Table of Contents
Introduction and Abbreviations
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- Introduction
- Other relevant reports
- Definition
- Abbreviations & terms
- Abbreviations
- Terms
Executive Summary
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- A market in crisis
- Once considered healthy, juice is now the enemy for some
- Beverage choices are increasing
- A highly segmented market
- A few large suppliers and many smaller players
- The juice consumer
- Consumption of orange juice
- Flavors other than orange
- Fruit juice vs. juice drinks
- Where fruit juice is purchased
- What consumers look for
- The future of fruit juices and juice drinks
Market Drivers
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- A shift to healthier lifestyles
- Battling obesity in the U.S.
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- Figure 1: Incidence of being overweight, adults aged 20-74, 1976-2002
- Low-carb phenomenon
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- Figure 2: Incidence of low carb dieting, February 2004
- Fortification is key
- Presence of children
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- Figure 3: Projected growth in number of households with children, 1998-2008
- Competition from other beverages
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- Figure 4: Beverages drunk by kids, May 2003-April 2004
- New product development
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- Figure 5: Nonalcoholic beverage introductions, 2002-2004
Market Size and Trends
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- Market size
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- Figure 6: Retail sales of fruit juice and juice drinks, at current and constant prices, 1999-2004
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- Graph 1: Trends in sales of fruit juices and juice drinks, at current and constant prices, 1999-2004
- Market trends
Market Segmentation
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- Overview
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- Figure 7: Sales of fruit juice and juice drinks, by product type, 2002 and 2004
- Graph 2: Sales of fruit juice and juice drinks, by segment, 2004
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- Graph 3: Trends in sales of fruit juice and juice drinks, by segment, 1999-2004
- Refrigerated juices
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- Figure 8: Sales of refrigerated juices, at current and constant prices, 1999-2004
- Bottled juices
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- Figure 9: Sales of bottled juices, at current and constant prices, 1999-2004
- Aseptic juice and juice drinks
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- Figure 10: Sales of aseptic juice and juice drinks, at current and constant prices, 1999-2004
- Canned juices and juice drinks
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- Figure 11: Sales of canned juices, at current and constant prices, 1999-2004
- Frozen juices and juice drinks
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- Figure 12: Sales of frozen juices and juice drinks, at current and constant prices, 1999-2004
Supply Structure
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- Foreign trade
- Imports
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- Figure 13: U.S. imports of fruit juice, by country, 2003 and 2004
- Exports
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- Figure 14: U.S. exports of juice, by destination country/region, 2003 and 2004
- Manufacturers and brands
- FDM sales by manufacturer and brand
- Refrigerated juices
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- Figure 15: FDM sales of refrigerated juice/juice drinks, by manufacturer and brand, 2003 and 2004
- Bottled juice
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- Figure 16: FDM sales of bottled juice/juice drinks, by manufacturer and brand, 2003 and 2004
- Aseptic juice/juice drinks
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- Figure 17: FDM sales of aseptic juice/juice drinks, by manufacturer and brand, 2003 and 2004
- Canned juice/juice drinks
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- Figure 18: FDM sales of canned juice/juice drinks, by manufacturer and brand, 2003 and 2004
- Frozen juices & concentrates
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- Figure 19: FDM sales of frozen juice & concentrates, by manufacturer and brand, 2003 and 2004
- Major manufacturers and brands
- Cadbury Schweppes plc
- The Coca-Cola Company
- Kraft Foods, Inc.
- Ocean Spray Cranberries, Inc.
- PepsiCo, Inc.
- Welch Foods, Inc.
- Sunny Delight Beverage Company
Advertising and Promotion
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- Introduction
- Cadbury Schweppes
- Hawaiian Punch
- Snapple
- Clamato
- The Coca-Cola Company
- Kraft Foods, Inc.
- Ocean Spray Cranberries, Inc.
- PepsiCo, Inc.
- Welch Foods, Inc.
Retail Distribution
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- Introduction
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- Figure 20: Sales of fruit juice and juice drinks, by channel, 2002 and 2004
- Graph 4: Sales of fruit juice and juice drinks, by channel, 2004
- Supermarkets
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- Figure 21: Supermarket sales of fruit juices and juice drinks, at current and constant prices, 1999-2004
- Supermarket operating data
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- Figure 22: Top supermarket operating statistics, latest fiscal year-end
- Figure 23: Percentage change from latest fiscal year-end versus year prior
- Convenience stores
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- Figure 24: Convenience stores sales of fruit juices and juice drinks, at current and constant prices, 1999-2004
- Mass merchandisers
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- Figure 25: Mass merchandisers’ sales of fruit juices and juice drinks, at current and constant prices, 1999-2004
- Mass merchandisers and club operating data
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- Figure 26: Top mass merchandiser operating statistics, latest financial year-end
- Figure 27: Top mass merchandisers’ percentage change from latest financial year-end versus year prior
- Drug stores
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- Figure 28: Drug stores’ sales of fruit juice and juice drinks, at current and constant prices, 1999-2004
The Consumer
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- Introduction
- Household beverage consumption
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- Figure 29: Household beverage consumption, May 2003-April 2004
- Household fruit juice consumption
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- Figure 30: Household juice consumption, by household income, May 2003-April 2004
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- Figure 31: Household juice consumption, by race/ethnicity, May 2003-April 2004
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- Figure 32: Household juice consumption, by presence of children, May 2003-April 2004
- Summary
- Forms of orange juice consumed
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- Figure 33: Forms of orange juice used, May 2003-April 2004
- Summary
- Other fruit juice flavors
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- Figure 34: Household consumption of other fruit juice/drink flavors, May 2003-April 2004
- Age
- Race/ethnicity
- Presence of children in household
- Forms of other juice/drinks consumed
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- Figure 35: Forms of other fruit juice/drinks used, May 2003-April 2004
