Table of Contents
Introduction and Abbreviations
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- Report coverage and definitions
- Consumer research
- ACORN
- Abbreviations
Premier Insight
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- Tapping into a lucrative market
- Consumers want choice
- Working mothers need more help when it comes to shedding the pounds
Summary of Key Report Findings
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- A lucrative £5 billion market
- Few leading the way
- Consumers on a diet generate around £4 billion per annum
- People with special requirements contribute £1 billion to the eating out sector
- UK consumers know the value of a balanced diet and exercise…
- ...but they also want to enjoy what they eat
- Staff must be educated about special dietary needs
- Consumers want simple, flavourful meals
Market Factors
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- More money to burn
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- Figure 1: Share of UK consumer expenditure on eating out, 1999-2009
- A generation gap?
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- Figure 2: Structure of the UK adult population, by age, lifestage and socio-economic group, 1999-2009
- Figure 3: Average expenditure on everyday meals and special treats, by age, lifestage and socio-economic group, May 2004
- The need to understand food trends
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- Figure 4: UK average consumption of food and drink eaten out per person, per week, 2001 and 2003
- Striking the right balance
Diets and Allergies and their Impact on Eating Out
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- Allergies
- Vegetarians
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- Figure 5: Vegetarians in the UK, as a percentage of the total population, 1990-2003
- Dieting fads
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- Figure 6: Ways in which consumers choose to lose weight, 2000-04
- The retail market
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- Figure 7: UK retail sales for the eating out sector, organic, ‘Free from’, functional food and slimming food sectors, 1999-2004
- What this all means for the eating out market
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- Figure 8: Number of consumers on diets or that have allergies and the corresponding estimated market value, 2004
The Supply Structure
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- Benjys
- Burger King
- Domino’s
- McDonald’s
- Pret A Manger
- Yates
Industry Interviews – Views and Opinions
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- A customised approach needed?
- Meeting special dietary requirements
- It is a mutual responsibility
- Players need to take the initiative
The Consumer
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- Consumers on diets or with allergy requirements
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- Figure 9: Diets and allergies, October 2004
- Demographics of consumers on diets and with allergy requirements
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- Figure 10: Diets and allergies, by gender, age, socio-economic group and working status, October 2004
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- Figure 11: Diets and allergies, by detailed lifestage groups, October 2004
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- Figure 12: Diets and allergies, by region, area type and ACORN categories, October 2004
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- Figure 13: Diets, by media usage, supermarket usage and commercial TV viewing, October 2004
- How does dieting affect where people eat?
- Diets and allergies by fast food eaters
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- Figure 14: Diets and allergies, by respondents who have eaten/ordered takeaways from fast food outlets in the last three months, October 2004
- Diets and allergies by restaurant visitors
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- Figure 15: Diets and allergies, by respondents who have eaten in a restaurant in the last three months, October 2004
- Diets and allergies by ethnic food eaters
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- Figure 16: Diets and allergies, by respondents who have eaten in/ordered takeaways in ethnic restaurants in the last three months, October 2004
Consumer Attitudes and Targeting Opportunities
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- Attitudes towards diet and general health
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- Figure 17: Attitudes towards dieting and general health, October 2004
- Attitudes by dietary or allergy status
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- Figure 18: Attitudes towards dieting and healthy eating, by diets and allergies, October 2004
- Attitudes by type of food eaten
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- Figure 19: Attitudes towards dieting and healthy eating, by respondents who have eaten in/ordered takeaways from fast food outlets in the last three months, October 2004
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- Figure 20: Attitudes towards dieting and healthy eating, by respondents who have eaten in a restaurant in the last three months, October 2004
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- Figure 21: Attitudes towards dieting and healthy eating, by respondents who have eaten in/ordered takeaways from ethnic restaurants in the last three months, October 2004
- Attitudes towards diet and allergies when eating out
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- Figure 22: Attitudes towards healthy eating out, October 2004
- Attitudes towards diet and allergies by dietary status
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- Figure 23: Attitudes towards healthy eating out, by diets and allergies, October 2004
- Attitudes towards diets and allergies by fast food eaters
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- Figure 24: Attitudes towards diets and allergies, by respondents who have eaten in or ordered takeaways from fast food outlets in the last three months, October 2004
