About the market:

Singapore is a major tourism hub for Southeast Asia. Beginning life as a swampy trading post the small island’s economy has developed rapidly over the last four decades through hi-tech manufacturing. Tourism is also an important contributor to the economy, but prior to 2004 the industry saw a steady decline in tourism volume. However, 2004 was a record year for tourism, with arrivals exceeding the eight million mark. The Singapore Tourism Board now aims for tourism to become a key driver for the economy and has its sights on tourism arrivals more than doubling to 17 million by 2015. To encourage this they are developing new sectors, such as entertainment and casinos’, encouraging investment in the Orchard Road, the most visited tourism attraction, and providing a holistic and co-ordinated approach to promotion with the new Uniquely Singapore brand.

About Mintel’s research:

A Mintel TTA Country report, this publication offers industry professionals the chance to clearly evaluate Singapore’s tourism prospects. Combining the latest tourism data from the most authoritative sources and Mintel’s own unique, independent analysis of market characteristics, it provides a level of market-explanation that can help create focused marketing and shape effective tourism policy at the highest level.