Table of Contents
Introduction and Abbreviations
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- Introduction
- Other relevant reports
- Definition
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
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- Prescription switch to OTC boosts sales
- Incidence of ailments
- Children, women, seniors most vulnerable
- High percentage of remedy users
- Tablets most popular delivery system
- Top-selling brands
- Few innovations
- Sales forecast to flatten
Market Drivers
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- Frequency of colds, flu, and allergies
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- Figure 1: Incidence of flu in the last 12 months, by gender, September 2003
- Seasonal severity
- Children, women and seniors more susceptible
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- Figure 2: U.S. population projections, by age group, 2000-09
- Alternate remedies
- Homeopathies
- Vaccines and prescription pharmaceuticals hurt sales
- Prescription switches to OTC
- Self-diagnosis and self-medication
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- Figure 3: Incidence of lack of health insurance for the entire year, by selected demographics, 2002 and 2003
Market Size & Trends
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- Figure 4: Total U.S. retail sales of cold, flu, and allergy remedies, at current and constant prices, 1999-2004
- Graph 1: Total U.S. retail sales of cold, flu, and allergy remedies, at current and constant prices, 1999-2004
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Market Segmentation
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- Introduction
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- Figure 5: Total U.S. retail FDM sales of cold, flu, and allergy remedies, segmented by type, 2002 and 2004
- Graph 2: Total U.S. retail FDM sales of cold, flu and allergy remedies, by segment, 2004
- Tablets
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- Figure 6: Total U.S. retail FDM sales of cold, flu, and allergy tablets, at current and constant prices, 1999-2004
- Liquids & powders
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- Figure 7: Total U.S. retail FDM sales of cold, flu, and allergy liquids/powders, at current and constant prices, 1999-2004
- Nasal products
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- Figure 8: Total U.S. retail FDM sales of cold, flu, and allergy nasal products, at current and constant prices, 1999-2004
- Chest rubs
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- Figure 9: Total U.S. retail FDM sales of cold, flu, and allergy chest rubs, at current and constant prices, 1999-2004
Supply Structure
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- COMPANIES AND BRANDS
- Overview
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- Figure 10: FDM manufacturer sales of cold, flu, and allergy remedies, 2002 and 2004
- Tablets
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- Figure 11: FDM brand sales of cold, flu, and allergy tablets, 2002 and 2004
- Figure 12: FDM brand sales of cold, flu, and allergy tablets, 2002 and 2004 (cont.)
- Liquids and powders
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- Figure 13: FDM brand sales of cold, flu, and allergy liquids and powders, 2002 and 2004
- Figure 13: FDM brand sales of cold, flu, and allergy liquids and powders, 2002 and 2004 (cont)
- Nasal sprays
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- Figure 14: FDM brand sales of cold, flu, and allergy nasal sprays, 2002 and 2004
- Chest rubs
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- Figure 15: FDM brand sales of chest rubs, 2002 and 2004
- Company profiles
- Schering-Plough
- Pfizer, Inc.
- Wyeth
- Procter & Gamble
- McNeil Consumer Products
- Novartis Consumer Health
- Bayer Consumer Health
Advertising & Promotion
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- Introduction
- Schering-Plough
- Pfizer, Inc.
- Wyeth
- Procter & Gamble
- McNeil Consumer Products
- Novartis Consumer Health
- Bayer Consumer Health
Retail Distribution
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- Introduction
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- Figure 16: U.S. retail sales of cold, flu, and allergy remedies, by channel, 2002 and 2004
- Drug stores
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- Figure 17: U.S. drug store sales of cold, flu, and allergy remedies, at current and constant prices, 1999-2004
- Drug store operating data
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- Figure 18: Top drug store operating statistics, latest fiscal year-end
- Figure 19: Percentage change from latest fiscal year-end versus year prior
- Supermarkets
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- Figure 20: U.S. supermarket sales of cold, flu, and allergy remedies, at current and constant prices, 1999-2004
- Supermarket operating data
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- Figure 21: Top supermarket operating statistics, latest fiscal year-end
- Figure 22: Percentage change from latest fiscal year-end versus year prior
- Mass merchandisers and clubs
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- Figure 23: U.S. mass merchandiser and club store sales of cold, flu, and allergy remedies, at current and constant prices, 1999-2004
- Mass merchandisers and club operating data
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- Figure 24: Top mass merchandiser operating statistics, latest fiscal year-end
- Figure 25: Percentage change from latest fiscal year-end versus year prior
The Consumer
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- Introduction
- Incidence of flu ailments
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- Figure 26: Incidence of flu ailments, January-September 2003
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- Figure 27: Incidence of flu ailments, by gender, January-September 2003
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- Figure 28: Incidence of flu ailments, by age, January-September 2003
- Severity and treatment of flu ailments
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- Figure 29: Flu treatment used, flu severity, and frequency of OTC remedy use, January-September 2003
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- Figure 30: Flu treatment used, flu severity, and frequency of OTC remedy use, by gender, January-September 2003
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- Figure 31: Flu treatment used, flu severity, and frequency of OTC remedy use, by age, January-September 2003
- Incidence of allergy ailments
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- Figure 32: Incidence of allergy/hay fever, January-September 2003
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- Figure 33: Incidence of allergy/hay fever, by gender, January-September 2003
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- Figure 34: Incidence of allergy/hay fever, by age, January-September 2003
- Severity and treatment of allergies
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- Figure 35: Allergy severity, treatments used and frequency of remedy use, January-September 2003
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- Figure 36: Allergy severity, treatments used and frequency of remedy use, by age, January-September 2003
- Cold, flu, and sinus remedy usage
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- Figure 37: Incidence of using cold, flu, and sinus remedies, January-September 2003
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- Figure 38: Incidence of using cold, flu, and sinus remedies, by age, January-September 2003
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- Figure 39: Incidence of using cold, flu, and sinus remedies, by household income, January-September 2003
- Non-prescription remedies used
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- Figure 40: Usage of non-prescription cold, allergy, sinus, flu, and other remedies, January-September 2003
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- Figure 41: Usage of non-prescription cold, allergy, sinus, flu, and other remedies, by gender, January-September 2003
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- Figure 42: Usage of non-prescription cold, allergy, sinus, flu, and other remedies, by age, January-September 2003
- Frequency of non-prescription cold, flu or sinus remedy use
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- Figure 43: Frequency of use of cold, flu, or sinus remedies, January-September 2003
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- Figure 44: Frequency of use of cold, flu, or sinus remedies, by age, January-September 2003
- Product preferences
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- Figure 45: Attitudes toward specific types of cold, flu, and allergy remedies, June 2004.
