Table of Contents
Introduction And Abbreviations
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- Introduction
- Other relevant reports
- Definition
- Abbreviations
- Terms
Executive Summary
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- $3.3 billion market, driven by consumers’ need for fresh breath
- Gum and mint penetration is high, though usage declines with age
- Little crossover between segments
- Market dominated by a few big players
- Growth stalled despite large number of new products
- Sugarless gum is the one bright spot
- Convenience stores are the top channel
- Slow growth anticipated
Market Drivers
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- Fresh breath key
- Aging population
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- Figure 1: U.S. population, by age, 2005 and 2010
- Product innovation high
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- Figure 2: New product introductions for gum and mints in the U.S., 2000-2004
- Growth stalled despite explosion of new products
- Healthier eating trend
- Industry consolidation
- Joint ventures refining the way growth occurs
- Category blurring
Market Size & Trends
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- Figure 3: Total U.S. retail sales of gum and mints, at current and constant prices, 1999-2004
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- Graph 1: Total U.S. retail sales of gum and mints, at current and constant prices, 1999-2004
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Market Segmentation
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- Overview
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- Figure 4: FDM sales of gum and mints, segmented by type, 2002 & 2003
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- Graph 2: Sales of gum and mints, segmented by type, 1999-2004
- Sugarless gum, excluding dental gum
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- Figure 5: FDM sales of sugarless gum, 1999-2004
- Regular gum
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- Figure 6: FDM sales of regular gum, 1999-2004
- Breath freshening mints
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- Figure 7: FDM sales of breath freshening mints, 1999-2004
- Antismoking gum
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- Figure 8: FDM sales of antismoking gum, 1999-2004
- Breath strips
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- Figure 9: FDM sales of breath strips, 1999-2004
- Candy mints
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- Figure 10: FDM sales of candy mints, 1999-2004
- Dental gum
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- Figure 11: FDM sales of dental gum, 1999-2004
Supply Structure
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- FOREIGN TRADE
- COMPANIES AND BRANDS
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- Figure 12: FDM manufacturer sales of gum and mints in the U.S., 2002 & 2003
- Graph 3: FDM manufacturer share of sales of gum and mints in the U.S. in 2003
- Sugarless gum, excluding dental gum
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- Figure 13: FDM brand sales of sugarless gum, excluding dental gum, in the U.S., 2002 & 2003
- Regular gum
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- Figure 14: FDM brand sales of regular gum in the U.S., 2002 & 2003
- Breath freshening mints
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- Figure 15: FDM brand sales of breath freshening mints in the U.S., 2002 & 2003
- Antismoking gum
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- Figure 16: FDM brand sales of antismoking gum in the U.S., 2002 & 2003
- Breath strips
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- Figure 17: FDM brand sales of breath strips in the U.S., 2002 & 2003
- Candy mints
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- Figure 18: FDM brand sales of candy mints in the U.S., 2002 & 2003
- Dental gum
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- Figure 19: FDM brand sales of dental gum in the U.S., 2002 & 2003
- MANUFACTURER PROFILES
- Brach's Confections
- Cadbury Schweppes
- Church & Dwight
- Ferrero USA
- GlaxoSmithKline
- Hershey Foods
- Kraft Foods
- Mars, Inc.
- Perfetti Van Melle USA
- Pfizer, Inc.
- Wm. Wrigley Jr.
Advertising & Promotion
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- INTRODUCTION
- Brach’s Confections
- Cadbury Schweppes
- Church & Dwight
- Ferrero USA
- GlaxoSmithKline
- Hershey Foods
- Kraft Foods
- Mars/ Masterfoods USA
- Perfetti Van Melle USA
- Pfizer
- Wm. Wrigley Jr.
