Table of Contents
Introduction and Abbreviations
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- Introduction
- Other relevant reports
- Definition
- Note on IRI data adjustments
- Abbreviations & terms
- Abbreviations
- Terms
Executive Summary
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- Female population on the rise
- Moderate growth
- Eye makeup outpaces other segments
- A few brands dominate
- Emphasis on ads
- Lipstick and lip gloss are makeup staples
- Future growth for anti-aging makeup
Market Drivers
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- Female population growth
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- Figure 1: Female population projections, by age, 2000-2010
- Teens & tweens
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- Figure 2: Young female population projections, by age, 2000-2010
- Race & ethnicity
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- Figure 3: Black female population projections, by age, 2000-2010
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- Figure 4: Hispanic female population projections, by age, 2000-2010
- The battle against aging
- Mass vs. prestige
- Product innovation
Market Size and Trends
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- Introduction
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- Figure 5: Total U.S. sales of makeup, at current and constant prices, 1999-2004
- Figure 6: Graph: Total U.S. sales of makeup, at current and constant prices, 1999-2004
Market Segmentation
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- Introduction
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- Figure 7: FDM sales of makeup, by product type, 2002 & 2004
- Figure 8: Graph: FDM sales of makeup, by product type, 2002 & 2004
- Face makeup
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- Figure 9: FDM sales of face makeup, 2002-2004
- Eye makeup
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- Figure 10: FDM sales of eye makeup, 2002-2004
- Lip makeup
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- Figure 11: FDM sales of lip makeup, 2002-2004
Supply Structure
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- COMPANIES AND BRANDS
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- Figure 12: FDM manufacturer sales of makeup in the U.S., 2003* & 2004**
- Facial makeup
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- Figure 13: FDM brand sales of face makeup in the U.S., 2003* & 2004**
- Figure 14: FDM brand sales of face makeup in the U.S., 2003* & 2004**
- Eye makeup
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- Figure 15: FDM brand sales of eye makeup, 2003* & 2004**
- Figure 16: FDM brand sales of eye makeup, 2003* & 2004**
- Lip makeup
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- Figure 17: FDM brand sales of lip makeup, 2003* & 2004**
- Figure 18: FDM brand sales of lip makeup, 2003* & 2004**
- Major manufacturers and brands
- L’Oréal
- Procter & Gamble
- Revlon Inc.
- Estée Lauder Companies Inc.
- Chanel
- Avon Products Inc.
- Other manufacturers
- Mary Kay Inc.
- Bonne Bell
- Johnson & Johnson
- Physicians Formula
- Markwins International
- Del Laboratories
Advertising and Promotion
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- Introduction
- L’Oréal
- Procter & Gamble
- Revlon
- Estée Lauder
- Avon
- Bonne Bell
- Markwins International
Retail Distribution
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- Introduction
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- Figure 19: FDM and department store retail sales of makeup, by channel, 2002 & 2004
- Department stores
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- Figure 20: U.S. Department store sales of makeup, at current and constant prices, 2002-2004
- Department store operating data
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- Figure 21: Top department store operating statistics, latest fiscal year-end
- Figure 22: Percentage change from latest fiscal year-end versus year prior
- Mass merchandisers
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- Figure 23: U.S. mass merchandiser sales of makeup, at current and constant prices, 2002-2004
- Mass merchandisers and club operating data
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- Figure 24: Top mass merchandiser operating statistics, latest fiscal year-end
- Figure 25: Percentage change from latest fiscal year versus year prior
- Drug stores
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- Figure 26: U.S. drug store sales of makeup, at current and constant prices, 2002-2004
- Drug store operating data
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- Figure 27: Top drug store operating statistics, latest fiscal year-end
- Figure 28: Percentage change from latest fiscal year-end versus year prior
- Supermarkets
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- Figure 29: U.S. supermarket sales of makeup, at current and constant prices, 2002-2004
- Supermarket operating data
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- Figure 30: Top supermarket operating statistics, latest fiscal year-end
- Figure 31: Percentage change from latest fiscal year versus year prior
The Consumer
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- Introduction
- Women’s makeup usage
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- Figure 32: Women’s makeup usage, by age, May 2003-April 2004
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- Figure 33: Women’s makeup usage, by race/Hispanic origin, May 2003-April 2004
- Types of makeup used
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- Figure 34: Types of makeup used, by age, May 2003-April 2004
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- Figure 35: Types of makeup used, by race/Hispanic origin, May 2003-April 2004
- Most preferred product formulations
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- Figure 36: Ingredient preferences, by age, December 2004
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- Figure 37: Ingredient preferences, by household income, December 2004
- Frequency of makeup usage
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- Figure 38: Frequency of makeup usage, by age, May 2003-April 2004
- Attitudes towards makeup usage
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- Figure 39: Women’s attitudes towards makeup, May 2003-April 2004
