Table of Contents
Executive Summary
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- Germany
- A difficult market in which to operate
- Impact on specialist clothing retailers severe
- Discounters faring best
- A difficult market for foreign companies, but many are still drawn
- Three specialists dominate
- Home shopping and department stores significant channels
- Concentration
- Forecasts
- Europe
- Italy and the UK close the gap on Germany
- Clothing market contracts in five countries
- Hungary and Greece the star performers
- Eastern Europe still well adrift on per capita spend
- Clothing specialists losing share of all retail sales
- Several factors at play
- UK’s specialists sector holds pole position
- Growth rates vary greatly
- Other channels growing
- Food retailers
- E-commerce
- M&S and C&A cling to the top spots
- Seven chains with over 1,000 stores
- C&A flexes its muscles
- Corporate activity
- And speculation
- Forecasts
Report Scope and European Outlook
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- Report scope
- Currencies
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- Figure 1: Europe: Euro currencies: Entry rate into the Euro
- The clothing sector
- The European clothing sector outlook
- Company prospects
Background Data – Germany
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- Population
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- Figure 2: Germany: Population trends, 1998-2002
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- Figure 3: Germany: Population, by age group and sex, 1999-2001
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- Figure 4: Germany: Households, 2002
- Figure 5: Germany: Regions and major cities, 2001 (a)
- Economy
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- Figure 6: Germany: Gross domestic product, 1995-2003
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- Figure 7: Germany: Consumer prices, 1995-2003
- Figure 8: Germany: Consumer expenditure, 1995-2003
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- Figure 9: Germany: Detailed breakdown of consumer expenditure, 1999-2003
Clothing Retailing in Germany
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- Clothing market value
- Channels of distribution
- Home shopping
- Department and variety stores
- Grocery retailers
- Sports goods retailers
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- Figure 10: Germany: Estimated channels of distribution for clothing, 2003
- Corporate activity
- The German clothing specialists’ sector
- Sector value and trends
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- Figure 11: Germany: Clothing specialists’ sales, 1999-2003
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- Figure 12: Germany: Clothing specialists, relative performance, 1999-2003
- Outlet and enterprise data
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- Figure 13: Germany: Clothing enterprises and outlets, 1997-2000
Germany Consumer Trends
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- Introduction
- Penetration of clothing purchasing
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- Figure 14: Penetration of clothing purchasing in Germany, 2002 and 2004
- Demographic characteristics of consumer typologies
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- Figure 15: Shopaholics, label seekers, stylish, well dressed and fashion conscious, by demographic sub-group, Germany, 2004
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- Figure 16: Big spenders, individualists, practical and sporty, by demographic sub-group, Germany, 2004
- Agreement with clothing lifestyle statements by consumer typologies
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- Figure 17: Agreement with clothing lifestyle statements, by shopaholics, label seekers, stylish, well dressed and individualists, Germany, 2004
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- Figure 18: Agreement with clothing lifestyle statements, by practical, fashion consciuos, sporty and big spenders, Germany, 2004
Prospects and Forecasts
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- Figure 19: Germany: Clothing specialists’ sales, 2003-08
- Figure 20: Germany: Clothing specialists, relative performance, 1999-2008
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Leading Specialists
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- Figure 21: Germany: Leading clothing specialists, 2003
- Market shares
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- Figure 22: Germany: Leading clothing specialists’ market shares, 2003
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Major Company Profiles
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- Arcadia Group
- Background
- Changing portfolio of brands
- Re-engineering the portfolio
- Baugur approach fails
- Philip Green gains control
- Rubicon buy-out
- Progress under Philip Green
- Financial data
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- Figure 23: Arcadia Group: Financial performance, 1998/99-2002/03
- Share of UK clothing retail sector
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- Figure 24: Arcadia: Share of total UK clothing retailers’ sales, 1998/99-2002/03
- Outlets
