Table of Contents
Introduction and Abbreviations
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- Introduction
- Other Relevant Reports
- Definition
- Abbreviations & Terms
- Abbreviations
- Terms
Executive Summary
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- The Asian population is relatively small
- Chinese are the largest Asian sub-group
- Japanese are most acculturated
- Asians are more likely to live in the West
- Asians in the U.S. have the highest educational attainment
- Most Asians live in family households
- Computers and the Internet are popular among Asians
- All technologies do not have the same appeal
- Opinions About Automotive Issues Differ
- Good Quality Is More Important to Asians
- Asians Are Health Conscious
- Asians Are Concerned about the Environment
Nationality and Ancestry Segments
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- Introduction
- U.S. population by race/Hispanic origin
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- Figure 1: Population by race and Hispanic origin, 2000-2010
- Nationality and Ancestry Groups
- Asians by nationality/ancestry group
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- Figure 2: U.S. Asians by detailed nationality or ancestry group, 2000
- Asians by nationality/ancestry group by age
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- Figure 3: Age distribution and median age of Asians by detailed nationality or ancestry group, 2000
- Asians by nativity/citizenship status
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- Figure 4: Nativity and citizenship status of Asians by detailed nationality or ancestry group, 2000
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- Figure 5: Foreign-born Asians by year of entry into the U.S. and detailed nationality or ancestry group, 2000
- Acculturation, education, labor participation, income and homeownership
- Asians by language spoke at home
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- Figure 6: Language spoken at home and English-speaking ability of Asians by detailed nationality or ancestry group, 2000
- Asians by educational attainment
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- Figure 7: Educational attainment of Asians by detailed nationality or ancestry group, 2000*
- Asians by labor force participation
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- Figure 8: Labor force participation of Asians by gender and detailed nationality or ancestry group, 2000*
- Asians by occupation
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- Figure 9: Occupation of Asians by detailed nationality or ancestry group, 2000
- Median income of Asians
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- Figure 10: Median family income of Asians by detailed nationality or ancestry group, 2000
- Homeownership rates of Asians
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- Figure 11: Homeownership/rental rates of Asians by detailed nationality or ancestry group, 2000
- Summary
Demographics of the Asian Population
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- Population by race/ethnicity
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- Figure 12: U.S. population and Asian population by age, 2005
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- Figure 13: Age distribution of race/Hispanic origin segments of the population, 2005
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- Figure 14: Graph: Asian population by age, 2005
- Asian households
- By age of householder
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- Figure 15: Asian households by age of householder, 2004
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- Figure 16: Graph: Asian households by age of householder, 2004
- By region
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- Figure 17: Regional populations by race and Hispanic origin, 2004
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- Figure 18: Distribution of regional populations by race and Hispanic origin, 2004
- By metropolitan status
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- Figure 19: Asian households by metropolitan status, 2004
- By educational attainment
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- Figure 20: Educational attainment of Asians, 2004
- By household type
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- Figure 21: Asian households by type, 2004
- By presence of children
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- Figure 22: Asian households by presence of children, 2004
- By size of household
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- Figure 23: Asian households by size of household, 2004
- Asian household income
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- Figure 24: Median income of Asian households, 1993-2003
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- Figure 25: Income distribution of Asian households, 2003
- Homeownership rates
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- Figure 26: Asian households by homeownership rate, 2004
- Summary
Computing and the Internet
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- Computer ownership and usage
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- Figure 27: Use or ownership of personal computers, January-September 2004
- Home networking
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- Figure 28: Home computing network, January-September 2004
- Computer peripheral ownership
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- Figure 29: Ownership of computer peripherals, January-September 2004
- Usage of Internet, email and similar
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- Figure 30: Use of online services, January-September 2004
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- Figure 31: Internet access locations, January-September 2004
- Internet connectivity
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- Figure 32: Method for accessing the Internet, January-September 2004
- Online activity, sites visited
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- Figure 33: Online activities, January-September 2004
- Attitudes to and use of Internet
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- Figure 34: Attitudes and opinions about the Internet, January-September 2004
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- Figure 35: Opinions about shopping and the Internet, January-September 2004
- Summary
Home Electronics
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- Overview
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- Figure 36: Visual media equipment and services, January-September 2004
- Ownership of home electronics
- TV
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- Figure 37: Number of televisions owned, January-September 2004
- Cameras, camcorders
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- Figure 38: Ownership of still and video cameras, January-September 2004
- Audio equipment
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- Figure 39: Ownership of audio equipment, January-September 2004
- Phones, pagers, PDAs, and games hardware
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- Figure 40: Ownership of other electronics, January-September 2004
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- Figure 41: Cellular phone services, January-September 2004
- Attitudes and use of home electronics
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- Figure 42: Attitudes and opinions about electronics, January-September 2004
- Summary
Automotive
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- Vehicle ownership
- Overview
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- Figure 43: Vehicle ownership, January-September 2004
- Number of vehicles owned
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- Figure 44: Number of vehicles owned, January-September 2004
- Types of vehicles owned
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- Figure 45: Type of vehicle currently owned, January-September 2004
- Foreign vs. domestic vehicle ownership
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- Figure 46: Type of vehicle currently owned by domestic or foreign manufacturer, January-September 2004
- Vehicle purchase intentions
- Overview
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- Figure 47: Intent to purchase new or used vehicle, January-September 2004
- Intent to purchase foreign vs. domestic vehicle
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- Figure 48: Intent to purchase domestic or foreign vehicle, January-September 2004
- Attitudes to vehicles
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- Figure 49: Attitudes about automobiles, January-September 2004
- Summary
Other Activities and Attitudes
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- Shopping
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- Figure 50: General attitudes about shopping and purchase decisions January-September 2004
- Fashion and apparel
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- Figure 51: Attitudes about apparel shopping, January-September 2004
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- Figure 52: Attitudes about fashion and personal style, January-September 2004
- Diet and Nutrition
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- Figure 53: Attitudes about diet and nutrition, January-September 2004
- Recreation and Leisure
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- Figure 54: Participation in sports and fitness activities, January-September 2004
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- Figure 55: Participation in leisure activities/hobbies, January-September 2004
- The Environment
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- Figure 56: Attitudes about environmental issues, January-September 2004
Voice of the Asian American consumer
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- Attitudes toward being Asian American
- Overview
- Unique elements of sub-Asian ethnicities
- Impact and characteristics of generations
- Most important aspects of individual sub-Asian ethnicities
- Daily Asian American life
- Overview
- Differences in conducting business
- Perception of the family
- Reasons for immigrating
- Shopping habits and preferences
- Overview
- Food and Drink
- Personal care products
- Electronics & appliances
- Major purchases
Appendix: locality of Asian Americans
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- Figure 57: Share of Asian population, by U.S. metropolitan areas with 100K+ Asian Americans, 2000 Census
- Figure 58: Average neighborhood exposure of Asian Americans, by race/ethnicity, 2000 Census
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- Figure 59: Share of Asian Americans, by state, 2000 Census
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