Table of Contents
Introduction & Abbreviations
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- INTRODUCTION
- OTHER RELEVANT REPORTS
- DEFINITION
- ABBREVIATIONS & TERMS
- Terms
- Abbreviations
Executive Summary
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- HISPANICS ARE NOW THE LARGEST MINORITY GROUP IN THE U.S.
- U.S. HISPANICS ARE A DIVERSE GROUP
- ACCULTURATION HAS A LARGE INFLUENCE ON PURCHASES
- SPANISH-LANGUAGE MARKETING NEEDED TO REACH HISPANICS
- HISPANICS ARE MORE LIKELY TO PURSUE SPORTS AND FITNESS ACTIVITIES
- WALKING IS THE MOST POPULAR EXERCISE
- MUSIC AND MOVIES ARE POPULAR LEISURE ACTIVITIES
- HISPANICS ARE MORE LIKELY TO TAKE INTERNATIONAL TRIPS
- HISPANICS ARE ADOPTING SOME NEW TECHNOLOGIES
- HISPANICS WATCH NEWS AND MOVIES MORE THAN OTHER TYPES OF TELEVISION SHOWS
The Hispanic Population
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- INTRODUCTION
- GROWTH OF THE HISPANIC POPULATION
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- Figure 1: U.S. population by Hispanic origin, 1990-2002
- Graph 1: Population by age and Hispanic origin, 2002
- DIVERSITY WITHIN THE HISPANIC POPULATION
- MANY HISPANICS ARE IMMIGRANTS
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- Graph 2: Median household income, by Hispanic origin, 2001
- DIFFERENCES IN REGIONAL HISPANIC POPULATIONS
- HISPANICS HAVE LARGER THAN AVERAGE HOUSEHOLDS
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- Graph 3: Household size, by Hispanic origin, 2002
- ACCULTURATION
Sports, Hobbies, And Travel
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- SPORTS AND FITNESS ACTIVITIES
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- Figure 2: Participation in sports and fitness activities, by Hispanic origin, 2002
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- Graph 4: Participation in selected sports and fitness activities by Hispanic origin, 2002
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- Figure 3: Participation in sports and fitness activities by Hispanics, by nativity, 2002
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- Figure 4: Participation in sports and fitness activities by Hispanics, by language spoken at home, 2002
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- Figure 5: Participation in sports and fitness activities by Hispanics, by heritage, 2002
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- Figure 6: Participation in sports and fitness activities by Hispanics, by age, 2002
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- Figure 7: Participation in sports and fitness activities by Hispanics, by gender, 2002
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- Figure 8: Participation in sports and fitness activities by Hispanics, by household income, 2002
- HOBBIES AND LEISURE ACTIVITIES
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- Figure 9: Participation in leisure activities and hobbies, by Hispanic origin, 2002
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- Graph 5: Participation in selected leisure activities and hobbies by Hispanic origin, 2002
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- Figure 10: Participation in leisure activities and hobbies by Hispanics, by nativity, 2002
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- Figure 11: Participation in leisure activities and hobbies by Hispanics, by language spoken at home, 2002
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- Figure 12: Participation in leisure activities and hobbies by Hispanics, by heritage, 2002
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- Figure 13: Participation in leisure activities and hobbies by Hispanics, by age, 2002
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- Figure 14: Participation in leisure activities and hobbies by Hispanics, by gender, 2002
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- Figure 15: Participation in leisure activities and hobbies, by household income, 2002
- DOMESTIC AND FOREIGN TRAVEL AND CRUISE SHIP VACATIONS
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- Figure 16: Domestic and foreign travel and cruise vacations taken, by Hispanic origin, 2002
- Graph 6: Domestic and foreign travel and cruise vacations taken by Hispanic origin, 2002
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- Figure 17: Domestic and foreign travel and cruise vacations taken by Hispanics, by nativity, 2002
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- Figure 18: Domestic and foreign travel and cruise vacations taken by Hispanics, by language spoken at home, 2002
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- Figure 19: Domestic and foreign travel and cruise vacations taken by Hispanics, by heritage, 2002
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- Figure 20: Domestic and foreign travel and cruise vacations taken by Hispanics, by age, 2002
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- Figure 21: Domestic and foreign travel and cruise vacations taken by Hispanics, by gender, 2002
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- Figure 22: Domestic and foreign travel and cruise vacations taken, by household income, 2002
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- Figure 23: Foreign travel destinations, by Hispanic origin, 2002
- Graph 7: Foreign travel destinations by Hispanic origin, 2002
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- Figure 24: Foreign travel destinations of Hispanics, by nativity, 2002
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- Figure 25: Foreign travel destinations of Hispanics, by language spoken at home, 2002
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- Figure 26: Foreign travel destinations of Hispanics, by heritage, 2002
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- Figure 27: Foreign travel destinations of Hispanics, by age, 2002
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- Figure 28: Foreign travel destinations of Hispanics, by gender, 2002
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- Figure 29: Foreign travel destinations of household income, 2002
Electronics
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- TELEVISIONS, VCRS, AND DVD PLAYERS
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- Figure 30: Ownership of TVs, VCRs, DVD players, cable TV, and satellite dishes, by Hispanic origin, 2002
- Graph 8: Ownership of TVs, VCRs, DVD players, cable TV, and satellite dishes by Hispanic origin, 2002
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- Figure 31: Ownership of TVs, VCRs, DVD players, cable TV, and satellite dishes by Hispanics, by nativity, 2002
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- Figure 32: Ownership of TVs, VCRs, DVD players, cable TV, and satellite dishes by Hispanics, by language spoken at home, 2002
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- Figure 33: Ownership of TVs, VCRs, DVD players, cable TV, and satellite dishes by Hispanics, by heritage, 2002
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- Figure 34: Ownership of TVs, VCRs, DVD players, cable TV, and satellite dishes by Hispanics, by age of householder, 2002
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- Figure 35: Ownership of TVs, VCRs, DVD players, cable TV, and satellite dishes by Hispanics, by presence of children, 2002
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- Figure 36: Ownership of TVs, VCRs, DVD players, cable TV, and satellite dishes by Hispanics, by household income, 2002
- TYPES OF TELEVISION SHOWS WATCHED
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- Figure 37: Types of television shows watched, by Hispanic origin, 2002
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- Figure 38: Types of television shows watched by Hispanics, by nativity, 2002
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- Figure 39: Types of television shows watched by Hispanics, by language spoken at home, 2002
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- Figure 40: Types of television shows watched by Hispanics, by heritage, 2002
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- Figure 41: Types of television shows watched by Hispanics, by age, 2002
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- Figure 42: Types of television shows watched by Hispanics, by gender, 2002
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- Figure 43: Types of television shows watched, by household income, 2002
- OTHER ELECTRONIC EQUIPMENT
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- Figure 44: Ownership of other electronics, by Hispanic origin, 2002
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- Graph 9: Ownership of other electronics by Hispanic origin, 2002
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- Figure 45: Ownership of other electronics by Hispanics, by nativity, 2002
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- Figure 46: Ownership of other electronics by Hispanics, by language spoken at home, 2002
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- Figure 47: Ownership of other electronics by Hispanics, by heritage, 2002
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- Figure 48: Ownership of other electronics by Hispanics, by age, 2002
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- Figure 49: Ownership of other electronics by Hispanics, by presence of children, 2002
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- Figure 50: Ownership of other electronics by Hispanics, by household income, 2002
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