Table of Contents
Introduction And Abbreviations
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- Introduction
- Other Relevant Reports
- Definition
- Note on IRI data adjustments
- Abbreviations & Terms
- Abbreviations
- Terms
Executive Summary
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- Driving factors mixed
- Overall sales flat
- Gravy and sauce mixes top segment
- Category leaders are top food companies
- New products provide a few bright spots
- Advertising mixed
- Supermarkets control most sales
- 60% of all households use cooking sauces
- Future offers both possibilities and hazards
Market Drivers
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- High protein diets could boost sales of cooking sauces
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- Figure 1: Incidence of low carb dieting, February 2004
- Chicken sauces may have an advantage
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- Figure 2: Per capita meat consumption, in pounds, 2001 and 2003
- Fewer young people have time, skills to cook
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- Figure 3: Food preparation habits, by age, February 2004
- Grilling promotes marinade sales
- Changing character of American population
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- Figure 4: American households, by race/ethnicity, 2000-2010
Market Size & Trends
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- Figure 5: Total U.S. FDM retail sales of cooking sauces, at current and constant prices, 1999-2004
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- Graph 1: Total U.S. FDM retail sales of cooking sauces, at current and constant prices, 1999-2004
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Market Segmentation
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- Figure 6: FDM sales of cooking sauces and marinades segmented by type, 2002 & 2004
- Graph 2: FDM sales of cooking sauces and marinades segmented by type, 2002 & 2004
- Gravy and sauce mixes
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- Figure 7: FDM sales of gravy and sauce mixes, at current and constant prices, 2002-2004
- Other sauces
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- Figure 8: FDM sales of other sauces at current and constant prices, 2002-2004
- Soy and oriental sauces
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- Figure 9: FDM sales of oriental sauces at current and constant prices, 2002-2004
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Supply Structure
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- COMPANIES AND BRANDS
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- Figure 10: Manufacturer FDM sales of cooking sauces and marinades in the U.S., 2003 & 2004
- Graph 3: Manufacturer FDM sales of cooking sauces and marinades in the U.S., 2004
- Gravy and sauce mixes
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- Figure 11: Manufacturer brand FDM sales of gravy/sauce mixes in the U.S., 2003 & 2004
- Other sauces
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- Figure 12: Manufacturer brand FDM sales of other sauces in the U.S., 2003 & 2004
- Oriental sauces
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- Figure 13: Manufacturer brand sales of oriental foods in the U.S., 2003 & 2004
- ConAgra Foods Inc
- Kikkoman Corporation
- Kraft Foods Inc
- McCormick & Co
- Unilever
Advertising & Promotion
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- ConAgra Foods
- Kikkoman
- Kraft Foods
- McCormick
- Unilever
Retail Distribution
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- Introduction
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- Figure 14: U.S. retail sales of cooking sauces and marinades, by channel, 2003 & 2004
- Supermarkets
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- Figure 15: U.S. supermarket retail sales of cooking sauces and marinades, at current and constant prices, 2002-2004
- Supermarket operating data
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- Figure 16: Top supermarket operating statistics, latest fiscal year-end
- Figure 17: Percentage change from latest fiscal year-end versus year prior
The Consumer
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- Introduction
- Types of cooking sauces and marinades used by households
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- Figure 18: Cooking sauce and marinade types used, May 2003-April 2004
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- Figure 19: Cooking sauce and marinade types used, by race/ethnicity, May 2003-April 2004
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- Figure 20: Cooking sauce and marinade types used, by age of head of household, May 2003-April 2004
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- Figure 21: Cooking sauce and marinade types used, by household income, May 2003-April 2004
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- Figure 22: Cooking sauce and marinade types used, by educational attainment, May 2003-April 2004
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- Figure 23: Cooking sauce and marinade types used, by marital status and presence of children, May 2003-April 2004
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- Figure 24: Cooking sauce and marinade types used, by household size, May 2003-April 2004
