Table of Contents
Introduction and Abbreviations
-
- Definitions
- Consumer research
- ACORN
- Advertising data
- Abbreviations
Premier Insight
-
- Capitalising on e-marketing tools
- Fighting back against the competition
- Accommodating flexible eating
Executive Summary
-
- Fall from grace in 2004
- Lacklustre sales in formerly buoyant pasta sauce segment
- Opportunity inherent in one-person households
- Rate of decline accelerates in dry cooking sauce market
- Fresh chilled segment on the up
- Nature of supply
- Wet/ambient
- Dry
- Above-the-line spend
- Distribution issues
- Focus on the consumer
- Pour-over segment in decline
- Younger age bias augurs well for the future
- User-friendly and a good storecupboard item
- Few detractors but are BOGOFs hampering growth?
- Future in the melting pot
- A market prognosis
- More life in the (older) dog yet?
Market Drivers
-
- Working women
-
- Figure 1: Workforce in employment in the UK, by gender, 1999-2008
- The convenience seeker
- Household size
-
- Figure 2: UK households and one-person households, 1999-2008
- The demographic picture
-
- Figure 3: Trends and projections in total UK population, by age group, 1999-2008
- Variety and experimentation
- Health and diet for the older groups
- Attitudes towards food
-
- Figure 4: Agreement with attitudes towards food, diet and meal occasions, 1999-2004
- The ethnic equation – a penchant for ‘foreign’ food
- Competition from other segments
- Time-poverty?
- Sitting down at table
- A penchant for new products
Market Size
-
-
- Figure 5: UK retail value sales of cooking sauces, 1999-2004
- Wet vs dry sauces
-
- Figure 6: UK retail sales of cooking sauces, by type, 2002 and 2004
- Slowing pasta sauce sector – moving towards saturation
- Fresh is best
- Ambient/wet cooking sauces
-
- Figure 7: UK retail sales of ambient wet cooking sauces, by flavour type, 2002 and 2004
- Mixed performances
- Traditional/casserole
- Indian sauces
- Oriental sauces
- Mexican/American/other sauces
- Organic and reduced fat products making gains
-
Market Segmentation
-
-
- Figure 8: UK retail value sales of ambient wet cooking sauces, 1999-2004
- Dry cooking sauces
-
- Figure 9: UK retail value sales of dry cooking sauces, 1999-2004
- Between a rock and a hard place
-
- Figure 10: UK retail sales of dry cooking sauces, by type, 2002 and 2004
- Fresh chilled sauces
-
- Figure 11: UK retail value sales of fresh chilled cooking sauces, 1999-2004
-
- Figure 12: Retail sales of fresh cooking sauces, by sector, 2002 and 2004
- Establishing a point of difference
- Low-fat and organic
-
The Supply Structure
-
- Nature of supply – ambient/wet cooking sauces
- Nature of supply – dry cooking sauces
- Companies and brands
- Wet (pasta) sauce sector
-
- Figure 13: Manufacturers’ shares in the wet Italian (pasta) sauce sector, 2002 and 2004
- Wet/ambient (excluding pasta) sauce
-
- Figure 14: Manufacturers’ shares in the wet/ambient cooking sauce sector (excluding pasta), 2002 and 2004
- Dry sauces
-
- Figure 15: Manufacturers’ shares in dry cooking sauces, 2002 and 2004
- Company profiles
- Unilever Bestfoods
- Masterfoods
- Campbell Grocery Products
- RHM – Sharwood’s and Bisto
- Schwartz
- Premier International Foods
- Sacla UK
- Patak's
- Other players
- Own-label
-
- Figure 16: Selected own-label products, by sector, November 2004
- Fresh chilled cooking sauces
New Product Briefs
-
- November 2004
- October 2004
- September 2004
- August 2004
Advertising and Promotion
-
- Above the line
-
- Figure 17: Main monitored media advertising expenditure on cooking sauces, 1999-2004
- Top advertisers
-
- Figure 18: Main monitored media advertising expenditure on cooking sauces, by top spenders, 2003
- Masterfoods
- Campbell’s
- Unilever Bestfoods
- Sharwood’s
- RHM
- Patak’s
- McCormick
- New Covent Garden Food Company
- Below the line
Distribution
-
-
- Figure 19: UK retail value sales of cooking sauces, by type of outlet, 2000-04