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- Figure 25: Arcadia Group: Outlet data, 1998-2003
- UK
- Europe
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- Figure 26: Arcadia Group: Continental European outlet data, July 2004
- Rest of the World
- Products
- E-commerce
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- Figure 27: Arcadia Group: Transactional Internet sites, July 2004
- SWOT
- Benetton
- Background
- History
- International expansion accelerates
- Megastore development
- Management changes
- 2004-2007 corporate plan
- Ownership
- Financial data
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- Figure 28: Benetton: Financial performance, 1999-2003
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- Figure 29: Benetton: Consolidated sales by geographical area, 2000-03
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- Figure 30: Benetton: Consolidated sales by commercial activity, 2002 and 2003
- First quarter 2004
- 2004 outlook
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- Figure 31: Benetton: Group financial targets, 2003, 2004 and 2007
- Outlets
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- Figure 32: Benetton Group: Outlet numbers, 1999-2003
- Figure 33: Benetton: European store coverage, 2003
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- Figure 34: Benetton: Store numbers by major European country, August 2004
- Figure 35: Benetton Group: Evolution of directly owned stores, 2000-03
- Products
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- Figure 36: Benetton Group: Sales by brand 1998 and 2003
- Advertising and marketing
- SWOT
- C&A
- Background
- History
- Expansion in Continental Europe
- Further afield
- Restructuring
- UK/ROI bear the brunt
- Picking up the pieces
- Image rebuilding
- New fascias
- Too little, too late?
- Financial data
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- Figure 37: C&A: Financial performance, 2000-04
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- Figure 38: C&A: Turnover in selected European markets (E), 2003/04
- Outlets
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- Figure 39: C&A: Number of outlets, by European country, 2000-04
- Expansion pace picks up in 2002/03…
- …and continues in 2003/04
- Future plans
- Products
- Inhouse brands
- Price-led strategy
- E-commerce
- SWOT
- Charles Vögele
- Background
- History
- Organic and acquisitive growth
- Consolidation and management change
- Financial data
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- Figure 40: Charles Vögele Group: Financial performance, 1999-2003
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- Figure 41: Charles Vögele: Sales by country, 1999-2003
- 2003 results
- Financial outlook
- Outlets
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- Figure 42: Charles Vögele Group: Outlet data, 1999-2003
- Products
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- Figure 43: Charles Vögele: Sales by broad product category, 2003
- Marketing
- SWOT
- Esprit
- Background
- History
- Internationalisation
- Red Earth Group
- Bollag-Guggenheim acquisition
- Licensing
- Financial data
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- Figure 44: Esprit: Financial performance, 1999-2003
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- Figure 45: Esprit: Consolidated sales by channel and geographical region, 1998/99-2002/03
- Figure 46: Esprit: Consolidated sales by geographical area, 2001/02 and 2002/03
- Estimated European retail sales
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- Figure 47: Esprit: Estimated sales at retail prices by major European market, 2003
- Interim results 2003/04
- Outlets
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- Figure 48: Esprit Europe: Wholesale outlets data, 2002/03
- Figure 49: Esprit Europe: Retail outlets data, 2002/03
- Products
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- Figure 50: Esprit: Sales mix by product category, 1998/99-2002/03
- Figure 51: Esprit: Sales mix by product category, 2002/03
- SWOT
- Gap
- Background
- History
- Other fascias
- Internationalisation
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- Figure 52: Gap Inc: Overseas operations
- Downturn and restructuring
- Recovery picks up momentum
- Financial data
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- Figure 53: Gap Inc: Financial performance, 1999/2000-2003/04
- First quarter results 2004/05
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- Figure 54: Gap Inc: Like-for-like sales change by division, first quarter 2003/04 and 2004/05
- Outlets
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- Figure 55: Gap Inc: Gap Outlet data, 2001/02-2003/04
- Non-European outlets
- Outlook
- Products
- E-commerce
- SWOT
- H&M Hennes & Mauritz
- Background
- History
- Ownership
- Expansion in Europe and beyond
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- Figure 56: H&M Hennes & Mauritz: International expansion record
- Plans to step up international expansion
- Marketing and the offer
- Concept stores
- Long standing home shopping arm
- Financial data
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- Figure 57: H&M Hennes & Mauritz: Financial performance, 1998/99-2002/03
