Table of Contents
Introduction And Abbreviations
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- Introduction
- Other relevant reports
- Definition
- Abbreviations & Terms
- Abbreviations
- Terms
Executive Summary
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- Flat carbonated beverage sales, non-carbonated beverages up
- Bottled water and sports/energy drinks set the pace
- Different demographic groups, different needs
- Health trends influence new product introductions
- Companies strive to become “total beverage companies”
- Supermarkets remain the primary destination for non-alcoholic beverages
- The future
Market Drivers
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- Demographic influences
- Age
- New product development driven by the needs of teens and ‘tweens
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- Figure 1: U.S. ‘tween and teen population and projections, 1998-2008
- Young adults
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- Figure 2: U.S. population projection for ages 20-30, 1998-2008
- Gender
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- Figure 3: Choice of beverage consumed (or preffered) as healthy by men and women, 2003
- Race/ethnicity
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- Figure 4: U.S. purchasing power, by race/ethnicity, 1990-2007
- Lifestyle
- Health and nutrition
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- Figure 5: Incidence of low carb dieting, February 2004
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- Figure 6: health concerns that consumers are likely to address with a healthy beverage, 2003
- Convenience
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- Figure 7: U.S. singe serve milk market (volume, growth and share), 1999-2003
- Expansion of distribution channels
- Innovation in packaging
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- Figure 8: Number of new product introductions, by category, 2002-2004
Market Size & Trends
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- Market size
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- Figure 9: Total U.S. retail sales of non-alcoholic beverages, at current and constant prices, 1999-2004
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- Graph 1: Trends in sales of non-alcoholic beverages, at current and constant prices, 1999-2004
- Courting the Hispanic consumer
Market Segmentation
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- Overview
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- Figure 10: Sales of non-alcoholic beverages, by type, 2002 & 2004
- Graph 2: Sales of non-alcoholic beverages, by type, 2004
- Carbonated beverages
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- Figure 11: Sales of carbonated beverages, at current and constant prices, 1999-2004
- Milk
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- Figure 12: Sales of milk, at current and constant prices, 1999-2004
- Fruit juice and drinks
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- Figure 13: Sales of fruit juice and drinks, at current and constant prices, 1999-2004
- Bottled water
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- Figure 14: Sales of bottled water, at current and constant prices, 1999-2004
- Graph 3: Per capita consumption of bottled water, 1993-2003
- Sports and energy drinks
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- Figure 15: Sales of sports and energy drinks, at current and constant prices, 1999-2004
- Coffee
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- Figure 16: Sales of coffee, at current and constant prices, 1999-2004
- Tea
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- Figure 17: Sales of tea, at current and constant prices, 1999-2004
- Other non-alcoholic beverages
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- Figure 18: Sales of other non-alcoholic beverages, at current and constant prices, 1999-2004
Supply Structure
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- FDM Sales of Non-alcoholic Beverages
- FDM sales by manufacturer
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- Figure 19: FDM sales of non-alcoholic beverages, by manufacturer, 2001 and 2003
- FDM sales by brand
- Carbonated beverages
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- Figure 20: FDM sales of carbonated beverages, by manufacturer and brand, 2001 & 2003
- Milk
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- Figure 21: FDM sales of milk, by manufacturer and brand, 2001 & 2003
- Fruit juice and juice drinks
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- Figure 22: FDM sales of fruit juice and juice drinks, by manufacturer and brand, 2001 & 2003
- Bottled water
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- Figure 23: FDM sales of bottled water, by manufacturer and brand, 2001 & 2003
- Sports and energy drinks
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- Figure 24: FDM sales of sports and energy drinks, by manufacturer and brand, 2001 & 2003
- Tea and coffee
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- Figure 25: FDM sales of tea and coffee, by manufacturer and brand, 2001 & 2003
- All other non-alcoholic beverages
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- Figure 26: FDM sales of other non-alcoholic beverages, by manufacturer and brand, 2001 & 2003
- Major Manufacturers & Brands
- Coca-Cola Co.
- Cadbury Schweppes Americas Beverages
- Dean Holding Company (Formerly Dean Foods Company)
- Kraft Foods Inc.
- Nestlé Waters North America (NWNA)
- PepsiCo Inc.
