Table of Contents
Introduction And Abbreviations
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- Introduction
- Other Relevant Reports
- Definition
- Abbreviations & Terms
- Abbreviations
- Terms
Executive Summary
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- Population shifts
- Slow growth
- Hair styling products drive interest
- Supplier shifts
- Mass market favored
Market Drivers
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- Female population on the rise
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- Figure 1: Female population projections, by age, 2000-2010
- The “metrosexual” phenomenon
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- Figure 2: Male population projections, by age, 2000-2010
- Demand from teens and tweens
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- Figure 3: Young female population projections, by age, 2000-2010
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- Figure 4: Young male population projections, by age, 2000-2010
- Growing diversity
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- Figure 5: U.S. population by race and Hispanic origin, 2000-2002
- Anything goes
Market Size & Trends
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- Figure 6: Total U.S. FDM sales of hair styling products, at current and constant prices, 1999-2004
- Graph 1: Trends in sales of hair styling products, at current and constant prices, 1999-2004
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Market Segmentation
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- Introduction
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- Figure 7: Sales of hair styling products, segmented by type, 2002 & 2004
- Graph 2: FDM sales of hair styling products, by segment, 2004
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- Graph 3: Trends in sales of hair styling products, by segment, 1999-2004
- Gel and mousse
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- Figure 8: Sales of gel and mousse, at current and constant prices, 1999-2004
- Hair spray and spritz
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- Figure 9: Sales of hair spray and spritz, at current and constant prices, 1999-2004
Supply Structure
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- FDM sales by manufacturer and brand
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- Figure 10: FDM sales of hair styling products, by manufacturer, 2001 & 2003
- Gel and mousse
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- Figure 11: FDM sales of hair gel and mousse, by manufacturer and brand, 2001 & 2003
- Figure 11: FDM sales of hair gel and mousse, by manufacturer and brand, 2001 & 2003 (Cont)
- Hair spray and spritz
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- Figure 12: FDM sales of hair spray and spritz, by manufacturer and brand, 2001 & 2003
- Figure 12: FDM sales of hair spray and spritz, by manufacturer and brand, 2001 & 2003 (Cont)
- Major manufacturers and brands
- Procter & Gamble
- Unilever
- L’Oréal
- Henkel Group
- Kao
- Alberto-Culver
Advertising & Promotion
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- Introduction
- Procter & Gamble
- Unilever
- Henkel
- L’Oréal
- Kao
- Alberto-Culver
Retail Distribution
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- Introduction
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- Figure 13: FDM sales of hair styling products, by channel, 2002 & 2004
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- Graph 4: FDM sales of hair styling products, by channel, 2004
- Mass merchandisers
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- Figure 14: Mass merchandiser sales of hair styling products, at current and constant prices, 1999-2004
- Mass merchandisers and club operating data
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- Figure 15: Top mass merchandiser operating statistics, latest fiscal year-end
- Figure 16: Percentage change from latest fiscal year-end versus year prior
- Drug stores
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- Figure 17: Drug store sales of hair styling products, at current and constant prices, 1999-2004
- Drug store operating data
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- Figure 18: Top drug store operating statistics, latest fiscal year-end
- Figure 19: Percentage change from latest fiscal year-end versus year prior
- Supermarkets
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- Figure 20: U.S. supermarket sales of hair styling products, at current and constant prices, 1999-2004
- Supermarket operating data
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- Figure 21: Top supermarket operating statistics, latest fiscal year-end
- Figure 22: Percentage change from latest fiscal year-end versus year prior
The Consumer
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- Introduction
- Adult use of hair styling products
- Whether products are used
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- Figure 23: Usage of hair styling products, January-September 2003
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- Figure 24: Usage of hair styling products, by gender, January-September 2003
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- Figure 25: Usage of hair styling products, by age, January-September 2003
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- Figure 26: Usage of hair styling products, by race/ethnicity, January-September 2003
- Types of styling products used
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- Figure 27: Hair styling products used, January-September 2003
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- Figure 28: Hair styling products used, by gender, January-September 2003
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- Figure 29: Hair styling products used, by age, January-September 2003
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- Figure 30: Hair styling products used, by race/ethnicity, January-September 2003
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- Figure 31: Hair styling products used, by region, January-September 2003
- Frequency of styling product usage
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- Figure 32: Frequency of using hair styling products, January-September 2003
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- Figure 33: Frequency of using hair styling products, by age, January-September 2003
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- Figure 34: Frequency of using hair styling products, by gender, January-September 2003
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- Figure 35: Frequency of using hair styling products, by race/ethnicity, January-September 2003
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- Figure 36: Frequency of using hair styling products, by household income, January-September 2003
- Hair spray usage
- Types of hair spray used
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- Figure 37: Types of hair spray used, January-September 2003
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- Figure 38: Types of hair spray used, by gender, January-September 2003
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- Figure 39: Types of hair spray used, by age, January-September 2003
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- Figure 40: Types of hair spray used, by race/ethnicity, January-September 2003
- Frequency of use
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- Figure 41: Frequency of hair spray use, January-September 2003
