Table of Contents
Introduction and Abbreviations
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- Definitions
- Consumer research
- ACORN
- Abbreviations
Premier Insight
Executive Summary
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- Meeting the needs of all consumers
- Buoyant market growth
- Mix of major and niche brands
- Importance of below- the-line
- Boots dominates the market
- A captive audience who could use more
- Future opportunities
Market Drivers
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- Demographics
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- Figure 1: UK female population, by age, 1999-2008
- The work/life balance
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- Figure 2: Workforce in employment in the UK, by gender and employment status, 1999-2008
- PDI
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- Figure 3: PDI and consumer expenditure, at current and constant 1999 prices, 1999-2008
- The celebrity culture
- Women’s magazines spread the word
- New product innovation
Market Size and Trends
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- Figure 4: UK retail sales of make-up products, 1999-2004
- From the natural look to full-on glamour
- Ever-increasing launch activity
- Focus on “star” products
- Sophistication through new technology, and not just in the premium sector
- Profiling the market
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- Figure 5: UK retail sales of make-up, by sector, 2001-03
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Market Segmentation
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- Face make-up
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- Figure 6: UK retail sales of face make-up, 1999-2004
- Tailored solutions for natural-looking skin
- Optical and sensorial technology
- Natural blush
- Concealers: a girl’s best friend
- Powders are less popular
- The eyes have it
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- Figure 7: UK retail sales of eye make-up, 1999-2004
- Vibrant shades and unusual textures
- Singles versus multi-palettes
- Innovation in mascaras
- Eye pencils complete the look
- Lips make a statement
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- Figure 8: UK retail sales of lip make-up, 1999-2004
- Women can never have too many lipsticks
- Nail make-up: the odd one out
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- Figure 9: UK retail sales of nail make-up, 1999-2004
- Focus on long wear
- Profile by market positioning
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- Figure 10: UK retail sales of make-up, by market positioning, 2001 and 2003
The Supply Structure
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- Large versus niche
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- Figure 11: Brand shares in the total UK retail make-up market, 2001 and 2003
- Boots has mass appeal
- Coty focuses on Rimmel
- Avon
- Max Factor: the original make-up artist brand
- L’Oréal covers all sectors of market
- Estée Lauder Companies dominate the premium market
- Revlon sees red
- Other brands
- New Product Briefs
- July 2004
- June 2004
- May 2004
- April 2004
Advertising and Promotion
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- Above-the-line
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- Figure 12: Main monitored media advertising expenditure on make-up, 1999-2003
- Figure 13: Main monitored media advertising expenditure on make-up, by brand, 1999-2003
- Below-the-line
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- Figure 14: Below-the-line promotional activity
Distribution
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- Figure 15: Retail distribution of all make-up products, by type of outlet, 2001-03
- Boots leads the market
- Department stores focus on premium brands
- Superdrug focuses on youth market
- Grocers have a long way to go
- Other outlets
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The Consumer
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- Figure 16: Weight of usage of make-up products, by type, 2003
- Usage patterns and opportunities
- Younger women more open to new products
- Upmarket bias
- Well groomed at work
- Factors influencing purchases
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- Figure 17: Factors influencing the purchase of make-up, June 2004
- What influences women to buy make-up
- Word of mouth works
- Detailed analysis
- Skin sensitivity is a big issue
- Targeting young consumers
- Price not such a big issue
- Older women are non-users
- Detailed demographics: Weight of usage
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- Figure 18: Weight of usage of make-up products, by gender and socio-economic group, 2003
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- Figure 19: Weight of usage of make-up products, by lifestage, presence of children and Mintel's Special Groups, 2003
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- Figure 20: Weight of usage of make-up products, by marital status, working status, household size and region, 2003
- Detailed demographics: Factors influencing the purchase of make-up
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- Figure 21: Factors influencing the purchase of make-up, by age and socio-economic group, June 2004
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- Figure 22: Factors influencing the purchase of make-up, by lifestage, presence of children and Mintel's Special Groups, June 2004
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- Figure 23: Factors influencing the purchase of make-up, by marital status, working status and household size, June 2004
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- Figure 24: Factors influencing the purchase of make-up, by media usage, TV viewing and supermarket usage, June 2004
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The Consumer: Attitudes and Typologies
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- Figure 25: Attitudes towards make-up, June 2004
- Brand loyalty and confidence
- Older women less inclined to experiment
- Multi-purpose and ease of use
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- Figure 26: Make-up usage typologies, June 2004
- Fresh Faced (53% of sample)
- Replacers (26% of sample)
- Made-up Maidens (21% of sample)
- The young and the replacers
- Made-up Maidens and word of mouth
- Targeting working women
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- Figure 27: Make-up usage typologies, by factors influencing the purchase of make-up, June 2004
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- Figure 28: Number of factors influencing the purchase of make-up, by factors influencing the purchase of make-up June 2004
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- Figure 29: Number of factors influencing the purchase of make-up, by consumer typologies, June 2004
- Detailed demographics: Attitudes towards make-up
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- Figure 30: Attitudes towards make-up, by age and socio-economic group, June 2004
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- Figure 31: Attitudes towards make-up, by lifestage, presence of children and Mintel's Special Groups, June 2004
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- Figure 32: Attitudes towards make-up, by lifestage, marital status, working status and household size, June 2004
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- Figure 33: Attitudes towards make-up, by region, June 2004
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- Figure 34: Attitudes towards make-up, by media usage, TV viewing and supermarket usage, June 2004
- Detailed demographics: Consumer typologies
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- Figure 35: Make-up usage typologies, by age and socio-economic group, June 2004
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- Figure 36: Make-up usage typologies, by lifestage, children’s age and Mintel’s Special Groups, June 2004
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- Figure 37: Make-up usage typologies, by marital status and working status, June 2004
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- Figure 38: Make-up usage typologies, by region, June 2004
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- Figure 39: Make-up usage typologies, by media usage, supermarket useage and TV viewing, June 2004
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The Future
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- Stepping up the launch pace
- Innovation is the key
- Importance of PR and celebrity
- Targeting by age or attitude
- New ways of reaching consumers
- Changes in retailing
Forecast
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- Figure 40: Forecast of the UK market for makeup, 2004-09
- The eyes have it
- Older women will fuel sales of face make-up
- Fashion and population
- Factors incorporated
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