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- Figure 58: H&M Hennes & Mauritz: % change in local currency sales by country, 2001/02-2002/03
- Figure 59: Hennes & Mauritz: Relative sales importance by country, 1999/2000 and 2002/03
- Interim results 2004/05
- Outlets
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- Figure 60: H&M Hennes & Mauritz: Outlet data, 1998/99-2002/03
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- Figure 61: Hennes & Mauritz: Sales versus outlet growth by country, 1999/2000-2002/03
- Concept stores
- Future expansion
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- Figure 62: H&M Hennes & Maurtiz: New store openings, December 2003-May 2004
- Products
- Sourcing and lead times
- Buying functions split
- Customer loyalty card
- Home shopping
- SWOT
- Grupo Inditex
- Background
- New formats
- International presence
- Innovative vertically-integrated model
- Financial data
- Full-year results
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- Figure 63: Grupo Inditex: Financial performance, 1999/2000-2003/04
- Latest data
- Performance by fascia
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- Figure 64: Grupo Inditex: Sales performance by fascia, 2000/01-2003/04
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- Figure 65: Grupo Inditex: Operating profit performance by fascia, 2002/03-2003/04
- Geographic breakdown
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- Figure 66: Grupo Inditex: Consolidated net sales by geographic region, 2001/02-2003/04
- Figure 67: Grupo Inditex: Domestic and international sales mix, 1999/00-2003/04
- Sales by selected European markets
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- Figure 68: Grupo Inditex: Sales in selected European markets (e), 2003/04
- Market share – Spain
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- Figure 69: Inditex Spain: Domestic sales as % of clothing specialists sector, 1999/2000-2003/04
- Outlets
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- Figure 70: Grupo Inditex: Outlet and country numbers, 1999/2000-2003/04
- Figure 71: Grupo Inditex: Outlet data, 1999/2000-2003/04
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- Figure 72: Grupo Inditex: Outlet data by fascia, 2001/02-2003/04
- Figure 73: Grupo inditex: Space by fascia, 2003/04
- Franchised presence
- European store data
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- Figure 74: Grupo Inditex: Outlet data by European market, January 2004
- Expansion strategy
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- Figure 75: Grupo Inditex: Forecast number of store openings, 2004/05
- Products
- Zara
- Pull&Bear
- Massimo Dutti
- Bershka
- Stradivarius
- Oysho
- Kiddy’s Class
- Zara Home
- Pricing
- E-commerce
- SWOT
- Mango
- Background
- History
- Philosophy
- Systems
- Franchising
- The future
- Financial data
- Five year performance
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- Figure 76: Mango: Financial performance, 1999-2003
- Latest full-year results
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- Figure 77: Mango: Domestic and international retail sales mix, 1999-2003
- Retail sales by selected European market
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- Figure 78: Mango: Retail sales in selected European markets (a), 2003
- Market share – Spain
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- Figure 79: Mango: Domestic sales as % of Spanish clothing specialists sector, 1999-2003
- Forecast
- Outlets
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- Figure 80: Mango: Outlet data, 1999-2003
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- Figure 81: mango: Outlet data by European market, July 2004
- Non-European activities
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- Figure 82: Mango: Non-European stores network, July 2004
- Products
- Media presence
- E-commerce
- SWOT
- Peek & Cloppenburg
- Background
- Financial data
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- Figure 83: Peek & Cloppenburg: Sales performance, 1999-2003
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- Figure 84: Peek & Cloppenburg: German sales as % of clothing specialists sector, 1999-2003
- Outlets
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- Figure 85: P&C West: Outlet data, 1999-2003
- Peek & Cloppenburg
- Anson’s
- Foreign outlets
- Products
- Peek & Cloppenburg
- Anson’s
- E-commerce
- SWOT
- Vivarte
- Background
- History
- Clothing added to portfolio
- Internationalisation and reorganisation
- Poor results lead to management changes
- PAI Partners move in
- Financial data
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- Figure 86: Vivarte: Sales performance, 1998/99-2002/03
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- Figure 87: Vivarte: Operating profit and margin, 1998/99-2002/03
- Interim results 2003/04
- Outlets
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- Figure 88: Vivarte: Outlet data, 1998/99-2002/03
- Caroll
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- Figure 89: Caroll: store network, 2001/02 and 2002/03
- Kookaï
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- Figure 90: Kookaï: store network, 2001/02 and 2002/03
- Figure 91: Kookaï: European outlet network, June 2003
- La Halle!
