Table of Contents
Introductions and Abbreviations
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- Definitions
- Consumer research
- Lifestage and Special Groups
- ACORN
- Abbreviations
Summary of Report Findings
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- Deregulation driving market growth
- Betting takes lead by value…
- …but Lottery still the people’s favourite
- More adults enjoying a bet…
- …with younger, C1C2 males the most promiscuous punters
- Lottery products hold widest appeal
- Betting shops still a male bastion
- Older women dominate bingo market
- Casinos court upmarket crowd
- Consumers hold positive views of bingo and Lottery play…
- …but are more wary of casinos and betting shops
- Regulatory factors will be key influence on participation…
- …with further deregulation promising further growth
Market Factors
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- Economic climate
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- Figure 1: Trends in personal disposable income and consumer expenditure, 1998-2009
- Figure 2: UK labour force trends, 1999-2009
- Population trends
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- Figure 3: Trends in the age structure of the UK population, by gender, 1999-2009
- The socio-economic structure of the population
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- Figure 4: Adult population trends, by socio-economic group, 1999-2009
- Population by lifestage
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- Figure 5: Forecast adult population trends, by lifestage, 1999-2009
- Changes in the number of working women
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- Figure 6: Trends in the number of working women, 1999-2009
- Gambling and the out-of-home entertainment leisure pound
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- Figure 7: Expenditure on main areas of out-of-home entertainment, 1998-2003
- Legislation and regulation
- Duties and taxes
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- Figure 8: Amusement Machine Licence Duty classification, April 2004
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- Figure 9: Amusement Machine Licence Duty revenues, 1993/94-2002/03
- Other regulatory controls
- Age restrictions
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- Figure 10: Age at which it is legal to participate in different forms of gambling, August 2004
- The Gambling Bill
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- Figure 11: Proposed new classification of gaming machines, draft Gambling Bill, June 2004
- Accessibility
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- Figure 12: UK gambling facility provision, 2003-04
- Technology
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- Figure 13: Top ten gambling entertainment websites, March 2004
Market Size and Segmentation
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- Market size
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- Figure 14: The UK gambling market, 1999-2004
- Figure 15: Gambling stakes, prizes and expenditure, 1999-2004
- Market segmentation
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- Figure 16: UK gambling stakes, by key sector, 1997-2004
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- Figure 17: UK gambling net expenditure, by key sector, 1997-2004
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- Figure 18: Proportion of prizes to stakes, by key sector, 2004
Advertising and Promotion
Who is The Gambler?
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- Figure 19: Gamblers versus non-gamblers, 2002 and 2004
- Figure 20: Prevalence of gambling, by gender, age and socio-economic group, July 2004
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- Figure 21: Prevalence of gambling, by detailed lifestage groups, July 2004
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- Figure 22: Prevalence of gambling, by working and marital status, July 2004
- Figure 23: Prevalence of gambling, by region and ACORN categories, July 2004
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- Figure 24: Prevalence of gambling, by media, supermarket preference and commercial television viewing, July 2004
- Participation and frequency of participation
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- Figure 25: Participation rates for range of most popular gambling activities, July 2004
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- Figure 26: Target group penetration for most popular gambling forms, July 2004
- Cross-participation in gambling activities
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- Figure 27: Correlation between various types of gambling activity, July 2004
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- Figure 28: Cross-participation in gambling activities, July 2004
- Participation in multiple gambling activities
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- Figure 29: Number of gambling activities taken part in, by gender, age and socio-economic group, July 2004
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- Figure 30: Number of gambling activities taken part in, by detailed lifestage groups, July 2004
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- Figure 31: Number of gambling activities taken part in, by working and marital status, July 2004
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- Figure 32: Number of gambling activities taken part in, by region and ACORN categories, July 2004
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- Figure 33: Number of gambling activities taken part in, by media, supermarket preference and commercial television viewing, July 2004
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Gambling Perceptions
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- Activities considered gambling
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- Figure 34: Activities that are considered to be gambling, July 2004
