About the market:

All-inclusive holidays have a distinct appeal for both the consumer and the operators. Consumers usually feel that they are getting a good deal, safe in the knowledge that they have the most important aspects of their holiday paid for before they leave home, and that they can eat and drink as much as they like. On the other hand, for the operators, all-inclusive holidays are highly efficient as they are able to plan guests’ consumption of food and drink very precisely. They also avoid the cost of billing systems needed to track guests’ spending.

Despite this, all-inclusive holidays still account for a relatively small proportion of the total outbound holiday market from the UK. However, their appeal to certain consumers is evident with a high satisfaction rate and incidence of repeat business.

About Mintel’s research:

Fusing together the latest consumer research and freshest market analysis, Mintel's new report offers you all the insight and inspiration you need for designing clever, creative and profitable marketing strategies in the all-inclusive holiday market. Use Mintel's research to:

Understand the major market trends and drivers

Discover what consumers think about all-inclusive holidays and tailor your offering accordingly

Measure the popularity of various types of holiday and discover what drives consumers to choose them

Spot new targeting opportunities and identify which consumers are most likely to take an all-inclusive holiday

Pin point market potential, before your competitors

Identify key consumer audiences and find out how to best reach them with the most effective marketing communications

Learn about the major operators, their market share and assess the potential for new entrants in the market

Measure market sizes and forecasts and build realistic business models.

Intriguing findings include:

The consumer research showed that there appears to be considerable latent demand for all-inclusive holidays. One-in-five consumers said that they had never been on an all-inclusive holiday, but would seriously consider going on one in the future.

The satisfaction rate of all-inclusives is also apparent, with only 3% stating that they have been on this type of holiday but would not go again. This explains the high repeat custom all-inclusive resorts enjoy.