Table of Contents
Introduction and Abbreviations
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- Summary of main trends
- Main themes of the report
- Hypothesis:
- Definitions
- Consumer research
- Lifestage and Special Groups
- ACORN
- Advertising data
- Abbreviations
Premier Insight
Executive Summary
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- Ageing population presents opportunities
- Economic outlook should continue to benefit sales
- Growing consumer awareness
- Stronger performance expected for 2004
- Squeezing the middle
- Modest growth for menswear
- Fragmented and cosmopolitan supply
- Designer houses investing in their futures
- More buoyant advertising for 2004
- Distribution dominated by independents
- Purchase levels are high
- An optimistic outlook
Market Drivers
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- Demographics
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- Figure 1: Trends and projections in total UK population, by age group, 1998-2007
- Population shifts
- Older age groups – an opportunity
- Growing wealth of the population
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- Figure 2: PDI and consumer expenditure, at 1998 constant prices, 1998-2007
- Trends in employment
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- Figure 3: Workforce in employment in the UK, by gender and employment status, 1998-2007
- Decline in tourism hits the market
- Increased availability must not dilute brand status
- Fashion and celebrity magazines fuel interest
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- Figure 4: Circulation figures of a selection of celebrity and fashion magazines, July 2004
- Celebrity endorsement sparks public interest
- Counterfeiting and parallel trading can damage brand image
- Consumer awareness
Market Size and Trends
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- Consumer spend on all clothing
- Consumer spend on designerwear
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- Figure 5: UK retail sales of designerwear, 1999-2004
- Restructuring to gain control
- Optimistic prospects
- From couture to semi-bespoke
Market Segmentation
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- Figure 6: UK retail sales of designerwear, by type, 2001-04
- Men increasingly interested in designerwear
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- Figure 7: Consumer spending on men’s designerwear, 1999-2004
- Womenswear drives the market
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- Figure 8: Consumer spending on women's designerwear, 1999-2004
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The Supply Structure
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- Companies and brands
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- Figure 9: Corporate ownership of designer brands, 2004
- Aeffe Fashion Group
- Armani Group
- Burberry
- Calvin Klein
- Chanel
- Christian Dior and LVMH
- Dolce & Gabbana
- Gucci Group
- Hugo Boss
- Nicole Farhi
- Paul Smith
- Prada
- Ralph Lauren
- Tommy Hilfiger
- Versace
- Vivienne Westwood
- Other designers
- Caroline Charles
- Jimmy Choo
- Jasper Conran
- Paul Costelloe
- Patrick Cox
- Betty Jackson
- Richard James
- Issey Miyake
- John Rocha
- Retail partnerships with designers
Advertising and Promotion
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- Above the line
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- Figure 10: Main monitored media advertising expenditure on menswear and womenswear, 1999-2003
- Spending on advertising women’s designerwear
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- Figure 11: Main monitored media advertising expenditure on women’s designerwear, by selected brands, 2003
- The celebrity factor
- Advertorials and promotion
- Main spenders
- Spending on advertising men’s designerwear
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- Figure 12: Main monitored media advertising expenditure on men’s designerwear, by selected brands, 2003
- Below the line
Distribution
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- Men’s and women’s designerwear
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- Figure 13: UK retail value sales of total designerwear (men's and women's), by outlet type, 2001 and 2003
- Mail order loses appeal
- Factory outlets and discounters hold their ground
- Women’s designerwear
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- Figure 14: UK retail value sales of women’s designerwear, by outlet type, 2001 and 2003
- Men’s designerwear
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- Figure 15: UK retail value sales of men’s designerwear, by outlet type, 2001 and 2003
The Consumer
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- Figure 16: Items of designer clothing bought, by gender, April 2004
- Formalwear vs casualwear
- Women like to splash out for a party
- Men more likely than women to have bought designerwear
- Ds and under-45s – the core market
- Pre-/no family groups more likely to own designerwear
- The North/South divide
- Popular tabloids: A good communication channel
- Detailed demographics
- Items of designer clothing bought
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- Figure 17: Items of designer clothing bought, by gender, age and socio-economic group, April 2004
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- Figure 18: Items of designer clothing bought, by lifestage, presence of children and Mintel’s Special Groups, April 2004
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- Figure 19: Items of designer clothing bought, by marital status, working status and household size, April 2004
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- Figure 20: Items of designer clothing bought, by region and ACORN categories, April 2004
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- Figure 21: Items of designer clothing bought, by media usage, TV viewing and supermarket usage, April 2004
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The Consumer – Attitudes and Typologies
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- Figure 22: Attitudes towards designer clothing bought, by gender, April 2004
- Demographic breakdown
- The retired represent a key opportunity
- North more design-aware than South
- Consumer typologies
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- Figure 23: Designer clothing consumer typologies, April 2004
- Frugal Dressers (24% of sample)
- Anti-Designer (61% of sample)
- Designer Happy (15% of sample)
- Younger most keen on labels
- Families shift priorities
- Retired consumers: an untapped market
- Assessing enthusiasm for designerwear
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- Figure 24: Number of different items of designerwear purchased, April 2004
- Over-45s can be encouraged to buy more or more often
- What, and how many items, consumers buy
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- Figure 25: Number of different items of designerwear purchased, by items of designerwear purchased, April 2004
- Attitudes towards designerwear, by item purchased
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- Figure 26: Attitudes towards designerwear, by items of designerwear purchased in the last 12 months, april 2004
- Negative reasons for not buying designer clothing
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- Figure 27: Number of negative reasons for not buying designer clothing, April 2004
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- Figure 28: Negative reasons for not buying designer clothing, April 2004
- Assessing key target markets
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- Figure 29: Main target groups identified, April 2004
- Detailed demographics
- Attitudes towards designer clothing
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- Figure 30: Attitudes towards designer clothing, by gender, age and socio-economic group, April 2004
- Figure 31: Attitudes towards designer clothing, by lifestage, presence of children and Mintel’s Special Groups, April 2004
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- Figure 32: Attitudes towards designer clothing, by marital status, working status and household size, April 2004
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- Figure 33: Attitudes towards designer clothing, by region and ACORN categories, April 2004
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- Figure 34: Attitudes towards designer clothing, by media usage, TV viewing and supermarket usage, April 2004
- Consumer typologies
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- Figure 35: Consumer typologies, by gender, age and socio-economic group, April 2004
- Figure 36: Consumer typologies, by lifestage, Mintel’s Special Groups and presence of children, April 2004
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- Figure 37: Consumer typologies, by region and ACORN categories, April 2004
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- Figure 38: Consumer typologies, by media usage, TV viewing and supermarket usage, April 2004
- Assessing enthusiasm
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- Figure 39: Number of different items of designerwear purchased, by gender, age and socio-economic group, April 2004
- Figure 40: Number of different items of designerwear purchased, by lifestage, presence of children and Mintel’s Special Groups, April 2004
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- Figure 41: Number of different items of designerwear purchased, by region and ACORN categories, April 2004
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- Figure 42: Number of different items of designerwear purchased, by media usage, TV viewing and supermarket usage, April 2004
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The Future
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- Greater stability and view to growth
- Trends and drivers
- Changes in distribution channels
- Consumer attitudes
Forecast
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- Figure 43: Forecast of the market for designerwear, 2004-09
- Women’s designerwear will drive the market
- Celebrity endorsement and interest rates
- Factors incorporated
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