Table of Contents
Introduction And Abbreviations
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- Introduction
- Other relevant reports
- Definition
- Abbreviations & Terms
- Abbreviations
- Terms
Executive Summary
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- Unchanged consumer base equals flat sales
- Birth rate and female population
- Giving babies a healthy start promotes higher sales…
- …and keeping them through the toddler years
- Trends in the baby food and drink market
- Formula manufacturers are top suppliers
- Baby food and drink manufacturers increase ad spend
- Supermarkets lead distribution
- The consumer
- The future of the baby food and drink market
- Forecast growth for powdered formulas and electrolytes
Market Drivers
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- Number of births per year
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- Figure 1: Annual births and fertility rates, 1992-2003
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- Figure 2: Births, by age of mother, 2002
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- Figure 3: Female population projections, by age, 2000-2010
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- Figure 4: American population projections, by race and ethnicity, 2000-2009
- Getting a healthy start
- Formula
- Baby foods
- Extending the market
- Convenience
- Breastfeeding trends
Market Size & Trends
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- Steady growth over review period
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- Figure 5: Total U.S. retail sales of baby food & drink, at current and constant prices, 1999-2004
- Graph 1: Total U.S. retail sales of baby food & drink, at current and constant prices, 1999-2004
- Market trends
Market Segmentation
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- Overview
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- Figure 6: FDM sales of baby food & drink, by type, 2002 & 2004
- Graph 2: FDM market share sales of baby food & drink, by type, 2004
- Powder baby formula
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- Figure 7: FDM sales of powder baby formula, 1999-2004
- Liquid concentrate baby formula
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- Figure 8: FDM sales of liquid concentrate baby formula, 1999-2004
- RTD baby formula
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- Figure 9: FDM sales of RTD baby formula, 1999-2004
- Baby food/snacks
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- Figure 10: FDM sales of baby food/snacks, 1999-2004
- Electrolytes
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- Figure 11: FDM sales of electrolytes, 1999-2004
- Baby juice
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- Figure 12: FDM sales of baby juice, 1999-2004
Supply Structure
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- FDM sales by manufacturer
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- Figure 13: FDM sales of baby food and drink, by manufacturer, 2002 & 2004
- Powdered baby formula
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- Figure 14: FDM brand sales of powdered baby formula, 2002 & 2004
- Liquid concentrate baby formula
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- Figure 15: FDM brand sales of liquid concentrate baby formula, 2002 & 2004
- RTD baby formula
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- Figure 16: FDM brand sales of RTD baby formula, 2002 & 2004
- Baby food/snacks
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- Figure 17: FDM brand sales of baby food/snacks, 2002 & 2004
- Electrolytes
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- Figure 18: FDM brand sales of electrolytes, 2002 & 2004
- Baby juice
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- Figure 19: FDM brand sales of baby juice, 2002 & 2004
- Major manufacturers and brands
- Mead Johnson Nutrition (Bristol-Myers Squibb)
- Ross Products Division (Abbott Laboratories)
- Gerber Products Co. (Novartis)
- Nestlé USA
- Beech-Nut Nutrition
Advertising & Promotion
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- Overview
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- Figure 20: Advertising expenditures by leading manufacturers in the baby food & drink market, 2002 and 2003
- Major manufacturers and brands
- Nestlé USA
- Gerber Products
- Ross Labs
- Mead Johnson Nutrition
- Beech-Nut Nutrition
Retail Distribution
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- Overview
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- Figure 21: Sales of baby food & drink, by channel, 2002 & 2004
- Supermarkets
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- Figure 22: Supermarket sales of baby food & drink, at current and constant prices, 1999-2004
- Supermarket Operating Data
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- Figure 23: Top supermarket operating statistics, latest fiscal year-end
- Figure 24: Percentage change from latest fiscal year-end versus year prior
- Mass merchandisers
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- Figure 25: Mass merchandiser sales of baby food & drink, at current and constant prices, 1999-2004
- Wholesale club operating data
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- Figure 26: Top wholesale club operating statistics, latest fiscal year-end
- Figure 27: Percentage change from latest fiscal year-end versus year prior
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- Figure 28: Top wholesale club quarterly statistics, fiscal 2002 and fiscal, 2003
- Drug stores
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- Figure 29: Drug store sales of baby food & drink, at current and constant prices, 1999-2004
- Drug Store Operating Data
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- Figure 30: Top drug store operating statistics, latest fiscal year-end
- Figure 31: Percentage change from latest fiscal year-end versus year prior
The Consumer
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- Introduction
- Usage of baby food and drink by those with children aged 4 and under
