Table of Contents
Introduction and Abbreviations
-
- Definitions
- Consumer research
- Lifestage and Special Groups
- ACORN
- Abbreviations
Premier Insight
-
- Casino environments still daunting women
- Today’s core business as tomorrow’s ancillary spend
- Party potential ready to be tapped
- Intimidation a key inhibitor
Summary of Key Report Findings
-
- Slowdown in growth after two years of optimism
- Growth in casino numbers not matched by growth in admissions…
- …but rising spend per visit bolsters turnover
- Potential of ancillary revenue streams still not exploited
- Provincial casinos contribute quantity, London market offers quality
- Electronic gaming experiences major growth
- New entrants hover around a market still dominated by four main players
- Deregulation promises new scope for promotion and marketing
- Casino gambling still a minority activity…
- …and most popular among younger, educated ABC1s
- Still a gap between consumer perceptions and casino reality
- Future bright…
- …although some major issues are still to be resolved
Market Factors
-
- Economic climate
-
- Figure 1: Trends in personal disposable income and consumer expenditure, 1999-2009
-
- Figure 2: UK labour force trends, 1999-2009
- Influence of foreign visitors on London casinos
- Population trends
-
- Figure 3: Trends in the age structure of the UK population, by gender, 1999-2009
- The socio-economic structure of the population
-
- Figure 4: Forecast adult population trends, by socio-economic group, 1999-2009
- Population by lifestage
-
- Figure 5: Forecast adult population trends, by lifestage, 1999-2009
- Changes in the number of working women
-
- Figure 6: Trends in the number of working women, 1999-2009
- Legislation and regulation
- Duties and taxes
-
- Figure 7: Amusement Machine Licence Duty classification, October 2004
- Membership rules
- Gaming machine restrictions
- The Gambling Bill
- Technology
- Rival forms of gambling
Market Size and Trends
-
-
- Figure 8: Casino industry structure, 1999-2004*
-
- Figure 9: Drop and house win for casinos, 1999-2004*
-
- Figure 10: The casinos market, 1999-2004*
-
Market Segmentation
-
- Casino revenue by sector
-
- Figure 11: Expenditure in casinos, by sector, 1999-2003*
- Casinos by region
-
- Figure 12: Distribution of casinos, by region, 2000-04*
- Figure 13: Casino attendance, by region, 1999-2003*
-
- Figure 14: Casino drop, by region, 1999-2003*
-
- Figure 15: Average drop per visitor, by region, 1999-2003*
-
- Figure 16: Casinos: London vs provinces, 2003/04
- Distribution of drop by type of game
-
- Figure 17: Distribution of drop, by game, 1999-2003*
The Supply Structure
-
-
- Figure 18: Casino market shares (estimated), 2003/04
-
- Figure 19: Number of casinos, by operator, 2002 and 2004*
- Leading operators
- Stanley Leisure
-
- Figure 20: Profile of Stanley Leisure casino outlets, October 2004
-
- Figure 21: Financial and operating performance of Stanley Leisure Casinos, 2000-04
- Figure 22: Profitability of Stanley Leisure gaming operations, 2003 and 2004
- Rank Group plc
-
- Figure 23: Profile of Grosvenor Casinos outlets, October 2004
-
- Figure 24: Financial and operating performance of Grosvenor Casinos, 2000-04
- Figure 25: Financial and operating performance of Grosvenor Casinos, by type of casino, 2000-04
- Gala Group
-
- Figure 26: Profile of Gala Group casino outlets, October 2004
- Figure 27: Gala Casinos division financial and operating performance, 2001/02 and 2002/03
- London Clubs International
-
- Figure 28: Profile of London Clubs International casinos, October 2004
-
- Figure 29: Financial and operating performance of London Clubs International, 2001-04
- A&S Leisure
-
- Figure 30: Profile of A&S Leisure outlets, October 2004
- Figure 31: Financial and operating performance of A&S Leisure, 2002 and 2003
- RJ Bown Ltd
- Blue Chip Casinos
- Aspinall’s Club
-
- Figure 32: Financial and operating performance of Aspinall’s Club Ltd, 2000-03
-
Advertising and Promotion
The Consumer
-
-
- Figure 33: Participation rates for range of most popular gambling activities, July 2004
- Demographic analysis of casino gamblers
-
- Figure 34: Casino gamblers, by gender, age and socio-economic group, July 2004
-
- Figure 35: Casino gamblers, by detailed lifestage groups and tenure, July 2004
-