- Merchandising
- Category management initiatives
- Chilled sauces
-
The Consumer
-
- Trends in usage
- Cooking sauces
-
- Figure 20: Use of cooking sauces, by type, 2002-04
- Cook-in sauces
-
- Figure 21: Weight of usage of cook-in sauces, 2002-04
- Pour-over sauces
-
- Figure 22: Weight of usage of pour-over sauces, 2002-04
- Any cooking sauces – overall penetration
-
- Figure 23: Weight of usage of any cooking sauce, 2002-04
-
- Figure 24: Usage of any cooking sauce, by gender, age and socio-economic group, 2004
-
- Figure 25: Usage of any cooking sauce, by lifestage and presence of children, 2004
-
- Figure 26: Usage of any cooking sauce, by working status, household size and region, 2004
- Pour-over sauces
-
- Figure 27: Usage of cook-in sauces, by gender, age and socio-economic group, 2004
- Age is a key criterion
-
- Figure 28: Usage of cook-in sauces, by lifestage and presence of children, 2004
- Packaging: a key issue
-
- Figure 29: Usage of cook-in sauces, by working status, household size and region, 2004
- Single-serve opportunity
- Something for everyone
- Pour-over sauces
-
- Figure 30: Usage of pour-over sauces, by gender, age and socio-economic group, 2004
- Under-35s a key consumer segment
- ABs less inclined to be heavy users of pour-over sauces
- Usage of pour-over sauce by lifestage and presence of children
-
- Figure 31: Usage of pour-over sauces, by lifestage and presence of children, 2004
- Family group again the key segment
- Third age market ripe for exploitation
-
- Figure 32: Usage of pour-over sauces, by working status, household size and region, 2004
- Working status: a key variable
- Cooking sauces by type of dish
-
- Figure 33: Use of cook-in sauces, by type of dish, 2002-04
-
- Figure 34: Use of pour-over sauces, by flavour, 2002-04
- Exclusive consumer research
-
- Figure 35: Usage of different types of cooking sauces, August-September 2004
- Chicken gaining popularity as a host
- Families the core market
- ABC1 pre-/no family group – ready for development
- Two full-time earners – important fish to fry
- Cooking sauces a boon to working adults
- Smaller households an opportunity to be exploited
- Detailed Demographics: Usage of cooking sauces
-
- Figure 36: Usage of different types of cooking sauces, by gender, age and socio-economic group, August-September 2004
-
- Figure 37: Further usage of different types of cooking sauces, by gender, age and socio-economic group, August-September 2004
-
- Figure 38: Usage of different types of cooking sauces, by lifestage, presence of children and Mintel's Special Groups, August-September 2004
-
- Figure 39: Further usage of different types of cooking sauces, by lifestage, presence of children and Mintel's Special Groups, August-September 2004
-
- Figure 40: Usage of different types of cooking sauces, by working status and household size, August-September 2004
-
- Figure 41: Further usage of different types of cooking sauces, by working status and household size, August-September 2004
-
- Figure 42: Usage of different types of cooking sauces, by region and ACORN categories, August-September 2004
-
- Figure 43: Further usage of different types of cooking sauces, by region and ACORN categories, August-September 2004
-
- Figure 44: Usage of different types of cooking sauces, by media usage, commercial TV viewing and supermarket usage, August-September 2004
-
- Figure 45: Further usage of different types of cooking sauces, by media usage, commercial TV viewing and supermarket usage, August-September 2004
The Consumer: Attitudes and Typologies
-
-
- Figure 46: Attitudes towards cooking sauces, August-September 2004
- User-friendly and a good storecupboard item
- Few detractors, but are BOGOFs hampering growth?
- Women see cooking sauces as storecupboard basics
- Link between cooking sauces and families reinforced
- Something for during the week?
