Table of Contents
Introduction and Abbreviations
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- Definition
- Consumer research
- ACORN
- Abbreviations
Premier Insight
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- Coffee shops need to evolve to stay ahead of the game
- Becoming more than just a store
- From Daytime to an all day venue
Summary of Key Report Findings
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- A £450 million market
- Starbucks shows the way
- Costa and Nero lead the domestic challenge
- Consumer research backs the corporate rankings
- Franchising and licensing the keys to growth
- More flexible on food?
- The end of the road for single site independents and smaller multiples?
- A maturing market
- Rebranding and new product development will become more critical in future
Market Factors
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- Faltering consumer confidence might curb the frequency of visits to coffee shops
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- Figure 1: PDI and consumer expenditure, 1999-2009
- Changes in the population bring mixed implications
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- Figure 2: Structure of the UK adult population, by socio-economic and age groups, 1999-2009
- In-home coffee sales on the up
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- Figure 3: UK retail sales of coffee, by sector and retail sales of small kitchen appliances for food preparation, by sector, by value, 1999 and 2005
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- Figure 4: Non-alcoholic drinks consumers have drunk in the last 12 months, by type, 2004
- Competition on the high street
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- Figure 5: Number of retail outlets and in-store catering outlets, by brand/store name, 2002 and 2004
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- Figure 6: The UK pub market, 1996-2004
- Caffeine levels – Is it really a concern to consumers?
- Coffee ethics – The rise of Fairtrade coffee
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- Figure 7: Consumer attitudes towards ethical products and services, 2000 and 2003
Market Size and Trends
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- Figure 8: Consumer expenditure in branded coffee shops, 1999-2005
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- Figure 9: Number of coffee shops, by turnover, 2000-04
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Market Segmentation
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- Figure 10: Segmentation of the UK coffee shop market, 2004
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- Figure 11: Segmentation of the UK coffee shop market, by the number of outlets, 2004
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The Supply Structure
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- Figure 12: Leading coffee shop companies in the UK, by outlets, 2000-04
- Starbucks Corporation
- Company background
- Store and product development
- Corporate Social Responsibility
- Financial performance
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- Figure 13: Financial performance of Starbucks UK, 2001-03
- Costa Coffee
- Company background
- Store and product development
- Corporate Social Responsibility
- Financial performance
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- Figure 14: Financial performance of Whitbread’s high street restaurants, 2000-04
- Caffè Nero
- Company background
- Store and product development
- Corporate Social Responsibility
- Financial performance
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- Figure 15: Financial performance of Caffè Nero, 2000-04
- Puccino’s Limited
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- Figure 16: Financial performance of Puccino’s Limited, 2000-03
- Other coffee shop brands
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Advertising and Promotion
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- Starbucks
- Costa Coffee
- Caffè Nero
The Consumer
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- Figure 17: Coffee shops used in the past 3 months, November 2004
- Who uses specialist branded coffee shops?
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- Figure 18: Specialist coffee shop brands, by gender, age, socio-economic groups and working status, November 2004
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- Figure 19: Specialist coffee shop brands, by detailed lifestage groups, November 2004
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- Figure 20: Specialist coffee shop brands, by region, ACORN categories and area, November 2004
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- Figure 21: Specialist coffee shop brands, by media, supermarket usage and commercial TV viewing, November 2004
- Who uses in-store cafés?
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- Figure 22: In-store cafés, by gender, age, socio-economic groups and working status, November 2004
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- Figure 23: In-store cafés, by detailed lifestage group, November 2004
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- Figure 24: In-store cafés, by region, ACORN categories and area, November 2004
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- Figure 25: In-store cafés, by media, supermarket usage and commercial TV viewing, November 2004
- How strong is the propensity to use different brands?
