Table of Contents
Introduction and Abbreviations
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- Introduction
- Other relevant reports
- Definition
- Abbreviations & terms
- Abbreviations
- Terms
Executive Summary
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- Household size and frequency of cooking
- Shortage of time and cooking skills
- Baby Boomers embrace healthy eating
- Income dictates quality and quantity of food purchased, but does not deter pursuit of cooking
- Quality ingredients and specialty products available through multiple channels
- Finding the right tools to work with…
- TV cooking and food shows fuel interest
- Teaching cooking skills good for industry
- Buying cookware and tools to pursue cooking
Market Factors
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- Household size affects frequency of cooking
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- Figure 1: Number of meals cooked in the home for all U.S. households, by household size, 2001
- Figure 2: Graph: Number of meals cooked in the home for all U.S. households, by household size, 2001
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- Figure 3: U.S. households, by size, 2004
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- Figure 4: Opinions about shopping for groceries and at-home meal habits, by marital status, January 2004–September 2004
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- Figure 5: Opinions about shopping for groceries and at-home meal habits, by presence of children, January 2004–September 2004
- Household income
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- Figure 6: Median household income by age of householder, 2003
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- Figure 7: Average expenditures of all CUs for food and beverages at home, by income before taxes, 2003
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- Figure 8: Average expenditures of higher income CUs for food and beverages at home, by income before taxes, 2003
- Figure 9: Graph: Average expenditures of higher income CUs for food and beverages at home, by income before taxes, 2003
- Income and presence of children
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- Figure 10: Incidence of and opinions about cooking from scratch, by presence of children and household income, April 2005
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- Figure 11: Opinions about spending on quality ingredients and investing in cooking equipment, by presence of children and household income, April 2005
- Women in the workforce
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- Figure 12: cooking for fun, by gender, January–September 2004
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- Figure 13: Female labor force participation, number and share, 1995-2004
- Age
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- Figure 14: U.S. population projections, by age, 2000-2010
- Baby Boomers and health concerns
- The "convenience generation” lacks basic cooking skills
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- Figure 15: Incidence of and interest in cooking from scratch, by age, April 2005
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- Figure 16: Graph: Incidence of and interest in cooking from scratch, by age, April 2005
- Figure 17: Graph: Incidence of and interest in cooking from scratch, by age, April 2005
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- Figure 18: Opinions about at-home meal habits, by age, January 2004–September 2004
- A diverse U.S. population
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- Figure 19: U.S. population by race and Hispanic origin, 2000-2010
- Growth of the Hispanic population
Cooking Trends and Eating Patterns
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- Introduction
- Scratch cooking faces competition from prepared meals . . .
- . . . and dining out
- Time constraints
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- Figure 20: Occasions for cooking from scratch, April 2005
- Weekday vs. weekend cooking patterns
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- Figure 21: Occasions for cooking from scratch, April 2005
- Cooking and busy lifestyles
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- Figure 22: Opinions about shopping for groceries and at-home meal habits, January 2004–September 2004
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- Figure 23: Opinions about shopping for groceries and at-home meal habits, by age, January 2004–September 2004
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- Figure 24: Opinions about shopping for groceries and at-home meal habits, by household income, January 2004–September 2004
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- Figure 25: Opinions about shopping for groceries and at-home meal habits, by race/ethnicity, January 2004–September 2004
- Cooking trends
- Ethnic cooking
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- Figure 26: Immigration to the U.S. by country of origin, 1998-2003
- Moving outdoors
Specialty Food Sales and Retail Trends
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- Quality ingredients and specialty products available through multiple channels
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- Figure 27: Cross-tabulation: Propensity to purchase specialty foods against food shopping venues, December 2004
- Figure 28: Graph: Cross-tabulation: Propensity to purchase specialty foods against food shopping venues, December 2004
- Natural and organic food sales trending up
- Home cooking trends mirror restaurant offerings
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- Figure 29: Percentage of full service restaurant operators, by type of operation, who said their customers are buying more of the following items, compared to two years ago, 2005
- New specialty foods launches
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- Figure 30: New specialty food and beverage product launches in gourmet stores, health food stores, and specialist retailers, by category, 2000-2004
Cookware and Cooking Equipment Trends
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- Integrating cookware and food
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- Figure 31: Opinions about spending on quality ingredients and investing in cooking equipment, April 2005
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- Figure 32: Cookware, cutlery, kitchen tools, and food preparation product sales, 2003 & 2004
- Cookware and bakeware (metal only)
- Cutlery
- Kitchen tools and gadgets
- Food processors
- Blenders
- Appliance trends: functional vs. aspirational buyers
- Trend towards features and styling
- Expanding the market: consumer insights
- The “great room” and high-end appliances
Advertising and Promotion
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- Introduction
- TV cooking shows fuel interest
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- Figure 33: Opinions about TV cooking shows, April 2005
- Cooking websites: recipes for free
- Focus on educating consumers how to cook
- The “Spokeschef”
- Professional endorsements
- The bridal market
- Targeting a new breed of cooking enthusiasts
The Cooking Enthusiast
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- Introduction
- Cooking for fun and dining out
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- Figure 34: Cooking for fun and dining out, January 2004–September 2004
- Gender
- Age