Retail Distribution
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- Overview
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- Figure 20: U.S. retail sales of gum and mints, by channel, 2002 & 2004
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- Graph 4: U.S. sales of gum and mints by store type, 1999-2004
- Convenience stores
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- Figure 21: U.S. convenience store sales of gum and mints, 1999-2004
- Supermarkets
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- Figure 22: U.S. supermarket sales of gum and mints, 1999-2004
- Drug stores
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- Figure 23: U.S. drug store sales of gum and mints, 1999-2004
- Mass merchandisers
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- Figure 24: U.S. mass merchandiser sales of gum and mints, 1999-2004
- Vending machines
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- Figure 25: U.S. vending machine sales of gum and mints, 1999-2004
The Consumer
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- Introduction
- Incidence of gum and mint consumption
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- Figure 26: Who chews gum and eats breath mints/strips, May 2003-April 2004
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- Figure 27: Who chews gum and eats breath mints/strips by gender, May 2003-April 2004
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- Figure 28: Who chews gum and eats breath mints/strips by age, May 2003-April 2004
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- Figure 29: Who chews gum and eats breath mints/strips by race/ethnicity, May 2003-April 2004
- Frequency of gum and mint usage
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- Figure 30: Amount of gum chewed in the last week, May 2003-April 2004
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- Figure 31: Amount of mints eaten in the last week, May 2003-April 2004
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- Figure 32: Type of gum chewed, adults and teens, May 2003-April 2004
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- Figure 33: Type of gum chewed, adults and teens, by race and ethnicity, May 2003-april 2004
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- Figure 34: Type of mints eaten by adults and teens, May 2003-april 2004
- Reasons for using gum and mints
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- Figure 35: Reasons for chewing gum, December 2002
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- Figure 36: Reasons for chewing gum, by age, December 2002
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- Figure 37: Reasons for eating mints, December 2002
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- Figure 38: Where gum and mints are purchased, November 2004
- Brand loyalty
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- Figure 39: Number of gum brands used, November 2004
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- Figure 40: Number of mint brands used, November 2004
- How consumers shop the category
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- Figure 41: Type of breath freshener most often purchased, November 2004
Future & Forecast
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- FUTURE TRENDS
- Older population growing faster than other age groups
- Industry will be dominated by fewer big players
- Functional gum and mints growing
- Packaging innovation will spur growth
- Older brands forced to revitalize or fade
- MARKET FORECAST
- Gum and mints
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- Figure 42: Forecast of total U.S. retail sales of gum and mints, at current and constant prices, 2004-2009
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- Graph 5: Forecast of total U.S. retail sales of gum and mints, at current prices, 2004-2009
- Sugarless gum, excluding dental gum
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- Figure 43: Forecast of U.S. FDM sales of sugarless gum, at current and constant prices, 2004-2009
- Regular gum
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- Figure 44: Forecast of U.S. FDM sales of regular gum, at current and constant prices, 2004-2009
- Antismoking gum
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- Figure 45: Forecast of U.S. FDM sales of antismoking gum, at current and constant prices, 2004-2009
- Breath freshening mints
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- Figure 46: Forecast of U.S. FDM sales of breath freshening mints, at current and constant prices, 2004-2009
- Candy mints
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- Figure 47: Forecast of U.S. FDM sales of candy mints, at current and constant prices, 2004-2009
- Breath strips
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- Figure 48: Forecast of U.S. FDM sales of breath strips, at current and constant prices, 2004-2009
- Dental gum
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- Figure 49: Forecast of U.S. FDM sales of dental gum, at current and constant prices, 2004-2009
- Forecast factors
Appendix: Trade Associations
Appendix: New Product Developments
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- CATEGORY REVIEW – GUM & MINTS
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- Figure 50: New product introductions for gum and mints in the U.S., 2000-2004
- NEW PRODUCT BRIEFS
- Gum
- Cadbury Adams USA: Bubblicious Bursts Liquid Center-Filled Bubble Gum
- Masterfoods USA: Fruit Skittles Bubble Gum Fun Size
- Wrigley: Orbit White Dental Gum
- Cadbury Adams USA: Trident White Grab & Go Gum
- Hasbro: Spider-Man Bubble Twist
- Mints
- Baskin Robbins: Smooth & Creamy Hard Candy
- Houston Harvest Gift Products: Bratz Minty Fresh Fashion Tin
- Masterfoods USA: Aqua Drops
- Hershey Chocolate USA: Ice Breakers Gum & Mint Dual Packs
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