Table of Contents
Introduction and Abbreviations
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- Introduction
- Other relevant reports
- Definition
- Menu Insights
- Abbreviations & terms
- Abbreviations
- Terms
Executive Summary
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- Health-centric menu options
- Convenience motivates choice
- Fashion and authenticity
- Growth fuels competition
- A growth market
- Sandwich operators juggle for position and market share
- Advertising dollars keep market leaders on top
- Brand visibility and accessibility defines choice
- Non-traditional outlets and a changing palette define the future of the sandwich segment
- Future sandwich increases remain robust
Market Drivers
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- Saving money and health is top of mind
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- Figure 1: Issues to which food shoppers pay attention
- Health focused menu trends
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- Figure 2: Graph: Frequency of the top ten general health-related menu claims used on U.S. restaurant menus in 2004
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- Figure 3: Graph: Frequency of the top ten general health-related menu claims used for sandwich items in U.S. restaurant in 2004
- Figure 4: Graph: Top ten sandwich menu items and their associated health claims in U.S. restaurants
- Increased demand for wraps
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- Figure 5: Graph: general health claims associated with wrap menu items in U.S. Restaurants
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- Figure 6: Graph: Most popular wrap items by menu name, U.S. restaurants 2004
- Figure 7: Prevalence of sandwiches, subs and wraps offered at restaurant by meal choice
- Convenience and portability
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- Figure 8: Graph: Top 15 items featured on lunch menus
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- Figure 9: Graph: Top 15 items featured on lunch sandwich* menus in U.S. restaurants 2004
- The pursuit of authenticity
- Bread makes a fashion statement
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- Figure 10: use of various bread and bread alternatives across menu parts in US restaurants 2004
- Increased competition for the sandwich segment
Market Size and Trends
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- Figure 11: Total U.S. retail sales of sandwiches, subs and wraps, at current and constant prices, 1999-2004
- Figure 12: Graph: Total U.S. retail sales of sandwiches, subs and wraps, at current and constant prices, 1999-2004
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Market Segmentation
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- Figure 13: Graph: Average price point range for sandwich items for 5 premium and 5 standard U.S. sandwich operators
- Sales of sandwich, sub and wrap
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- Figure 14: Sales of sandwich, sub and wraps, segmented by price level, 2002 & 2004
- Premium
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- Figure 15: Sales of premium sandwich, sub and wraps, at current and constant prices, 1999-2004
- Standard
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- Figure 16: Sales of standard sandwich, sub and wraps at current and constant prices, 1999-2004
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Supply Structure
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- Chains
- Standard
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- Figure 17: Chain sales of standard sandwiches, subs and wrasp in the U.S., 2002 & 2004
- Premium
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- Figure 18: Chain sales of Premium sandwiches, sub and wrap in the U.S., 2002 & 2004
- Company profiles
- Subway
- Arby’s
- Quiznos sub
- Steak n Shake
- Blimpie subs & salads
- Panera Bread
- Atlanta Bread Company
- Schlotzsky’s Deli
- Au Bon Pain
- Corner Bakery
- Cosi Inc.
Advertising and Promotion
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- Subway
- Arby’s
- Quiznos
- Blimpie Subs and Sandwiches
- Schlotzsky’s Deli
The Consumer
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- Introduction
- Adult frequency of visiting sandwich, sub or wrap restaurants
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- Figure 19: Sandwich, sub or wrap restaurants visited in the past 30 days, January-September 2004
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- Figure 20: Sandwich, sub or wrap restaurants visited in the past 30 days by age, January-September 2004
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- Figure 21: Sandwich, sub or wrap restaurants visited in the past 30 days by household income, January-September 2004
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- Figure 22: Sandwich, sub or wrap restaurants visited in the past 30 days by region, January-September 2004
- Average menu price by sandwich chain
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- Figure 23: Average Menu price by sandwich chain
- Teen frequency of visiting sandwich, sub or wrap restaurants
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- Figure 24: Sandwich, sub or wrap restaurants visited in the past 30 days by teens, January-September 2004
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- Figure 25: Sandwich, sub or wrap restaurants visited in the past 30 days, January-September 2004
- Attitudes toward sandwiches, subs and wraps
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- Figure 26: Purchasing sandwiches, subs, and wraps by gender, February 2005
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- Figure 27: Purchasing sandwiches, subs, and wraps by age, February 2005
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- Figure 28: Purchasing sandwiches, subs, and wraps by household income, February 2005
- Attitudes about sandwich health attributes
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- Figure 29: Attitudes toward the health value of sandwiches, subs, and wraps, February 2005
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- Figure 30: Attitudes toward the health value of sandwiches, subs, and wraps by age, February 2005
- Factors influencing purchasing location
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- Figure 31: Factors affecting purchasing location by gender, February 2005
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- Figure 32: Factors affecting purchasing location by age, February 2005
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- Figure 33: Factors affecting purchasing location by household income, February 2005
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- Figure 34: Factors affecting purchasing location by region, February 2005
- Usual choices or preferences for ordering sandwiches
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- Figure 35: Usual choices for ordering sandwiches by gender, February 2005
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- Figure 36: Usual choices for ordering sandwiches by age, February 2005
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- Figure 37: Usual choices for ordering sandwiches by region, February 2005
- Consumer interest in expanding sandwich choice and selection
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- Figure 38: Interest in expanded sandwich options by age, february 2005
- Choice of purchasing location
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- Figure 39: Purchase location for sandwiches, subs, and wraps, February 2005
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- Figure 40: Purchase location for sandwiches, subs, and wraps, by age, February 2005
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- Figure 41: Purchase location for sandwiches, subs, and wraps by household income, February 2005
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- Figure 42: Attitudes towards purchasing sandwiches, subs, and wraps, by region, February 2005
- Summary
- Adults
- Teens
- Health perspectives
- Location
- Style of restaurant or outlet
Future and Forecast
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- Future trends
- Supermarkets squeeze the sandwich segment
- The influence of diverse ethnic palettes
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- Figure 43: Incidence of Mexican, caribbean and South american items on menus in U.S. restaurants, Q4 2004
- Market Forecast
- Sandwiches, subs, and wraps
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- Figure 44: Forecast of total U.S. retail sales of sandwiches, subs, and wraps, at current and constant prices, 2004-2009
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- Figure 45: Graph: Trends of U.S. sandwiches, subs and wraps sales in current prices, 2004-2009
- Standard sandwiches, subs, and wraps
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- Figure 46: Forecast of U.S. sales of standard sandwiches, subs, and wraps, at current and constant prices, 2004-2009
- Premium sandwiches, subs, and wraps
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- Figure 47: Forecast of U.S. sales of premium sandwiches, subs, and wraps, at current and constant prices, 2004-2009
- Forecast Factors
Appendix: Trade Associations
Appendix: Menu Insights Trends
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- Menu Insights
- Incidence of low carb items by carrier type
- Usage of low carb carriers in handhelds
- Incidence of “fresh” by sandwich ingredient type
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