Table of Contents
Introduction & Abbreviations
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- Introduction
- Other relevant reports
- Definition
- Abbreviations & terms
- Terms
Executive Summary
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- Households want more
- Premium prices drive growth
- Frozen entrées lead sales
- A few suppliers dominate
- Promotion of revitalizations
- Increasing market share for value retailers
- The frozen meals consumer
- Household income and size determine who eat frozen meals
- Calories and nutritional content drive choices
- Frozen meal buyers open to new products
- Among non-purchasers, frozen no competition for home cooking
- Maintaining dollar sales growth key to the future
Market Drivers
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- Consumers want more than convenience
- Evolving consumer tastes
- Healthy choices
- Fierce competition
- Meal kits and components
- Restaurant and take-out meals
- Household characteristics
- Race/ethnicity
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- Figure 1: Frequency of frozen complete dinner use, by race/ethnicity, January-September 2002
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- Figure 2: Frequency of frozen main course use, by race/ethnicity, January-September 2002
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- Figure 3: American households, by race/ethnicity, 1995-2010
- Household size
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- Figure 4: Frequency of frozen complete dinner use, by household size, January-September 2002
- Figure 5: Frequency of frozen main course use, by household size, January-September 2002
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- Figure 6: Average household size, 1998-2008
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- Figure 7: Average household size by race and Hispanic origin, 1998-2003
- Graph 1: Average household size, by race/ethnicity, 1998-2003
Market Size & Trends
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- Market size
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- Figure 8: Total U.S. retail sales of frozen meals, at current and constant prices, 1998-2003
- Graph 2: Trends in sales of frozen meals, at current and constant prices, 1998-2003
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- Figure 9: Unit sales of frozen meals, 1998-2003
- Market trends
- Frozen meals update for sales in 2004
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- Update Figure 1: Total U.S. retail sales of frozen meals, at current and constant prices, 2002-2004
Market Segmentation
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- Overview
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- Figure 10: Total sales of frozen meals, by type, 2001 & 2003
- Graph 3: Sales of frozen meals, by segment, 2003
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- Graph 4: Trends in sales of frozen meals, by segment, 1998-2003
- Frozen entrées
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- Figure 11: Total sales of frozen entrées, 1998-2003
- Frozen dinners
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- Figure 12: Total sales of frozen dinners, 1998-2003
- Frozen pot pies
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- Figure 13: Total sales of frozen pot pies, 1998-2003
- Frozen meals update for sales in 2004
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- Update Figure 2: FDM sales of frozen meals, by type, 2002 & 2004
- Frozen single-serve dinners/entrées
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- Update Figure 3: Total sales of frozen single-serve dinners/entrées, 2002-2004
- Frozen single-serve dinners/entrées
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- Update Figure 4: Total sales of frozen multi-serve dinners/entrées, 2002-2004
- Frozen pot pies
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- Update Figure 5: Total sales of frozen pot pies, 2002-2004
Supply Structure
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- Companies and brands
- Manufacturer sales
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- Figure 14: FDM sales of frozen meals, by manufacturer, 2000 & 2002
- Graph 5: FDM sales of frozen meals, by manufacturer, 2002
- Brand sales for frozen entrées
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- Figure 15: Major brand FDM sales of frozen entrées, 2000 & 2002
- Brand sales for frozen dinners
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- Figure 16: Major brand FDM sales of frozen dinners, 2000 & 2002
- Brand sales for frozen pot pies
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- Figure 17: Major brand FDM sales of frozen pot pies, 2000 & 2002
- Private label
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- Figure 18: Private label FDM sales of frozen meals, 1998-2003
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- Figure 19: Private label FDM unit sales of frozen meals, 1998-2003
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- Figure 20: Private label FDM sales of frozen meals, by type, 2001 & 2003
- Major suppliers
- ConAgra Foods
- H.J. Heinz Company
- Nestlé USA
- Pinnacle Food Corporation
- Other manufacturers
- Frozen meals update for sales in 2004
- Manufacturer sales
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- Update Figure 6: FDM sales of frozen meals, by manufacturer, 2002 & 2004
- FDM brand sales of frozen single-serve dinners/entrées
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- Update Figure 7: Major brand FDM sales of frozen single-serve dinners/entrées, 2002 & 2004
- FDM brand sales of frozen multi-serve dinners/entrées
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- Update Figure 8: Major brand FDM sales of multi-serve frozen dinners/entrées, 2002 & 2004
- FDM brand sales of frozen pot pies
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- Update Figure 9: Major brand FDM sales of frozen pot pies, 2002 & 2004
- FDM sales of private label frozen meals
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- Update Figure 10: Private label FDM sales of frozen meals, 2002-2004
- FDM sales of private label frozen meals, by type
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- Update Figure 11: Private label FDM sales of frozen meals, by type, 2002 & 2004
Advertising & Promotion
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- Introduction
