Table of Contents
Introduction And Abbreviations
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- Introduction
- Other relevant reports
- Definition
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
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- Different factors affecting the red meat industry
- Healthy growth predicted
- Beef is where it’s at
- Debates over Mad Cow Disease
- Larger companies continue to consolidate
- Supermarkets losing steam
- Consumers looking for value
- A promising future
Market Drivers
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- Changes in consumption of beef
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- Figure 1: Per capita meat and seafood consumption*, in pounds, 2001 and 2003
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- Graph 1: Per capita meat and seafood consumption, in pounds, 2001 and 2003
- The obesity epidemic and low-carb dieting
- Consumers looking for alternatives
- Health and safety issues
- Organically grown meat on the rise
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- Figure 2: Sales of organic meat and poultry, at current and constant prices, 2001-2004
- Uncertain supply
- Cost continues to be a factor
- Influence of Hispanics in the U.S.
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- Figure 3: U.S. population, by Hispanic origin, 1990 and 2002
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- Figure 4: Use of meat, poultry, and fish/seafood, by Hispanic origin, 2002
Market Size & Trends
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- Figure 5: Total U.S. retail sales of red meat, at current and constant prices, 1999-2004
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- Graph 2: Trends in sales of red meat, at current and constant prices, 1999-2004
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Market Segmentation
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- Overview
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- Figure 6: U.S. retail sales of red meat, segmented by type, 2002 and 2004
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- Graph 3: Trends in sales of red meat, by segment, 1999-2004
- Beef
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- Figure 7: U.S. retail sales of beef, at current and constant prices, 1999-2004
- Pork
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- Figure 8: U.S. retail sales of pork, at current and constant prices, 1999-2004
- Lamb
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- Figure 9: U.S. retail sales of lamb, at current and constant prices, 1999-2004
Supply Structure
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- FOREIGN TRADE
- Imports of beef, pork and lamb
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- Figure 10: U.S. imports of beef—top source countries/regions, 2001 and 2003
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- Figure 11: U.S. imports of pork—top source countries/regions, 2001 and 2003
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- Figure 12: U.S. imports of lamb—top source countries/regions, 2001 and 2003
- Exports of beef, pork and lamb
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- Figure 13: U.S. exports of beef—top destination countries/regions, 2001 and 2003
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- Figure 14: U.S. exports of pork—top destination countries/regions, 2001 and 2003
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- Figure 15: U.S. exports of lamb—top destination countries/regions, 2001 and 2003
- MAJOR MANUFACTURERS AND BRANDS
- Tyson Foods
- ConAgra Foods
- Cargill
- Smithfield Foods
- Hormel
- Colorado Boxed Beef
- Seaboard Corporation
- Premium Standard Farms
- Wolverine Packing
Advertising & Promotion
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- Overview
- National Cattlemen’s Beef Association
- National Pork Board
- American Lamb Board
Retail Distribution
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- Introduction
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- Figure 16: U.S. retail sales of red meat, by channel, 2002 and 2004
- Supermarkets
- Supermarket operating data
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- Figure 17: Top supermarket operating statistics, latest financial year-end
- Figure 18: Top supermarkets’ percentage change from latest financial year-end versus year prior
- Mass merchandisers
- Mass merchandiser operating data
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- Figure 19: Top mass merchandiser operating statistics, latest financial year-end
- Figure 20: Top mass merchandisers’ percentage change from latest financial year-end versus year prior
- Other retail channels
The Consumer
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- Introduction
- Incidence of eating red meat, by key demographics
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- Figure 21: Incidence of eating beef, pork and veal, by key demographic variables, June 2004
- Beef
- Pork
- Veal
- How often red meat is eaten
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- Figure 22: How often red meat is eaten, June 2004
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- Figure 23: How often red meat is eaten, by gender, June 2004
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- Figure 24: How often red meat is eaten, by household income, June 2004
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- Figure 25: How often red meat is eaten, by region, June 2004
- Where red meat is purchased
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- Figure 26: Where red meat is usually purchased, June 2004
