Table of Contents
Introduction and Abbreviations
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- Introduction
- Other relevant reports
- Definition
- Abbreviations & Terms
- Abbreviations
- Terms
Executive Summary
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- Flooring industry growing
- Hard surface leads growth
- Remodeling trends going strong
- Flooring industry consolidates
- Home centers taking business from independents
- The residential flooring consumer
- One in four respondents have bought some type of flooring in the past year
- High-end homes account for more flooring spending
- Home improvement stores lead information sources
- More than one in three buyers says durability and ease of care drove purchase decision
- Continued growth expected due to home value and remodeling increases
Market Drivers
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- Housing sales
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- Figure 1: Sales of new and existing homes, 1994-2004
- Favorable economics
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- Figure 2: Average interest rates on 30-year fixed-rate mortgages, 1997-2004
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- Figure 3: Incidence of home improvement activity funded by home refinancing, 2004
- Residential remodeling and home improvement
- Changes in homeownership profile
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- Figure 4: Incidence of home ownership, by age and race/ethnicity, 1993-2003
- The importance of the female consumer
- Home size and style
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- Figure 5: Median square feet of single-family home, 1991-2003
- Population trends
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- Figure 6: U.S. population by generation, 2004 and 2010
- Generation X
- Baby Boomers
- Income and discretionary income
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- Figure 7: Household income distribution, by age of head of household, 2003
- More affluent homeowners
- Media influences
- Shifts in consumer home décor taste
Market Size & Trends
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- Figure 8: Sales of residential flooring, at current and constant prices, 2002-2004
- Figure 9: Graph: Trends in sales of residential flooring, at current and constant prices, 2002-2004
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Market Segmentation
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- Overview
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- Figure 10: Sales of residential flooring, by type, 2002 and 2004
- Figure 11: Graph: Sales of residential flooring, by type, 2004
- Soft surface
- Carpet
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- Figure 12: Sales of carpeting, 2002-2004
- Area rugs
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- Figure 13: Sales of area rugs, 2002-2004
- Hard surface
- Ceramic tile
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- Figure 14: Sales of ceramic tile, 2002-2004
- Vinyl
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- Figure 15: Sales of vinyl flooring, 2002-2004
- Hardwood
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- Figure 16: Sales of hardwood flooring, 2002-2004
- Laminate
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- Figure 17: Sales of laminate flooring, 2002-2004
Supply Structure
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- Foreign trade
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- Figure 18: U.S. imports of flooring materials, by country/region, 2003-2004
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- Figure 19: U.S. exports of flooring materials, by country/region, 2003-2004
- Companies and brands
- Mohawk Industries
- Shaw Industries
- Armstrong Flooring
- Mannington
- Milliken & Company
- Pergo
Advertising & Promotion
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- Introduction
- Mohawk Industries
- World Floor Covering Association
- Carpet One/Flooring America independent retailers
Retail Distribution
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- Introduction
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- Figure 20: Sales of residential flooring, by channel, 2003 and 2004
- Specialty stores/independents
- Flooring specialty stores operating data
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- Figure 21: Top floor covering retailers, December 2003
- Figure 22: Top floor-covering retailers, by sales, financial years ending 2002 and 2003
- CCA Global Partners
- Home improvement centers
- Home center operating data
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- Figure 23: Top home improvement centers operating statistics, latest fiscal year-end
- Figure 24: Percentage change from latest financial year-end versus year prior
- Other retailers
- Manufacturers act to boost retail presence
The Consumer
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- Introduction
- Incidence of buying flooring
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- Figure 25: Incidence of buying flooring, May 2003-April 2004
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- Figure 26: Incidence of buying flooring, by race/ethnicity, May 2003-April 2004
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- Figure 27: Incidence of buying flooring, by household income, May 2003-April 2004
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- Figure 28: Incidence of buying flooring, by home value, May 2003-April 2004
- Homeownership changes vs. type of flooring bought
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- Figure 29: Events experienced in past year, by type of flooring bought, May 2003-April 2004
- Spending on flooring
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- Figure 30: Spending on flooring, by type of flooring purchased, May 2003-April 2004
- Who installed flooring
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- Figure 31: Who installed flooring, by type of flooring purchased, May 2003-April 2004
- Area rugs
- Ceramic tile
- Wall-to-wall carpeting
- Wood flooring
- Vinyl tile
- Vinyl sheet
- Information sources used before purchase
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- Figure 32: Information sources used for residential flooring before purchase, December 2004
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- Figure 33: Graph: Information sources used for residential flooring before purchase, December 2004
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- Figure 34: Information sources used for residential flooring before purchase, by gender, December 2004
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- Figure 35: Information sources used for residential flooring before purchase, by household income, December 2004
- Most important factor in purchase decision
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- Figure 36: Most important factor in flooring purchase decision, December 2004
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- Figure 37: Graph: Most important factor in flooring purchase decision, December 2004
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- Figure 38: Most important factor in flooring purchase decision, by gender, December 2004
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- Figure 39: Most important factor in flooring purchase decision, December 2004
- Number of flooring types considered before purchase
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- Figure 40: Number of flooring types considered before purchase, December 2004
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- Figure 41: Number of flooring types considered before purchase, by household income, December 2004
- Reason for purchasing new flooring
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- Figure 42: reason for new residential flooring purchase, December 2004
- Room for which new flooring was purchased
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- Figure 43: Location of new residential flooring installation, December 2004
Future & Forecast
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- FUTURE TRENDS
- Housing equity provides income to buy
- Area rugs will increase their share of the market
- Healthy homes a future trend
- The need for “green” may drive search for new materials
- Market forecast
- Overview
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- Figure 44: Forecast of total U.S. sales of residential flooring, at current and constant prices, 2004-2006
- Figure 45: Graph: Trends in sales of residential flooring, at current and constant prices, 2002-2006
- Soft surface
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- Figure 46: Forecast of U.S. sales of soft surface residential flooring, at current and constant prices, 2004-2006
- Hard surface
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- Figure 47: Forecast of U.S. sales of hard surface residential flooring, at current and constant prices, 2004-2006
- Forecast factors
- Economic factors
- Product innovation
- Housing sales factor
Appendix: Trade Associations
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