Table of Contents
Introduction and Abbreviations
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- Introduction
- Other relevant reports
- Definition
- Abbreviations & Terms
- Abbreviations
- Terms
Executive Summary
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- A revitalized market
- RTD teas drive the market
- Fragmentation leads to innovation
- Supermarkets continue to dominate
- Consumers flocking towards herbal and flavored teas
- The future looks promising
Market Drivers
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- The health factor
- Splendid Splenda
- Increased availability of tea away from home—the convenience factor
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- Figure 1: Average annual spending by consumer units on food and beverages at home and away from home, 1997 and 2001
- Competition from other channels
- Appealing to different demographics
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- Figure 2: U.S. population projections, by age, 2000-2010
- Household composition impacts segments
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- Figure 3: American households, by race/ethnicity, 2000-2010
Market Size & Trends
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- Stronger growth from 2003-2004
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- Figure 4: FDM sales of tea and RTD tea, at current and constant prices, 1999-2004
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- Figure 5: Graph: Trends in FDM sales of tea and RTD tea, at current and constant prices, 1999-2004
Market Segmentation
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- Overview
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- Figure 6: FDM sales of tea and RTD tea, by type, 2002 and 2004
- Figure 7: Graph: FDM sales of tea and RTD tea, by type, 2004
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- Figure 8: Graph: Trends in sales of tea and RTD tea, by segment, at current and constant prices, 1999-2004
- Bag/loose tea
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- Figure 9: FDM Sales of bag/loose tea, at current and constant prices, 1999-2004
- Ready-to-drink tea in cans or bottles
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- Figure 10: FDM sales of RTD tea in cans or bottles, at current and constant prices, 1999-2004
- Instant iced tea mix
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- Figure 11: FDM sales of instant iced tea mix, at current and constant prices, 1999-2004
- Refrigerated tea
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- Figure 12: FDM sales of refrigerated tea, at current and constant prices, 1999-2004
Supply Structure
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- Foreign Trade
- Imports
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- Figure 13: U.S. imports of tea, by source countries/regions, 2002 and 2004
- Exports
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- Figure 14: U.S. exports of tea, by destination countries/regions, 2002 and 2004
- Companies and brands
- FDM sales by manufacturer
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- Figure 15: FDM sales of tea, by manufacturer, 2003 and 2004
- Figure 16: Graph: FDM sales of tea and RTD tea, by manufacturer, 2004
- FDM brand sales by segment
- Bagged/loose tea
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- Figure 17: FDM sales of bag/loose tea, by manufacturer and brand, 2002 and 2004
- Ready-to-drink
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- Figure 18: FDM sales of RTD tea, by manufacturer and brand, 2002 and 2004
- Instant tea
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- Figure 19: FDM sales of instant tea, by manufacturer and brand, 2002 and 2004
- Refrigerated tea
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- Figure 20: FDM sales of refrigerated tea, by manufacturer and brand, 2002 and 2004
- Major companies and brands
- Unilever
- Nestlé
- Cadbury Schweppes
- The Hain Celestial Group, Inc.