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- Figure 42: Frequency of hair spray use, by age, January-September 2003
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- Figure 43: Frequency of hair spray use, by household income, January-September 2003
- Where products are bought
- Women
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- Figure 44: Where hair styling products are bought, women, July 2004
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- Figure 45: Where hair styling products are bought, women, by age, July 2004
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- Figure 46: Where hair styling products are bought, women, by household income, July 2004
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- Figure 47: Where hair styling products are bought, women, by metropolitan status, July 2004
- Men
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- Figure 48: Where hair styling products are bought, men, July 2004
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- Figure 49: Where hair styling products are bought, men, by age, July 2004
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- Figure 50: Where hair styling products are bought, men, by household income, July 2004
- Most important factor in choosing products
- Women
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- Figure 51: Key factor in product selection, women, July 2004
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- Figure 52: Key factor in product selection, women, by age, July 2004
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- Figure 53: Key factor in product selection, women, by household income, July 2004
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- Figure 54: Key factor in product selection, women, by geographic region, July 2004
- Men
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- Figure 55: Key factor in product selection, men, July 2004
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- Figure 56: Key factor in product selection, men, by age, July 2004
- Attitudes towards hair styling products
- Women
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- Figure 57: Attitudes towards hair styling products, women, July 2004
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- Figure 58: Attitudes towards hair styling products, women, by age, July 2004
- Men
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- Figure 59: Attitudes towards hair styling products, men, July 2004
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- Figure 60: Attitudes towards hair styling products, men, by age, July 2004
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- Figure 61: Attitudes towards hair styling products, men, household income, July 2004
- Teens and hair styling products
- Whether products are used
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- Figure 62: Teen use of hair styling products, January-September 2003
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- Figure 63: Teen use of hair styling products, by gender, January-September 2003
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- Figure 64: Teen use of hair styling products, by race/ethnicity, January-September 2003
- Types of styling products used
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- Figure 65: Hair styling products used, January-September 2003
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- Figure 66: Hair styling products used, by gender, January-September 2003
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- Figure 67: Hair styling products used, by race/ethnicity, January-September 2003
- Types of hair spray used
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- Figure 68: Types of hair spray used, January-September 2003
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- Figure 69: Types of hair spray used, by gender, January-September 2003
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- Figure 70: Types of hair spray used, by race/ethnicity, January-September 2003
- Frequency of using hair spray
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- Figure 71: Frequency of hair spray usage, January-September 2003
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- Figure 72: Frequency of hair spray usage, by gender, January-September 2003
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- Figure 73: Frequency of hair spray usage, by race/ethnicity, January-September 2003
- Frequency of using styling products
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- Figure 74: Frequency of using hair styling products, January-September 2003
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- Figure 75: Frequency of using hair styling products, by gender, January-September 2003
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- Figure 76: Frequency of using hair styling products, by age, January-September 2003
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- Figure 77: Frequency of using hair styling products, by race/ethnicity, January-September 2003
- Children and hair styling products
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- Figure 78: Use hair styling products, summary, January-September 2003
- Summary
Future & Forecast
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- FUTURE TRENDS
- Aging population
- Males matter
- The power of youth
- The ethnic consumer
- MARKET FORECAST
- Overview
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- Figure 79: Forecast of FDM sales of hair styling products, at current and constant prices, 2004-2009
- Graph 5: Forecast trends in FDM sales of hair styling products, at current and constant prices, 2004-2009
- Gel and mousse
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- Figure 80: Forecast of FDM sales of gel and mousse, at current and constant prices, 2004-2009
- Hair spray and spritz
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- Figure 81: Forecast of FDM sales of hair spray and spritz, at current and constant prices, 2004-2009
- Forecast factors
Appendix: Trade Associations
Appendix: New Product Developments
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- Category Review: Hair Styling Products
- Introduction
- New product introductions
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- Figure 82: Number of new products introductions, 2001-2003
- Product launches by region/country
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- Figure 83: New products introductions, by region/country, 2001-2003
- Product launches for U.S. only
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- Figure 84: New products introductions in the U.S., 1999-2004
- Product trends
- Products for particular hairstyles & types
- Advanced formulations add value
- Protection and activation from heat
- Ethnic market shows potential for growth
- Sport-themed products
- Continued move towards natural, botanical and organic formulations
- Hairspray revival
- Launches for kids
- Ingredients/Fragrances
- Packaging
- Product Launches by Company/Brand
- Forecast/Predictions
- NEW PRODUCT BRIEFS
- Continental Consumer Products: M Professional Control Hair Spray
- Advantage Research Laboratories: Parnevu T-Tree Oil Sheen
- Wella/Graham Webb International: Head Games Extrovert Rubberized Hair Gel
- Back to Nature: Back to Nature Key Lime Pie Concluding Spritz
- Garnier: Garnier Fructis Style Full Control Hairspray
- Scruples: Scruples Menz Paste
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