Table of Contents
Introduction And Abbreviations
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- Introduction
- Other relevant reports
- Definition
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
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- Competing market influences
- Fresh fish is king
- International trade wars over fish and seafood supply
- A concerted effort on tuna
- Supermarkets picking up speed
- Consumers looking for more options
- A promising future
Market Drivers
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- Consumption of seafood on the rise
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- Figure 1: Per capita meat and seafood consumption, in pounds, 2001 and 2003
- Graph 2: Per capita meat and seafood consumption, in pounds, 2001 and 2003
- The obesity epidemic and low-carb trend
- Consumer confusion
- Health and safety issues
- New packaging and convenient ready-to-go products
- Ecological and environmental concerns around supply
- Cost
- Influence of Hispanics in the U.S.
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- Figure 2: U.S. population, by Hispanic origin, 1990 and 2002
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- Figure 3: Use of meat, poultry, and fish/seafood, by Hispanic origin, 2002
Market Size & Trends
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- Figure 4: U.S. sales of fish and seafood, at current and constant prices, 1999-2004
- Graph 2: Total retail sales of fish and seafood, at current and constant prices*, 1999-2004
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Market Segmentation
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- Overview
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- Figure 5: Sales of fish and seafood, segmented by type, 2002 and 2004
- Fresh fish and seafood
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- Figure 6: Sales of fresh fish and seafood, at current and constant prices, 1999-2004
- Frozen fish and seafood
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- Figure 7: Sales of frozen fish and seafood, at current and constant prices, 1999-2004
- Shelf stable/canned fish and seafood
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- Figure 8: Sales of shelf stable/canned fish and seafood at current and constant prices, 1999-2004
- Refrigerated fish and seafood
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- Figure 9: Sales of refrigerated fish and seafood, at current and constant prices, 1999-2004
Supply Structure
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- FOREIGN TRADE
- Imports
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- Figure 10: U.S. imports of fish and seafood—top source countries/regions, 2001 and 2003
- Exports
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- Figure 11: U.S. exports of fish and seafood products—top destination countries/regions, 2001 and 2003
- Other issues relating to trade
- Mislabeling
- Country-of-origin labels
- Marine Stewardship Council (MSC) labels
- Fairtrade labels and eco-labeling
- Subsidies harm fishing trade
- Shrimp “dumping” causes controversy
- Companies and brands
- Manufacturer sales
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- Figure 12: Manufacturer sales of fish and seafood, 2002 and 2004
- Brand sales by segment
- Refrigerated fish and seafood
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- Figure 13: Brand sales of refrigerated fish and seafood, 2002 and 2004
- Frozen fish and seafood
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- Figure 14: Brand sales of frozen fish and seafood, 2002 and 2004
- Shelf stable/canned fish and seafood
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- Figure 15: Brand sales of shelf stable/canned fish and seafood, 2002 and 2004
- Major companies and brands
- StarKist Seafood (division of Del Monte)
- Bumble Bee Seafoods
- Tri-Union Seafoods (Chicken of the Sea)
- Pinnacle Foods (formerly Aurora Foods)
- Gorton’s
Advertising & Promotion
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- Introduction
- Major companies and brands
- StarKist Seafood (division of Del Monte)
- Bumble Bee Seafoods
- Tri-Union Seafoods (Chicken of the Sea)
- Pinnacle Foods (formerly Aurora Foods)
- Gorton’s
Retail Distribution
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- Introduction
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- Figure 16: U.S. retail sales of fish/seafood, by channel, 2002 and 2004
- Supermarkets
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- Figure 17: Supermarket sales of fish/seafood, at current and constant prices, 1999-2004
- Supermarket operating data
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- Figure 18: Top supermarket operating statistics, latest financial year-end
- Figure 19: Top supermarkets’ percentage change from latest financial year-end versus year prior
- Mass merchandisers
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- Figure 20: Mass merchandiser sales of fish/seafood, at current and constant prices, 1999-2004
- Mass merchandiser operating data
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- Figure 21: Top mass merchandiser operating statistics, latest financial year-end
- Figure 22: Top mass merchandisers’ percentage change from latest financial year-end versus year prior
- Drug stores
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- Figure 23: Drug store sales of fish/seafood, at current and constant prices, 1999-2004
- Drug store operating data
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- Figure 24: Top drug store operating statistics, latest fiscal year-end
- Figure 25: Top drug stores’ percentage change from latest fiscal year-end versus year prior
- Other retail channels
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- Figure 26: Other sales of fish/seafood, at current and constant prices, 1999-2004
The Consumer
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- Introduction
- Incidence of eating fresh fish
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- Figure 27: Incidence of eating fish/seafood, by key demographic variables, June 2004
- Incidence of eating specific types fresh fish, by key demographics
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- Figure 28: Incidence of eating specific types of fresh fish, by key demographic variables, June 2004
- Salmon
- Fresh Tuna
- Catfish
- Sea Bass
- Other
- Incidence of eating seafood
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- Figure 29: Incidence of eating selected seafood, by key demographic variables, June 2004
- Shrimp
- Crab
- Lobster
- Other fresh shellfish
- How often fish or seafood is eaten
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- Figure 30: How often fish or seafood is eaten, June 2004
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- Figure 31: How often fish/seafood is eaten, by gender, June 2004
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- Figure 32: How often fish/seafood is eaten, by household income, June 2004
