Table of Contents
Introduction And Abbreviations
-
- Introduction
- Other relevant reports
- Definition
- Abbreviations & Terms
- Abbreviations
- Terms
Executive Summary
-
- Warehouse club market continues to develop as it grows
- Growth is strong among the three leading warehouse clubs
- Market driven by select consumer groups and strong positioning
- BJ’s Wholesale
- Costco
- SAM’S CLUB
- Incidence of consumer warehouse club shopping greater among some
- Consumer attitudes and purchasing behavior vary categorically
- Among consumer lifestyles groups, some stronger patrons than others
- Steady growth expected through 2009
Market Drivers
-
- After rapid expansion, strong growth continues
- Successful strategies launched to grow same store sales
-
- Figure 1: Sales per store at BJ’s Wholesale, Costco, and SAM’S CLUB, 2004
- Economic conditions influence consumer patronage to the channel
-
- Figure 2: Households with discretionary income, by age of householder, 2000
-
- Figure 3: Per capita personal disposable income, 1998-2003
- Select consumer cohorts prove to be frequent shoppers
-
- Figure 4: U.S. population projections, by age groups, 2000-2010
-
- Figure 5: Households with children under age 18 present, by age of householder, 1994-2004
- Developments in consumer warehouse experience creates broader appeal
-
- Figure 6: Quarterly U.S. retail e-commerce sales, 1999-2004
Market Size & Trends
-
-
- Figure 7: Net sales of warehouse clubs in the U.S., at current and constant prices, 1999-2004
- Figure 8: Graph: Net sales of warehouse clubs in the U.S., at current and constant prices, 1999-2004
-
- Figure 9: Membership revenues of warehouse clubs in the U.S., at current and constant prices, 1999-2004
-
- Figure 10: Number of warehouse club locations in the U.S., 1999-2004
-
Warehouse Club Retailers
-
- Retailer Characteristics
- Competition within channel and with other channels
- Turning a profit on a no-frills budget
- Profiles
- BJ’s Wholesale
-
- Figure 11: BJ’s Wholesale net sales, at current and constant prices, 1999-2004
-
- Figure 12: Graph: BJ’s Wholesale net sales, at current and constant prices, 1999-2004
-
- Figure 13: BJ’s Wholesale Club, retail locations, 2002 & 2004
- Marketing and promotions
- Costco
-
- Figure 14: Costco net sales, at current and constant prices, 1999-2004
-
- Figure 15: Graph: Costco net sales, at current and constant prices, 1999-2004
-
- Figure 16: Costco, merchandise categories as a percent of total sales revenue, 2002-2004
- Figure 17: Costco, membership options, 2005
-
- Figure 18: Costco, retail locations, 2002 & 2004
- Marketing and promotions
- SAM’S CLUB
-
- Figure 19: SAM’S CLUB net sales, at current and constant prices, 1999-2004
-
- Figure 20: Graph: SAM’S CLUB net sales, at current and constant prices, 1999-2004
-
- Figure 21: SAM’S CLUB, merchandise categories as a percent of total sales revenue, 2001 & 2004
- Figure 22: SAM’S CLUB, retail locations, 2002 & 2004
- Marketing and promotions
The Consumer
-
- Overview
- Demographic Profile of Warehouse Club Shoppers
- Introduction
-
- Figure 23: Indexed demographic profile of warehouse club shoppers, May 2003-April 2004
- Shopping frequency
-
- Figure 24: Patronage of warehouse clubs and mass merchandisers, May 2003-April 2004
-
- Figure 25: Patronage of warehouse clubs and mass merchandisers, by gender, May 2003-April 2004
-
- Figure 26: Patronage of warehouse clubs and mass merchandisers, by age, May 2003-April 2004
-
- Figure 27: Patronage of warehouse clubs and mass merchandisers, by household size, May 2003-April 2004
-
- Figure 28: Patronage of warehouse clubs and mass merchandisers, by household income, May 2003-April 2004
-
- Figure 29: Patronage of warehouse clubs and mass merchandisers, by race and ethnicity, May 2003-April 2004
-
- Figure 30: Patronage of warehouse clubs and mass merchandisers, by region, May 2003-April 2004
- Purchasing patterns of warehouse club shoppers
-
- Figure 31: Club shoppers’ purchasing habits at warehouse clubs and at mass merchandisers, May 2003-April 2004
-
- Figure 32: Club shoppers’ purchasing habits at warehouse clubs and at mass-merchandisers, by gender, May 2003-April 2004
-
- Figure 33: Club shoppers’ purchasing habits at warehouse clubs and at mass merchandisers, by household income, May 2003-April 2004
- Attitudes towards shopping: Warehouse clubs vs. mass-merchandisers
-
- Figure 34: Attitudes toward shopping by consumers frequenting warehouse clubs and mass-merchandisers, May 2003-April 2004
