Table of Contents
Introduction and Abbreviations
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- Definitions
- Consumer research
- Lifestage and Special Groups
- ACORN
- Advertising data
- Abbreviations
Premier Insight
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- Targeting the youngest age group
- Capturing older consumers with ‘traditional’ formats
- Self-sufficient parents
- Reaching the overscheduled
Executive Summary
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- Incidence drives demand
- Strong growth, but a blurring of boundaries
- Little change in market share over past 2 years
- Strong investment in advertising
- Eroding share of pharmacies
- Slight trend towards lighter usage
- The future
Market Drivers
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- Incidence of ailments
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- Figure 1: Selected minor ailments suffered from in the previous 12 months, 1999-2004
- Ageing population
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- Figure 2: Complaints suffered in the last 12 months, by gender, age, socio-economic group, region, lifestage and Mintel’s Special Groups, 2000-04
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- Figure 3: Trends and projections in total UK population, by age group, 1999-2009
- Medication and medical advice
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- Figure 4: Persons consulted for minor ailment advice, 1999-2004
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- Figure 5: Sources of advice and information for own and family health, June 2004
- A private consultation – the Internet
- Seasonality and immunisation
- Herbal remedies
Market Size and Trends
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- Self-diagnosis and new product launches drive sales
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- Figure 6: UK retail sales of cold and flu remedies and decongestants, 1999-2004
- A blurring of sector boundaries
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- Figure 7: UK retail sales of cold and flu remedies and decongestants, by sector, 2002 and 2004
- Figure 8: UK retail sales of cold and flu remedies and decongestants, by sector, 1999-2004
Market Segmentation
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- Cold and flu
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- Figure 9: UK retail sales of cold and flu remedies, 1999-2004
- Figure 10: UK retail sales of cold and flu remedies, by type, 2002 and 2004
- Hot drink powders
- Capsules
- Tablets
- Liquid formulations
- Decongestants
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- Figure 11: UK retail sales of decongestants, 1999-2004
- Figure 12: UK retail sales of decongestants, by type, 2002 and 2004
- Topical decongestants
- Oral decongestants
The Supply Structure
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- Brand shares
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- Figure 13: Manufacturers’ brand shares in cold and flu remedies, 2002 and 2004
- Figure 14: Manufacturers’ value brand shares in cold and flu remedies, 2004
- Company profiles
- Reckitt Benckiser
- GlaxoSmithKline
- Pfizer
- Novartis
- Thornton & Ross
- Procter & Gamble
- Others
New Product Development
Advertising and Promotion
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- Heavy investment in advertising
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- Figure 15: Main monitored media advertising expenditure on OTC cold and flu remedies and decongestants, 1999-2004
- Fluctuations reflect new product launches
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- Figure 16: Main monitored media advertising expenditure on cold and flu remedies and decongestants, by top-spending brands, 2001-03
- Below-the-line activity
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- Figure 17: Select below-the-line promotional activity, September-November 2004
Distribution
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- Abolition of RPM favours grocers
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- Figure 18: UK retail value sales of cold and flu remedies and decongestants, by outlet type, 2004
- Cold & flu remedies
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- Figure 19: UK retail sales of cold and flu remedies, by outlet type, 2002 and 2004
- Decongestants
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- Figure 20: UK retail sales of decongestants, by outlet type, 2002 and 2004
The Consumer
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- Trends in cold and flu remedy usage
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- Figure 21: Usage of cold and flu remedies and headache remedies, 2000-04
- Weight of usage
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- Figure 22: Usage of cold and flu remedies, by gender, socio-economic group and region, 2004
- Women following directions to the letter
- Families and full-time workers need to carry on
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- Figure 23: Usage of cold and flu remedies, by age, lifestage and Mintel's Special Groups, 2004
- What’s in the medicine cabinet?
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- Figure 24: Contents of the medicine cabinet, June 2004
- Analgesics generally stocked
- Cold and flu remedies in more than a third of homes
- Buying GI remedies in reaction
- Advice sources
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- Figure 25: Sources of family health advice, June 2004
- Flu treatments
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- Figure 26: Treatments selected when having the flu, June 2004
- Self-medicating
- Age impacts treatments chosen
- The inexperienced look for advice
- Selected flu treatments – Detailed demographics
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- Figure 27: Treatments selected when having the flu, by gender, age and region, June 2004
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- Figure 28: Treatments selected when having the flu, by household size, presence of children, lifestage and Mintel’s Special Groups, June 2004
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- Figure 29: Treatments selected when having the flu, by socio-economic group, working status and ACORN categories, June 2004
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- Figure 30: Treatments selected when having the flu, by supermarkets shopped and media usage, June 2004
The Consumer – Attitudes, Habits and Typologies
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- Identifying key targets – CHAID
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- Figure 31: CHAID analysis, purchasers of remedy types, June 2004
- Consumer typologies
- Typologies – an overview
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- Figure 32: Consumer typologies, June 2004
- Investigating the typologies – repertoire
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- Figure 33: Repertoire of remedies kept in the medicine cabinet, by consumer typologies, June 2004
- Typologies and healthy lifestyles
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- Figure 34: Attitudes towards health and healthy lifestyles among consumer typologies, June 2004
- Remedy Refusers the coldest target
- Pragmatists’ thirst for knowledge
- Habitual Buyers stock the cabinets
- Own-label Buyers feel they know best
- Recommendation Seekers look for traditional advice
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- Figure 35: Sources used for health information among consumer typologies, June 2004
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- Figure 36: Medicines stocked in the cabinet among consumer typologies, June 2004
- Cross-analysis and correlation analysis
- Cross-tabulation – treatment and supermarkets
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- Figure 37: Cross-analysis of supermarkets shopped, by means of treating the flu, June 2004
- Correlation – treatment and supermarkets
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- Figure 38: Correlation matrix of supermarkets shopped, by means of treating the flu, June 2004
- Detailed demographics: Consumer typologies
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- Figure 39: Consumer typologies, by gender, age and socio-economic group, June 2004
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- Figure 40: Consumer typologies, by ACORN categories, lifestage and region, June 2004
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- Figure 41: Consumer typologies, by Mintel's Special Groups, media usage, supermarket usage and commercial TV viewing, June 2004
The Future
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- Incidence of ailment
- Ageing population
- Convenience
- Role of the pharmacist
- Self-medication and education
- NPD
- Summary
Forecast
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- Figure 42: Forecast of the UK retail sales of cold/flu remedies and decongestants, 2004-09
- Cold and flu remedies continue to dominate the market
- Reported cold and flu cases will continue to fall
- Decongestants will show faster growth
- Education will be important to the public and the market
- Factors used in the forecast
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