Table of Contents
Executive Summary – Germany
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- Mixed goods sector struggling
- Two leading players
- Shortcomings…
- …and survival strategies
- Mixed goods sector to continue struggling
European Summary
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- European mixed goods retailing sector
- Sector value and trends
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- Figure 1: European mixed goods retailing: Sector sales by country, 1999 and 2004e
- Leading retailers
- Ranked by sales
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- Figure 2: Leading European department store retailers: Ranked by sales, 2003
- M&S, a hybrid operator, leads the rankings
- Winners…
- …and losers
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- Figure 3: Leading European department store retailers: Sales performance, 1999 vs 2003
- Huge variation in sales densities
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- Figure 4: Leading European department store retailers: Ranked by estimated sales densities, 2003
- M&S in pole position
- Luxury stores excel
- Full assortment also delivers good productivity
- But German, Dutch and some smaller British operators underperform
- Outlets and space
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- Figure 5: Leading European department store retailers: Outlet numbers and space, 2003
- New store development
- Corporate activity – 2003 and 2004
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- Figure 6: European department store retailers: Major acquisitions, 2003
- Moving to private ownership
- 2004
- Some product and marketing trends
- Targeting younger shoppers
- Menswear enjoys more attention too
- Foodhalls gaining popularity
- Flexing the mix to chase gross margins
- More focus on own-label
- Smaller UK players follow the trend too
- Vroom & Dreesman consolidates its own-label
- International and retail brands still key for some
- Themed events
- E-commerce
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- Figure 7: Leading European department store retailers: E-commerce facilities, 2004
- Customer loyalty schemes
- Loyalty schemes become more commonplace
- But do they create genuine ‘emotional loyalty’
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- Figure 8: European department stores: Loyalty schemes, 2004
European Outlook
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- Upcoming corporate activity
- Italy in a state of flux
- Allders for sale…
- …and Karstadt scales back in Germany
- Store plans
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- Figure 9: European department store retailers: Planned openings and closures
- But are property assets worth more than trading operations?
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- Figure 10: European department stores: Leading retailers sales and profits performance, 2003 vs 2002
- Sector sales forecasts
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- Figure 11: European mixed goods retailing: Sector sales and forecasts by country, 2004 and 2009
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- Figure 12: Mixed goods retailers as % all retailer sales, 1995-2009f
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- Figure 13: Sector sales growth forecast, by country, 1999-2004e, 2004e-09F
Report Scope
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- 2005 content change
- The sector
- Department store definition
- Countries and companies covered
- Accounting policy
Background Data – Germany
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- Population
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- Figure 14: Germany: Population trends, 1999-2003
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- Figure 15: Germany: Population, by age group, 1999-2003
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- Figure 16: Germany: Households, 2000-02
- Figure 17: Germany: Regions and major cities, 2002
- Economy
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- Figure 18: Germany: Gross domestic product, 1995-2003
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- Figure 19: Germany: Consumer prices, 1997-2003
- Figure 20: Germany: Consumer expenditure, 1995-2003
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- Figure 21: Germany: Detailed breakdown of consumer expenditure, 1999-2003
Mixed Goods Retailing in Germany
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- Background
- A mature and concentrated sector
- Corporate activity slows down
- Competing in a discount-led market
- Sector value and trends
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- Figure 22: Germany: Mixed goods retailers’ sales, 1999-2004e
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- Figure 23: Germany: Mixed goods retailers, relative performance, 1999-2004
- Outlet and enterprise data
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- Figure 24: Germany: Mixed goods retailers – number of enterprises, 1997-2001
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- Figure 25: Germany: Department and variety stores, sales and outlets, 1995-2000
- Products
- Mixed good retailers in shopping centres
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- Figure 26: Germany: Major shopping centres, 2004
European Consumer Trends
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- Figure 27: Europe: Department store visiting patterns, 2004
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- Figure 28: Europe: Usage of department stores, by age, 2004
- Success with younger customers
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- Figure 29: Europe: Breakdown of department store customers, by age, 2004
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Germany Consumer Trends
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- Figure 30: Penetration and profile of consumers who have been in a department store in the last three months, Germany, 2002 and 2004
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- Figure 31: Shopping at department stores in last three months, Germany, 2004
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Leading Players
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- Figure 32: Germany: Leading mixed goods retailers, 2003
- Market shares
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- Figure 33: Germany: Leading mixed goods retailers, market shares, 2003
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Prospects and Forecasts
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- Figure 34: Germany: Mixed goods retailers’ sales, 2004-09f
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- Figure 35: Germany: Mixed goods retailers, relative performance, 1999-2009f
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Major Company Profiles
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- Groupe Galeries Lafayette
- Market share
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- Figure 36: Groupe Galeries Lafayette department stores: Sales as % all French mixed goods retailers sales, 1999-2003
- Background
- History and ownership
- Group structure and activities
- Completes acquisition of BHV
- M&S French operations acquired
- Joint control of Monoprix
- Launches homewares standalone format
- Financial data
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- Figure 37: Groupe Galeries Lafayette: Financial performance, 1999-2003
- Galeries Lafayette/Nouvelles Galeries
- BHV
- Monoprix
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- Figure 38: Monoprix: Financial performance 1999-2003
- Improved performance in 2004
- Outlets
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- Figure 39: Groupe Galeries Lafayette: Outlet data, 1999-2003
- Galeries Lafayette/Nouvelles Galeries
- BHV
- Monoprix
- Products
- Galeries Lafayette/Nouvelles Galeries
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- Figure 40: Galeries Lafayette/Nouvelles Galeries, estimated sales mix, 2003
- BHV
- Monoprix
- Systems and distribution
- International activities
- E-commerce
- SWOT
- Karstadt
- Market shares
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- Figure 41: Karstadt department store division: Share of German mixed goods retailers’ sales, 1999-2003
- Background
- History
- 2003+ replaces the 10-step programme
- The 2004 reorientation
- Karstadt division
- Corporate structure and planned changes
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- Figure 42: KarstadtQuelle: Sales by division, 2002 and 2003
- Figure 43: KarstadtQuelle: Profits (a) by division, 2003
- Financial data
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- Figure 44: Karstadt department stores division: Financial performance, 1999-2003
- Interim results
- Outlets
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- Figure 45: Karstadt department stores: Outlet data, 1999-2003
- Store types
- Products
- Own brand
- Discounts and promotions
- Product mix
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- Figure 46: Karstadt: Department stores division, sales by product, 2002 and 2003
- Loyalty card
- E-commerce
- SWOT
- Kaufhof
- Market shares
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- Figure 47: Kaufhof: Share of German mixed goods retailers sales, 1999-2003
- Background
- Cash & carry
- Focus on the core
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- Figure 48: Metro Group: Sales by division, 2002 and 2003
- Kaufhof in Germany…
- …and testing waters overseas
- Group economies of scale
- Financial data
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- Figure 49: Kaufhof: Financial performance, 1999-2003
- 2004 interim results
- Outlets
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- Figure 50: Kaufhof: Outlet data, 1999-2003
- Galeria Kaufhof
- Inno
- Smaller brand stores
- Products
- Product mix
- Top brands and own-brands
- Theme shopping
- Autonomy for brand stores
- Loyalty card
- E-commerce
- SWOT
Mini Company Profile
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- Breuninger
- Background
- Financial data
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- Figure 51: Breuninger: Financial performance, 1999-2003
- Outlets
- Products
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