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- Figure 26: Coffee shops and cafés used, by brand/location, November 2004
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The Consumer – Non-users of Coffee Shops: Detailed Demographics
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- Figure 27: Non-users of coffee shops, by gender, age, socio-economic groups and working status, November 2004
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- Figure 28: Non-users of coffee shops, by detailed lifestage groups, November 2004
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- Figure 29: Non-users of coffee shops, by region, ACORN categories and area, November 2004
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- Figure 30: Non-users of coffee shops, by media, supermarket usage and commercial TV viewing, November 2004
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Consumer Attitudes and Targeting Opportunities
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- Consumer attitudes and behaviour
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- Figure 31: Attitudes towards coffee shops and potential coffee shop users, November 2004
- Caffè Nero comes up trumps in terms of repeat visits
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- Figure 32: Attitudes among coffee shops and potential coffee shop users, by brand and location of coffee shop used, November 2004
- Regular users want light meals
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- Figure 33: Behaviour and attitudes among coffee shop users, by attitudes towards food and drink in coffee shops, November 2004
- Regulars tend to visit at lunchtime
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- Figure 34: Behaviour and attitudes among coffee shop users, by occasions for using, loyalty and other attitudes, November 2004
- Consumer perceptions
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- Figure 35: Perceptions of coffee shops, November 2004
- Brand users view coffee shops as ‘overpriced’
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- Figure 36: Perceptions of coffee shops, by users of specific brands, November 2004
- Non-branded coffee shop users just want a basic cup of coffee
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- Figure 37: Perceptions of coffee shops, by non-branded coffee shop users and non-coffee drinkers, November 2004
- Brands are leading the coffee shop wars
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- Figure 38: Leading perceptions, by attitudes towards coffee shops, November 2004
- The importance of Fairtrade
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- Figure 39: Secondary perceptions, by attitudes towards coffee shops, November 2004
- Target Groups
- Creatures of Habit (14% of sample or 6.8 million adults)
- Ethical Drinkers (15% of sample or 7.3 million adults)
- Café Bar Lovers (15% of sample or 7.3 million adults)
- The Regular Set (53% of sample or 25.89 million adults)
- Target groups by demographic analysis
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- Figure 40: Target groups, by gender, age, socio-economic groups and working status, November 2004
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- Figure 41: Target groups, by detailed lifestage groups, November 2004
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- Figure 42: Target groups, by region, ACORN categories and area, November 2004
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- Figure 43: Target groups, by media, supermarket usage and commercial TV viewing, November 2004
- Creatures of Habit flock to Starbucks
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- Figure 44: Target groups, by coffee shops used, November 2004
- Creatures of Habit enjoy the coffee shop experience
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- Figure 45: Target groups for coffee shops, by perceptions of coffee shops, November 2004
- Convenience is the primary driver for Creatures of Habit
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- Figure 46: Target groups for coffee shops, by number of brands of coffee shops visited, November 2004
- Targeting Opportunities
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- Figure 47: CHAID analysis of specialist coffee shop brands, in-store coffee shop and non-users of coffee shops, November 2004
The Consumer – Attitudes towards Coffee Shops – Detailed Demographics
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- Attitudes towards frequency of visit and loyalty towards coffee shops
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- Figure 48: Attitudes towards frequency of visit and loyalty towards coffee shops, by gender, age, socio-economic groups and working status, November 2004
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- Figure 49: Attitudes towards frequency of visit and loyalty towards coffee shops, by detailed lifestage group, November 2004
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- Figure 50: Attitudes towards frequency of visit and loyalty towards coffee shops, by region, ACORN categories and area, November 2004
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- Figure 51: Attitudes towards frequency of visit and loyalty towards coffee shops, by media, supermarket usage and commercial TV viewing, November 2004
- Attitudes towards food and drink in coffee shops
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- Figure 52: Attitudes towards food and drink in coffee shops, by gender, age, socio-economic groups and working status, November 2004
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- Figure 53: Attitudes towards food and drink in coffee shops, by detailed lifestage groups, November 2004
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- Figure 54: Attitudes towards food and drink in coffee shops, by region, ACORN categories and area, November 2004
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- Figure 55: Attitudes towards food and drink in coffee shops, by media, supermarket usage and commercial
The Consumer – Perceptions about Coffee Shops: Detailed Demographics
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- Leading perceptions about coffee shops
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- Figure 56: Leading perceptions about branded/specialist coffee shops, by gender, age, socio-economic groups and working status, November 2004
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- Figure 57: Leading perceptions about branded/specialist coffee shops, by detailed lifestage, November 2004
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- Figure 58: Leading perceptions about branded/specialist coffee shops, by region, ACORN categories and area, November 2004
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- Figure 59: Leading perceptions about branded/specialist coffee shops, by media, supermarket usage and commercial TV viewing, November 2004
- Secondary perceptions about coffee shops
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- Figure 60: Secondary perceptions about branded/specialist coffee shops, by gender, age, socio-economic groups and working status, November 2004
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- Figure 61: Secondary perceptions about branded/specialist coffee shops, by detailed lifestage, November 2004
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- Figure 62: Secondary perceptions about branded/specialist coffee shops, by region, ACORN categories and area, November 2004
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- Figure 63: Secondary perceptions about branded/specialist coffee shops, by media, supermarket usage and commercial TV viewing, November 2004
The Future
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- Is saturation looming?
- Branded coffee shops will have to evolve to survive
- New product development and brand extension is the way forward
- Is food the answer for smaller brands?
- A harsh reality for independents
- Starbucks is trying to silence the critics
- Who is the real winner?
- Coffee and health
Forecast
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- Figure 64: Forecast of consumer expenditure at branded coffee shops, 2005-09
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