Table of Contents
Introduction
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- Key issues
- Other Mintel publications
- Definitions and methodology
- Consumer surveys
- Geographical, national and regional definitions
- BMRB Target Group Index sample sizes
- Abbreviations
Executive Summary
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- RoI lifestyles suffer as more feel the pinch
- NI Catholics place more importance on devolved government
- Few happy with the current political and economic climate
- Retailers get the blame for “Rip-Off Ireland”
- Traditional leisure choices in decline
- “Nest egg” a key priority
- The social gap widens
Factors Influencing Lifestyles
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- Economic performance
- Republic of Ireland
- GDP
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- Figure 1: GDP at current and constant market prices, RoI, 1996-2004
- Disposable income, personal consumption and national savings
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- Figure 2: Economic indicators, RoI, 1996-2004
- Outlook
- Northern Ireland
- GDP
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- Figure 3: Economic indicators, Northern Ireland and United Kingdom, 1996-2004
- Consumer expenditure
- Outlook
- Population
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- Figure 4: Trends and projections in the NI population, by age group, 1999-2009
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- Figure 5: Trends and projections in the RoI population, by age group, 1999-2009
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- Figure 6: Population (adults only) breakdown, by socio-economic group and presence of children, RoI & NI, 2000 and 2004
- Employment
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- Figure 7: ILO economic status, classified, by sex, RoI and NI, 1999-2004
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- Figure 8: European unemployment rates, 3rd quarter, 2004
The Cost of Being Irish
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- NI adults experience greater improvement in lifestyle
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- Figure 9: Changes in lifestyles, by gender and marital status, RoI, 2004
- NI adults sceptical about employment prospects
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- Figure 10: Changes in lifestyles, by gender and marital status, NI, 2004
- Over four in ten RoI adults feel the pinch
- Cost of living has less impact on young adults
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- Figure 11: Changes in lifestyles, by age, RoI, 2004
- 25-44-year-olds most confident about employment prospects
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- Figure 12: Changes in lifestyles, by age, NI, 2004
- Are the rich getting richer?
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- Figure 13: Changes in lifestyles, by socio-economic status, RoI, 2004
- Figure 14: Changes in lifestyles, by socio-economic status, NI, 2004
- Greatest improvement in lifestyle in Munster
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- Figure 15: Changes in lifestyles, by region and area, RoI, 2004
- Living outside of Belfast provides better standard of living
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- Figure 16: Changes in lifestyles, by region and area, NI, 2004
- One fifth of RoI adults look forward to Pope’s visit
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- Figure 17: Economic and social opinion, by gender and marital status, RoI, 2004
- Only one in ten happy with economic and political climate
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- Figure 18: Economic and social opinion, by gender and marital status, NI, 2004
- Three in ten blame retailers for “Rip-off Ireland”
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- Figure 19: Economic and social opinion, by age, RoI, 2004
- Little support for euro in NI
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- Figure 20: Economic and social opinion, by age, NI, 2004
- Status plays fundamental role in diverse society
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- Figure 21: Economic and social opinion, by socio-economic status, RoI, 2004
- Figure 22: Economic and social opinion, by socio-economic status, NI, 2004
- Pressure of work impacts on leisure and family time
- Living it up across the border
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- Figure 23: Economic and social opinion, by region and area, RoI, 2004
- Figure 24: Economic and social opinion, by region and area, NI, 2004
- NI Assembly more important to NI Catholics than Protestants
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- Figure 25: Economic and social opinion, by religious denomination, NI, 2004
Leisure Choices
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- TV losing its hold on our leisure time
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- Figure 26: Leisure choices, RoI, 2002-04
- Internet gains influence as leisure choice
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- Figure 27: Leisure choices, NI, 2002-04