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- Figure 33: How often fish/seafood is eaten, by region, June 2004
- Where fish and seafood are purchased
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- Figure 34: Where fish/seafood is usually purchased, June 2004
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- Figure 35: Where fish/seafood is usually purchased, by household income, June 2004
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- Figure 36: Where fish/seafood is usually purchased, by region, June 2004
- Concerns related to health or environment when it comes to fish/seafood
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- Figure 37: Health/environmental concerns regarding fish/seafood, June 2004
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- Figure 38: Health/environmental concerns regarding fish/seafood, by gender, June 2004
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- Figure 39: Health/environmental concerns regarding fish/seafood, by age, June 2004
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- Figure 40: Health/environmental concerns regarding fish/seafood, by marital status, June 2004
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- Figure 41: Health/environmental concerns regarding fish/seafood, by region, June 2004
- Fish/seafood selection and preparation concerns
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- Figure 42: Fish/seafood selection and preparation concerns, June 2004
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- Figure 43: Fish/seafood selection and preparation concerns, by gender, June 2004
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- Figure 44: Fish/seafood selection and preparation concerns, by age, June 2004
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- Figure 45: Fish/seafood selection and preparation concerns, by household income, June 2004
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- Figure 46: Fish/seafood selection and preparation concerns, by marital status, June 2004
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- Figure 47: Selection and preparation of fish/seafood, by region, June 2004
- Safety of fish/seafood relative to other types of meat
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- Figure 48: Attitudes toward the safety of meat and fish/seafood, June 2004
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- Figure 49: Attitudes toward the safety of meat and fish/seafood, by age, June 2004
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- Figure 50: Attitudes toward the safety of meat and fish/seafood, by region, June 2004
- Attitudes about the relative healthiness of fish/seafood relative to other types of meat
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- Figure 51: Attitudes toward the healthiness of fish/seafood relative to red meat and poultry, June 2004
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- Figure 52: Attitudes toward the healthiness of fish/seafood relative to red meat and poultry, by age, June 2004
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- Figure 53: Attitudes toward the healthiness of fish/seafood relative to red meat and poultry, by household income, June 2004
- Attitudes toward the value of fish/seafood relative to red meat and poultry
- Economical value of fish/seafood relative to red meat and poultry
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- Figure 54: Attitudes toward the value of fish/seafood relative to red meat and poultry, June 2004
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- Figure 55: Attitudes toward the value of fish/seafood relative to red meat and poultry, by gender, June 2004
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- Figure 56: Attitudes toward the value of fish/seafood relative to red meat and poultry, by age, June 2004
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- Figure 57: Attitudes toward the value of fish/seafood relative to red meat and poultry, by household income, June 2004
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- Figure 58: Attitudes toward the value of fish/seafood relative to red meat and poultry, by region, June 2004
- Incidence of growing tired of eating red meat, poultry and fish/seafood
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- Figure 59: Incidence of growing tired of eating fish/seafood relative to red meat and poultry, June 2004
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- Figure 60: Incidence of growing tired of eating fish/seafood relative to red meat and poultry, by region, June 2004
- Which meat or fish/seafood is best suited for the grill
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- Figure 61: Which meat/fish/seafood is best suited for the grill, June 2004
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- Figure 62: Which meat/fish/seafood is best suited for the grill, by household income, June 2004
- Which meat/fish/seafood is easiest to prepare
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- Figure 63: Which meat/fish/seafood is easiest to prepare, June 2004
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- Figure 64: Which meat/fish/seafood is easiest to prepare, by gender, June 2004
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- Figure 65: Which meat/fish/seafood is easiest to prepare, by region, June 2004
- Conclusions
Future & Forecast
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- FUTURE TRENDS
- Consumers will be better informed
- Aquaculture practices will affect prices
- Hispanic market will grow
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- Figure 66: projected growth of U.S. racial and ethnic groups, 2004-10
- The obesity epidemic
- Children’s market will grow
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- Figure 67: U.S. population projections, 2000-2009
- MARKET FORECAST
- Overview
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- Figure 68: Forecast of U.S. sales of fish and seafood, at current and constant prices, 2004-2009
- Fresh fish and seafood
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- Figure 69: Forecast of U.S. sales of fresh fish and seafood, at current and constant prices, 2004-2009
- Frozen fish and seafood
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- Figure 70: Forecast of U.S. sales of frozen fish and seafood, at current and constant prices, 2004-2009
- Shelf stable/canned fish and seafood
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- Figure 71: Forecast of U.S. sales of shelf stable/canned fish and seafood, at current and constant prices, 2004-2009
- Refrigerated fish and seafood
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- Figure 72: Forecast of U.S. sales of refrigerated fish and seafood, at current and constant prices, 2004-2009
- Forecast factors
Appendix: Trade Associations
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