Table of Contents
Introduction and Abbreviations
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- Definitions
- Consumer research
- ACORN
- Advertising data
- Abbreviations
Premier Insight
Executive Summary
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- Poultry progress
- Most popular with a range of options
- Processing the difference
- Making the season all year round
- Something different
- Retailers dominate
- Fresh preferences
- Importance of families
- Faster food
- Future opportunities
Market Drivers
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- Meat matters
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- Figure 1: UK consumption and expenditure for meat, 1996/97-2001/02
- Is price the issue?
- Organics – making a difference
- Smaller households, quicker options
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- Figure 2: UK households and one-person households, 1999-2008
- Ageing children
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- Figure 3: Trends and projections in UK population, by age group, 1999-2008
- Driving up the market
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- Figure 4: Trends and projections in the UK population, by socio-economic group, 1998-2007
- Dieting factors
- Questioning quality
Market Size and Trends
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- Figure 5: UK retail sales of poultry, by value and volume, 1999-2004
- All segments benefit
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- Figure 6: UK retail sales of poultry, by type, by value and volume, 2001 and 2003
- Figure 7: UK retail sales of poultry, by type, percentage change in value and volume, 2001-03
- Further-processed products take share
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- Figure 8: UK retail sales of primary and further-processed chicken and turkey, 2001 and 2003
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Market Segmentation
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- Chicken
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- Figure 9: UK retail sales of chicken, by value and volume, 1999-2004
- Figure 10: UK retail sales of chicken, by type, by value, 2001 and 2003
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- Figure 11: UK retail value sales of chicken, by type, percentage change*, 2001-03
- Whole birds
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- Figure 12: UK retail sales of chicken: Whole birds, by type, by value, 2001 and 2003
- Chicken portions
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- Figure 13: UK retail sales of chicken portions, by type, by value, 2001 and 2003
- Further processed
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- Figure 14: UK retail sales of further-processed chicken, by value, 2001 and 2003
- Turkey
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- Figure 15: UK retail sales of turkey, by value and volume, 1999-2004
- Figure 16: UK retail sales of turkey, by value, 2001 and 2003
- Other poultry – duck and goose
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- Figure 17: UK retail sales of duck and geese, by value and volume, 1999-2004
The Supply Structure
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- Own-label inches up
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- Figure 18: Brand shares of further-processed poultry, 2001 and 2003
- Supplier profiles
- Grampian Country Food Group
- Bernard Matthews
- Unilever Ice Cream and Frozen Food
- OSI
- 2 Sisters Foods Group
- Sun Valley
- Cranberry Foods
- Cherry Valley Farms
- Green Label Foods
- Manor Farm
New Product Development
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- New product trends
- New product briefs
Advertising and Promotion
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- Erratic spend
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- Figure 19: Main monitored media advertising expenditure on poultry (fresh and frozen), 1999-2003
- Most multiples tone it down
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- Figure 20: Main monitored media advertising expenditure on poultry, by select poultry suppliers (fresh and frozen), 2001-03
- All about price
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- Figure 21: Initiatives in below-the-line promotion of poultry, May 2004
Distribution
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- Chicken
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- Figure 22: UK retail sales of primary chicken, by type of outlet, by value, 2001 and 2003
- Turkey
- Primary
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- Figure 23: UK retail sales of primary turkey, by type of outlet, by value, 2001 and 2003
- Further processed
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- Figure 24: UK retail sales of further-processed poultry, by type of outlet, by value, 2001 and 2003
The Consumer
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- Pan-Europe comparison
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- Figure 25: Purchase of frozen and fresh poultry in last week, by country, 2003
- Purchase of poultry and other meat in GB
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- Figure 26: GB trends in purchase of meat and fish, 2002 and 2003
- Expenditure on poultry
- Frozen poultry pan-Europe comparison
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- Figure 27: Expenditure on frozen poultry in last week, by country, 2003
- Expenditure on poultry in GB
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- Figure 28: Expenditure on frozen poultry in last week, by gender and age, 2003
- A wide appeal
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- Figure 29: Expenditure on frozen poultry in last week, by income and working status, 2003
- Region has no impact
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- Figure 30: Expenditure on frozen poultry in last week, by region, 2003
- Children bring up the spending
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- Figure 31: Expenditure on frozen poultry in last week, by presence of children and household size, 2003
- Fresh poultry
- Fresh poultry pan-Europe comparison
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- Figure 32: Expenditure on fresh poultry in last week, by country, 2003
- Families form the core
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- Figure 33: Expenditure on fresh poultry in last week, by gender and age, 2003
- Top income groups spending premium
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- Figure 34: Expenditure on fresh poultry in last week, by income and working status, 2003
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- Figure 35: Expenditure on fresh poultry in last week, by region, 2003
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- Figure 36: Expenditure on fresh poultry in last week, by presence of children and household size, 2003
- Cross-spending on fresh and frozen poultry
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- Figure 37: Cross-analysis expenditure on fresh poultry vs. frozen poultry, 2003
- Processed product usage
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- Figure 38: Processed chilled poultry products purchased, April 2004
- Detailed demographics
- Chilled processed poultry
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- Figure 39: Processed chilled poultry products purchased, by gender, age, region and marital status, April 2004
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- Figure 40: Processed chilled poultry products purchased, by socio-economic group and working status, April 2004
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- Figure 41: Processed chilled poultry products purchased, by presence of children, household size and Mintel’s Special Groups, April 2004
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- Figure 42: Processed chilled poultry products purchased, by media usage, TV viewing and supermarket usage, April 2004
- Frozen processed poultry
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- Figure 43: Processed frozen poultry products purchased, by gender, age, region and marital status, April 2004
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- Figure 44: Processed frozen poultry products purchased, by socio-economic group and working status, April 2004
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- Figure 45: Processed frozen poultry products purchased, by presence of children, household size and Mintel’s Special Groups, April 2004
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- Figure 46: Processed frozen poultry products purchased, by media usage, TV viewing and supermarket usage, April 2004
The Consumer – Enthusiasm and Attitudes
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- Assessing enthusiasm
- Assessing poultry purchase and cooking habits
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- Figure 47: Poultry cooking/purchase habits, April 2004
- Consumer target market groups
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- Figure 48: Poultry consumer typologies, April 2004
- Value Seekers (34% of sample)
- Poultry Avoiders (28% of sample)
- Healthy Eaters (22% of sample)
- Fat-free Fetishists (16% of sample)
- Detailed demographics
- Repertoire analysis
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- Figure 49: Repertoire of parts/processed poultry, by gender, age and region, April 2004
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- Figure 50: Repertoire of parts/processed poultry, by socio-economic group, April 2004
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- Figure 51: Repertoire of parts/processed poultry, by lifestage, presence of children and Mintel’s Special Groups, April 2004
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- Figure 52: Repertoire of parts/processed poultry, by media usage, TV viewing and supermarket usage, April 2004
- Consumer typologies
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- Figure 53: Poultry consumer typologies, by gender, age and region, April 2004
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- Figure 54: Poultry consumer typologies, by socio-economic group, April 2004
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- Figure 55: Poultry consumer typologies, by lifestage, presence of children and Mintel’s Special Groups, April 2004
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- Figure 56: Poultry consumer typologies, by media usage, TV viewing and supermarket usage, April 2004
The Future
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- Primary shifts to non-price issues
- Anticipating the media
- A need for differentiation
- Processed moves upscale?
Forecast
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- Innovation and trading up to grow the market
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- Figure 57: Forecast of the poultry market, 2004-09
- Further-processed products to drive the chicken sector
- Talking turkey
- Niche sectors to enjoy growth
- Input factors
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