- Purchasing Behavior and Opinions of Warehouse Club Shoppers
- Shopping behavior
-
- Figure 35: Warehouse clubs shopped within the past six months, December 2004
-
- Figure 36: Categories most frequently shopped at warehouse clubs in the past six months, December 2004
- Attitudes toward warehouse club shopping
-
- Figure 37: Attitudes toward shopping at warehouse clubs, December 2004
- Opinions on the competitive impact of warehouse clubs
-
- Figure 38: Attitudes on the competitive impact of warehouse clubs, December 2004
-
- Figure 39: Attitudes on the competitive impact of warehouse clubs, by gender, marital status and income, December 2004
- Consumer Lifestyle Cohorts
- Lifestyle segment shopping patterns
-
- Figure 40: Top 10 consumer cohorts, by warehouse and mass-merchandiser patronage, May 2003-April 2004
-
- Figure 41: Top cohort groups shopping at warehouse clubs, by shopper index, May 2003-April 2004
-
- Figure 42: Category purchases by top warehouse shopping cohorts at warehouse clubs, May 2003-April 2004
-
- Figure 43: Category purchases by top warehouse shopping cohorts at mass merchandisers, May 2003-April 2004
-
- Figure 44: Clothing, accessories, footware and jewelry purchases by top warehouse shopping cohorts, May 2003-April 2004
-
- Figure 45: Appliances, electronics, computers, housewares and furniture purchases by top warehouse shopping cohorts, May 2003-April 2004
-
- Figure 46: Hardware, home improvements and automotive purchases by top warehouse shopping cohorts, May 2003-April 2004
-
- Figure 47: Sporting goods and toys purchases by top warehouse shopping cohorts, May 2003-April 2004
-
- Figure 48: Food, drug, cosmetics and other purchases by top warehouse shopping cohorts, May 2003-April 2004
-
- Figure 49: Average weekly grocery expenditures for top warehouse shopping cohorts, May 2003-April 2004
- Lifestyle segment attitudes toward shopping
-
- Figure 50: Cohort shopping behavior and influence of product assortment, May 2003-April 2004
-
- Figure 51: Cohort shopping behavior and favorite stores, May 2003-April 2004
-
- Figure 52: Cohort shopping behavior and pricing dynamics, May 2003-April 2004
-
- Figure 53: Cohort shopping behavior and location of store, May 2003-April 2004
-
- Figure 54: Cohort shopping behavior and shopping preferences, May 2003-April 2004
- Summary
- Demographics and warehouse club shoppers
- Purchasing behavior and opinions of warehouse club shoppers
- Consumer lifestyle cohorts
Future & Forecast
-
- FUTURE TRENDS
- The rules of the warehouse club game are dynamic
- Direct competition from other retail channels expected to intensify
- International operations, the impact of venturing into new markets
- MARKET FORECAST
- Overview
-
- Figure 55: Forecast of U.S. warehouse club net sales, 2004-2009
- Figure 56: Graph: Forecast of U.S. warehouse club net sales, 2004-2009
- BJ’s Wholesale Club
-
- Figure 57: Forecast of BJ’s Wholesale net sales, 2004-2009
- Figure 58: Graph: Forecast of BJ’s Warehouse net sales, 2004-2009
- Costco
-
- Figure 59: Forecast of Costco net sales, 2004-2009
- Figure 60: Graph: Forecast of Costco net sales, 2004-2009
- SAM’S CLUB
-
- Figure 61: Forecast of SAM’S CLUB net sales, 2004-2009
- Figure 62: Graph: Forecast of SAM’S CLUB net sales, 2004-2009
Appendix: Cohort Definitions
-
-
- Figure 63: Description of lifestyle cohorts in the married couples segment, 2004
- Figure 64: Description of lifestyle cohorts in the single females segment, 2004
-
- Figure 65: Description of lifestyle cohorts in the single males segment, 2004
- Figure 66: Description of nonclassifiable lifestyle cohorts, 2004
-
Appendix: New Product Developments
-
- Warehouse clubs review
-
- Figure 67: GNPD new product private label and branded rollouts, by warehouse club, 2001-2004
-
- Figure 68: GNPD total new product rollouts in warehouse clubs, by specific product category, 2002 and 2004*
- New product briefs
- Bakery—Cinnabon CinnaPoppers Ready-To-Bake Mini Cinnamon Swirls
- Beverage—Berkeley & Jensen Coffee Extension
- Confectionery—Kirkland Signature Chocolates of the World
- Desserts and ice cream—BJ’s Restaurant The Pizookie
- Healthcare—HealthBalance Zinc Tablets
- Household products—Member’s Mark Improved Trash Bags
- Meals and meal centers—Berkley & Jensen Stir Fry Meals
- Processed fish, meat, eggs—Tyson Kirkland Signature Chicken Breast Portions
- Side dishes—Inn on the Creek Food Service Pack Cheddar Cheese Potato Side Dish
- Snacks—Kirkland Signature Fruit & Nut Medley
Appendix: Trade Associations
Back to top