Table of Contents
Introduction And Abbreviations
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- Introduction
- Other relevant reports
- Definition
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- Figure 1: Price of selected brands of premium chocolate, December 2004
- Abbreviations & terms
- Abbreviations
- Terms
Executive Summary
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- Sales of premium chocolate exceed $1.5 billion
- Sales are highly seasonal, occurring mostly between Thanksgiving and Easter
- Science suggests premium chocolate has some healthful properties
- Consumers shifting brand preferences
- In FDM channels, premium chocolate purchases shift from drug stores
- Premium chocolates are frequent gifts and daily indulgence
- The future will bring more mass chocolate manufacturers in premium chocolate market
- Forecast
Market Drivers
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- Introduction
- Food sophistication
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- Figure 2: Purchase of specialty foods in the past six months, December 2004
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- Figure 3: Sales of specialty coffee, coffee substitutes, and cocoa, at current and constant prices, 2002-04
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- Figure 4: Sales of specialty coffee, coffee substitutes, and cocoa as a percentage of total segment sales, 2002-04
- International travel
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- Figure 5: Number of international trips by U.S. resident travelers, 2002 and 2003
- Dark chocolate gaining in popularity
- Indulgence for self
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- Figure 6: Justifiers for buying discretionary products
- Self-giving
- A chocolate experience
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- Figure 7: Attitudes toward gourmet chocolates, December 2004
- Indulgence for others
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- Figure 8: FDM sales of all seasonal chocolates, 2004
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- Figure 9: Occasions/holidays given gourmet chocolates, by gender, December 2004
- Men and women both drive premium purchases—but in different ways
- Men buy premium chocolates as gifts
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- Figure 10: Population of men, by age, 2005 and 2010
- Working women “self-gift”
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- Figure 11: Number of women in the civilian labor force in the U.S., 1980-2003
- Health Concerns
- Concern about ingredients
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- Figure 12: Label components influencing buying decision, 2003 and 2004
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- Figure 13: Natural and organic food purchases, December 2004
- Science shows some nutritional benefits of chocolate
- More dieters can indulge, too
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- Figure 14: Assessment of eating habits cross-tabulated with candy and beverage choices, May 2003-April 2004
Market Size & Trends
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- Figure 15: Total U.S. FDM sales of premium chocolate confectionery, at current and constant prices, 1999-2004
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Market Segmentation
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- Figure 16: Brands of premium chocolate confectionery in each segment in FDM channels
- Overview
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- Figure 17: U.S. FDM sales of premium chocolate confectionery, segmented by product type, 2002 and 2004
- Gift box
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- Figure 18: FDM sales of premium gift box chocolates, 1999-2004
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- Figure 19: FDM sales of premium gift box chocolates, excluding russell stover brand, 1999-2004
- Novelty and seasonal
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- Figure 20: FDM sales of premium novelty and seasonal chocolate, 1999-2004
- Large bars/bags/boxes (over 3.5oz)
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- Figure 21: FDM sales of premium bars/bags weighing more than 3.5oz, 1999-2004
- Small bars (under 3.5oz)
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- Figure 22: FDM sales of premium bars weighing less than 3.5oz, 1999-2004
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Supply Structure
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- COMPANIES AND BRANDS
- Sales by Manufacturer
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- Figure 23: FDM sales of premium chocolate confectionery, by manufacturer, 2002 and 2004
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- Figure 24: FDM sales of premium chocolate confectionery, bars weighing less than 3.5oz, by manufacturer, 2002 and 2004
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- Figure 25: FDM sales of premium chocolate confectionery, bars weighing more than 3.5oz, by manufacturer, 2002 and 2004
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- Figure 26: FDM sales of premium chocolate confectionery, gift boxes, by manufacturer, 2002 and 2004
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- Figure 27: FDM sales of premium chocolate confectionery, novelty and seasonal, by manufacturer, 2002 and 2004
- Major Companies and Brands
- Russell Stover Candies, Inc.
- Mars, Incorporated
- Ferrero SpA/Ferrero USA
- Hershey Foods Corporation
- Chocoladefabriken Lindt & Sprüngli A.G.
- Nestlé USA, Inc.
- Alpine Confections, Inc. (Fannie May)
- Kraft Foods International
- Other Manufacturers
- Ethel M Chocolates Inc. (subsidiary of Mars)
- See’s Candies, Inc.
- Godiva Chocolatier, Inc. (Campbell Soup Company)
- Scharffen Berger Chocolate Maker
- Lake Champlain Chocolates
- Fran’s Chocolates, Ltd.
- Joseph Schmidt Confections, Inc.
- Neuhaus Group
- Teuscher Chocolates of Switzerland
- Seattle Chocolates
- Gertrude Hawke Chocolates
Advertising & Promotion
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- Mars Inc.
- Lindt & Sprüngli/Ghirardelli
- Ferrero USA
- Alpine Confections, Inc./Fannie May
- Nestlé
- Godiva Chocolatier (Campbell Soup Company)
- See’s Candies Inc.