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- Figure 27: Where red meat is usually purchased, by household income, June 2004
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- Figure 28: Where red meat is usually purchased, by region, June 2004
- Usage of convenience products when it comes to buying meat and red meat
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- Figure 29: Usage of convenience products when it comes to buying meat and red meat, June 2004
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- Figure 30: Usage of convenience products when it comes to buying meat and red meat, by age, June 2004
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- Figure 31: Usage of convenience products when it comes to buying meat and red meat, by marital status, June 2004
- Health concerns regarding meat and red meat
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- Figure 32: Health concerns regarding meat and red meat, June 2004
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- Figure 33: Health concerns regarding meat and red meat, by gender, June 2004
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- Figure 34: Health concerns regarding meat and red meat, by age, June 2004
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- Figure 35: Health concerns regarding meat and red meat, by region, June 2004
- Safety of red meat relative to other types of meat/fish/seafood
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- Figure 36: Attitudes towards the safety of meat and fish/seafood, June 2004
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- Figure 37: Attitudes towards the safety of meat and fish/seafood, by age, June 2004
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- Figure 38: Attitudes towards the safety of meat and fish/seafood, by region, June 2004
- Attitudes towards the relative healthiness of red meat relative to other types of meat
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- Figure 39: Attitudes towards the healthiness of red meat relative to fish/seafood and poultry, June 2004
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- Figure 40: Attitudes towards the healthiness of red meat relative to fish/seafood and poultry, by age, June 2004
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- Figure 41: Attitudes towards the healthiness of red meat relative to fish/seafood and poultry, by household income, June 2004
- Economical value of red meat relative to fish/seafood and poultry
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- Figure 42: Attitudes towards the value of red meat relative to fish/seafood and poultry, June 2004
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- Figure 43: Attitudes towards the value of red meat relative to fish/seafood and poultry, by gender, June 2004
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- Figure 44: Attitudes towards the value of red meat relative to fish/seafood and poultry, by age, June 2004
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- Figure 45: Attitudes towards the value of red meat relative to fish/seafood and poultry, by household income, June 2004
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- Figure 46: Attitudes towards the value of red meat relative to fish/seafood and poultry, by region, June 2004
- Incidence of growing tired of eating red meat, poultry and fish/seafood
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- Figure 47: Incidence of growing tired of eating red meat relative to fish/seafood and poultry, June 2004
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- Figure 48: Incidence of growing tired of eating red meat relative to fish/seafood and poultry, by region, June 2004
- Which meat or fish/seafood is best suited for the grill
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- Figure 49: Which meat/fish/seafood is best suited for the grill, June 2004
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- Figure 50: Which meat/fish/seafood is best suited for the grill, by household income, June 2004
- Which meat/fish/seafood is easiest to prepare
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- Figure 51: Which meat/fish/seafood is easiest to prepare, June 2004
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- Figure 52: Which meat/fish/seafood is easiest to prepare, by gender, June 2004
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- Figure 53: Which meat/fish/seafood is easiest to prepare, by region, June 2004
- Conclusions
Future & Forecast
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- FUTURE TRENDS
- Consumers will have more choices
- Prices will stabilize as demand retreats
- Hispanic market will grow
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- Figure 54: American population projections, by race and ethnicity, 2004 and 2009
- Ecological concerns
- The next big thing in weight loss
- MARKET FORECAST
- Overview
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- Figure 55: Forecast of total U.S. retail sales of red meat, at current and constant prices, 2004-2009
- Graph 4: Forecast of total U.S. retail sales of red meat, at current and constant prices, 2004-2009
- Beef
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- Figure 56: Forecast of U.S. retail sales of beef, at current and constant prices, 2004-2009
- Pork
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- Figure 57: Forecast of U.S. retail sales of pork, at current and constant prices, 2004-2009
- Lamb
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- Figure 58: Forecast of U.S. retail sales of lamb, at current and constant prices, 2004-2009
- Forecast factors
Appendix: Trade Associations
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