Table of Contents
Introduction and Abbreviations
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- Definitions
- Research methodology
- Consumer research
- ACORN
- Other research
- Abbreviations
Premier Insight
Executive Summary
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- UK market for toys and games valued at nearly £2.2 billion in 2003
- Intense price competition hits retailer margins
- Argos remains the UK’s most popular toys and games retailer
- Consumer types
- Females hold the purse strings
- Educational appeal
- ABs influence play time
- Cultural influences at play across the regions
- Specialist toy retailers on top but for how long?
- Toys ‘R’ Us considers sell-off
- Niche players performing well
- Growth spurt for online retailing
- Outdoor toys the fastest-growing sector – but not the largest
- Too old for toys at 10!
- A declining customer base
- Fewer buyers of toys and games
- Outlook
Retail Sales
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- All retail sales
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- Figure 1: All retail sales, at current and constant 2000 prices, 1998-2004
- Retail sales of traditional toys and games
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- Figure 2: Retail sales of toys and games, at current and constant 2000 prices, 1998-2004
- Figure 3: Retail sales of toys and games compared to expenditure on games, toys and hobbies, at current prices, 1998-2003
Sector Structure
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- Specialist retailers
- General retailers
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- Figure 4: Retail sales of toys and games, by type of outlet, 2003
- Figure 5: Retail sales of toys and games, by type of outlet, 2003
- Store numbers
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- Figure 6: Leading UK toy retailers, by ownership and number of retail outlets, 2003
- Trade associations
- Buying associations
- Toy fairs
Consumer Expenditure
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- Spending on toys and games
- Weekly household expenditure
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- Figure 7: UK household expenditure on games, toys and hobbies per week, 1998/99-2002/03
- Market segmentation
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- Figure 8: UK retail sales of toys and games, by type, 2003
- Figure 9: UK retail sales of toys and games, by type, 2000-03
Market Factors
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- PDI and consumer expenditure
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- Figure 10: PDI and consumer expenditure, at current and constant 1998 prices, 1998-2009
- Less children to buy toys
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- Figure 11: Trends in the UK population, by gender and age, 1998-2009
- Unemployment levels
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- Figure 12: Unemployment levels in the UK, 1998-2009
- Sector benefits from affluent mums
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- Figure 13: Women in employment in the UK, 1998-2009
- A more affluent society favours the specialist
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- Figure 14: Trends in socio-economic groupings, adults in the UK, 1998-2009
- Economic trends
- Pocket money
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- Figure 15: How 7-10-year-olds spend their money, by age group, 2003
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- Figure 16: How 7-10-year-olds spend their money, by gender, 2003
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- Figure 17: How 11-14-year-olds spend their money, by age group, 2003
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- Figure 18: How 11-14-year-olds spend their money, by gender, 2003
- New technology
The Consumer
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- Key consumer findings
- Most popular outlets for toys and games
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- Figure 19: Retail outlets where toys and games were most likely to be purchased, June 2004
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- Figure 20: Selected retail outlets where toys and games were most likely to be purchased, 1994-2004
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- Figure 21: Selected retail outlets where toys and games were or are most likely to be purchased, by gender, age and socio-economic group, June 2004
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- Figure 22: Other selected retail outlets where toys and games were or are most likely to be purchased, by gender, age and socio-economic group, June 2004
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- Figure 23: Selected retail outlets where toys and games were or are most likely to be purchased, by lifestage and presence of children, June 2004
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- Figure 24: Other selected retail outlets where toys and games were or are most likely to be purchased, by lifestage, presence of children and Mintel’s Special Groups, June 2004
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- Figure 25: Selected retail outlets where toys and games were or are most likely to be purchased, by region and ACORN categories, June 2004
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- Figure 26: Other selected retail outlets where toys and games were or are most likely to be purchased, by region and ACORN categories, June 2004
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- Figure 27: Selected retail outlets where toys and games were or are most likely to be purchased, by media usage, commercial TV viewing and regular store used for grocery shopping, June 2004
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- Figure 28: Other selected retail outlets where toys and games were or are most likely to be purchased, by media usage, commercial TV viewing and regular store used for grocery shopping, June 2004
- Most regularly purchased toys and games
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- Figure 29: Most regularly purchased toys and games, June 2004
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- Figure 30: Most regularly purchased toys and games, by gender, age and socio-economic group, June 2004
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- Figure 31: Most regularly purchased toys and games, by gender, age and socio-economic group, June 2004
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- Figure 32: Most regularly purchased toys and games, by lifestage and presence of children, June 2004
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- Figure 33: Most regularly purchased toys and games, by lifestage and presence of children, June 2004
Consumer Attitudes and Typologies
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- Key findings
- Children’s playing habits
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- Figure 34: Attitudes towards children’s leisure habits, June 2004
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- Figure 35: Attitudes towards children’s leisure habits, by gender, age and socio-economic group, June 2004
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- Figure 36: Attitudes towards children’s leisure habits, by lifestage and presence of children, June 2004
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- Figure 37: Attitudes towards children’s leisure habits, by region and ACORN categories, June 2004
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- Figure 38: Attitudes towards children’s leisure habits, by media usage, commercial TV viewing and store used for regular grocery shopping, June 2004
- Children’s leisure activities
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- Figure 39: Further attitudes towards playing habits of children, June 2004
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- Figure 40: Further attitudes towards playing habits of children, by gender, age and socio-economic group, June 2004
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- Figure 41: Further attitudes towards playing habits of children, by lifestage and presence of children, June 2004
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- Figure 42: Further attitudes towards playing habits of children, by region and ACORN categories, June 2004
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- Figure 43: Further attitudes towards playing habits of children, by media usage, commercial TV viewing and store used for regular grocery shopping, June 2004
- Identifying targets
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- Figure 44: Consumer typologies, 2004
- Analysis of characteristics of typologies
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- Figure 45: Consumer typologies, by gender, age and socio-economic group, June 2004
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- Figure 46: Consumer typologies, by lifestage and presence of children, June 2004
- Who shops where?