- Adults focus on fewer activities
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- Figure 28: No of leisure activities, RoI, 2002 and 2004
- Figure 29: No of leisure activities, NI, 2002 and 2004
- Shopping among top five activities for women
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- Figure 30: Leisure choices, by gender and marital status, RoI, 2004
- Sport remains male dominated
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- Figure 31: Leisure choices, by gender and marital status, NI, 2004
- Church failing to attract younger audience
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- Figure 32: Leisure choices, by age, RoI, 2004
- NI young adults less interested in sport & exercise
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- Figure 33: Leisure choices, by age, NI, 2004
- Sporting success draws the crowd
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- Figure 34: Leisure choices, by region and area, RoI, 2004
- Family values less important in Belfast
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- Figure 35: Leisure choices, by region and area, NI, 2004
- Decline in pub visits could impact sports sponsorship
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- Figure 36: Relationship between going to pub and sporting activities, RoI, 2002 and 2004
- Figure 37: Relationship between going to pub and sporting activities, NI, 2002 and 2004
- Adults visit pubs less often
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- Figure 38: Relationship between types of out of home entertainment, RoI, 2002 and 2004
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- Figure 39: Drinking in pubs & bars, RoI, 2002 and 2004
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- Figure 40: Drinking in pubs & bars, by gender, age and socio-economic group, RoI, 2004
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- Figure 41: Relationship between types of out of home entertainment, NI, 2002 and 2004
- Figure 42: Drinking in pubs & bars, NI, 2002 and 2004
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- Figure 43: Drinking in pubs & bars, by gender, age and socio-economic group, NI, 2004
- Swimming remains most popular leisure activity
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- Figure 44: Top 25 sport & leisure activities, RoI, 2002 and 2004
- Top activities segregate men and women
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- Figure 45: Demographics of top 10 sport & leisure activities – regular participation, RoI, 2004
- Almost four in ten young adults play soccer
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- Figure 46: Demographics of top 10 sport & leisure activities – occasional participation, RoI, 2004
- Strike rate much higher in NI
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- Figure 47: Top 25 sport & leisure activities, NI, 2002 and 2004
- Golf almost male only affair in NI
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- Figure 48: Demographics of top 10 sport & leisure activities – regular participation, NI, 2004
- Swimming most popular amongst ABC1s
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- Figure 49: Demographics of top 10 sport & leisure activities – occasional participation, NI, 2004
- Attendance at sports events on the increase
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- Figure 50: Key spectator sports, RoI and NI, 2002 and 2004
- Dublin Zoo most popular attraction
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- Figure 51: Visitor attractions, RoI, 2002 and 2004
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- Figure 52: Visitor attractions, NI, 2002 and 2004
- Sport and leisure club membership reaches its peak
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- Figure 53: Membership of sport and leisure clubs, RoI & NI, 2002 and 2004
- Irish tune into more culture
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- Figure 54: Arts and cultural events, RoI and NI, 2002 and 2004
Financial Priorities: The Year Ahead
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- Government initiative makes little impact on pension plans
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- Figure 55: Financial priorities, RoI, 2002-04
- Increased commitment to reducing debt
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- Figure 56: Financial priorities, NI, 2002-04
- Young, single and getting fit
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- Figure 57: Financial priorities by gender and marital status, RoI, 2004
- Men in the market for motors
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- Figure 58: Financial priorities, by gender and marital status, NI, 2004
- Nest egg a key priority of young adults in RoI
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- Figure 59: Financial priorities, by age, RoI, 2004
- Cocooning: A mid-life fad
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- Figure 60: Financial priorities, by age, NI, 2004
- Opening doors depends on status
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- Figure 61: Financial priorities, by socio-economic status, RoI, 2004