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- Figure 21: Media expenditures for top frozen meal brands, 2000-2002
- Industry promotion
Retail Distribution
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- Overview
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- Figure 22: Retail sales of frozen meals, by channel, 2001 & 2003
- FDM sales
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- Figure 23: FDM sales of frozen meals, 1998-2003
- Supermarkets
- Drug stores and mass merchandisers
- Wal-Mart
- Other retailers
- Convenience stores
- Healthfood stores
- Internet
- Frozen meals update for sales in 2004, by channel
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- Update Figure 12: Retail sales of frozen meals, by channel, 2002 and 2004
- Frozen meals update for sales in 2002-2004
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- Update Figure 13: FDM sales of frozen meals, 2002-2004
The Consumer
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- Introduction
- Household use of frozen meals
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- Figure 24: Use of frozen meals, January-September 2002
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- Figure 25: Use of frozen meals, by race/ethnicity, January-September 2002
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- Figure 26: Use of frozen meals, by household income, January-September 2002
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- Figure 27: Use of frozen meals, by household size, January-September 2002
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- Figure 28: Use of frozen meals, by one-person household by gender, January-September 2002
- Frequency of frozen meal use
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- Figure 29: Frozen meal use, January-September 2002
- Frozen complete dinners
- Frozen main courses
- Most important factor in purchase decision
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- Figure 30: Most important factor in purchase, July 2003
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- Figure 31: Most important factor in purchase, by gender, July 2003
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- Figure 32: Most important factor in purchase, by age, July 2003
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- Figure 33: Most important factor in purchase, by household income, July 2003
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- Figure 34: Most important factor in purchase, by presence of children, July 2003
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- Figure 35: Most important factor in purchase, by purchase behavior, July 2003
- Attitudes and behaviors regarding frozen meals
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- Figure 36: Attitudes and behaviors regarding frozen meals, agree summary, July 2003
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- Figure 37: Most important product attribute, by household income, July 2003
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- Figure 38: Attitudes and behaviors regarding frozen meals, by presence of children, July 2003
- Reasons for not buying frozen meals
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- Figure 39: Reason for not buying frozen meals, July 2003
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- Figure 40: Reason for not buying frozen meals, by gender, July 2003
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- Figure 41: Reason for not buying frozen meals, by age, July 2003
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- Figure 42: Reason for not buying frozen meals, by household income, July 2003
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- Figure 43: Reason for not buying frozen meals, by presence of children, July 2003
- Summary
Future & Forecast
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- Future trends
- New product development
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- Figure 44: Number of new frozen meals and meal centers, 1998-2003
- Rising food prices?
- Portion control
- Heavy users
- Limited shelf space
- Meal kit competition
- From the store to the table in minutes
- Market forecast
- Overview
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- Figure 45: Forecast of retail sales of frozen meals, at current and constant prices, 2003-2008
- Graph 6: Forecasted trends in sales of frozen foods, at current and constant prices, 2003-2008
- Frozen entrées
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- Figure 46: Forecast of retail sales of frozen entrées, at current and constant prices, 2003-2008
- Frozen dinners
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- Figure 47: Forecast of retail sales of frozen dinners, at current and constant prices, 2003-2008
- Frozen pot pies
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- Figure 48: Forecast of retail sales of frozen pot pies, at current and constant prices, 2003-2008
- Forecast factors
- Frozen meals updated forecast
- Frozen meals—update
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- Update Figure 14: Forecast of total U.S. retail sales of frozen meals, at current and constant prices, 2004-2006
- Frozen single-serve dinners/entrées—update
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- Update Figure 15: Forecast of U.S. FDM sales of frozen single-serve dinners/entrées, at current and constant prices, 2004-2006
- Frozen multi-serve dinners/entrées—update
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- Update Figure 16: Forecast of U.S. FDM sales of frozen multi-serve dinners/entrées, at current and constant prices, 2004-2006
- Frozen pot pies—update
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- Update Figure 17: Forecast of U.S. FDM sales of frozen pot pies, at current and constant prices, 2004-2006
Appendix: Trade Associations
Appendix: New Product Developments
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- New product trends
- Introduction
- New product numbers
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- Figure 49: Number of frozen prepared meal product introductions, 1998-2003
- Product trends
- Forecast/predictions
- New product briefs
- LowCarb Gourmet: Mike’s LowCarb Gourmet Frozen Diet Entrées
- MC Retail Foods: Marie Callender’s One-Dish Classics Turkey Breast Medallions with Pasta
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