Table of Contents
Introduction And Abbreviations
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- Introduction
- Other relevant reports
- Definition
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
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- Market driven by menarche and menopause rates
- Needs change through a woman’s life
- Product innovation
- A $1.8 billion market, on the decline
- Market segmented into six areas
- Procter & Gamble, Johnson and Johnson lead market
- Advertising and promotions leverage power of the Internet
- Supermarkets and drug stores compete for customers
- Consumers: buying patterns suggest overlap in product usage
- Numerous venues for product purchases
- Brand loyalty strong among sanitary protection product users
- As more boomer women move into menopause, market will continue to decline
- One segment forecast for growth
Market Drivers
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- Menopause and menarche
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- Figure 1: Female population in the U.S., 2000, 2005, and 2010
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- Figure 2: Number and percent of women aged 40 or older who are postmenopausal, 2004
- Different needs at different times of life
- Innovative products
- Contributing factors that increase risk of yeast infections
Market Size & Trends
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- Figure 3: Total U.S. FDM retail sales of sanitary protection and feminine hygiene supplies, at current and constant prices, 1999-2004
- Graph 1: Total U.S. FDM retail sales of sanitary protection and feminine hygiene supplies, at current and constant prices, 1999-2004
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Market Segmentation
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- Figure 4: Sales sanitary protection and feminine hygiene supplies market, segmented by type, 2002 & 2004
- Graph 2: Sales sanitary protection and feminine hygiene supplies, by segment, 2004
- Sanitary napkins/liners
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- Figure 5: Sales of sanitary napkins/liners at current and constant prices, 1999-2004
- Tampons
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- Figure 6: Sales of tampons, at current and constant prices, 1999-2004
- Vaginal treatments
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- Figure 7: Sales of vaginal treatments, at current and constant prices, 1999-2004
- Personal lubricants
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- Figure 8: Sales of personal lubricants, at current and constant prices, 1999-2004
- Douches
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- Figure 9: Sales of douches, at current and constant prices, 1999-2004
- Other sanitary protection and feminine hygiene products
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- Figure 10: Sales of other sanitary protection and feminine hygiene products, at current and constant prices, 1999-2004
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Supply Structure
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- COMPANY & BRAND SALES
- Overview of companies and brands
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- Figure 11: Manufacturer sales of sanitary protection and feminine hygiene supplies in the U.S., 2002 and 2004
- Sanitary napkins/liners
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- Figure 12: Manufacturer brand sales of sanitary napkins/liners in the U.S., 2002 and 2004
- Tampons
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- Figure 13: Manufacturer brand sales of tampons in the U.S., 2002 and 2004
- Vaginal treatments
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- Figure 14: Manufacturer brand sales of vaginal treatments in the U.S., 2002 and 2004
- Personal lubricants
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- Figure 15: Manufacturer brand sales of personal lubricants in the U.S., 2002 and 2004
- Douches
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- Figure 16: Manufacturer brand sales of douches in the U.S., 2002 and 2004
- Other sanitary protection/feminine hygiene products
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- Figure 17: Manufacturer brand sales of other sanitary protection/feminine hygiene products in the U.S., 2002 and 2004
- MANUFACTURER PROFILES
- Major manufacturers
- Procter & Gamble
- Playtex Products, Inc.
- Johnson & Johnson
- Kimberly Clark
- Bristol Myers Squibb
- GlaxoSmithKline plc
- Combe Inc.