- Household income
- Race/Hispanic origin
- Marital status
- Presence of children
- The “cooking enthusiast”
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- Figure 35: Opinions about cooking, January 2004–September 2004
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- Figure 36: Opinions about cooking, by age, January 2004–September 2004
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- Figure 37: Opinions about cooking, by household income, January 2004–September 2004
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- Figure 38: Opinions about cooking, by race/ethnicity, January 2004–September 2004
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- Figure 39: Opinions about cooking, by presence of children, January 2004–September 2004
- Product correlations of the cooking enthusiast
- Ownership of small appliances and kitchen items
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- Figure 40: Cooking enthusiasts’ ownership of small kitchen appliances compared to all respondents, January-September 2004
- Hobbies and leisure activities
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- Figure 41: Cooking enthusiasts’ leisure activities and hobbies compared to all respondents, January-September 2004
- Types of magazines
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- Figure 42: Cooking enthusiasts’ magazine readership/subscriptions compared to all respondents, January-September 2004
- Food and beverage choices
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- Figure 43: Cooking enthusiasts’ select food consumption/use compared to all respondents, January-September 2004
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- Figure 44: Cooking enthusiasts’ beverage consumption/use compared to all respondents, January-September 2004
- Summary
Consumer Attitudes about Cooking
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- Introduction
- Cooking from scratch
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- Figure 45: Incidence of and interest in cooking from scratch, April 2005
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- Figure 46: Incidence of and interest in cooking from scratch, by gender, April 2005
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- Figure 47: Incidence of and interest in cooking from scratch, by age, April 2005
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- Figure 48: Incidence of and interest in cooking from scratch, by household income, April 2005
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- Figure 49: Incidence of and interest in cooking from scratch, by race/ethnicity, April 2005
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- Figure 50: Incidence of and interest in cooking from scratch, by number of children under 18 in the household, April 2005
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- Figure 51: Opinions about cooking, by presence of children and household income, April 2005
- No time for cooking from scratch?
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- Figure 52: Occasions for cooking from scratch, April 2005
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- Figure 53: Occasions for cooking from scratch, by gender, April 2005
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- Figure 54: Occasions for cooking from scratch, by age, April 2005
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- Figure 55: Occasions for cooking from scratch, by household income, April 2005
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- Figure 56: Occasions for cooking from scratch, by race/ethnicity, April 2005
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- Figure 57: Occasions for cooking from scratch, by children in the household, April 2005
- Trying new recipes, investing in cooking gear and equipment
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- Figure 58: Opinions about spending on quality ingredients and investing in cooking equipment, April 2005
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- Figure 59: Opinions about spending on quality ingredients and investing in cooking equipment, by age, April 2005
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- Figure 60: Opinions about spending on quality ingredients and investing in cooking equipment, by household income, April 2005
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- Figure 61: Opinions about spending on quality ingredients and investing in cooking equipment, by race/Hispanic origin, April 2005
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- Figure 62: Opinions about spending on quality ingredients and investing in cooking equipment, by children in the household, April 2005
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- Figure 63: Opinions about spending on quality ingredients and investing in cooking equipment, by region, April 2005
- In-store sampling and shopping habits
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- Figure 64: Opinions about in-store sampling and shopping habits, April 2005
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- Figure 65: Opinions about in-store sampling and shopping habits, by age, April 2005
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- Figure 66: Opinions about in-store sampling and shopping habits, by household income, April 2005
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- Figure 67: Opinions about in-store sampling and shopping habits, by race/ethnicity, April 2005
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- Figure 68: Opinions about in-store sampling and shopping habits, by children in the household, April 2005
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- Figure 69: Opinions about in-store sampling and shopping habits, by marital status, April 2005
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- Figure 70: Opinions about in-store sampling and shopping habits, by region, April 2005
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- Figure 71: Opinions about in-store sampling and shopping habits, by area type, April 2005
- Interest in TV cooking shows
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- Figure 72: Opinions about TV cooking shows, April 2005
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- Figure 73: Opinions about TV cooking shows, by gender, April 2005
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- Figure 74: Opinions about TV cooking shows, by age, April 2005
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- Figure 75: Opinions about TV cooking shows, by household income, April 2005
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- Figure 76: Opinions about TV cooking shows, by race/ethnicity, April 2005
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- Figure 77: Opinions about TV cooking shows, by children in the household, April 2005
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- Figure 78: Opinions about TV cooking shows, by region, April 2005
- Summary
Future Trends in Cooking
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- There will always be “foodies,” food will always be trendy
- The increasing availability of food and tools
- Diet and health factors
- Organic and natural products
- Need for convenience continues
- Ethnic cooking continues to trend up
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- Figure 79: U.S. population by race and Hispanic origin, 2000-2010
Appendix: Trade Associations
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