Forecast of U.S. sales of kosher salty snacks*, at current and constant prices, 2004-2006
- Kosher non-chocolate confectionery
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- Figure 41: Forecast of U.S. sales of kosher non-chocolate confectionery*, at current and constant prices, 2004-2006
- Kosher crackers
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- Figure 42: Forecast of U.S. sales of kosher crackers*, at current and constant prices, 2004-2006
- Forecast Factors
Appendix: Trade Associations
Appendix: New Product Developments
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- Figure 43: U.S. Kosher product introductions, 2001-2005
- Mini-reviews from GNPD editorial
- Convenient caviar
- Whole grain fever (FMI 2005)
- Jolly greener giant (FMI 2005)
- From the 2005 Winter Fancy Food Show
- Spicy cookies
- From the 2004 Natural Products Expo Europe
- Fortified and functional foods
- New product briefs
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