Table of Contents
Introduction and Abbreviations
-
- Introduction
- Definition
- Other relevant reports
- Abbreviations & terms
- Abbreviations
- Terms
Executive Summary
-
- Favorable economic and demographic fundamentals
- Uneven growth among home shopping channels
- An industry in transition
- The changing profile of the home shopper
- Whither the home shopping industry?
Market Drivers
-
- Demographics
- The impact of age
-
- Figure 1: U.S. population, by generation, 2005
-
- Figure 2: U.S. population projections, by age, 2000-10
- Figure 3: Graph U.S. population, by age, 2000-10
-
- Figure 4: Home shopping activity, by age, January-September 2004
-
- Figure 5: Graph Home shopping activity, by age, January-September 2004
- Household income
-
- Figure 6: Home shopping activity, by household income, January-September 2004
-
- Figure 7: Household income distribution, by age of householder, 2003
- Gender
- Race/ethnicity
-
- Figure 8: Estimated U.S. population, by race and Hispanic origin, 2000-10
-
- Figure 9: Home shopping activity, by race/ethnicity, January-September 2004
-
- Figure 10: Graph Home shopping activity, by race/ethnicity, January-September 2004
- Economic conditions, consumer sentiment
-
- Figure 11: U.S. retail sector performance index, February 2004-February 2005
-
- Figure 12: Graph U.S. retail sector performance Index, February 2004-February 2005
- Figure 13: Index of consumer sentiment, 2000-05
- Broadband penetration drives sales
-
- Figure 14: U.S. broadband household projections, 2000-10
- Reasons for not shopping from home
-
- Figure 15: Reasons for not distant shopping for clothes, July 2004
Market Size and Trends
-
-
- Figure 16: Total retail sales and total home shopping sales, 1999-2004
-
- Figure 17: Total U.S. retail home shopping sales, at current and constant prices, 1999-2004
- Figure 18: Graph Total U.S. retail home shopping sales, at current and constant prices, 1999-2004
-
Market Segmentation
-
- Introduction
-
- Figure 19: Sales through home shopping channels, by channel, 2002 and 2004
-
- Figure 20: Graph Sales through home shopping channels, by channel, 2002 and 2004
-
- Figure 21: Home shopping sales as percent of total retail home shopping sales, by channel, 2000-04
- Television
-
- Figure 22: Sales through television, at current and constant prices, 1999-2004
- Mail order/catalog shopping
-
- Figure 23: Retail sales through mail order/catalogs, at current and constant prices, 1999-2004
-
- Figure 24: Catalog purchases, by category, by gender, 2002
- Internet
-
- Figure 25: Estimated retail e-commerce sales, at current and constant prices, 2000-04
-
- Figure 26: Estimated retail e-commerce sales, quarterly and as a percent of total retail sales (excluding food), 1999-2004
-
- Figure 27: Online retail purchases, by category, by gender, 2003
- Direct selling
-
- Figure 28: Sales through direct selling, at current and constant prices, 1999-2004
-
- Figure 29: Direct selling as a percent of total retail home shopping, 1999-2004
- Figure 30: Direct selling purchases, by category, 2003
Retailer Profiles
-
- Introduction
- Television home shopping companies
- QVC, Inc.
- Home Shopping Network (HSN)
- ShopNBC
- Shop At Home Network, LLC
- Direct selling companies
- Amway
- Avon Products, Inc.
- Tupperware
- Mary Kay, Inc.
- Shaklee Corporation
- Catalog companies
- JC Penney Company, Inc.
- Redcats USA
- L.L. Bean
- Limited Brands, Inc. (Victoria’s Secret)
- Internet home shopping companies
- Amazon.com, Inc.
- Froogle.com
- eBay Inc.
Advertising and Promotion
-
- Introduction
- Mail order
- Direct selling
- Television shopping
- Internet shopping
The Consumer
-
- Introduction
- Home shopping demographics and usage
-
- Figure 31: Home shopping activity, by gender, January-September 2004
-
- Figure 32: Home shopping activity, by age, January-September 2004
-
- Figure 33: Home shopping activity, by household income, January-September 2004
-
- Figure 34: Home shopping activity, by race/ethnicity, January-September 2004
- Catalog purchase frequency and amount spent
-
- Figure 35: Frequency of catalog usage, January-September 2004
-
- Figure 36: Amount spent on catalog shopping, January-September 2004
-
- Figure 37: Catalogs bought from, by gender, January-September 2004
-
- Figure 38: Catalogs bought from, by race/Hispanic origin, January-September 2004
-
- Figure 39: Catalogs bought from, by level of educational attainment, January-September 2004
-
- Figure 40: Type of merchandise purchased from catalogs, by gender, January-September 2004
-
- Figure 41: Type of merchandise purchased from catalogs, by race/Hispanic origin, January 2004 –September 2004
- Mail/phone order
-
- Figure 42: Items purchased through mail/phone order shopping, by gender, January-September 2004
-
- Figure 43: Items purchased through mail/phone order shopping, by age, January-September 2004
-
- Figure 44: Amount spent on mail/phone order shopping, January-September 2004
- Internet shopping
-
- Figure 45: Online activity, January-September 2004
-
- Figure 46: Items purchased through Internet, January-September 2004
-
- Figure 47: Items purchased through Internet, by gender, January-September 2004
-
- Figure 48: Items purchased through Internet, by age, January-September 2004
- Attitudes about shopping habits and use of the Internet
-
- Figure 49: Use of the Internet for shopping, by gender, January-September 2004
-
- Figure 50: Amount spent on Internet shopping, January-September 2004
- Method of payment used for home shopping purchases
-
- Figure 51: Method of payment for Internet, mail/phone or catalog shopping, January-September 2004
- Summary
- Attitudes about home shopping
-
- Figure 52: Attitudes towards home shopping, February 2005
-
- Figure 53: Attitudes towards home shopping, by household income, February 2005
-
- Figure 54: What prompted use of the Internet for shopping?, February 2005
- Attitudes about direct selling home parties
-
- Figure 55: Attitudes towards home shopping parties, February 2005
-
- Figure 56: Attitudes towards home shopping parties, by household income, February 2005
- Summary
Future & Forecast
-
- Future Trends
- A consumer shift to Internet shopping
- The Internet incorporates features of television home shopping
- A blurring of traditional boundaries
- The result: home shopping to become Internet-centric
- Touch/feel factor to persist
- A footnote on direct selling
- Market Forecast
- Home shopping sales
-
- Figure 57: Forecast of total U.S. retail home shopping sales, at current and constant prices, 2004-2009
- Figure 58: Graph Forecast of total U.S. retail home shopping sales, at current and constant prices, 2004-2009
- Home shopping sales through television
-
- Figure 59: Forecast of U.S. retail home shopping sales through television, at current and constant prices, 2004-2009
- Home shopping sales through mail order/catalogs
-
- Figure 60: Forecast of U.S. retail home shopping sales through mail order/catalogs, at current and constant prices, 2004-2009
- Home shopping e-commerce sales
-
- Figure 61: Forecast of U.S. retail home shopping e-commerce sales, at current and constant prices, 2004-2009
- Figure 62: Graph Forecast of U.S. retail home shopping e-commerce sales, at current and constant prices, 2004-2009
- Home shopping sales through direct selling
-
- Figure 63: Forecast of U.S. retail home shopping sales through direct selling, at current and constant prices, 2004-2009
- Forecast Factors
Appendix: Trade Associations
Back to top