- Cooking sauce and marinade use
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- Figure 25: Use of cooking sauces and marinades, by gender, September 2004
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- Figure 26: Use of cooking sauces and marinades, by age of household head, September 2004
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- Figure 27: Use of cooking sauces and marinades, by household income, September 2004
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- Figure 28: Use of cooking sauces and marinades, by household type, September 2004
- Types of sauces and marinades used most frequently
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- Figure 29: Use of cooking sauces and marinades, September 2004
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- Figure 30: Use of cooking sauces and marinades, by age, September 2004
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- Figure 31: Use of cooking sauces and marinades, by household income, September 2004
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- Figure 32: Use of cooking sauces and marinades, by household characteristics, September 2004
- Attitudes and preferences about using cooking sauces and marinades
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- Figure 33: Agreement with selected phrases about cooking sauces and marinades, September 2004
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- Figure 34: Agreement with selected phrases about cooking sauces and marinades, by age of household head, September 2004
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- Figure 35: Agreement with selected phrases about cooking sauces and marinades, by household income, September 2004
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- Figure 36: Agreement with selected phrases about cooking sauces and marinades, by educational attainment, September 2004
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- Figure 37: Agreement with selected phrases about cooking sauces and marinades, by marital status and presence of children, September 2004
- Foods that are frequently used with cooking sauces and marinades
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- Figure 38: Cooking sauce and marinade use, September 2004
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- Figure 39: Cooking sauce and marinade use, by age of head of household, September 2004
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- Figure 40: Cooking sauce and marinade use, by household income, September 2004
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- Figure 41: Cooking sauce and marinade use, by household characteristics, September 2004
- Summary
- Topline and gender
- Age
- Income
- Household size and type
Future & Forecast
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- FUTURE TRENDS
- Need for convenience continues
- Greater ethnic diversity
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- Figure 42: American households, by race/ethnicity, 2000-2010
- Fewer households with children
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- Figure 43: Projected growth in number of households with children, 1998-2008
- Figure 44: Average household size, 1998-2008
- Possible fading of low carb trend
- MARKET FORECAST
- Cooking sauces
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- Figure 45: Forecast of total U.S. FDM retail sales of cooking sauces, at current and constant prices, 2004-2009
- Graph 4: Sales of cooking sauces at current prices, 1999-2009
- Gravy and sauce mixes
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- Figure 46: Forecast of U.S. FDM sales of gravy and sauce mixes, at current and constant prices, 2004-2006
- Other sauces
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- Figure 47: Forecast of U.S. FDM sales of other sauces, at current and constant prices, 2004-2006
- Oriental sauces
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- Figure 48: Forecast of U.S. FDM sales of oriental sauces, at current and constant prices, 2004-2006
- Forecast Factors
Appendix: Trade Associations
Appendix: New Product Developments
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- CATEGORY REVIEW
- Cooking sauces
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- Figure 49: Number of cooking sauce introductions, 2001-Q3 2004
- Introduction
- Summary
- Definitions
- Product trends
- Low fat options becoming more widespread
- Low carb is still a growing trend
- Organic and all natural varieties strong in North America
- Good old fashioned recipes
- Celebrity chef endorsements
- Ethnic flavors are always popular
- Packaging
- Product Launches by Company/Brand
- Predictions
- NEW PRODUCT BRIEFS
- McCormick/Schilling: Low Fat Country Gravy Mix
- Reser’s Fine Foods: Old Fashioned Gravy
- Fischer & Wieser: Texas Port Wine Glaze
- Tiger Tiger: Oriental Cooking Sauces
- Tony Chachere’s Creole Foods: Injectable Marinade
- H.J. Heinz: Jack Daniel’s Honey Smokehouse Grilling Sauce
- Nestlé: Chef-Mate Country Sausage Gravy
- C.H. Guenther & Son: Pioneer Brand Country Sausage Flavor Gravy Mix
- Figueroa Brothers: Bourbon Rosemary/Chipotle Sauce
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