- Figure 36: Casino gamblers, by working status, marital status and terminal education age, July 2004
-
- Figure 37: Casino gamblers, by region and ACORN categories, July 2004
-
- Figure 38: Casino gamblers, by media usage, Internet usage, supermarket preference and commercial TV viewing, July 2004
- Perception of casinos
-
- Figure 39: Consumers’ perceptions of casinos, July 2004
- Non-casino and potential casino gamblers
-
- Figure 40: Consumer resistance to casino gambling, July 2004
-
- Figure 41: Attitudes towards casino gambling, by gender, age and socio-economic group, July 2004
-
- Figure 42: Attitudes towards casino gambling, by detailed lifestage groups and tenure, July 2004
-
- Figure 43: Attitudes towards casino gambling, by working status, marital status and terminal education age, July 2004
-
- Figure 44: Attitudes towards casino gambling, by region and ACORN categories, July 2004
-
- Figure 45: Attitudes towards casino gambling, by media usage, Internet usage, supermarket preference and commercial TV viewing, July 2004
-
Consumer Attitudes and Target Opportunities
-
- Attitudes towards casinos
-
- Figure 46: Statements regarding casinos and casino gambling, July 2004
- Most popular statements regarding casinos
-
- Figure 47: Most popular statements regarding casinos, by gender, age and socio-economic group, July 2004
-
- Figure 48: Most popular statements regarding casinos, by detailed lifestage groups and tenure, July 2004
-
- Figure 49: Most popular statements regarding casinos, by working status, marital status and age on leaving education, July 2004
-
- Figure 50: Most popular statements regarding casinos, by region and ACORN categories, July 2004
-
- Figure 51: Most popular statements regarding casinos, by media usage, Internet usage, supermarket preference and commercial TV viewing, July 2004
- Next most popular attitudes towards casinos
-
- Figure 52: Next most popular attitudes towards casinos, by gender, age and socio-economic group, July 2004
-
- Figure 53: Next most popular attitudes towards casinos, by detailed lifestage groups and tenure, July 2004
-
- Figure 54: Next most popular attitudes towards casinos, by working status, marital status and terminal education age, July 2004
-
- Figure 55: Next most popular attitudes towards casinos, by region and ACORN categories, July 2004
-
- Figure 56: Next most popular attitudes towards casinos, by media usage, Internet usage, supermarket preference and commercial TV viewing, July 2004
- Casino target groups
- Casino Groupies (14% of the sample or 6.5 million adults)
- Potentials (12% of the sample or 5.5 million adults)
- Casino Wary (19% of the sample or 8.8 million adults)
- Unlikelies (55% of the sample or 25.4 million adults)
-
- Figure 57: Casino target groups, by gender, age and socio-economic group, July 2004
-
- Figure 58: Casino target groups, by detailed lifestage groups and tenure, July 2004
-
- Figure 59: Casino target groups, by working status, marital status and terminal education age, July 2004
-
- Figure 60: Casino target groups, by region and ACORN categories, July 2004
-
- Figure 61: Casino target groups, by media usage, Internet usage, supermarket preference and commercial TV viewing, July 2004
- Attitudes towards casinos by target groups
-
- Figure 62: Levels of agreement with attitudinal statements regarding casinos and casino gambling, by target group, July 2004
- Number of gambling activities by target groups
-
- Figure 63: Number of gambling activities, by target group, July 2004
- Words associated with gambling in casinos by target groups
-
- Figure 64: Levels of association of selected adjectives with casino gambling, by target group, July 2004
- Casino gamblers by other activities
-
- Figure 65: Correlation of casino gamblers, by other gambling activities, July 2004
The Future
-
- Deregulation officially on the way – soon(ish)
- UK estate to continue to expand
- Taxation rates now the key to inward investment
- Red tape of planning the potential bar to regional growth
- Market segmentation a simpler proposition…
- …with new facilities attracting new customers…
- …drawn in by improved marketing
Forecast
-
-
- Figure 66: Forecast of the casino market, Scenario 1, 2004-09
-
- Figure 67: Forecast of the casino market, Scenario 2, 2004-09
- Figure 68: Forecast of the casino market, Scenario 3, 2004-09
-
Back to top