Table of Contents
Introduction and Abbreviations
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- Definitions
- Consumer research
- ACORN
- Abbreviations
Premier Insight
Summary of Key Report Findings
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- Sales of meals still pushing up the ‘dry-wet’ ratio
- Pubs edging into restaurant territory
- A widely spread consumer base
- Traditional ‘pub grub’ more popular than ever
- Will the reassertion of individuality spell the end of brands?
- More catering growth to come, but more legislative headaches
Market Factors
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- Economic factors augur well for the pub catering industry
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- Figure 1: Key economic indicators for the UK, 1999-2009
- Youth and family-oriented pubs need to widen their consumer base to secure long-term profitability
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- Figure 2: Structure of the UK adult population, by age, socio-economic group and lifestage, 1999-2009
- Working women fuel demand for eating out and food in pubs
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- Figure 3: The number of women in paid employment, 1999-2009
- The number of pubs is declining amidst the rising popularity of in-home drinking
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- Figure 4: Number of pubs in the UK, 1999-2004
- The buoyant eating out market augurs well for the pub catering sector
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- Figure 5: The eating out market, 1999-2004
- The call for healthier food and protein-rich meals poses several opportunities and threats
- Pub caterers face increasing red tape
- Seasonality and the weather
Market Size and Segmentation
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- Pub catering is now a key revenue generator
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- Figure 6: The pub catering market, 1999-2004
- The wet/dry balance
- Pub catering by type of service
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- Figure 7: Pub catering market, by type of service, 1999-2003
- Industry trends and developments
- Food is now a critical part of the product mix
- Rural pubs are the winners in the food stakes
- Pub food quality has improved by leaps and bounds over the last decade
The Supply Structure
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- Greene King Plc
- Pub Catering Portfolio
- JD Wetherspoon plc
- Pub Catering Portfolio
- Mitchells & Butlers plc
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- Figure 8: Financial performance of Mitchells & Butlers PLC, pubs, bars and restaurants division, 2002 and 2003
- Pub Catering Portfolio
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- Figure 9: Key pub operations of Mitchells & Butlers, 2003
- Spirit Group
- Pub Catering Portfolio
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- Figure 10: Key pub operations of the Spirit Group, June 2004
- Whitbread Group plc
- Pub Catering Portfolio
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- Figure 11: Key pub catering operations of Whitbread plc, 2003
- Wolverhampton & Dudley Breweries Plc
- Pub Catering Portfolio
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- Figure 12: Key pub catering operations of Wolverhampton & Dudley, 2003
Advertising and Promotion
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- Is there a need for advertising in the pub catering industry?
The Consumer
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- Figure 13: Daytime and evening pub visiting, April 2004
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- Figure 14: Daytime versus evening pub visiting to eat in, April 2004
- Men and women equally likely to use pubs to eat in
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- Figure 15: Daytime and evening pub diners, by gender, age and socio-economic group, April 2004
- Pre-/no family two earners are the most prolific daytime users of pubs
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- Figure 16: Daytime and evening pub diners, by detailed lifestage group, April 2004
- Fewer full-time workers eat in pubs during the day than in the evening
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- Figure 17: Daytime and evening pub diners, by working status, region and ACORN categories, April 2004
- Popular tabloid readers least likely to eat in pubs
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- Figure 18: Daytime and evening pub diners, by media usage, supermarket usage and commercial TV viewing, April 2004
- Favoured days and times of daytime and evening diners
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- Figure 19: Day/time visited, by daytime pub diners, April 2004
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- Figure 20: Day/time visited, by evening pub diners, April 2004
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The Consumer – Detailed Demographics
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- Daytime pub visits to eat
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- Figure 21: Daytime pub visits to eat in, by gender, age and socio-economic group, April 2004
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- Figure 22: Daytime pub visits to eat in, by detailed lifestage group, April 2004
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- Figure 23: Daytime pub visits to eat in, by working status, region and ACORN categories, April 2004
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- Figure 24: Daytime pub visits to eat in, by media usage, supermarket usage and commercial TV viewing, April 2004
- Evening pub visits to eat
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- Figure 25: Evening pub visits to eat in, by gender, age and socio-economic group, April 2004
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- Figure 26: Evening pub visits to eat in, by detailed lifestage group, April 2004
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- Figure 27: Evening pub visits to eat in, by working status, region and ACORN categories, April 2004
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- Figure 28: Evening pub visits to eat in, by media usage, supermarket usage and commercial TV viewing, April 2004
Consumer Attitudes and Targeting Opportunities
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- Reasons for eating in pubs