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- Figure 32: Usage of baby food and drink by those with children aged 4 and under, by age of child, January 2003-September 2003
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- Figure 33: Usage of baby food and drink by those with children aged 4 and under, by race/ethnicity, January 2003-September 2003
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- Figure 34: Usage of baby food and drink by those with children aged 4 and under, by age, January 2003-September 2003
- Frequency of use of baby food and drink
- Frequency of baby food usage
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- Figure 35: Frequency of baby food use, January 2003-September 2003
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- Figure 36: Frequency of baby food use, by ages of children 3 and under, January 2003-September 2003
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- Figure 37: Frequency of baby food use, by race/ethnicity, January 2003-September 2003
- Frequency of baby cereal usage
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- Figure 38: Frequency of baby cereal use, January 2003-September 2003
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- Figure 39: Frequency of baby cereal use in the last 7 days, by ages of children 3 and under, January 2003-September 2003
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- Figure 40: Frequency of baby cereal use in the last 7 days, by race/ethnicity, January 2003-September 2003
- Frequency of baby juice usage
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- Figure 41: Frequency of baby juice use in the last 7 days, January 2003-September 2003
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- Figure 42: Frequency of baby juice use in the last 7 days, by age of children 3 and under, January 2003-September 2003
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- Figure 43: Frequency of baby juice use in the last 7 days, by race/ethnicity, January 2003-September 2003
- Purchasing habits of baby food and drink
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- Figure 44: Purchasing habits of baby food and drink, September 2004
- Baby juices and drinks
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- Figure 45: Purchasing baby juices & drinks, September 2004
- Attitudes towards baby juices and drinks
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- Figure 46: Women’s opinions about baby juices & drinks, September 2004
- Brand loyalty
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- Figure 47: Brand loyalty when purchasing baby food and drink, September 2004
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- Figure 48: Brand loyalty when purchasing baby food and drink, September 2004
- Breast-fed versus formula
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- Figure 49: Feeding habits for breast milk vs. formula, September 2004
- Safety and nutrition
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- Figure 50: Safety and nutritional concerns about baby food and drink, September 2004
- Product recommendations and varieties
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- Figure 51: Product satisfaction concerning baby food and drink, September 2004
- Toddler food and drink
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- Figure 52: Attitudes towards toddler food and drink, September 2004
- Reasons for not buying baby food and drinks
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- Figure 53: Reasons women do not buy baby food and drink, September 2004
- Conclusions
Future & Forecast
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- FUTURE TRENDS
- Introduction
- Population of women in their “prime” childbearing years
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- Figure 54: U.S. population projections of women in prime childbearing years, 2005-2010
- Population of Hispanics increasing
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- Figure 55: U.S. population projections of Hispanics, 2004 & 2009
- Breastfeeding encouraged
- Product innovation
- Convenience
- MARKET FORECAST
- Baby food and drink
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- Figure 56: Forecast of total U.S. retail sales of baby food and drink, at current and constant prices, 2004-2009
- Graph 3: Forecast of total U.S. retail sales of baby food and drink, at current and constant prices, 2004-2009
- Powder baby formula
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- Figure 57: Forecast of U.S. FDM sales of powder baby formula, at current and constant prices, 2004-2009
- Liquid concentrate baby formula
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- Figure 58: Forecast of U.S. FDM sales of liquid concentrate baby formula, at current and constant prices, 2004-2009
- RTD baby formula
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- Figure 59: Forecast of U.S. FDM sales of RTD baby formula, at current and constant prices, 2004-2009
- Baby food/snacks
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- Figure 60: Forecast of U.S. FDM sales of baby food/snacks, at current and constant prices, 2004-2009
- Electrolytes
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- Figure 61: Forecast of U.S. FDM sales of electrolytes, at current and constant prices, 2004-2009
- Baby Juice
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- Figure 62: Forecast of U.S. FDM sales of baby juice, at current and constant prices, 2004-2009
- Forecast Factors
Appendix: Trade Associations
Appendix: New Product Briefs
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- Gerber: Bite-Size Finger Foods Veggie and Fruit Puffs
- Ross Products: Similac Lactose Free Advance Infant Formula with Iron
- Stonyfield Farms: YoBaby Plus Fruit & Cereal Yogurt
- Gerber: LiquiLytes
- Del Monte Foods: Lasagna Dinner Baby Food
- Gerber: Graduates Lil’ Entrées
- Bristol Myers-Squibb: Mead Johnson Nutritionals, Enfamil Next Step ProSobee Lipil Formula
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