- Figure 62: Financial priorities, by socio-economic status, NI, 2004
- Commuters to drive car sales
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- Figure 63: Financial priorities, by region and area, RoI, 2004
- Outlook not as positive in Belfast
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- Figure 64: Financial priorities, by region and area, NI, 2004
- RoI adults have more priorities
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- Figure 65: No of priorities, RoI and NI, 2004
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- Figure 66: Average number of priorities and percentage of respondents with priorities, RoI, 2004
- Figure 67: Average number of priorities and percentage of respondents with priorities, NI, 2004
- Broad priorities highlight competitive viewpoint
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- Figure 68: Relationship between priority groups, RoI and NI, 2004
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- Figure 69: Demographics of priority groups, RoI, 2004
- Figure 70: Demographics of priority groups, NI, 2004
Impact on Lifestyles
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- Six in ten affected by cost of living in RoI
- Happy Campers
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- Figure 71: Happy Campers: Age profile, RoI and NI, 2004
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- Figure 72: Happy Campers: Socio-economic profile, RoI and NI, 2004
- Figure 73: Happy Campers: Regional profile, RoI and NI, 2004
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- Figure 74: Happy Campers: Response to lifestyle statements, RoI and NI, 2004
- Figure 75: Happy Campers: Leisure choices, RoI and NI, 2004
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- Figure 76: Happy Campers: Financial priorities, RoI and NI, 2004
- Gained Momentum
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- Figure 77: Gained Momentum: Age profile, RoI and NI, 2004
- Figure 78: Gained Momentum: Socio-economic profile, RoI and NI, 2004
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- Figure 79: Gained Momentum: Regional profile, RoI and NI, 2004
- Figure 80: Gained Momentum: Response to lifestyle statements, RoI and NI, 2004
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- Figure 81: Gained Momentum: Leisure choices, RoI and NI, 2004
- Figure 82: Gained Momentum: Financial priorities, RoI and NI, 2004
- Tug of War
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- Figure 83: Tug of War: Age profile, RoI and NI, 2004
- Figure 84: Tug of War: Socio-economic profile, RoI and NI, 2004
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- Figure 85: Tug of War: Regional profile, RoI and NI, 2004
- Figure 86: Tug of War: Response to lifestyle statements, RoI and NI, 2004
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- Figure 87: Tug of War: Leisure choices, RoI and NI, 2004
- Figure 88: Tug of War: Financial priorities, RoI and NI, 2004
- Untouched
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- Figure 89: Untouched: Age profile, RoI and NI, 2004
- Figure 90: Untouched: Socio-economic profile, RoI and NI, 2004
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- Figure 91: Untouched: Regional profile, RoI and NI, 2004
- Figure 92: Untouched: Response to lifestyle statements, RoI and NI, 2004
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- Figure 93: Untouched: Leisure choices, RoI and NI, 2004
- Figure 94: Untouched: Financial priorities, RoI and NI, 2004
- Slightly Stressed
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- Figure 95: Slightly Stressed: Age profile, RoI and NI, 2004
- Figure 96: Slightly Stressed: Socio-economic profile, RoI and NI, 2004
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- Figure 97: Slightly Stressed: Regional profile, RoI and NI, 2004
- Figure 98: Slightly Stressed: Response to lifestyle statements, RoI and NI 2004
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- Figure 99: Slightly Stressed: Leisure choices, RoI and NI, 2004
- Figure 100: Slightly Stressed: Financial priorities, RoI and NI, 2004
- Catch 22s
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- Figure 101: Catch 22s: Age profile, RoI and NI, 2004
- Figure 102: Catch 22s: Socio-economic profile, RoI and NI, 2004
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- Figure 103: Catch 22s: Regional profile, RoI and NI, 2004
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- Figure 104: Catch 22s: Response to lifestyle statements, RoI and NI, 2004
- Figure 105: Catch 22s: Leisure choices, RoI and NI, 2004
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- Figure 106: Catch 22s: Financial priorities, RoI and NI, 2004
Conclusions and Implications
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- Cost of living will impact on family sizes
- No such thing as a job for life
- Leisure choices becoming more sophisticated and selective
- Naive attitude towards debt and long term financial planning
- A final thought
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