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- Figure 35: Activities considered gambling, by type of gambler, July 2004
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- Figure 36: Activities considered gambling, by type of gambler, July 2004
- Perceptions of individual gambling activities
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- Figure 37: Perceptions of leading gambling activities, July 2004
The National Lottery
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- Demographic analysis of Lottery and scratchcard players
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- Figure 38: National Lottery participants, by gender, age and socio-economic group, July 2004
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- Figure 39: National Lottery participants, by detailed lifestage groups, July 2004
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- Figure 40: National Lottery participants, by working and marital status, July 2004
- Figure 41: National Lottery participants, by region and ACORN categories, July 2004
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- Figure 42: National Lottery participants, by media, supermarket preference and commercial television viewing, July 2004
- Frequency of participation in Lottery and scratchcard gambling
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- Figure 43: Frequency of participation in Lottery and scratchcard gambling, by gender, age and socio-economic group, July 2004
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- Figure 44: Frequency of participation in Lottery and scratchcard gambling, by detailed lifestage groups, July 2004
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- Figure 45: Frequency of participation in Lottery and scratchcard gambling, by working and marital status, July 2004
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- Figure 46: Frequency of participation in Lottery and scratchcard gambling, by region and ACORN categories, July 2004
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- Figure 47: Frequency of participation in Lottery and scratchcard gambling, by media, supermarket preference and commercial television viewing, July 2004
- Lottery target groups
- Convenience Gamblers (27% of the sample or 13 million adults)
- Lotto Enthusiasts (14% of the sample or 6.8 million adults)
- Cynics (19% of the sample or 9 million adults)
- Disinterested (40% of the sample or 19 million adults)
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- Figure 48: Lottery target groups, by gender, age and socio-economic group, July 2004
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- Figure 49: Lottery target groups, by detailed lifestage groups, July 2004
- Figure 50: Lottery target groups, by working and marital status, July 2004
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- Figure 51: Lottery target groups, by region and ACORN categories, July 2004
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- Figure 52: Lottery target groups, by media, supermarket preference and commercial television viewing, July 2004
- Lottery target groups by other gambling activities undertaken
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- Figure 53: Lottery target groups, by other gambling, July 2004
Betting Shops
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- Demographic analysis of betting shop gamblers
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- Figure 54: Betting shop gamblers, by gender, age and socio-economic group, July 2004
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- Figure 55: Betting shop gamblers, by detailed lifestage groups, July 2004
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- Figure 56: Betting shop gamblers, by working and marital status, July 2004
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- Figure 57: Betting shop gamblers, by region and ACORN categories, July 2004
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- Figure 58: Betting shop gamblers, by media, supermarket preference and commercial television viewing, July 2004
- Betting shop target groups
- Apathetic (29% of the sample or 14 million adults)
- Betting Averse (29% of the sample or 14 million adults)
- Anti-betting (23% of the sample or 11 million adults)
- Fearful (19% of the sample or 9 million adults)
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- Figure 59: Betting shop target groups, by gender, age and socio-economic group, July 2004
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- Figure 60: Betting shop target groups, by detailed lifestage groups, July 2004
- Figure 61: Betting shop target groups, by working and marital status, July 2004
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- Figure 62: Betting shop target group, by region and ACORN categories, July 2004
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- Figure 63: Betting shop target groups, by media, supermarket preference and commercial television viewing, July 2004
- Betting shop target groups by other gambling activities
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- Figure 64: Betting shop target groups, by other gambling activities participated in, July 2004
Bingo
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- Demographic analysis of bingo players
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- Figure 65: Frequency of bingo playing, by gender, age and socio-economic group, July 2004
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- Figure 66: Frequency of bingo playing, by detailed lifestage groups, July 2004
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- Figure 67: Frequency of bingo playing, by working and marital status, July 2004
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- Figure 68: Frequency of bingo playing, by region and ACORN categories, July 2004
