Table of Contents
Executive Summary
-
- The market
- Netizen population and internet penetration continue steady growth
-
- Figure 1: Netizen population, mobile netizen population and internet penetration, China, 2017-2021
- Online office users surge
-
- Figure 2: Online office users and penetration, 2020-2021
- Short video becomes the most widely adopted digital entertainment
-
- Figure 3: Short video users and penetration, 2018-2021
- 5G development accelerating
-
- Figure 4: Smartphone and 5G smartphone shipments, China, 2019-2022
- Companies and brands
- Huawei and Xiaomi experiencing plummet in smartphones while Apple maintains growth
- Tencent remaining stable and Baidu is showing potential in intelligent driving
- Foldable smartphones become a niche focus
- Wearables spotlight on health monitoring
- The consumer
- Widely-owned tech continues to show potential
-
- Figure 5: Ownership and purchase interest of digital devices, 2022
- Product performance comes out on top when purchasing digital devices
-
- Figure 6: Consideration factors when purchasing technology devices, 2022
- Short video fast becoming a daily used app
-
- Figure 7: Frequency of using popular apps, 2022
- Application of AI in shopping, health and education is welcomed
-
- Figure 8: Intelligent functions/services consumers are interested in, 2022
- Majority see AI as useful tool
-
- Figure 9: Attitudes towards artificial intelligence – agree to the following statements, 2022
- Environmental awareness approaching universal among consumers
-
- Figure 10: Selected attitudes towards technology, 2022
- Consumer cluster analysis based on different attitudes towards technology
-
- Figure 11: Selected attitudes towards technology, 2022
-
- Figure 12: Selected attitudes towards technology, 2022
-
- Figure 13: Selected attitudes towards technology, 2022
- What we think
State of Internet Development
-
- Netizen population and internet penetration continue steady growth
-
- Figure 14: Netizen population, mobile netizen population and internet penetration, China, 2017-2021
- Figure 15: Internet penetration, urban vs rural, 2017-2021
- Online office users surge
-
- Figure 16: Online office users and penetration, 2020-2021
- Short video becomes the most widely adopted digital entertainment
-
- Figure 17: Short video users and penetration, 2018-2021
State of 5G Development
-
- 5G network construction accelerating
-
- Figure 18: 5G base stations, China, 2020-2022
- Majority of shipped smartphones are 5G
-
- Figure 19: Smartphone and 5G smartphone shipments, China, 2019-2022
Key Players Performance
-
- Huawei device business shifting focus towards enterprise/government clients
- Apple maintaining growth, driven by iPhone and services
- Xiaomi experiencing double-digit decrease, dragged by plunging smartphone business
- Tencent gaming and social network businesses remain stable while advertising declining
- Baidu’s intelligent driving and AI-powered business showing potential
Market Highlights
-
- Foldable smartphones become a niche focus
-
- Figure 20: Foldable smartphones launched by Honor, vivo, Huawei, Xiaomi, Samsung, Motorola, 2022
- Wearables spotlights on health monitoring
-
- Figure 21: Watch D launched by Huawei, 2022
- Figure 22: Honor earbuds 3 pro, 2022
- Digital collectables as a trendy marketing approach
-
- Figure 23: Tmall launched NF-Tmall Cat and its first series of digital collectables, 2022
Digital Devices Ownership and Purchase Interest
-
- Widely-owned tech continues to show potential
-
- Figure 24: Ownership and purchase interest of digital devices, 2022
-
- Figure 25: Replace/upgrade interests among owners of specific digital device, 2022
- Figure 26: Purchase interests among non-owners of specific digital device, 2022
- Post-80s and post-90s like to replace/upgrade their tech devices
-
- Figure 27: Replace/upgrade interests in digital devices – have it but plan to change in the next 12 months, by generation, 2022
Consideration Factors of Purchasing Digital Devices
-
- Product performance comes out on top
-
- Figure 28: Consideration factors when purchasing technology devices, 2022
- Older consumers are particularly practical
-
- Figure 29: Consideration factors when purchasing technology devices, by generation, 2022
Usage of Popular Apps
-
- Short video fast becoming a daily used app
-
- Figure 30: Frequency of using popular apps, 2022
-
- Figure 31: Frequency of using selected popular apps – every day, 2021 vs 2022
- Pet owners tend to be heavy users of short video and smart home control apps
-
- Figure 32: Frequency of using selected popular apps – every day, by living situation, 2022
Interest in Intelligent Services
-
- Application of AI in shopping, health and education is welcomed
-
- Figure 33: Intelligent functions/services consumers are interested in, 2022
- High earners and multi-generation families show higher interest in advanced intelligent functions/services
-
- Figure 34: Intelligent functions/services consumers are interested in, by monthly personal income, 2022
-
- Figure 35: Intelligent functions/services consumers are interested in, by living situation, 2022
Attitudes towards Artificial Intelligence
-
- Majority see AI as useful tool
-
- Figure 36: Attitudes towards artificial intelligence – agree to the following statements, 2022
Attitudes towards Technology
-
- Environmental awareness approaching universal among consumers
-
- Figure 37: Selected attitudes towards technology, 2022
- Mintel defines consumers as clusters with distinct attitudes towards technology
-
- Figure 38: Selected attitudes towards technology, 2022
-
- Figure 39: Selected attitudes towards technology, 2022
- Figure 40: Selected attitudes towards technology, 2022
- Early Adopters
- Higher ownership in all technology devices and robust purchase interest in new tech products
-
- Figure 41: Ownership of technology devices – have it, Early Adopters vs total, 2022
-
- Figure 42: Ownership and purchase interest in technology devices – Early Adopters, 2022
- Product performances and the latest technology exceptionally essential to purchase decision
-
- Figure 43: Consideration factors when purchasing technology devices, Early Adopters vs total, 2022
- Enthusiastic about using intelligent services to improve the quality of life
-
- Figure 44: Intelligent functions/services interested in, Early Adopters vs total, 2022
-
- Figure 45: Attitudes towards artificial intelligence, Early Adopters vs total, 2022
- Tech Savvies
- Higher ownership in complicated devices and strong purchase interest in products not owned
-
- Figure 46: Ownership of technology devices – have it, Tech Savvies vs total, 2022
-
- Figure 47: Ownership and purchase interest in technology devices – Tech Savvies, 2022
- Product performance and technology matter significantly
-
- Figure 48: Consideration factors when purchasing technology devices, Tech Savvies vs Early Adopters vs total, 2022
- Moderate interest in AI and intelligent services with focus on basic and practical functions
-
- Figure 49: Intelligent functions/services interested in, Tech Savvies vs Early Adopters vs total, 2022
-
- Figure 50: Attitudes towards artificial intelligence, Tech Savvies vs Early Adopters vs total, 2022
- Technology Conservatives
- Mature and most necessary tech products only
-
- Figure 51: Ownership of technology devices – have it, Technology Conservatives vs total, 2022
-
- Figure 52: Ownership and purchase interest in technology devices – Technology Conservatives, 2022
- Durability and price particularly important to purchase decisions
-
- Figure 53: Consideration factors when purchasing technology devices, Technology Conservatives vs total, 2022
- Less interested in AI and intelligent functions/services
-
- Figure 54: Intelligent functions/services interested in, Technology Conservatives vs total, 2022
-
- Figure 55: Attitudes towards artificial intelligence, Technology Conservatives vs total, 2022
Appendix – Methodology and Abbreviations
-
- Methodology
- Abbreviations
Back to top