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- Figure 47: Consumer typologies, by outlet where toys and games were or are most likely to be purchased, June 2004
- Who is buying what?
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- Figure 48: Consumer typologies, by most regularly purchased toys and games, June 2004
- Number of stores visited
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- Figure 49: Number of stores used by consumers, by retail outlet where toys and games were or are most likely to be purchased, June 2004
Market Shares
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- Figure 50: Retail sales of toys and games, by type of outlet, 2000-03
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Retailer Profiles
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- Argos
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- Figure 51: Argos, outlet data, 1999/2000-2003/04
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- Figure 52: Argos, financial performance, 1999/2000-2003/04
- Boots Group plc
- The Disney Store
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- Figure 53: The Disney Store, financial performance, 1998/99-2002/03
- The Early Learning Centre
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- Figure 54: The Early Learning Centre, outlet data, 1998/99-2002/03
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- Figure 55: The Early Learning Centre, financial performance, 1998/99-2002/03
- The Entertainer
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- Figure 56: The Entertainer, outlet data, 1998/99-2002/03
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- Figure 57: The Entertainer, financial performance, 1998/99-2002/03
- The Gadget Shop
- Games Workshop
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- Figure 58: Games Workshop, UK outlet data, 1998/99-2003/04
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- Figure 59: Games Workshop, financial performance, 1999/2000-2003/04
- Gamleys
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- Figure 60: Gamleys, outlet data, 1998/99-2002/03
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- Figure 61: Gamleys, financial performance, 1998/99-2002/03
- Hamleys
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- Figure 62: Hamleys, outlet data, 1998/99-2002/03
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- Figure 63: Hamleys, financial performance, 1998/99-2002/03
- Mothercare UK
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- Figure 64: Mothercare UK, outlet data, 1999/2000-2003/04
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- Figure 65: Mothercare UK, financial performance, 1999/2000-2003/04
- Toys ‘R’ Us
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- Figure 66: Toys ‘R’ Us, outlet data, 1998/99-2002/03
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- Figure 67: Toys ‘R’ Us, financial performance, 1998/99-2002/03
- WH Smith
- Woolworths
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- Figure 68: Woolworths, outlet data, 1999/2000-2003/04
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- Figure 69: Woolworths, financial performance, 1999/2000-2003/04
- Department stores
- Grocery retailers
- Retailer advertising expenditure
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- Figure 70: Toys and games advertising expenditure, by type, 2002 and 2003
- Figure 71: Toys and games advertising expenditure, by retailer, 1999-2003
Retail Practices and Operational Issues
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- Trading during 2003 and 2004
- Market sectors
- Prospects for niche independents
- Online retailing of toys and games is here to stay
- Pricing trends
- Own-brand trends
- Seasonal sales
- KGOY (Kids Growing Older Younger)
- This year’s big stories
- Wary of major licences
The Future
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- Prospects for 2004
- Further downward pressure on prices and margins
- Winners and losers
- Kids growing older younger/adults staying younger older
- Brands versus own-brands
- The longer term
Forecast
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- Figure 72: Forecast of retail sales of toys and games, 2004-09
- Factors incorporated
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Appendix 1
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- Consumer expenditure
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- Figure 73: UK household expenditure on games, toys and hobbies per week, by region, 1997/98-2002/03
- Figure 74: UK household expenditure on games, toys and hobbies per week, by income, 1999/2000 and 2002/03
- Figure 75: UK household expenditure on games, toys and hobbies per week, by age group, 1999/2000 and 2002/03
- TGI data
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- Figure 76: Internet access habits for children aged 7-10, 2001-04
- Figure 77: Internet access habits for children aged 11-14, 2001-04
- Figure 78: Computer games consoles and hand-held games usage for children aged 7-10, 2001-04
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- Figure 79: Computer games consoles and hand-held games usage for children aged 11-14, 2001-04
- Figure 80: DVD, video and TV viewing habits for children aged 7-14, 2001-04
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- Figure 81: Sports and leisure activities for children aged 7-10, 2001-04
- Figure 82: Bike riding activities for children aged 11-14, 2001-04
- The Consumer
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- Figure 83: Selected retail outlets where toys and games were most likely to be purchased, 1994-2004
- Figure 84: Selected retail outlets where toys and games were or are most likely to be purchased, by gender, age and socio-economic group, June 2004
- Figure 85: Other selected retail outlets where toys and games were or are most likely to be purchased, by gender, age and socio-economic group, June 2004
