Table of Contents
Introduction and Abbreviations
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- Definitions
- Research methodology
- Consumer research
- ACORN
- Abbreviations
Premier Insight
Executive Summary
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- Cost-conscious retailers
- Huge variations in store refit costs
- Creating desire
- Signalling change
- Short-term jitters
- Consumer expenditure and retail sales
- Retail concentration
- Attention turning to smaller cities
- Large supermarkets less popular than food-only stores
- His and her favourite shops vary
- Four main shopper types
- Habits of older shoppers less likely to change
- Social interaction for younger shoppers
- Grocery shoppers dislike changes
- Changing rooms please!
- Arrival of families makes for dramatic change in shopping style
- Overall 2003 was a tough year
- Margins of shopfitters under pressure
- Point of purchase has many suppliers
- In-store screens compete for advertising revenue
- Completing the journey
- Evolution and learning
- Permission to join in
- Challenging old ways
- Future themes
- Design – essential ingredient for the future
The Elements of Store Design
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- Introduction
- Hard design
- Flooring
- Wallcoverings
- Other hard design features
- Permanent/semi-permanent displays and features
- Fixtures for merchandise presentation and display
- Non-permanent point of purchase
- Point-of-purchase materials
- Point-of-purchase displays – shelf-edge technology
- Sampling of recorded music and DVDs
- In-store screens
- Atmospherics
- In-store music
- Lighting
- Aroma
- Multimedia
- In-store video
Market Size
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- Examples of retailer claims for shopfits and refurbishments
Market Factors
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- Economic climate
- Gross domestic product
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- Figure 1: Value of GDP, at current and constant 1998 prices, 1998-2009
- PDI and consumer expenditure
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- Figure 2: PDI and consumer expenditure, at current and constant 1998 prices, 1998-2009
- Retail sales
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- Figure 3: Retail sales through all retailers, at current and constant 1998 prices, 1998-2004
- Retailer performance
- Property and planning issues
- The pace of change
- Factors influencing type of design
- Changing consumer lifestyles and demographics
- Longer trading hours
- Branding and positioning
- Customer flow and space allocation
The Consumer
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- Critical consumer findings
- Personal gratification
- Preference for supermarkets with mainly food
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- Figure 4: Types of shop consumers enjoy spending the most time in, summary, July 2004
- Differences in favourite stores by gender
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- Figure 5: Types of shop consumers enjoy spending the most time in, by gender, top five, July 2004
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- Figure 6: Types of shop consumers enjoy spending the most time in, by age, top five, July 2004
- Food-based supermarkets more popular than those with non-foods
- Women favour clothes shops
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- Figure 7: Types of shop consumers enjoy spending the most time in, by gender, age and socio-economic group, July 2004
- Affluent families prefer supermarkets with non-foods…
- …whereas the retired prefer a straightforward food assortment
- Asda scores highly for non-foods
- Prosperous, urban professionals enjoy department stores
- Asda shoppers particularly enjoy clothes shops
- Jewellers more popular with young women…
- …while sports shops and music retailers more the preserve of young men
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- Figure 8: Types of shop consumers enjoy spending the most time in, by gender, age and socio-economic group, July 2004
- Bookshops show an older, more affluent bias
- Jewellers need to broaden their appeal
- Internet users enjoy music and entertainment stores
- Gift shops appeal to upscale female shoppers
- Electrical stores and DIY shops need to be more feminine
- Garden centres hugely popular among older shoppers
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- Figure 9: Types of shop consumers enjoy spending the most time in, by gender, age and socio-economic group, July 2004
- Youthful appeal of electrical stores
- DIY a hobby or pastime for older shoppers?