- Cooking sauces fit ‘cafeteria’ eating scenario
- A can’t cook generation
- Attitudes towards cooking
-
- Figure 47: Attitudes towards cooking, August-September 2004
- Give it up for the fun loving pre-/no families
- Consumer typologies
-
- Figure 48: Consumer typology groups for attitudes towards cooking sauces, August-September 2004
- Quick Cooks (15% of respondents)
- Prepared Cooks (19% of respondents)
- Unconcerned (49% of respondents)
- Cooking Sauce Connoisseurs (7% of respondents)
- Supplementary Cooks (10% of respondents)
- Women less blasé about cooking sauces
- Prepared Cooks exhibit gender split
- 15-24-year-olds firmly in Unconcerned camp
- Higher socio-economic groups under-represented among Unconcerned
- Scots main Quick Cooks
- A dramatic North/South divide
- Prepared Cooks skewed to more affluent groups
- Less affluent, less involved
- A family affair
- Media round-up
- Typologies by type of sauce bought
-
- Figure 49: Repertoire purchasing of cooking sauces, by cooking sauce typology, August-September 2004
- Fresh chilled and stir-in: growing segments
- Dry sauces – a storecupboard item
- Cans popular with Connoisseurs
- Repertoire analysis
-
- Figure 50: Repertoire purchasing of cooking sauces, by key cooking sauce type, August-September 2004
- Fresh/chilled sauces – part of a larger repertoire
-
- Figure 51: Number of cooking sauce types bought, by cooking sauce cluster type, August-September 2004
- Connoisseurs and Supplementary Cooks – the main target
- Correlation analysis
-
- Figure 52: Correlation analysis of purchasing of cooking sauce types, August-September 2004
- Fresh/chilled stir-in sauces – an opportunity
- Detailed Demographics: Attitudes towards cooking sauces
-
- Figure 53: Attitudes towards cooking sauces, by gender, age and socio-economic group, August-September 2004
-
- Figure 54: Attitudes towards cooking sauces, by lifestage, presence of children and Mintel's Special Groups, August-September 2004
-
- Figure 55: Attitudes towards cooking sauces, by working status and household size, August-September 2004
-
- Figure 56: Attitudes towards cooking sauces, by region and ACORN categories, August-September 2004
-
- Figure 57: Attitudes towards cooking sauces, by media usage, commercial TV viewing and supermarket usage, August-September 2004
-
- Figure 58: Further attitudes towards cooking sauces, by gender, age and socio-economic group, August-September 2004
-
- Figure 59: Further attitudes towards cooking sauces, by working status and household size, August-September 2004
-
- Figure 60: Further attitudes cooking sauces, by lifestage, presence of children and Mintel's Special Groups, August-September 2004
-
- Figure 61: Further attitudes towards cooking sauces, by media usage, commercial TV viewing and supermarket usage, 2004
- Attitudes towards cooking: Demographic Breakdown
-
- Figure 62: Attitudes towards cooking, by gender, age and socio-economic group, August-September 2004
-
- Figure 63: Attitudes towards cooking, by working status and household size, August-September 2004
-
- Figure 64: Attitudes towards cooking, by lifestage, presence of children and Mintel's Special Groups, August-September 2004
-
- Figure 65: Attitudes towards cooking, by region and ACORN categories, August-September 2004
-
- Figure 66: Attitudes towards cooking, by media usage, commercial TV viewing and supermarket usage, August-September 2004
-
- Figure 67: Further attitudes towards cooking, by gender, age and socio-economic group, August-September 2004
-
- Figure 68: Further attitudes towards cooking, by working status and household size, August-September 2004
-
- Figure 69: Further attitudes towards cooking, by lifestage, presence of children and Mintel's Special Groups, August-September 2004
-
- Figure 70: Further attitudes towards cooking, by region and ACORN categories, August-September 2004
-
- Figure 71: Further attitudes towards cooking, by media usage, commercial TV viewing and supermarket usage, 2004
- Consumer typologies: Demographic Breakdown
-
- Figure 72: Cooking sauce typlogies, by gender, age and socio-economic group, August-September 2004
-
- Figure 73: Cooking sauce typologies, by region and ACORN categories, August-September 2004
-
- Figure 74: Cooking sauce typologies, by lifestage, presence of children and Mintel's Special Groups, August-September 2004
-
- Figure 75: Cooking sauce typologies, by media usage, commercial TV viewing and supermarket usage, August-September 2004
-
The Future
-
- A market prognosis
- Demographic trends
- Fresh chilled cash cow of the future? – watch this space
- Burning issues – anti-carb short-term fad or what?
- Future assured
- Convenience the rallying call
- The competitive edge
- New cuisines on the horizon?
- Wet sauces expected to grow
Forecast
-
- Cooking sauces to show steady growth
-
- Figure 76: Forecast of the UK market for cooking sauces, 2004-09
- The extent of competition
- Wet sauces
- Dry sauces
- Fresh chilled sauces
-
- Figure 77: Forecast indexed growth of cooking sauces, at current prices, 2004-09
- Factors incorporated in the forecast
Back to top