- Red Bull
Advertising & Promotion
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- Carbonated beverages
- Coca-Cola Company
- PepsiCo
- Cadbury Beverages Americas
- Milk
- Fruit juice and juice drinks
- Coca-Cola
- Ocean Spray
- Bottled water
- PepsiCo
- Coca-Cola
- Sports and energy drinks
- Coca-Cola
- PepsiCo
- Tea and coffee
- Kraft
- Cadbury Schweppes
Retail Distribution
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- Introduction
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- Figure 27: U.S. retail sales of non-alcoholic beverages, by channel, 2002 & 2004
- Graph 4: Retail sales of non-alcoholic beverages, by channel, 2004
- Supermarkets
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- Figure 28: Supermarket sales of non alcoholic beverages, at current and constant prices, 1999-2004
- Supermarket operating data
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- Figure 29: Top supermarket operating statistics, latest fiscal year-end
- Figure 30: Percentage change from latest fiscal year-end versus year prior
- Mass merchandisers
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- Figure 31: mass merchandisers’ sales of non-alcoholic beverages, at current and constant prices, 1999-2004
- Mass merchandisers and club operating data
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- Figure 32: Top mass merchandiser operating statistics, latest fiscal year-end
- Figure 33: Percentage change from latest fiscal year-end versus year prior
- Convenience stores
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- Figure 34: Convenience stores sales of non-alcoholic beverages, at current and constant prices, 1999-2004
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- Figure 35: Packaged beverages purchased at convenience stores by adults and teens, 2003
- Convenience store operating data
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- Figure 36: Top convenience store statistics, latest fiscal year-end
- Figure 37: Percentage change from latest fiscal year-end versus year prior
- Drug stores
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- Figure 38: Drug stores sales of non-alcoholic beverages, at current and constant prices, 1999-2004
Future & Forecast
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- FUTURE TRENDS
- Growth through innovation
- Entry of new players in high growth categories
- Entry of established companies into new segments
- MARKET FORECAST
- Overview
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- Figure 39: Forecast of total U.S. retail sales of non-alcoholic beverages, at current and constant prices, 2004-2009
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- Graph 5: Forecast trends in sales of non-alcoholic beverages, at current and constant prices, 2004-2009
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- Graph 6: Forecast trends in sales of non-alcoholic beverages, by segment, 2004-2009
- Carbonated beverages
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- Figure 40: Forecast of U.S. sales of carbonated beverages, at current and constant prices, 2004-2009
- Fruit juice and juice drinks
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- Figure 41: Forecast of U.S. sales of fruit juice and juice drinks, at current and constant prices, 2004-2009
- Milk
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- Figure 42: Forecast of U.S. sales of milk, at current and constant prices, 2004-2009
- Bottled water
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- Figure 43: Forecast of U.S. sales of bottled water, at current and constant prices, 2004-2009
- Sports and energy drinks
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- Figure 44: Forecast of U.S. sales of sports and energy drinks, at current and constant prices, 2004-2009
- Coffee
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- Figure 45: Forecast of U.S. sales of coffee, at current and constant prices, 2004-2009
- Tea
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- Figure 46: Forecast of U.S. sales of tea, at current and constant prices, 2004-2009
- Other non-alcoholic beverages
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- Figure 47: Forecast of U.S. sales of other non-alcoholic beverages, at current and constant prices, 2004-2009
- Forecast factors
Appendix: Trade Associations
Appendix: New Product Developments
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- CATEGORY REVIEW
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- Figure 48: Global new product introductions of non-alcoholic beverages, 2001-2004
- Figure 49: U.S. new product introductions of non-alcoholic beverages, 2001-2004
- NEW PRODUCT BRIEFS
- Switch Beverage: The Switch Apricot Peach Carbonated Juice
- North American Beverage: Chocolate Moose Milk Beverage
- Creative Enterprises: Skinny Water Diet & Energy Drink
- Sara Lee Coffee & Tea: Hills Bros. Carb-Wise Cappuccino
- Brain Twist: Liquid Cereal Beverage
- Mott’s North America: Las Fuentes Clamato Aguas Frescas
- The Republic of Tea: The Republic of Tea Honeydew White Tea
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