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- Figure 29: Reasons for eating in a pub, by daytime and evening diners, April 2004
- Attitudes towards eating in pubs
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- Figure 30: Attitudes towards eating in pubs, by all adults and pub diners, April 2004
- Pub diners want quality meals, a wide menu choice and pubs with character
- A wide menu choice does not attract pre-/no family diners
- Traditional pubs with British food appeal mainly to the retired
- Attitudes towards eating in pubs by daytime and evening diners
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- Figure 31: Attitudes towards eating in pubs, by daytime and evening diners, April 2004
- Evening pub diners more inclined to prefer a wide menu choice
- Reasons behind consumer attitudes towards eating in pubs
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- Figure 32: Key reasons behind food/menu attitudes, April 2004
- 18-24-year-olds perceive pubs as suitable venues for value meals
- Gastro-pubs are favoured by sociable consumers
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- Figure 33: Key reasons behind food/menu and other attitudes, April 2004
- Pub visits to eat in are not wholly determined by food preferences
- Consumer perceptions about pub catering
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- Figure 34: Perceptions about pub catering, by attitudes towards eating in pubs, April 2004
- Quality not quantity is important to consumers
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- Figure 35: Perceptions about pub catering, by other attitudes towards eating in pubs, April 2004
- Younger consumers’ preference for traditional pubs does not lie in food but the ambience
- Targeting opportunities
- Devoted Pub Fans (14% of sample or 6.8 million adults)
- Nostalgia Seekers (18% of sample or 8.8 million adults)
- Reluctant Users (16% of sample or 7.8 million adults)
- Uninterested (53% of sample or 25.8 million adults)
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- Figure 36: Pub catering consumer target groups, by gender, age and socio-economic group, April 2004
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- Figure 37: Pub catering consumer target groups, by detailed lifestage group, April 2004
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- Figure 38: Pub catering consumer target groups, by working status, region and ACORN categories, April 2004
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- Figure 39: Pub catering consumer target groups, by media usage, supermarket usage and commercial TV viewing, April 2004
- What day and time do each of the consumer target groups prefer?
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- Figure 40: Pub catering consumer target groups, by day and time of visiting pubs for meals, April 2004
- Why do each of the four consumer target groups visit pubs to eat?
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- Figure 41: Pub catering consumer target groups, by attitudes towards dining in pubs, April 2004
Consumer Attitudes and Targeting Opportunities – Detailed Demographics
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- Main reasons for eating in pubs
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- Figure 42: Top six reasons to eat in a pub, by gender, age and socio-economic group, April 2004
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- Figure 43: Top six reasons to eat in a pub, by detailed lifestage group, April 2004
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- Figure 44: Top six reasons to eat in a pub, by working status, region and ACORN categories, April 2004
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- Figure 45: Top six reasons to eat in a pub, by media usage, supermarket usage and commercial TV viewing, April 2004
- Other reasons for eating in pubs
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- Figure 46: Other reasons to eat in a pub, by gender, age and socio-economic group, April 2004
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- Figure 47: Other reasons to eat in a pub, by detailed lifestage group, April 2004
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- Figure 48: Other reasons to eat in a pub, by working status, region and ACORN categories, April 2004
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- Figure 49: Other reasons to eat in a pub, by media usage, supermarket usage and commercial TV viewing, April 2004
- Top five attitudes towards eating in pubs
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- Figure 50: Top five attitudes towards eating in pubs, by gender, age and socio-economic group, April 2004
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- Figure 51: Top five attitudes towards eating in pubs, by detailed lifestage group, April 2004
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- Figure 52: Top five attitudes towards eating in pubs, by working status, region and ACORN categories, April 2004
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- Figure 53: Other attitudes towards eating in pubs, by media usage, supermarket usage and commercial TV viewing, April 2004
- Other attitudes towards eating in pubs
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- Figure 54: Other attitudes towards eating in pubs, by gender, age and socio-economic group, April 2004
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- Figure 55: Other attitudes towards eating in pubs, by detailed lifestage group, April 2004
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- Figure 56: Other attitudes towards eating in pubs, by working status, region and ACORN categories, April 2004
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- Figure 57: Other attitudes towards eating in pubs, by media usage, supermarket usage and commercial TV viewing, April 2004
The Future
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- Future potential for a higher ‘dry-wet’ ratio
- Branding and theming will continue to grow out of favour with customers
- Traditional British food will become more important
- Changes to the licensing laws will have little impact on small pub caterers
- No smoking bill will radically alter how pubs operate
Forecast
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- Figure 58: Forecast of the pub catering market, 2004-09
- Figure 59: Forecast of the total pub market, 2004-09
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