- Attitudes towards diets and allergies by restaurant visitors
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- Figure 25: Attitudes towards diet and allergies, by respondents who have eaten in a restaurant in the last three months, October 2004
- Attitudes towards diets and allergies by ethnic food eaters
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- Figure 26: Attitudes towards diet and allergies, by respondents who have eaten in or ordered takeaways from ethnic restaurants in the last three months, October 2004
- Attitudes towards diet and allergies by general diet and health attitudes
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- Figure 27: Attitudes towards diet and allergies, by top four attitudes towards dieting and healthy eating, October 2004
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- Figure 28: Attitudes towards diet and allergies, by other attitudes towards dieting and healthy eating, October 2004
- Consumer Targeting Opportunities
- The Well-balanced (22% of the sample or 10.7 million adults)
- Weight-conscious Wanderers (13% of the sample or 6.3 million adults)
- Nutrition Advocates (7% of the sample or 3.4 million adults)
- Food Lovers (24% of sample or 11.7 million adults)
- Unconcerned Diners (35% of the sample or 17 million adults)
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- Figure 29: Consumer target groups, by gender, age, socio-economic group and working status, October 2004
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- Figure 30: Consumer target groups, by detailed lifestagegroups, October 2004
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- Figure 31: Consumer target groups, by region, area type and ACORN categories, October 2004
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- Figure 32: Consumer target groups, by media usage, supermarket usage and commercial TV viewing, October 2004
- Where do the target groups prefer to eat?
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- Figure 33: Consumer target groups, by preferred dining location, October 2004
Consumer Interviews – Views and Opinions
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- The importance of knowledgeable staff
- A choice of good simple food
- The lack of customer feedback means that the industry has been caught unawares
- Does the customer know what they want?
Consumer Attitudes and Targeting Opportunities – Detailed Demographics
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- General attitudes towards dieting and healthy eating
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- Figure 34: Top four attitudes towards dieting and healthy eating, by gender, age, socio-economic group and working status, October 2004
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- Figure 35: Top four attitudes towards dieting and healthy eating, by detailed lifestage groups, October 2004
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- Figure 36: Top four attitudes towards dieting and healthy eating, by region, area type and ACORN categories, October 2004
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- Figure 37: Top four attitudes towards dieting and healthy eating, by media usage, supermarket usage and commercial TV viewing, October 2004
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- Figure 38: Other attitudes towards dieting and healthy eating, by gender, age, socio-economic group and working status, October 2004
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- Figure 39: Other attitudes towards dieting and healthy eating, by detailed lifestage groups, October 2004
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- Figure 40: Other attitudes towards dieting and healthy eating, by region, area type and ACORN categories, October 2004
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- Figure 41: Other attitudes towards dieting and healthy eating, by media usage, supermarket usage and commercial TV viewing, October 2004
- Attitudes towards healthy eating out
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- Figure 42: Top five attitudes towards healthy eating out, by gender, age, socio-economic group and working status, October 2004
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- Figure 43: Top five attitudes towards healthy eating out, by detailed lifestage groups, October 2004
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- Figure 44: Top five attitudes towards healthy eating out, by region, area type and ACORN categories, October 2004
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- Figure 45: Top five attitudes towards healthy eating out, by media usage, supermarket usage and commercial TV viewing, October 2004
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- Figure 46: Other attitudes towards healthy eating out, by gender, age, socio-economic group and working status, October 2004
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- Figure 47: Other attitudes towards healthy eating out, by detailed lifestage group, October 2004
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- Figure 48: Other attitudes towards healthy eating out, by region, area type and ACORN categories, October 2004
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- Figure 49: Other attitudes towards healthy eating out, by media usage, supermarket usage and commercial TV viewing, October 2004
The Future
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- The £5 billion opportunity
- Staff have to be educated about special dietary needs
- Consumers want a balanced diet
- Menu labelling – the industry might now be more willing to compromise
Forecast
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- Scenario 1
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- Figure 50: Forecast of the consumer target groups, Scenario 1, 2004 and 2009
- Scenario 2
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- Figure 51: Forecast of the consumer target groups, Scenario 2, 2004 and 2009
- Scenario 3
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- Figure 52: Forecast of the consumer target groups, Scenario 3, 2004 and 2009
- Scenario limitations
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