- Garden centres a magnet for the third age and retired
Consumer Attitudes and Typologies
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- Critical consumer findings
- General shopping behaviour
- Wide variation in shopping habits
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- Figure 10: Agreement with statements describing general shopping habits, summary, July 2004
- Speed and enjoyment of shopping
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- Figure 11: Agreement with statements describing general shopping habits, by gender, age and socio-economic group, July 2004
- Price, impulse buying and shopping with children
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- Figure 12: Agreement with statements describing general shopping habits, by gender, age and socio-economic group, July 2004
- Varying levels of enthusiasm for shopping and loyalty to retailers
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- Figure 13: Agreement with statements describing general shopping habits, by gender, age and socio-economic group, July 2004
- Identifying targets
- Speed Shoppers (22% of sample)
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- Figure 14: General shopping typologies, July 2004
- Impulsive Loyalists (13% of sample)
- Cherry Pickers (38% of sample)
- Leisurely Shoppers (27% of sample)
- Men the more likely Cherry Pickers and Speed Shoppers
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- Figure 15: Consumer typologies, by gender, age and socio-economic group, July 2004
- The young more likely to shop at leisure
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- Figure 16: Consumer typologies, by lifestage and Mintel’s Special Groups, July 2004
- More Scots in a hurry when shopping
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- Figure 17: Customer typologies, by region and ACORN categories, July 2004
- Leisurely Shoppers at M&S
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- Figure 18: Customer typologies, by media usage, commercial TV viewing and source of regular grocery shopping, July 2004
- What customers would like at grocery stores
- Frequent changes in store layout a real turn-off
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- Figure 19: What customers would like to see where they shop for groceries, summary, July 2004
- One in four want food sampling but only one in ten demonstrations
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- Figure 20: What consumers would like to see where they shop regularly for groceries, by gender, age and socio-economic group, July 2004
- Younger shoppers more interested in new ideas
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- Figure 21: What consumers would like to see where they shop regularly for groceries, by gender, age and socio-economic group, July 2004
- Little interest in new touchscreen technology
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- Figure 22: What consumers would like to see where they shop regularly for groceries, by gender, age and socio-economic group, July 2004
- Regular shoppers want less change to layouts, but show some interest in sampling
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- Figure 23: What consumers would like to see where they shop regularly for groceries, by source of regular grocery shopping, July 2004
- One in four M&S shoppers want more recipe ideas
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- Figure 24: What consumers would like to see where they shop regularly for groceries, by source of regular grocery shopping, July 2004
- One in three Asda shoppers want more facilities to amuse children
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- Figure 25: What consumers would like to see where they shop regularly for groceries, by source of regular grocery shopping, July 2004
- Impulsive Loyalists and Leisurely Shoppers show greatest enthusiasm for change as long as it is not to layout
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- Figure 26: What customers would like to see from their grocery shopping, by cluster group, July 2004
- What customers would like to see at clothes shops
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- Figure 27: What consumers would like to see when shopping for clothes, July 2004
- Clothing shops need to develop a strong personality
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- Figure 28: What consumers would like to see from shops they use regularly for buying clothing, by gender, age and socio-economic group, July 2004
- One in four young shoppers like to visit new or refitted shops
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- Figure 29: What consumers would like to see from shops they use regularly for buying clothing, by gender, age and socio-economic group, July 2004
- More mirrors and ‘my kind of music’ for a third of younger shoppers
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- Figure 30: What consumers would like to see from shops they use regularly for buying clothing, by gender, age and socio-economic group, July 2004
- Nearly half of Impulsive Loyalists want more space to try on clothes
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- Figure 31: What consumers would like to see from shops they use regularly for buying clothing, by cluster group, July 2004
- Specialist clothing and designer stores best reflect personality and style
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- Figure 32: What consumers would like to see from shops they use regularly for buying clothing, by stores used regularly for buying clothes, July 2004
- A third of Next and Debenhams shoppers will sacrifice choice for space
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- Figure 33: What consumers would like to see from shops they use regularly for buying clothing, by stores used regularly for buying clothes, July 2004
- Four in ten New Look shoppers want more mirrors around the store
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- Figure 34: What consumers would like to see from shops they use regularly for buying clothing, by stores used regularly for buying clothes, July 2004
- Identifying commonly enjoyed shops
Major Suppliers to the Sector
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- The Design Business Association (DBA)
- Retail designers
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- Figure 35: Design Week consultancy survey, interior specialists, UK top 20, 2003
- Astound
- BDG McColl
- Corporate Edge
- Fitch London
- Din Associates
- Checkland Kindleysides
- Conran Design Group
- Dalziel & Pow
- Four IV
- JHP
- Kinnersley Kent
- Lumsden Design Partnership
- The Nest
- 20/20
- Echochamber
- Shopfitters
- The National Association of Shopfitters (NAS)
- The Shop and Display Equipment Association (SDEA)
- Europa Shopfitting
- Lambro Contracts
- The Sloane Group
- Styles & Wood
- Support Services Group
- Waites Group
- Point-of-purchase specialists
- CA Coutts Holdings
- Artform International
- PPE Ltd
- Specialist point-of-purchase consultancies
Examples of New Store Designs and Refurbishment
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- Food and drink
- Budgens
- EH Booth
- Somerfield
- Sainsbury’s
- Tesco
- Thresher
- Unwins
- Waitrose
- Variety stores
- Woolworths
- Clothing and footwear
- Jane Norman
- Etam
- Levi’s
- Esprit
- Bonmarché
- River Island
- USC
- Bank
- Schuh
- Kurt Geiger
- Jewellery
- Goldsmiths
- Mikey
- Swarovski
- Health and beauty
- Boots the Chemists
- The Body Shop
- Neal’s Yard
- Department stores
- Debenhams
- John Lewis/Peter Jones
- House of Fraser
- Harvey Nichols
- Harrods
- Jenners
- Christies
- DIY, furniture and homewares retailers
- B&Q
- Lakeland
- Magnet
- Wickes
- Wyevale Garden Centres
- Skandium
- Electricals
- Comet
- Powerhouse
- Toys, books and music retailers
- HMV
- Fopp
- The Entertainer
- Lego
- Discovery Store/Must Have IT
- Waterstone’s
- Borders
Trade Perspective
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- Current trading
- Frequency of redesign
- In-store technology
- Technology as a revenue source
- Using screens as an extension of displays
- Relationships between the key players in the design process
- Retail interior trends and directions
- Creating desire
- Differences between sectors
- From fine-line detail to big ideas
- Evolution of designs
- Psychological factors
- Consumers as participants
- Lively and entertaining retailing
- Retailing as a pleasure dome
- Challenging the old thinking
- Expression through images
- Entering a dream world
- Designing for busy lives
- Product as hero
- Umbrella concepts for brands
- Ideas from elsewhere
- The essence of design for the next three to five years
The Future
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- How will the market develop?