- Parti Prix
- Creeks/Liberto
- Products
- Caroll
- Kookaï
- La Halle!
- Parti Prix
- Creeks/Liberto
- E-commerce
- SWOT
Mini Company Profiles
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- Adler
- Background
- Financial data
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- Figure 92: Adler: Sales performance, 1999-2003
- Outlets
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- Figure 93: Adler: Outlet data, 1999-2003
- Cortefiel
- Background
- Financial data
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- Figure 94: Cortefiel: Financial performance, 1999/2000-2003/04
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- Figure 95: Cortefiel: Sales in company-owned stores by fascia, 2001/02-2003/04
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- Figure 96: Cortefiel: Sales in company-owned stores by country, 2001/02-2003/04
- Outlets
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- Figure 97: Cortefiel: No of outlets and split by fascia, 1999/2000-2003/04
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- Figure 98: Cortefiel: No of outlets and split by country, 2003/04
- Diramode (Pimkie)
- Background
- Financial data
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- Figure 98: Pimkie: Group sales, 2000-03
- Outlets
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- Figure 99: Pimkie: Outlet data, June 2003
- IC Companys
- Background
- Financial data
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- Figure 100: IC Companys: Financial performance, 1998/99-2002/03
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- Figure 101: IC Companys: Sales by country, 2002/03
- Nine months results 2003/04
- Outlets
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- Figure 102: IC Companys: Concept store numbers by country, June 2003
- Products
- Kenvelo
- Background
- Financial data
- Outlets
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- Figure 103: Kenvelo: Number of outlets, 2004
- Products
- Lindex
- Background
- Financial data
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- Figure 104: Lindex: Financial performance, 1998/99-2002/03
- Outlets
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- Figure 105: Lindex: Outlet data, 1998/99-2002/03
- Products
- New Yorker
- Background
- Financial data
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- Figure 106: New Yorker: Estimated sales performance, 1999-2003
- Outlets
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- Figure 107: New Yorker: Outlet data, 1999-2003
- Figure 108: New Yorker: Outlets by country, 2003
- Orsay
- Background
- Financial data
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- Figure 109: Orsay: Estimated sales performance, 1999/2000-2002/03
- Outlets
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- Figure 110: Orsay stores: Outlet data, estimated, 1999/2000-2002/03
- Royal Vendex KBB
- Background
- Financial data
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- Figure 111: Royal Vendex fashion stores division: Financial performance, 1999/2000-2003/04
- Outlets
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- Figure 112: Royal Vendex KBB: Fashion outlet data, 2000-04
- SinnLeffers
- Background
- Financial data
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- Figure 113: SinnLeffers: Sales performance, 1999-2003
- Outlets
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- Figure 114: SinnLeffers: Outlet data, 1998-2003
- Products
- Takko
- Background
- Financial data
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- Figure 115: Takko: Sales performance, 1998/99-2002/03
- Outlets
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- Figure 116: Takko: Number of outlets, 1999-2003
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- Figure 117: Takko: Outlets by country, 2003
- Varner Gruppen
- Background
- Financial data
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- Figure 118: Varner Gruppen: Financial performance, 1999-2003
- Outlets
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- Figure 119: Varner Gruppen: Outlet data by country, 2001-03
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