- Summary
- Types of other fruit juices/drinks consumed
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- Figure 36: Types of other fruit juices/drinks consumed, May 2003-April 2004
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- Figure 37: Types of other fruit juices/drinks consumed, by race/ethnicity, May 2003-April 2004
- Purchased fruit juice/juice drinks in past month
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- Figure 38: Purchased fruit juice/juice drinks, December 2004
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- Figure 39: Purchased fruit juice/juice drinks, by gender, December 2004
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- Figure 40: Purchased fruit juice/juice drinks, by age, December 2004
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- Figure 41: Purchased fruit juice/juice drinks, by region, December 2004
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- Figure 42: Purchased fruit juice/juice drinks, by presence of children in household, December 2004
- Summary
- Where juice/juice drinks were purchased
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- Figure 43: Where fruit juice and juice drinks were purchased, December 2004
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- Figure 44: Where fruit juice and juice drinks were purchased, by gender, December 2004
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- Figure 45: Where fruit juice and juice drinks were purchased, by age, December 2004
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- Figure 46: Where fruit juice and juice drinks were purchased, by household income, December 2004
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- Figure 47: Where fruit juice and juice drinks were purchased, by presence of children, December 2004
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- Figure 48: Where fruit juice and juice drinks were purchased, by region, December 2004
- Summary
- What consumers look for when buying fruit juice/juice drinks
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- Figure 49: What respondents look for in fruit juice and juice drinks, December 2004
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- Figure 50: What respondents look for in fruit juice and juice drinks, by gender, December 2004
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- Figure 51: What respondents look for in fruit juice and juice drinks, by age, December 2004
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- Figure 52: What respondents look for in fruit juice and juice drinks, by household income, December 2004
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- Figure 53: What respondents look for in fruit juice and juice drinks, by presence of children, December 2004
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- Figure 54: What consumers look for in fruit juice and juice drinks, by region, December 2004
- Summary
- Teens’ consumption
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- Figure 55: Beverages drunk by teens, May 2003-April 2004
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- Figure 56: Beverages drunk by teens, by gender and age, May 2003-April 2004
- Kids’ consumption
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- Figure 57: Beverages drunk by kids, May 2003-April 2004
Future and Forecast
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- Future trends
- Fewer households with children
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- Figure 58: Projected decline in number of households with children, 1998-2008
- Innovations will be important
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- Figure 59: U.S. population projections, 2004 and 2009
- Market forecast
- Overview
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- Figure 60: Forecast of retail sales of fruit juices and juice drinks, at current and constant prices, 2004-2009
- Graph 5: Forecast of retail sales of fruit juice and juice drinks, at current and constant prices, 2004-2009
- Refrigerated juices
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- Figure 61: Forecast of sales of refrigerated juices, at current and constant prices, 2004-2009
- Bottled juice
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- Figure 62: Forecast of sales of bottled juices, at current and constant prices, 2004-2009
- Aseptic juice and juice drinks
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- Figure 63: Forecast of sales of aseptic juice and juice drinks, at current and constant prices, 2004-2009
- Canned juice and juice drinks
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- Figure 64: Forecast of sales of canned juices, at current and constant prices, 2004-2009
- Forecast factors
Market Size and Trends—Update
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- Figure 65: U.S. retail sales of fruit juice and juice drinks at FDM, 2000-05
- Convenience stores
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- Figure 66: Sales of fruit juice and juice drinks through convenience stores, 2000-05
- Natural food stores
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- Figure 67: Sales of fruit juice and juice drinks through natural food stores, 2002-05
- Wal-Mart estimate
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Market Segmentation—Update
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- Figure 68: Sales of the juice and juice drinks market, segmented by type, 2003 and 2005
- Refrigerated juices
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- Figure 69: FDM sales of refrigerated juices, at current and constant prices, 2000-05
- Bottled juices
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- Figure 70: FDM sales of bottled juices, at current and constant prices, 2000-05
- Aseptic juice and juice drinks
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- Figure 71: FDM sales of aseptic juice and juice drinks, at current and constant prices, 2000-05
- Canned juice
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- Figure 72: FDM sales of canned juice, at current and constant prices, 2000-05
- Frozen juice and juice drinks
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- Figure 73: FDM sales of frozen juice and juice drinks, at current and constant prices, 2000-05
- Juice concentrates
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- Figure 74: FDM sales of juice concentrates, at current and constant prices, 2000-05
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Future and Forecast—Update
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- Future trends
- Fewer households with children
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- Figure 75: Projected decline in number of households with children, 1998-2008
- Innovations will be important
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- Figure 76: U.S. population projections, 2004 and 2009
- Market Forecast—Updated
- Fruit juice and juice drinks
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- Figure 77: Forecast of total U.S. FDM sales of fruit juice and juice drinks, at current and constant prices, 2005-10
Appendix: Trade Associations
Appendix: New Product Briefs
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- Dream Foods: Italian Volcano Organic Orange Juice
- Aldi: La Mas Rica Naturally Flavored Juice Drinks
- Knudsen & Sons: R.W. Knudsen Simply Nutritious Mega Antioxidant Fruit Juice
- Welch Foods: Welch’s Light White Grape Peach Juice Cocktail
- Northland Cranberries: Northland Cranberries No Sugar Cranberry Juice Drinks
- Dean Foods/Garelick Farms: Garelick Farms Less Carbs Orange Juice Beverage
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