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- Figure 40: Women’s attitudes towards makeup, by age, May 2003-April 2004
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- Figure 41: Women’s attitudes toward makeup, by race/Hispanic origin, May 2003-April 2004
- Brand usage
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- Figure 42: Brands of lipstick and lip gloss used, by age, May 2003-April 2004
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- Figure 43: Brands of foundation used, by age, May 2003-April 2004
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- Figure 44: Brands of eye makeup* used, by age, May 2003-April 2004
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- Figure 45: Brands of mascara used, by age, May 2003-April 2004
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- Figure 46: Brands of blusher used, by age, May 2003-April 2004
- Purchase of department store, mass merchandiser or direct-to-consumer brands
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- Figure 47: Use of channel specific brands, by product type, by age, May 2003-April 2004
- Primary purchasing behavior
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- Figure 48: Makeup purchasing habits, December 2004
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- Figure 49: Makeup purchasing habits, by age, December 2004
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- Figure 50: Makeup purchasing habits, by household income, December 2004
- Makeup application preferences
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- Figure 51: Makeup application preferences, December 2004
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- Figure 52: Makeup application preferences, by age, December 2004
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- Figure 53: Makeup application preferences, by household income, December 2004
- Time spent applying makeup
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- Figure 54: Time spent applying makeup and touch-ups, December 2004
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- Figure 55: Time spent applying makeup and touch-ups, by age, December 2004
- Teenage Girls and Makeup Usage
- Overview
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- Figure 56: Girls’ makeup usage, by age, Spring 2004
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- Figure 57: Girls’ makeup usage, by race/Hispanic origin, Spring 2004
- Types of makeup used
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- Figure 58: Types of makeup used, by age, Spring 2004
- Frequency of makeup usage
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- Figure 59: Girls’ frequency of makeup usage, by age, Spring 2004
- Purchase of department store, mass merchandiser or direct to consumer brands
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- Figure 60: Use of channel specific brands, by product type, by age, May 2003-April 2004
- Summary
Future and Forecast
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- Future trends
- An aging population
- Ethnic diversity
- Long-lasting products
- Self-tanning
- Market forecast
- Makeup
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- Figure 61: Forecast of total U.S. retail sales of makeup, at current and constant prices, 2004-2009
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- Figure 62: Graph: Trends of U.S. retail sales of makeup, at current prices, 1999-2009
- Face makeup
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- Figure 63: Forecast of U.S. FDM sales of face makeup, at current and constant prices, 2004-2006
- Eye makeup
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- Figure 64: Forecast of U.S. FDM sales of eye makeup, at current and constant prices, 2004-2006
- Lip makeup
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- Figure 65: Forecast of U.S. FDM sales of lip makeup, at current and constant prices, 2004-2006
- Forecast factors
Market Size and Trends—Update
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- Figure 66: U.S. sales of make-up, at current and constant prices, 2000-05
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Market Segmentation—Update
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- Overview
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- Figure 67: Sales of make-up at FDM, segmented by type, 2003 and 2005
- Face make-up
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- Figure 68: Sales of face make-up at FDM, at current and constant prices, 2000-05
- Eye make-up
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- Figure 69: Sales of eye make-up at FDM, at current and constant prices, 2000-05
- Lip make-up
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- Figure 70: Sales of lip make-up at FDM, at current and constant prices, 2000-05
Future and Forecast—Update
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- Future trends
- An aging population
- Ethnic diversity
- Long-lasting products
- Self-tanning
- Market forecast—Updated
- Make-up
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- Figure 71: Forecast of total U.S. sales of make-up, at current and constant prices, 2005-10
- Face make-up
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- Figure 72: Forecast of U.S. FDM sales of face make-up, at current and constant prices, 2005-10
- Eye make-up
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- Figure 73: Forecast of U.S. FDM sales of eye make-up, at current and constant prices, 2005-10
- Lip make-up
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- Figure 74: Forecast of U.S. FDM sales of lip make-up, at current and constant prices, 2005-10
Appendix: Trade Associations
Appendix: New Product Briefs
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- Mary Kay: MK Signature Eyesicles
- Jane & Co.: J.A.N.E. Blushing Cheeks
- Avon: Personal Match Cream-to-Powder Foundation
- Chanel: Precision Lip Definer
- Markwins: Black Radiance Perfect Tone
- Estée Lauder: M.A.C. Blushcreme
- Estée Lauder: Prescriptives Glimmer Eye Cones
- Giorgio Armani: Hydra Glow Foundation
- Bourjois: Bourjois Lipstick Collection
- L’Oreal USA: Maybelline Full-Length Mascara Extensions
- Shu Uemura: Shu Uemura Water Perfect Fluid Foundation
- Kevyn Aucoin: Kevyn Aucoin Creamy Moist Glow Cosmetics
- L’Oreal USA: Biotherm Light!
- Procter & Gamble: Cover Girl Wetslicks Precision Lip Gloss Pencil
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