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- Figure 86: Selected retail outlets where toys and games were or are most likely to be purchased, by lifestage, presence of children and Mintel’s Special Groups, June 2004
- Figure 87: Other selected retail outlets where toys and games were or are most likely to be purchased, by lifestage, presence of children and Mintel’s Special Groups, June 2004
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- Figure 88: Selected retail outlets where toys and games were or are most likely to be purchased, by region and ACORN categories, June 2004
- Figure 89: Other selected retail outlets where toys and games were or are most likely to be purchased, by region and ACORN categories, June 2004
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- Figure 90: Selected retail outlets where toys and games were or are most likely to be purchased, by media usage, commercial TV viewing and regular store used for grocery shopping, June 2004
- Figure 91: Other selected retail outlets where toys and games were or are most likely to be purchased, by media usage, commercial TV viewing and regular store used for grocery shopping, June 2004
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- Figure 92: Most regularly purchased toys and games, June 2004
- Figure 93: Most regularly purchased toys and games, by gender, age and socio-economic group, June 2004
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- Figure 94: Most regularly purchased toys and games, by gender, age and socio-economic group, June 2004
- Figure 95: Most regularly purchased toys and games, by lifestage, presence of children and Mintel’s Special Groups, June 2004
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- Figure 96: Most regularly purchased toys and games, by lifestage, presence of children and Mintel’s Special Groups, June 2004
- Figure 97: Most regularly purchased toys and games, by region and ACORN categories, May/June 2004
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- Figure 98: Most regularly purchased toys and games, by region and ACORN categories, June 2004
- Figure 99: Most regularly purchased toys and games, by media usage, commercial TV viewing and regular store used for grocery shopping, June 2004
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- Figure 100: Most regularly purchased toys and games, by media usage, commercial TV viewing and regular store used for grocery shopping, June 2004
Appendix 2 - Consumer Attitudes and Typology Groups
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- Children’s leisure habits
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- Figure 101: Attitudes towards children’s leisure habits, June 2004
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- Figure 102: Attitudes towards children’s leisure habits, by gender, age and socio-economic group, June 2004
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- Figure 103: Attitudes towards children’s leisure habits, by lifestage, presence of children and Mintel’s Special Groups, June 2004
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- Figure 104: Attitudes towards children’s leisure habits, by region and ACORN categories, June 2004
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- Figure 105: Attitudes towards children’s leisure habits, by media usage, commercial TV viewing and store used for regular grocery shopping, June 2004
- Children’s leisure habits #2
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- Figure 106: Further attitudes towards playing habits of children, June 2004
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- Figure 107: Further attitudes towards playing habits of children, by gender, age and socio-economic group, June 2004
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- Figure 108: Further attitudes towards playing habits of children, by lifestage, presence of children and Mintel’s Special Groups, June 2004
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- Figure 109: Further attitudes towards playing habits of children, by region and ACORN categories, June 2004
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- Figure 110: Further attitudes towards playing habits of children, by media usage, commericial TV viewing and store used for regular grocery shopping, June 2004
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- Figure 111: Consumer typologies, by gender, age and socio-economic group, June 2004
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- Figure 112: Consumer typologies, by lifestage, presence of children and Mintel’s Special Groups, June 2004
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- Figure 113: Consumer typologies, by marital status, working status, region and ACORN categories, June 2004
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- Figure 114: Consumer typologies, by media usage, commercial TV viewing and store used for regular grocery shopping, June 2004
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- Figure 115: Consumer typologies, by outlet where toys and games were or are most likely to be purchased, June 2004
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- Figure 116: Consumer typologies, by outlet where toys and games were or are most likely to be purchased, June 2004
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- Figure 117: Consumer typologies, by most regularly purchased toys and games, June 2004
- Repertoire
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- Figure 118: Number of stores used by consumers, by retail outlet where toys and games were or are most likely to be purchased, June 2004
- Figure 119: Number of stores used by consumers, by gender, lifestage, region, ACORN categories, presence of children, Mintel’s Special Groups and regular store used for grocery shopping, June 2004
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