Retail Distribution
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- Introduction
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- Figure 28: FDM sales of premium chocolate confectionery, by channel, 2002 and 2004
- Drug Stores
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- Figure 29: U.S. drug store sales of premium chocolate confectionery, at current and constant prices, 1999-2004
- Mass Merchandisers
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- Figure 30: U.S. mass merchandiser sales of premium chocolate confectionery, at current and constant prices, 1999-2004
- Supermarkets
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- Figure 31: U.S. supermarket sales of premium chocolate confectionery, at current and constant prices, 1999-2004
The Consumer
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- Introduction
- Profile of chocolate/hard candy consumption
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- Figure 32: Profile of chocolate/hard roll candy consumption, by gender, age, race/Hispanic origin, region and presence of children, May 2003-April 2004
- Profile of amount of chocolate/hard roll candy consumption
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- Figure 33: Mean number of servings eaten in the last 30 days, by gender, age and region, May 2003-April 2004
- Consumption of premium brand chocolates/candy
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- Figure 34: Consume premium brand chocolate/candy, May 2003-April 2004
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- Figure 35: Consume premium brand chocolate/candy, by gender, May 2003-April 2004
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- Figure 36: Consume premium brand chocolate/candy, by age, May 2003-April 2004
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- Figure 37: Consume premium brand chocolate/candy, by household income, May 2003-April 2004
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- Figure 38: Consume premium brand chocolate/candy, by race/Hispanic origin, May 2003-April 2004
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- Figure 39: Opinions regarding gourmet food and sweets, by cross-tabulation, May 2003-April 2004
- Reasons for buying gourmet chocolate
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- Figure 40: Reasons for buying gourmet chocolate, December 2004
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- Figure 41: Reasons for buying gourmet chocolate, by gender, December 2004
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- Figure 42: Reasons for buying gourmet chocolate, by age, December 2004
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- Figure 43: Reasons for buying gourmet chocolate, by household income, December 2004
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- Figure 44: Reasons for buying gourmet chocolate, by marital status, December 2004
- Occasions/holidays for gourmet chocolate gift giving
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- Figure 45: Occasions/holidays given gourmet chocolates, December 2004
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- Figure 46: Occasions/holidays given gourmet chocolates, by gender, December 2004
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- Figure 47: Occasions/holidays given gourmet chocolates, by age, December 2004
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- Figure 48: Occasions/holidays given gourmet chocolates, by household income, December 2004
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- Figure 49: Occasions/holidays given gourmet chocolates, by marital status, December 2004
- Attitudes toward gift giving
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- Figure 50: Attitudes toward gift giving, December 2004
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- Figure 51: Attitudes toward gift giving, by age, December 2004
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- Figure 52: Attitudes toward gift giving, by household income, December 2004
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- Figure 53: Attitudes toward gift giving, by presence of children, December 2004
- Attitudes toward gourmet chocolate
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- Figure 54: Attitudes toward gourmet chocolates, December 2004
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- Figure 55: Attitudes toward gourmet chocolates, by gender, December 2004
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- Figure 56: Attitudes toward gourmet chocolates, by age, December 2004
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- Figure 57: Attitudes toward gourmet chocolates, by household income, December 2004
- Summary
Future & Forecast
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- FUTURE TRENDS
- More mass chocolate manufacturers in premium chocolate market
- Country—and bean—of origin will differentiate chocolate brands
- New and unusual flavors and flavor combinations
- Premium chocolate manufacturers to aim marketing at corporations
- The premium chocolate category may split in two: original and healthy
- MARKET FORECAST
- Premium chocolate confectionery
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- Figure 58: Forecast of total U.S. FDM sales of premium chocolate confectionery, at current and constant prices, 2004-09
- Premium gift box chocolates
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- Figure 59: Forecast of U.S. FDM sales of premium gift box chocolates, at current and constant prices, 2004-09
- Premium novelty and seasonal chocolate
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- Figure 60: Forecast of U.S. FDM sales of premium novelty and seasonal chocolate, at current and constant prices, 2004-09
- Premium chocolate bars/bags weighing more than 3.5oz
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- Figure 61: Forecast of U.S. FDM sales of premium chocolate bars/bags weighing more than 3.5oz, at current and constant prices, 2004-09
- Premium chocolate bars weighing less than 3.5oz
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- Figure 62: Forecast of U.S. FDM sales of premium chocolate bars weighing less than 3.5oz, at current and constant prices, 2004-09
- Forecast Factors
Appendix: Trade Associations
Appendix: New Product Developments
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- CATEGORY REVIEW – CHOCOLATE CONFECTIONERY
- Introduction
- Executive Summary
- Product Trends
- Snack-friendly items
- Guilt-free indulgence
- Children’s market
- Limited edition & seasonal
- Product Launches by Company/Brand
- Ingredients/Flavors
- Premium & indulgent
- Unusual combinations
- Packaging
- Forecast/Predictions
- NEW PRODUCT BRIEFS
- Original Gourmet Food: Strawberry Cheesecake Copper Kettle Fudge
- Field’s Sweet Spot: Assorted Chocolates
- Nestlé: Exquisite Swiss Chocolate Assortment
- Godiva: Special Dark Chocolate Bar
- Perugina Baci: European Chocolate
- Trader Joe’s: Reserva Chocolate
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