- Bigelow
- Ferolito, Vultaggio & Sons
Advertising & Promotion
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- Introduction
- Major manufacturers and brands
- Hain Celestial
- Snapple
- Nestea
- Twinings
- Tetley
- Unilever/Lipton
Retail Distribution
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- Introduction
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- Figure 21: FDM sales of tea and RTD tea, by channel, 2002 and 2004
- Supermarkets
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- Figure 22: Supermarket sales of tea and RTD tea, by type, 2002 and 2004
The Consumer
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- Introduction
- Household consumption of tea
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- Figure 23: Household consumption of tea, January-September 2004
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- Figure 24: Household consumption of tea, by race/ethnicity, January-September 2004
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- Figure 25: Household consumption of tea, by age of head of household, January-September 2004
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- Figure 26: Household consumption of tea, by region, January-September 2004
- Bagged/loose tea
- Types and flavors consumed
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- Figure 27: Household usage of packaged tea, January-September 2004
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- Figure 28: Household use of packaged tea, by race/ethnicity, January-September 2004
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- Figure 29: Household use of packaged tea, by age of head of household, January-September 2004
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- Figure 30: Household use of packaged tea, by household income, January-September 2004
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- Figure 31: Household use of packaged tea, by region, January-September 2004
- Brands consumed
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- Figure 32: Brands of tea consumed, January-September 2004
- Volume consumed
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- Figure 33: Number of cups of packaged tea drunk, mean summary, January-September 2004
- Instant iced tea
- Types consumed
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- Figure 34: Types of instant iced tea used, January-September 2004
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- Figure 35: Types of instant iced tea used, by race/ethnicity, January-September 2004
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- Figure 36: Types of instant iced tea used, by region, January-September 2004
- Brands consumed
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- Figure 37: Brands of instant iced tea consumed, January-September 2004
- RTD iced tea
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- Figure 38: Personal consumption of RTD instant iced tea, January-September 2004
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- Figure 39: Personal consumption of RTD instant iced tea, by race/ethnicity, January-September 2004
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- Figure 40: Personal consumption of RTD instant iced tea, by age, January-September 2004
- Types consumed
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- Figure 41: Types of instant iced tea used, January-September 2004
- Brands consumed
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- Figure 42: Brand of iced tea drunk, January-September 2004
- Personal consumption of tea
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- Figure 43: Types of tea consumed, March 2005
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- Figure 44: Types of tea consumed, by gender, March 2005
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- Figure 45: Types of tea consumed, by age, March 2005
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- Figure 46: Types of tea consumed, by region, March 2005
- Reasons for drinking tea
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- Figure 47: Reasons for drinking tea, March 2005
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- Figure 48: Reasons for drinking tea, March 2005
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- Figure 49: Reasons for drinking tea, by age, March 2005
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- Figure 50: Reasons for drinking tea, by region, March 2005
- How tea is most often bought
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- Figure 51: How tea is most often bought, March 2005
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- Figure 52: How tea is most often bought, by age, March 2005
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- Figure 53: How tea is most often bought, by age, March 2005
- Where tea is typically bought
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- Figure 54: Where tea is bought, March 2005
- Coffee or tea specialty shops
- Grocery stores
- Convenience stores/gas stations
- Natural and health food stores
Future & Forecast
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- Future trends
- Even greater product innovation within each segment
- Fair trade and organic products hit the tea category
- Synergy of tea and juice
- Tea as art
- New delivery methods
- List of tea ingredients continues to expand
- Tea—not just for drinking anymore
- Market forecast
- Overview
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- Figure 55: Forecast of FDM sales of tea and RTD tea, at current and constant prices, 2004-2009
- Figure 56: Graph: Forecast trends in FDM sales of tea and RTD tea, at current and constant prices, 2004-2009
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- Figure 57: Graph: Forecast trends in FDM sales of tea and RTD tea, by segment, at current and constant prices, 2004-2009
- Bag/loose tea
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- Figure 58: Forecast of FDM sales of bag/loose tea, at current and constant prices, 2004-2009
- Ready-to-drink tea
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- Figure 59: Forecast of FDM sales of RTD tea in cans or bottles, at current and constant prices, 2004-2009
- Instant iced tea mix
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- Figure 60: Forecast of FDM sales of instant iced tea mix, at current and constant prices, 2004-2009
- Refrigerated tea
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- Figure 61: Forecast of FDM sales of refrigerated tea, at current and constant prices, 2004-2009
- Forecast factors
- Health factor
- Product innovation
- Hip factor
Appendix: Trade Associations
Appendix: New Product Briefs
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- Lipton: Lipton Green Tea To Go Iced Tea Mix
- Pacific Beverage: Pacific Chai Liquid Concentrate
- Florame: Florame Mixed Plant Tea
- Adagio Teas: Adagio Teas Repackaging
- Ferolito Vultaggio & Sons: Arizona Blueberry White Tea
- Sigma Tau Pharmaceuticals: LivingTonics Nutraceutical Teas
- Fresh&Co: Nexttea Fruit and Tea Concentrates
- Peet’s Coffee & Tea: Peet’s Tea Tea Blends
- Hain Celestial Group: Celestial Seasonings Hispanic Teas
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