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- Figure 46: Attitudes toward specific types of cold, flu, and allergy remedies, by age, June 2004.
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- Figure 47: Attitudes toward specific types of cold, flu, and allergy remedies, by household income, June 2004
- Side effects experienced
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- Figure 48: Side effects experienced due to use of cold, flu, and allergy remedies, June 2004
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- Figure 49: Side effects experienced due to use of cold, flu, and allergy remedies, by gender, June 2004
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- Figure 50: Side effects experienced due to use of cold, flu, and allergy remedies, by age, June 2004
- Places where remedies are kept
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- Figure 51: Places where cold, flu, and allergy remedies are kept, June 2004
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- Figure 52: Places where cold, flu, and allergy remedies are kept, by age, June 2004
- Attitudes toward prescription switches to OTC
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- Figure 53: Attitudes toward prescription switches to OTC, June 2004
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- Figure 54: Attitudes toward prescription switches to OTC, by age, June 2004
- Summary
Future & Forecast
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- Future trends
- Incidence of cold, flu, and allergies
- Prescription switches to OTC
- Alternate remedies
- Uninsured consumers turn to self-diagnosis and medication
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- Figure 55: American population projections, by race and ethnicity, 2000-09
- New product innovation
- Market forecast
- Cold, flu, and allergy remedies
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- Figure 56: Forecast of U.S. retail FDM sales of cold, flu, and allergy remedies, at current and constant prices, 2004-2009
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- Graph 3: Trends of retail FDM sales of cold, flu, and allergy remedies, at current prices 1999-2009
- Cold, flu, and allergy tablets
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- Figure 57: Forecast of U.S. retail FDM sales of cold, flu, and allergy tablets, at current and constant prices, 2004-2009
- Cold, flu, and allergy liquids
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- Figure 58: Forecast of U.S. retail FDM sales of cold, flu, and allergy liquids, at current and constant prices, 2004-2009
- Cold, flu, and allergy nasal products
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- Figure 59: Forecast of U.S. retail FDM sales of cold, flu, and allergy nasal products, at current and constant prices, 2004-2009
- Cold, flu, and allergy chest rubs
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- Figure 60: Forecast of U.S. retail FDM sales of cold, flu, and allergy chest rubs, at current and constant prices, 2004-2009
- Forecast Factors
Market Size and Trends—Update
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- Figure 61: Total U.S. retail sales of cold, flu, and allergy remedies (FDM channels), 2000-05
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Market Segmentation—Update
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- Figure 62: Sales of cold, flu, and allergy remedies market, segmented by type, 2003 and 2005
- Tablets
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- Figure 63: FDM sales of cold, flu, and allergy tablets, at current and constant prices, 2000-05
- Liquids
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- Figure 64: FDM sales of cold, flu, and allergy liquids, at current and constant prices, 2000-05
- Nasal products
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- Figure 65: FDM sales of cold, flu, and allergy nasal products, at current and constant prices, 2000-05
- Chest rubs
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- Figure 66: FDM sales of chest rubs, at current and constant prices, 2000-05
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Future & Forecast—Update
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- Future trends
- Incidence of cold, flu, and allergies
- Prescription switches to OTC
- Alternate remedies
- Uninsured consumers turn to self-diagnosis and medication
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- Figure 67: American population projections, by race and ethnicity, 2000-09
- New product innovation
- Market Forecast—Updated
- Cold, flu, and allergy remedies
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- Figure 68: Forecast of total U.S. FDM sales of cold, flu, and allergy remedies, at current and constant prices, 2005-10
- Cold, flu, and allergy tablets
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- Figure 69: Forecast of U.S. FDM sales of cold, flu, and allergy tablets, at current and constant prices, 2005-10
- Cold, flu, and allergy liquids
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- Figure 70: Forecast of U.S. FDM sales of cold, flu, and allergy liquids, at current and constant prices, 2005-10
- Cold, flu, and allergy nasal products
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- Figure 71: Forecast of U.S. FDM sales of cold, flu, and allergy nasal products, at current and constant prices, 2005-10
- Chest rubs
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- Figure 72: Forecast of U.S. FDM sales of chest rubs, at current and constant prices, 2005-10
Appendix: Trade Associations
Appendix: New Product Briefs
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- Pfizer Consumer Healthcare: Children’s Benadryl, Allergy Fastmelt Tablets
- Aldi: Welby Loratadine Allergy Tablets
- Procter & Gamble: Children’s Vicks NyQuil
- Wyeth Consumer Healthcare: Children’s Alavert
- Johnson & Johnson: McNeil Consumer Products Tylenol Severe Allergy Fast Relief Caplets
- Quigley: Cold-Eeze Spearmint Cold Remedy Gum
- Bayer: Alka-Seltzer Plus Night-Time Cold Medicine
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