- CB Fleet
Advertising & Promotion
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- Procter & Gamble
- Playtex
- Johnson & Johnson
Retail Distribution
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- Introduction
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- Figure 18: U.S. retail sales ofsanitary protection and feminine hygiene supplies, by channel, 2002 and 2004
- Supermarkets
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- Figure 19: U.S. supermarket sales of sanitary protection and feminine hygiene supplies, 1999-2004
- Supermarket Operating Data
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- Figure 20: Top supermarket operating statistics, latest fiscal year-end
- Figure 21: Supermarkets percentage change from latest fiscal year-end versus year prior
- Drug Stores
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- Figure 22: U.S. drug store sales of ofsanitary protection and feminine hygiene supplies, 1999-2004
- Drug Store Operating Data
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- Figure 23: Top drug store operating statistics, latest fiscal year-end
- Figure 24: Drug store percentage change from latest fiscal year-end versus year prior
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- Figure 25: Top Drug Store Quarterly statistics, latest quarter end, 2002 vs. 2003
The Consumer
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- Introduction
- Usage of sanitary protection and feminine hygiene products
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- Figure 26: Usage of tampons, sanitary pads and napkins and/or yeast infection products, January 2003-September 2003
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- Figure 27: Usage of tampons, sanitary pads and napkins and/or yeast infection products, by age, January 2003-September 2003
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- Figure 28: Usage of tampons, sanitary pads and napkins and/or yeast infection products, by household income, January 2003-September 2003
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- Figure 29: Usage of tampons, sanitary pads and napkins and/or yeast infection products, by race/ethnicity, January 2003-September 2003
- Types and kinds of sanitary pads/napkins used
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- Figure 30: Types and kinds of sanitary pads/napkins used, January-September 2003
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- Figure 31: Types and kinds of sanitary pads/napkins used, by age, January-September 2003
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- Figure 32: Types and kinds of sanitary pads/napkins used, by race/ethnicity, January-September 2003
- Absorbencies and kinds of tampons used
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- Figure 33: Absorbencies and kinds of tampons used, January 2003-September 2003
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- Figure 34: Absorbencies and kinds of tampons used, by age, January 2003-September 2003
- Yeast infection products
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- Figure 35: Type of yeast infection products used, January 2003-September 2003
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- Figure 36: Type of yeast infection products used, by age, January 2003-September 2003
- Purchase venue for sanitary protection products
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- Figure 37: Purchase venues for sanitary protection products, June 2004
- Opinions regarding sanitary protection products
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- Figure 38: Attitudes and opinions concerning sanitary protection products, June 2004
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- Figure 39: Attitudes and opinions concerning sanitary protection products, by educational attainment, June 2004
- Summary
Future & Forecast
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- FUTURE TRENDS
- A declining number of women experiencing menstruation
- No changes in store for life stages
- New product innovation will advance
- MARKET FORECAST
- Sanitary protection and feminine hygiene supplies
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- Figure 40: Forecast of total U.S. FDM retail sales of sanitary protection and feminine hygiene supplies, at current and constant prices, 2004-2009
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- Graph 3: Trends of total U.S. FDM retail sales of sanitary protection and feminine hygiene supplies; at current prices 1999-2009
- Sanitary napkins/liners
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- Figure 41: Forecast of U.S. sales of sanitary napkins/liners, at current and constant prices, 2004-2009
- Tampons
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- Figure 42: Forecast of U.S. sales of tampons, at current and constant prices, 2004-2009
- Vaginal treatments
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- Figure 43: Forecast of U.S. sales of vaginal treatments, at current and constant prices, 2004-2009
- Personal lubricants
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- Figure 44: Forecast of U.S. sales of personal lubricants, at current and constant prices, 2004-2009
- Douches
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- Figure 45: Forecast of U.S. sales of douches, at current and constant prices, 2004-2009
- Other sanitary protection and feminine hygiene products
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- Figure 46: Forecast of U.S. sales of other sanitary protection and feminine hygiene products, at current and constant prices, 2004-2009
- Forecast Factors
Appendix: Trade Associations
Appendix: New Product Briefs
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- New product briefs
- Procter & Gamble: Tampax Tampon Multipax
- C.B. Fleet: Summer’s Eve Anti-Itch Clear Gel
- Procter & Gamble: Always Thin Scented Pantiliners
- McNeil-PPC, Inc.: o.b. Silk Ease Tampon Multi-Pack
- Kimberly-Clark: Kotex Lightdays Botanical Scented Liners
- Procter & Gamble: Always Maximum Protection Pantiliners for 14 Plus Sizes
- SweetSpot Labs: SweetSpot Spot Refresh! Wipettes
- Kimberly-Clark: \Kotex Ultra Thin Pads with Leak Lock System
- Alberto-Culver: FDS Sheer Freshness Feminine Deodorant Spray
- Playtex Products: Playtex Beyond Super Absorbency Unscented Tampons
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