Five of the questions that Mintel's market research answers for you about the books, music and video retail market in Europe:

1. Where in Europe do trends suggest potential for growth of this sector?

2. What are the strengths and weaknesses of the major retailers?

3. What can be understood from the major consumer shopping trends?

4. Which distribution channels are proving most effective?

5. What is the short and long-term outlook for these markets?

A market worth €55,291mn - How much of it is yours?

The books, music and video retail market in Europe was worth an estimated €55,291mn in 2001. Forming over 75% of this figure are the markets of France, Germany, Italy, Ireland, the Netherlands, Spain and the UK.

Make no mistake about it; this is a gigantic, exciting market place that needs to be firmly understood before emerging opportunities can be exploited.

Research to profit from

With Books, Music and Video Retailing in Europe, 2002, Mintel provides not just an understanding but revenue generating knowledge. Our information allows you to channel your investment decisions into only the most positive areas and to inject focus and flexibility into your marketing mix.

Accessible and easy to understand

The title Books, Music and Video Retailing in Europe 2002 is made up of 7 individual market research reports, investigating the markets of France, Germany, Italy, Ireland, the Netherlands, Spain and the UK. Each report analyses the books, music and video sectors in turn, with a top-line overview placing the country-specific information against a European perspective. Crucially, analysis into

leading and emerging retailers

market sizes

regional retailing trends

market drivers

consumer expenditure

European and market specific consumer trends (including attitudinal research)

and future and forecasts

offer an accessible and practical dissection of this sector.

An indispensable reference source

Bought together, these reports present an indispensable reference source to both keep track of the books, music and video retail market and an ideal platform from which to launch operations. That they are available individually, however, means that our research can be obtained to support more market focused projects.

Are you evaluating which markets you should expand into or, indeed, which markets should be avoided?

Perhaps you are judging the pros and cons of releasing more focused marketing campaign for your services

Or are you sourcing investment options and looking for credible, independent research to highlight potential?

Whatever your objectives are in this sector, make sure you have the information to achieve them with Third Age Travel in Europe from Mintel.