Table of Contents
Introduction and Abbreviations
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- Definition
- Consumer research
- Lifestage and Special Groups
- Abbreviations
Premier Insight
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- Increasing average spend
- Playing to socialise versus playing just to win
Summary of Key Report Findings
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- Steady but unspectacular progress
- The social side more important than ever
- Machines make an important contribution
- A new Gambling Act, but no threat from more casinos
- Two giants continue to straddle the market
- Other club brands have regional bases
- A more optimistic future?
Market Factors
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- Economic trends
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- Figure 1: PDI and consumer expenditure, 2000-10
- Population trends – positive and negative implications for the bingo market
- Age
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- Figure 2: Trends in the structure of the UK adult population aged 18+, by gender and age, 2000-10
- Lifestage
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- Figure 3: The UK adult population, by lifestage, 2000-10
- Socio-economic groups
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- Figure 4: Socio-economic groups, by percentage change 2000-05 and 2005-10
- The gender wage gap
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- Figure 5: Gross mean annual pay in the UK, by age, gender and working status, 2004
- Deregulation and new legislation (Gambling Act 2005)
- Plans to ban smoking
- Other types of gambling
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- Figure 6: Participation rates for range of most popular gambling activities, July 2004
- Bingo on the Internet – a potential winner?
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- Figure 7: Websites actually purchased from in the last three months, 2002-05
Market Size and Trends
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- Figure 8: The bingo market in Great Britain, 2000-05
- Number of clubs
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- Figure 9: Number of bingo clubs currently operating in Britain, 1994-2005
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- Figure 10: Admissions to bingo clubs, 2000-05
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- Figure 11: Bingo admissions and average spend per head, 2000-05
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Market Segmentation
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- Figure 12: Bingo clubs’ gross revenue, by source, 2000-04
- Bingo game revenues
- Gaming machine revenues
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- Figure 13: Number of gaming machines in bingo clubs, by machine category, 2000-04
- Other revenues
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The Supply Structure
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- Figure 14: Multiple operators of licensed bingo clubs, 2003 and 2005
- Gala Group Ltd
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- Figure 15: Gala Group financial performance, 2000-04
- Mecca Bingo (Rank Group Plc)
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- Figure 16: Mecca Bingo UK, financial performance, 2000-04
- Top Ten Holdings
- Carlton Clubs
- Other companies
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Advertising and Promotion
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- Media advertising
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- Figure 17: Media advertising expenditure by bingo operators, the top three spenders, 2000 and 2004
- New media
- Trade associations
The Consumer
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- Participation in bingo
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- Figure 18: Participation in bingo (admission charged), 2001-04
- Participation in bingo by demographic groups
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- Figure 19: Participation in bingo (admission charged), by gender, age, socio-economic group and working status, 2004
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- Figure 20: Participation in bingo (admission charged), by marital status, lifestage groups, presence of children and Mintel's Special Groups, 2004
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- Figure 21: Participation in bingo (admission charged), by region and household size, 2004
- Bingo consumer summary
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- Figure 22: Participation in bingo (admission charged), by media and shopping habits, 2004
- Bingo players – what other forms of gambling do they play?
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- Figure 23: Bingo players’ participation in other forms of gambling, 2004
- How bingo players spend their leisure time
- Frequency of visiting restaurants
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- Figure 24: Frequency of visiting restaurants, 2004
- Frequency of using pubs and bars
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- Figure 25: Frequency of visiting pubs and bars, 2004
Consumer Attitudes and Targeting Opportunities
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- Attitudes towards lifestyle by interest in bingo
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- Figure 26: Participation in bingo (where admission charged), by lifestyle statements, 2004
- Bingo target groups
- Spendthrifts (31% of the sample or 1 million adults)
- Cautious Spenders (27% of the sample or 0.9 million adults)
- Fun Lovers (25% of the sample or 0.8 million adults)
- Money Wise Conservatives (17% of the sample or 0.6 million adults)
- Consumer target groups by demographics
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- Figure 27: Bingo target groups, by gender, age, socio-economic group and working status, 2004
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- Figure 28: Bingo target groups, by marital status, lifestage groups, presence of children and Mintel’s Special Groups, 2004
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- Figure 29: Bingo target groups, by region and household size, 2004
- Bingo target group summary
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- Figure 30: Bingo consumer target groups, by media, 2004
- Cautious Spenders (27% of the sample or 12.6 million adults)
- Fun Lovers (25% of the sample or 11.6 million adults)
- Money Wise Conservatives (17% of the sample or 7.9 million adults)
- Bingo target groups and participation in bingo
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- Figure 31: Bingo consumer target groups, by participation in bingo (admission charged), 2004
- Bingo target groups and other forms of gambling
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- Figure 32: Bingo target groups, by participation in other forms of gambling, 2004
- How the bingo consumer target groups spend their leisure time
- Frequency of visiting restaurants
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- Figure 33: Bingo consumer target groups, by frequency of visiting restaurants, 2004
- Frequency of using pubs and bars
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- Figure 34: Bingo consumer target groups, by frequency of visiting pubs and bars, 2004
The Future
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- Gambling Act 2005 – a new beginning?
- Demographic challenges
- Smoking – the greatest immediate threat?
- Minimal growth for the future
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- Figure 35: Forecast of gross expenditure at bingo clubs, 2005-10
- A mature market
- Higher spend per head to compensate for declining admissions
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- Figure 36: Forecast of admissions and average spend per head at bingo clubs, 2005-10
- Figure 37: Forecast of admissions and average spend per head at bingo clubs, 2005-10
- Factors incorporated in the forecast
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