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- Figure 69: Frequency of bingo playing, by media, supermarket preference and commercial television viewing, July 2004
- Bingo target groups
- Bingo Bonkers (31% of the sample or 15 million adults)
- Armchair Bingoers (12% of the sample or 5.8 million adults)
- Bemused by Bingo (46% of the sample or 21.3 million adults)
- Bingo Bashers (12% of the sample or 5.8 million adults)
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- Figure 70: Bingo target groups, by gender, age and socio-economic group, July 2004
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- Figure 71: Bingo target groups, by detailed lifestage groups, July 2004
- Figure 72: Bingo target groups, by working and marital status, July 2004
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- Figure 73: Bingo target groups, by region and ACORN categories, July 2004
- Figure 74: Bingo target groups, by media, supermarket preference and commercial television viewing, July 2004
- Bingo target groups by other gambling activities
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- Figure 75: Bingo target groups, by other gambling activities participated in, July 2004
Casinos
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- Demographic analysis of casino gamblers
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- Figure 76: Casino gamblers, by gender, age and socio-economic group, July 2004
- Figure 77: Casino gamblers, by detailed lifestage groups, July 2004
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- Figure 78: Casino gamblers, by working and marital status, July 2004
- Figure 79: Casino gamblers, by region and ACORN categories, July 2004
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- Figure 80: Casino gamblers, by media, supermarket preference and commercial television viewing, July 2004
- Casino target groups
- Casino Enthusiasts (18% of the sample or 8.7 million adults)
- Casino Cautious (26% of the sample or 12.6 million adults)
- Indifferents (29% of the sample or 14 million adults)
- Opposers (27% of the sample or 13 million adults)
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- Figure 81: Casino target groups, by gender, age and socio-economic group, July 2004
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- Figure 82: Casino target groups, by detailed lifestage groups, July 2004
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- Figure 83: Casino target groups, by working and marital status, July 2004
- Figure 84: Casino target groups, by region and ACORN categories, July 2004
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- Figure 85: Casino target groups, by media, supermarket preference and commercial television viewing, July 2004
- Casino target groups by other gambling activities
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- Figure 86: Casino target groups, by other gambling activities participated in, July 2004
Internet Betting
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- Internet betting target groups
- Un-Internet-ed (42% of the sample or 19.5 million adults)
- Risk Averse (26% of the sample or 12.1 million adults)
- Cost Conscious (21% of the sample or 9.8 million adults)
- Addiction Aware (11% of the sample or 5.1 million adults)
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- Figure 87: Internet betting target groups, by gender, age and socio-economic group, July 2004
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- Figure 88: Internet betting target groups, by detailed lifestage groups, July 2004
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- Figure 89: Internet betting target groups, by working and marital status, July 2004
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- Figure 90: Internet betting target groups, by region and ACORN categories, July 2004
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- Figure 91: Internet betting target groups, by media, supermarket preference and commercial television viewing, July 2004
- Internet betting target groups by other gambling activities
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- Figure 92: Internet betting target groups, by other gambling activities participated in, July 2004
Casual and Other Betting
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- Demographic analysis of casual/other gamblers
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- Figure 93: Casual/other gamblers, by gender, age and socio-economic group, July 2004
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- Figure 94: Casual/other gamblers, by detailed lifestage groups, July 2004
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- Figure 95: Casual/other gamblers, by working and marital status, July 2004
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- Figure 96: Casual/other gamblers, by region and ACORN categories, July 2004
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- Figure 97: Casual/other gamblers, by media, supermarket preference and commercial television viewing, July 2004
The Future
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- Who will pick up the Bill?
- Odds-on for market growth
- Mixed fortunes in the casino market?
- Bookmakers still a safe bet…
- …but online rivals may move up on the rails
- Bingo breathes a sigh of relief?
- Technology is Lottery’s ticket to growth
- Gaming machine traditions under threat
Forecast
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- Figure 98: Forecast of the number of gamblers, Scenarios 1, 2 and 3, 2004-09
- Net expenditure
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- Figure 99: Forecast of net consumer expenditure on gambling at current prices, by key sector, 2004-09
- Figure 100: Forecast of net consumer expenditure on gambling at 2004 prices, by key sector, 2004-09
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