- What are the major factors that will determine level of growth?
- Potential for growth
Appendix 1
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- Figure 36: Types of shop consumers enjoy spending the most time in, by lifestage and Mintel’s Special Groups, July 2004
- Figure 37: Types of shop consumers enjoy spending the most time in, by lifestage and Mintel’s Special Groups, July 2004
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- Figure 38: Types of shop consumers enjoy spending the most time in, by lifestage and Mintel’s Special Groups, July 2004
- Figure 39: Types of shop consumers enjoy spending the most time in, by region and ACORN categories, July 2004
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- Figure 40: Types of shop consumers enjoy spending the most time in, by region and ACORN categories, July 2004
- Figure 41: Types of shop consumers enjoy spending the most time in, by region and ACORN categories, July 2004
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- Figure 42: Types of shop consumers enjoy spending the most time in, by media usage, commercial TV viewing and source of regular grocery shopping, July 2004
- Figure 43: Types of shop consumers enjoy spending the most time in, by media usage, commercial TV viewing and source of regular grocery shopping, July 2004
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- Figure 44: Types of shop consumers enjoy spending the most time in, by media usage, commercial TV viewing and source of regular grocery shopping, July 2004
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Appendix 2
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- Figure 45: Agreement with statements describing general shopping habits, by lifestage and Mintel’s Special Groups, July 2004
- Figure 46: Agreement with statements describing general shopping habits, by lifestage and Mintel’s Special Groups, July 2004
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- Figure 47: Agreement with statements describing general shopping habits, by lifestage and Mintel’s Special Groups, July 2004
- Figure 48: Agreement with statements describing general shopping habits, by region and ACORN categories, July 2004
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- Figure 49: Agreement with statements describing general shopping habits, by region and ACORN categories, July 2004
- Figure 50: Agreement with statements describing general shopping habits, by region and ACORN categories, July 2004
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- Figure 51: Agreement with statements describing general shopping habits, by media usage, commercial TV viewing and source of regular grocery shopping, July 2004
- Figure 52: Agreement with statements describing general shopping habits, by media usage, commercial TV viewing and source of regular grocery shopping, July 2004
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- Figure 53: Agreement with statements describing general shopping habits, by media usage, commercial TV viewing and source of regular grocery shopping, July 2004
- Figure 54: What consumers would like to see where they shop regularly for groceries, by lifestage and Mintel’s Special Groups, July 2004
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- Figure 55: What consumers would like to see where they shop regularly for groceries, by lifestage and Mintel’s Special Groups, July 2004
- Figure 56: What consumers would like to see where they shop regularly for groceries, by lifestage and Mintel’s Special Groups, July 2004
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- Figure 57: What consumers would like to see where they shop regularly for groceries, by region and ACORN categories, July 2004
- Figure 58: What consumers would like to see where they shop regularly for groceries, by region and ACORN categories, July 2004
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- Figure 59: What consumers would like to see where they shop regularly for groceries, by region and ACORN categories, July 2004
- Figure 60: What consumers would like to see where they shop regularly for groceries, by media usage and commercial TV viewing, July 2004
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- Figure 61: What consumers would like to see where they shop regularly for groceries, by media usage and commercial TV viewing, July 2004
- Figure 62: What consumers would like to see where they shop regularly for groceries, by media usage and commercial TV viewing, July 2004
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- Figure 63: What consumers would like to see from shops they use regularly for buying clothing, by lifestage and Mintel’s Special Groups, July 2004
- Figure 64: What consumers would like to see from shops they use regularly for buying clothing, by lifestage and Mintel’s Special Groups, July 2004
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- Figure 65: What consumers would like to see from shops they use regularly for buying clothing, by lifestage and Mintel’s Special Groups, July 2004
- Figure 66: What consumers would like to see from shops they use regularly for buying clothing, by region and ACORN categories, July 2004
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- Figure 67: What consumers would like to see from shops they use regularly for buying clothing, by region and ACORN categories, July 2004
- Figure 68: What consumers would like to see from shops they use regularly for buying clothing, by region and ACORN categories, July 2004
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- Figure 69: What consumers would like to see from shops they use regularly for buying clothing, by media usage, commercial TV viewing and source of regular grocery shopping, July 2004
- Figure 70: What consumers would like to see from shops they use regularly for buying clothing, by media usage, commercial TV viewing and source of regular grocery shopping, July 2004
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- Figure 71: What consumers would like to see from shops they use regularly for buying clothing, by media usage, commercial TV viewing and source of regular grocery shopping, July 2004
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